As of this week, the three "Saw" released have earned more than $500 million worldwide, and their related DVD products have also sold more than 26 million sets.

In addition to "Death is Coming" and "Human Purge Plan", this series of films continue to help relativity entertainment take the lead in the horror film field. From the early theater promotion to the later DVD consumer products, they are well-deserved no.1.

Not counting leasing, the 26 million DVDs sold alone can bring more than 200 million US dollars in net profit to Relativity Entertainment.

With the continuous release of sequels, this number will continue to increase.

The sequel can effectively drive the offline data of the previous movies, and correspondingly, it is also the rising production cost of the sequel.

To this day, the "Saw" series has increased from the production cost of $1.5 million for the first part to $8 million for the fourth part.

But this series of revenue is worthy of its rising costs.

Some videos have little reputation and little income.

For example, "This Man From Earth".

After buying out the film at a low price, Relativity Entertainment launched into the theater market. It only had a short week, but was forced to drop due to lack of audiences. The box office in North America totaled $1,614.

Fortunately, there are offline channels.

With the praise of a group of movie fans with unique tastes, "This Man from Earth" has become a masterpiece among some niche groups, and offline DVD sales and leasing have improved.

Of course, it is not difficult for anyone with a little brain to judge that such a video cannot have the false data that once blew up the hypes from the other side of the Pacific.

Embassy Pictures has been operating offline for nearly half a year, and the DVD of "This Man from Earth" has sold a total of more than 30,000 units, and the rental income is roughly nearly 400,000 US dollars.

Compared with costs, the investment income ratio is also amazing. It is basically impossible to get rich with this kind of film.

The "Saw" series is much more reliable, but behind its explosive revenue is the promotion and distribution investment that far exceeds the production cost.

In the fourth part, Embassy Film Corporation's total investment in global publicity and promotion reached US$12 million.

Behind every small-cost big-selling film, there is a huge amount of publicity, marketing and distribution and promotion costs that cannot be ignored.

Fortunately, the investment in "Saw" is worth the money.

"Saw 4" opened in North America for three days on weekends, and won $35.75 million in 3,456 theaters, surpassing the films such as "The Devil's Height" and "The Texas Chainsaw Massacre Prequel" released during the Halloween period, reaching the North American box office rankings.

The previous film "The Deadly Magic" released by Embassy Pictures did not win the box office list, but "Saw 4" did not disappoint.

On the same weekend, "Saw 4" also started paintings in countries and regions that are popular in Halloween such as Latin America, Europe and Australia. Due to the continuous influence of the first three, the overseas response of the fourth part was also quite good.

During the first weekend overseas, this horror film earned a total of US$42.1 million in more than 30 markets.

In fact, on its first weekend of release, Relativity Entertainment has recovered all its investments in Saw 4 and even had surplus.

Movies that can make profits quickly will always be good movies for film companies.

Even though reputation continues to decline.

The freshness of Rotten Tomatoes in this movie "Saw 4" is only 20%. Even the imdb score has been reduced to 5.9 points that failed for the first time.

For a patterned plasma horror film, this is an inevitable result.

From the first masterpiece to the increasingly bad reputation later, even if Wan Ziren has left the director position in this series, even if Wan Ziren continues to serve as director, this situation cannot be changed.

From the perspective of the film company, I don’t want to change the inherent success mode of the series. Just like classic horror characters such as Jason, Freddy and Michael Myers, Hollywood has been filming for decades, and it has actually followed the original successful mode after decades.

Facts have also proved that this is the safest way to make a profit.

This patterned operation can be applied to the "Saw" series.

In the words of this series of fans, "If you have watched the first three, no matter what I say, you will definitely watch the fourth one!"

"Saw 4" mainly explains the past and present of the chainsaw, and the ex-wife also compiled it. It can only be said that the plot is reasonable, but it is definitely not thought-provoking. There are also moral factors, but it is not very strong.

The film has two main features.

First of all, in some ways, jigsaw is also a disease.

The power of this virus is that it infects people invisible. As long as it is infected by the chainsaw ideology, its life will undergo earth-shaking changes.

The second is plasma, more plasma.

The props used in the fourth film are nearly twice as much as those in the third film. The subsequent sequel will also lead the bloody road to the end, so if you are good, you will definitely not be disappointed.

After filming the fourth part, even Wan Ziren could only find ways to find a way to Jigsaw Disciple and the cruel and bloody murder game, and the series could only be filmed in the inherent mode.

As for whether there is any sequel to follow, how could Relativity Entertainment let it go?

Moreover, the film itself is fully prepared to continue shooting the sequel.

The open ending, and the old jigsaw is dead, countless jigsaw viruses are still reproductive, and they are infected by human hearts. Such stories that seem to be a way for heaven but are actually extremely perverted will always be loved by a large number of viewers.

Maybe all chainsaw fans will always miss the first one, and will never forget the feeling of cold hands and feet after watching it, and waking up from nightmare is the morning.

Wan Ziren will only invest less and less energy in the "Saw" series in the future, and the center of her work will turn to the "Horror Movie Universe Project". "Luxing", "Soul Conjuring" and "Annabel" have all been included in the agenda. The former will start filming in November and will be officially released next year.

"Luxing" is the beginning, and the subsequent "Soul Conjuring" and "Annabelle" will further expand the entire world view, especially the world in the supernatural investigation report of the Warrens.

Looking at the supernatural investigation report of the Warren couple, this world is really terrifying.

Don’t they know that since the late 1940s, demons and monsters around the world will be suppressed by iron fists?

With the box office success of "Saw 4" in the first week, the arrival of the fifth part was inevitable. Shahai Entertainment quickly formulated a plan, and the production budget of the fifth part was still maintained at $8 million, and the director was still played by Darren Bowsman.

Compared to rashly launching newcomers, continuing the inherent success mode is the primary factor in ensuring the success of the next sequel.

After Halloween, Ronan personally went to the airport to see off the crew of "Fast and Furious 4" led by Jessica Felton. In the following days, he stayed in the studio of Shahai Entertainment to watch the completed versions of various projects submitted by the production department.

It has been the last two months in 2006, and 2007 is coming soon. Shahai Entertainment has completed all subsequent productions, preparing for the promotion and distribution of Embassy Films next year.

David Finch, which took two years from preparation to shooting to post-production, finally completed all the post-production. A film review team composed of Ronan, George Clint, Garcia Rodriguez and others was very satisfied with the edited version submitted by David Finch.

This is a drama full of David Finch's black style and a unique alternative absurd style.

In order to match the content, style and theme of the film, Ronan and David Finch discussed it, the film was officially renamed "Sunny Girl" and will be officially released in North America next year, in 2007.

In addition, Ronan also gave David Finch a suggestion, allowing him to further fine-cut the film, striving to make the narrative rhythm more compact.

This film will also go to the European Film Festival and next year's Hollywood Awards Season.

After the project "Sunny Girl", David Finch had agreed to take over the position of producer and director of the series "House of Cards". Kevin Spacey had already signed a contract for the male lead and started filming after the director was in place.

Ronan hopes to complete all filming of "House of Cards" before Mitu rises, and thus push it to Netflix's online playback platform.

Kevin Spacey once caused a lot of trouble, and later Netflix had to fire him from the crew.

But now it is only 2006, and Shahai Entertainment has plenty of time to complete this series.

From Kevin Spacey and Ronan thought of John Lasseter. In fact, there are many rumors about John Lasseter inside Pixar Studio, and they are not even secrets. They can be said to be semi-public rumors.

Ronan also found time to chat with John Lasseter. John Lasseter is not a fool, and he also said he would pay attention to the way and method of work.

This can effectively avoid some troubles in the future.

Then, Ronan watched "Transformers" which Michael Bay has completed editing. This super commercial blockbuster still has some special effects shots, but the prototype of the entire film is already in place. It is a qualified Michael Bay-style popcorn movie.

"Transformers" will be released in the summer next year.

Another super-large production released in the summer season is "The Hulk". Jos Whedon is still nervously performing the final cut and special effects addition. In order to avoid Sony Columbia Pictures' "Spider-Man 3" in early May, the release date of "The Hulk" can only be pushed back.

"Thor", which is also released next year, will be filmed soon, and we will strive to enter post-production early next year.

There is also a top-notch work, Ronan confirmed the final edited version of "Twilight". The film took only half a year to complete the filming and post-production.

Embassy Films specially selected the Valentine's Day schedule for "Twilight".

This is undoubtedly the most suitable schedule for this bloody romance film.
Chapter completed!