Chapter 59: A person's market capacity
The topic selection of "Ikebukuro West Guest Park" also caused great controversy in the company before the Ming Dynasty. The most core issue is of course: risk. This is not a risk that you can't sell it casually, but a real policy risk. Any cultural type company is indifferent to such things.
However, if it was Yue Qingyan, it was a risk worth taking.
This is not only a judgment based on his own market value, but also a judgment based on the background endorsement channel after understanding the previous sales segmentation channels of "Yinying".
"Yinying" is a very rare book that has sold more than two channels in recent years. Although the first channel refers to Xinhua Bookstore, as the most powerful distribution network in China, this channel is not only a bookstore across the country, but also includes official and institutional channels for ordering various books through Xinhua Bookstore. After all, it is impossible for various institutional channels to have the idea of dealing with countless publishing houses and publishing companies, and it is more convenient to obtain all the books you need through a single distribution agency.
These market channels include but are not limited to local libraries, university libraries, community cultural centers, and various enterprises and institutions in various places. Since the channel relationship between the issuance department of Mingqian Company is very solid, they have dig deep into this channel.
Nowadays, school bookstores and others also get books from one channel, but the scattered sales data cannot support a huge market. "Yinying" is not, based on the sales ledger obtained by a salesperson for a certain university. A university has purchased more than 17,000 copies of "Yinying" in the past year, with an average sales figure of 1,700 copies per volume.
Among them, 70% are sold in school bookstores. Because school bookstores often give benefits to students, the deduction rate of books obtained is also low. As long as the purchase keeps up, students are actually willing to buy books from school bookstores. Then 20% are distributed among various school projects and expenses. For example, a certain liberal arts project studies sociology, political ecology, science fiction and other types. It is very simple for a project team to apply for one set. It is not ruled out that someone buys it in the name of a project to watch it.
8% is separated by the library. In addition to the first-level library of the school, there are also reading rooms of various colleges and departments. Looking at the library data, there is one data that is very interesting: the repetitive purchase rate. The library generally adds a batch of books, and the number of books will not be small. Even if it is an extremely unpopular professional book, it will often come to a few at once. Only high-priced products such as imported books, picture albums, and magazines, and it is almost the same as one or two. When the borrowing rules of a book are very high, there will be two branches: one is that the number of books is insufficient, and the other is that the loss rate is high. So the library can only replenish the goods. And "Yinying" actually replenished the goods twice in this university library.
What is left with 2%? Of course, it is the loss in sales, printing errors, binding quality problems, and some inventory that is being sold.
According to the general book turnover rate, at least half of the teachers and students in this school have read "Yinying". This ratio is simply ridiculously high.
There are even more outrageous sales ledgers. BJ's Xinhua Bookstore records their sales to various institutions, and the list looks a bit scary: the General Office of the State Council, the Ministry of Foreign Affairs, the Ministry of Commerce, the Ministry of Culture, the Publicity Department of the Communist Youth League, the Ministry of National Defense... etc. No matter whether it is really necessary for various policy research offices, or whether readers in these departments have gathered together a wave of group buying, "Yinying" has indeed covered these departments. There are sales ledgers for army, navy and air force colleges in other places...
In the Thirteenth Fleet, there are some people with suspicious backgrounds and cautious speech. There are also military academy students, civil servants, etc. whose identities have been exposed. This is also a proof of this.
"Yinying" has not been banned to this point, which means that it is generally supported by "Yinying" and Yue Qingyan. On this basis, even if Yue Qingyan is a little sensitive to "Ikebukuro Westguchi Park", the official attitude may be to wait and see for a while. "Ikebukuro Westguchi Park" is just a little sensitive, but it is positive in the overall social sense.
It is precisely based on this judgment that Mingqian Company finally decided to promote "Ikebukuro West Exit Park" to cover the market in a short period of time, supplemented by various guiding articles and promotion strategies. In addition, Yue Qingyan can attend some reader exchange meetings, interviews, etc., and explain the positive significance of writing this series. As long as you stand firm in this caliber, the sensitivity of "Ikebukuro West Exit Park" may be a good thing.
No decision is easy to deal with, and no decision can be used to slap in the blink of an eye. If there is no real sales directive data from these sales ledgers, then the first prints of the Ikebukuro series may be greatly reduced.
And how did this data come from? The company in Mingqian is not Xinhua Bookstore itself. They have to rely on front-line distributors to go to Xinhua Bookstore to negotiate and sign confidentiality agreements before they can get the data. These front-line sales personnel have to owe more or less favors.
In the end, Lianxing beat the first volume of "Ikebukuro West Guest Park" will be printed on 200,000 volumes. For this book, this number is already quite amazing. Calculate the profits brought by Yue Qingyan in the past year, basically, the "Ikebukuro" series can guarantee that 200,000 volumes will be sold out in one volume. Yue Qingyan can definitely complete the bet with the company in the past Ming Dynasty, thus becoming one of the shareholders in the past Ming Dynasty.
Combined with the current holdings in Yinye Culture before the Ming Dynasty, the two parties will form a closer interest consortium, prospering and losing.
Yue Qingyan finished the first volume that had been prepared for a long time in just a few days. The original series of Ishida Ikebukuro Westguchi Park series has four stories in each volume. But Yue Qingyan was not that lazy. The four stories were read in minutes, which was quite unfavorable to maintain the popularity of readers. His first volume had six stories. Moreover, although "Ikebukuro Westguchi Park" was the name of the entire series, in order to consider the domestic release, the name of the series was not used as the title. Therefore, after several adjustments, the official title of the first volume was called "Anti-Suicide Club".
After testing the writing style, his progress was really shocking. Moersheng went to the studio every day. During these days, Yue Qingyan was in her eyes, between the desk, bed and the gym. There was a progress of nearly 20,000 words every day. Although the content was so dark and gloomy, Moersheng felt that Yue Qingyan seemed to be in a good mood.
After handing over the manuscript of the first volume, Yue Qingyan breathed a sigh of relief, and Mooresheng also breathed a sigh of relief. Beside Yue Qingyan, he witnessed an author's work attitude and output efficiency, which most authors or those who want to become authors could not stand. Moreover, she finally asked a question: "Are you in a good mood?"
Yue Qingyan pulled Mooresheng into his arms, hugged him hard, and said, "Of course. I've submitted the manuscript."
"I'm not asking today. I mean, I feel like you're in a good mood to write this series?" Mooresheng struggled for a moment, but wasn't very determined, so he asked Yue Qingyan to hold her from behind and put her chin on her shoulders. The two of them were shaking gently, without the rhythm of dancing, just pure relaxed and comfortable.
Yue Qingyan thought for a while and said, "I have a little bit of it. I'm in great condition these days."
"Ah? Can you be happy?"
"For the author, this is probably the happiest time." Yue Qingyan said helplessly: "Cavin is in pain."
Yue Qingyan didn't say it thoroughly. Whether the author's pleasure or not is indeed closely related to the efficiency and status of the creation, but he also worrys about whether the writing is seen by someone and whether it can be transformed into other people's recognition and understanding. A lower level is to worry about whether it can be transformed into money.
Once upon a time, Yue Qingyan was also at that level. He wrote things that he didn't necessarily feel passed every day, worried about whether he could please the boss and readers who reviewed the manuscript. Maybe one or two days, two or three days, but longer, he would feel a deep sense of crisis. The money he earned in a month was not much left after paying rent and living expenses...
Now, at least this state does not exist. He wrote what he wanted to write. Of course, the part used to deal with Faust was omitted. The things he wrote would definitely cause various reactions, both good and bad, but would never be unknown. As for money, this is indeed a problem. But the problem of money is at the development level, not the survival level.
When it comes to making money, it is not enough for an author to earn. Yue Qingyan's annual income is almost the fourth and fifth place in the list of rich writers. In terms of physical publishing income, he can also enter the top three. But this magnitude cannot support his development. How much money can Silver Page Culture consume in one month? If when the consumption potential of "Yinying" is exhausted and no new things are born, Silver Page Culture will become a huge capital black hole.
The cash in Yue Qingyan's hand and the company's cash retention were only enough for Yinwen Culture to maintain its current state for half a year. Yue Qingyan's largest cash flow was actually the retaining of profits from the company before the Ming Dynasty, and used as the part of the bet.
However, this does not affect Yue Qingyan's ability to eat, drink whatever he wants, and where to go, at least he can book a plane ticket and hotel. If it is really luxurious and luxurious, he still may not dare to place an order, but at least he dares to start from the five-star rating and pick it down.
"Where are we going to have a few days?" Thinking of this, Yue Qingyan suddenly asked.
"Oh? Where are you going?" Mooresheng had a headache. Yue Qingyan's itinerary was so maneuverable, and there was no way to do it.
"I don't know. I feel that I will be caught working when I go to RB and Hong Kong." Yue Qingyan said with a wry smile.
"Hahahaha, then let's go to Hong Kong." Mooresheng thought for a while and said, "It still needs to work. At least you have to sort out the lines in the Mandarin version. Moreover, I also want those Cantonese dishes."
Moersheng is inexplicably good at Cantonese cuisine.
Chapter completed!