Gu Cheng completely treated himself as an ordinary guest to experience these projects. When entering the bar door, he did not deliberately indicate his identity. In addition, since the bar was built and opened, he has basically no

Having been here before, the bar service staff could not clearly identify themselves. Instead, they welcomed the guests with great enthusiasm and greeted Gu Cheng all the way through the crowded crowd at the door to a relatively secluded place.

.

Although the bar has always been full of music and cheers in the eyes of many people, and the overall feeling is quite restless, Shang Yan has already taken this aspect into consideration when designing this bar.

There may be two groups of customers who come to the bar. Some prefer this restless environment and hope that this way can perfectly vent the work pressure in their lives.

On the other hand, the purpose of the group after entering the bar is very simple, because there may be too few places to relax in daily life. They just want to enter the bar quietly, listen to music and taste the taste of the drinks. For this

For guests, the chaotic environment in the bar itself is not so satisfying. In order to satisfy the contradictions between the two groups as much as possible, the bar was divided into two completely stages at the beginning of the design.

On one side is the noisy dance floor, and on the other side is the private room and quiet room where people can talk happily and calmly.

It has to be said that when the design of this kind of bar was initially designed, it was unanimously opposed by designers, because in the eyes of many designers, bars are divided into two types, one is a relatively rough bar, and this kind

The existence of bars also satisfies young people's emotional venting. On the other hand, there are quiet bars that appear entirely for the petty bourgeoisie. Although bars and quiet bars are both bars, they are two completely different concepts. There has never been a bar.

The boss can balance the two concepts of bar and quiet bar. Once this method is chosen, there will definitely be a situation that is not pleasing to both parties.

But I didn't expect that Shang Yan is indeed quite persistent on this issue. He has his own set of methods. He does not follow the profession of designers at all. Instead, he very strongly fulfills his own original design intention and insists on his own

After the design, when the final results were released, many people were stunned. It can be said that the other party's proposal was the first of its kind in this industry, and even provided another suitable path for joining this industry in the future.

At present, it seems that this change of the other party is indeed more forward-looking and has not been restricted by the industry. It may have a lot to do with Shangyan itself considering the problem from a relatively macro perspective. If

If you let a bar practitioner who has been in business for many years conduct research and discussions in this area, the other party will definitely not choose the same bold strategy as him, because for many people, since predecessors have already practiced a successful strategy for you,

It is enough to just follow the path of others. There is no need to take risks to try some new routes. The emergence of new routes represents opportunities, but it also represents risks. For many businessmen, in

It is almost difficult to choose one of these two paths. Some people will choose to take risks and bear unnecessary losses.

The group in the bar that is responsible for contacting these customers and receiving them is called marketing. These marketing entities can not only recommend suitable booths for you, but also shoulder a part of the work of selling drinks. Once the sales volume of the customers received by this marketing itself

When it reaches a certain level, the other party will be able to extract a very considerable amount from the amount spent by these customers as their own bonus. Moreover, there are some relatively good marketing people who rely on this job to easily succeed.

After this city has gained a firm foothold, not only will they have their own houses and cars, some people will even successfully transform into bar owners after accumulating enough funds.

Therefore, in the eyes of many people, marketing is actually a relatively promising job. While being able to reach out to many social groups, it can also accumulate enough connections for oneself. These connections will be used in their subsequent career experience.

It can provide very good help. But the marketing industry is easy to say and very difficult to say. No one will easily have too much trust in a group that is obviously a salesperson. How?

Gaining the trust of customers and letting them recognize your character and services have become the main means for everyone to enhance customers.

The marketing person in charge of receiving Gu Cheng is a young man who looks very young. He always maintains a decent and kind smile on his face. Although his face looks a little green, at least he is very diligent and diligent.

Son, it is difficult for people to feel disgusted with him. In addition, the clothes on his body, although it is the kind of marketing three-piece suit, vest, white shirt and leather shoes, but when wearing it, there is a very special feeling on him.

Feeling handsome and decent.

"Brother, are you familiar with marketing? How are you going to play today?"

He thoughtfully handed Jiang Ning and Gu Cheng a cup of warm water respectively, and at the same time led them to the rest booth to experience it. When the young man asked the other party about their purpose of coming, he also asked the other party if they were familiar with marketing.

.

For their industry, the competition is actually very fierce sometimes. However, in order to prevent the marketing of a store from using other means to enhance customers and resources, when the bar was first established, it was formulated

There are stricter rules.

Before each guest is received, ask if the other party has familiar marketing resources. If the other party has familiar marketing resources, the marketing person in charge of receiving the guest should immediately redirect the guest to the previous marketing resource.

My subordinates, this method and the formulation of rules ensure that the interests of each marketing will not be damaged, and at the same time avoid the existence of some malicious competition. Of course, in order to reward everyone for this kind of behavior, these are given to guests by colleagues.

In marketing, you need to use a relatively fixed proportion of your income today or the amount spent by your customers as bonuses to give back to your colleagues. After all, only profits are the prerequisite for ensuring that everyone abides by the rules.

It is precisely because of this that only after confirming that Gu Cheng and Jiang Ning were indeed not familiar with marketing and were new customers coming to this bar for the first time, could the young marketing guy in front of him be able to distinguish these two customers.
Chapter completed!