Chapter 937 respect your market
"As far as I know," Spielberg was full of doubts: "The core team of Princess Animation Studio comes from Disney Animation Studio. How many years have Disney Animation not had outstanding works? Over the years, Disney Animation's signature has been supported by Pixar Studio."
Before leaving Disney, Jerefer Carsonberg was the direct person in charge of Disney's animation studio. He slowly said: "Disney Animation Studio did encounter problems before, but as long as you give enough time and resources, with the foundation of Disney Animation Studio, it won't take long to rise again."
Spielberg did not interrupt, but listened to Katzenberg continue: "What is the foundation of Disney Animation Studio? In fact, it consists of two parts, one is the classic animated feature films, and the other is the production team that Disney Animation Studio has built over the years, that is, Chris Buck's team. They are the inheritors of Disney Animation and the most core force in Disney animation production."
Hearing this, Spielberg gradually understood what Katsonberg meant: "Now this power has fallen into the hands of Relativity Entertainment and Ronan Anderson."
"Disney Animation Studio loses this team, which is equivalent to losing the soul of inheritance and production!" Jerefer Katsenberg created the peak of Disney Animation Studio, and saw it very clearly: "This team was founded and brought out by me. No one knows better than me about the abilities and strengths of Chris Buck and others. As long as there is a good creative environment, they will definitely be able to rebuild their glory. Unfortunately, when I realized that the opportunity to dig them came, they had already gone to Relativity Entertainment."
Spielberg said: "The future of Disney animation is worrying?"
Carsonberg nodded extremely seriously and said, "It may be difficult to rise again in the next ten or twenty years. Ronan Anderson seems to know Walt Disney very well. I don't understand it for the time being after obtaining the live-action film authorization of Disney's classic animated feature film, but taking advantage of the Disney civil strife to poach the core team of hundreds of people, including Chris Buck, and took away the soul of Disney's animation studio!"
This was the first time Spielberg heard Katzenberg say this, and his face became extremely serious: "The future animation film pattern..."
Katzenberg said in a decisive tone: "There is no doubt that the theory of relativity will dominate the animated film market!"
Spielberg couldn't have any idea of refuting this.
Even though DreamWorks Animation Studio has the "Monster Shrek" series, it is still not as good as Pixar Studio.
What's more, Relativity Entertainment's animation business is not just Pixar.
Fortunately, after "Monster Shrek 3", DreamWorks Animation Studio really belongs to DreamWorks.
Ronan entered the cinema early, and this movie "Shrek Monster 3" will be the last carnival before the breakup between Relativity Entertainment and DreamWorks Animation Studio.
Although the copyright of DreamWorks Animation Studio films released by Embassy Pictures will continue until the end of 2008, since this film, Embassy Pictures will no longer undertake the distribution business of DreamWorks Animation Studio.
As a distribution company, it is normal to take away half of the profits of the videos released.
In recent years, Embassy Pictures' profits in DreamWorks animation studio distribution business mainly come from films such as "Monster Shrek", "Shark Gang" and "Madagascar", and its net profit online and offline exceeded US$500 million.
The issuance business is not just a profitable thing. This is because the issue terms issued by the Embassy Film Company in order to obtain the right to issue.
The most typical contracts that the publisher extremely squeezes the producer are Walt Disney and Pixar Studios, and the producers have no place to cry.
Not only is the vast majority of the profit taken away by the publisher, but even the copyright of the video belongs to the publisher.
"Monster Shrek" has also come to the end of the traditional film trilogy, and Shrek needs to defend the distant kingdom.
This is very fatal to a monster with no sense of responsibility.
If you want to say that the guy who is the most irresponsible in the animation world, Shrek is the second, and no one dares to call himself the first...
Want this green monster with a swamp odor all over his body to bear the fate of a country? It's harder than dreaming. He wishes to live a life without fighting in the swamp for the rest of his life.
In the first part, Shrek and Fiona fell in love and got married; in the second part, Shrek met with his father-in-law and mother-in-law and learned how to deal with family relationships.
In this movie, Shrek needs to shoulder the burden of the distant kingdom.
In the words of Jerever Carsonberg, it is time for Shrek to take on the responsibility of an adult.
The first two movies "Shrek Monster" have created a large number of "green pinks" all over the world, including non-professional fans and professional filmmakers.
The two films had a total revenue of more than US$1.4 billion in box offices. Embassy Pictures also sold more than 90 million DVD sets around the world through various offline channels.
This brought a huge fan base to the third part.
In the spoofless mode, "Monster Shrek 3" has ignited the entire North American film market since its first day of release.
The first day of the film's painting in North America, it set a single-day box office record of animated movies of US$42.34 million!
Perhaps after the two movies, the audience and the media got used to this spoof of traditional fairy tales, or perhaps it was because they focused more on spoofs during the filming and production process, which led to the plot being too thin, and the reputation of "Monster Shrek 3" was not good.
Even after the first day of its release, the imdb score of this film was only 6.2.
However, with the large number of fans accumulated by the first two movies, "Monster Shrek 3" has been so popular that it has been so popular in the first week that it has a reputation, and it can't even hold on to more than a dozen trains.
On Saturday, "Shrek Monster 3" easily set a single-day box office record for the just-set animated film North America, increasing that record to $48.7 million.
Correspondingly, the record of animation films in the North American film market was also captured by "Monster Shrek 3". Its paintings opened for three days on weekends, and it made a crazy income of US$129.16 million in 4,310 theaters in North America!
This also set a record of the opening of North American film market in June!
Both the publisher and the producer will receive extremely generous rewards through this video.
The reason why the opening box office of "Shrek Monster 3" is so high is that the fan base brought by the first two movies is the key, but Embassy Films does everything possible to contribute to the fire.
Embassy Films is working hard to extract this series of surplus value and strive to maximize its benefits.
As for whether the over-explosion of "Shrek Monster 3" will consume all the expectations and enthusiasm of fans and thus bring various negative impacts to the subsequent sequels, it is not something the Embassy Film Company has to consider.
After all, even if the next "Monster Shrek" will be filmed and produced, it will no longer have anything to do with Relativity Entertainment.
In fact, the crazy box office and the opposite audience reputation have already indicated that this series can be suspended for a period of time.
But DreamWorks has just taken back the distribution rights of DreamWorks Animation Studio and can't wait to create rich results. DreamWorks Animation Studio itself is reluctant to let go of this ace series.
After the box office in North America was released on the first weekend of the box office, DreamWorks officially announced that "Monster Shrek 4" has been put on the agenda.
This is Hollywood, which is essentially no different from Hong Kong City or other film industry circles in the world. It is exactly the same as the value of trends and desperately squeezing popular movies.
Meanwhile, DreamWorks Animation Studio has also announced several other animation projects.
Since "Kung Fu Panda" and "Crazy Primitive Man" are being filmed and produced by Shahai Entertainment Animation Studio, the copyright of adaptation of "How to Tame Your Dragon" has long been in the hands of Relativity Entertainment. Many of the animated feature film projects announced by DreamWorks Animation Studio this time have never heard of.
For example, "The Guardian League" with the owl as the protagonist, the unnamed animation project about snails, based on the adapted animation project of King Arthur and the Legend of Sword in the Stone, etc.
DreamWorks Animation Studio lost its former animated feature film project, but is also developing new animated films.
In addition, DreamWorks Animation Studio reached a cooperation agreement with capital across the Pacific at the beginning of this month to cooperate in establishing Oriental DreamWorks Animation Production Company.
In this step, DreamWorks Animation Studio is undoubtedly ahead of all Hollywood.
Ronan still lets the animation studios under Relativity Entertainment develop according to the plan formulated, and will not rashly cooperate with the market across the Pacific, and adhere to the strategy of paying attention but not being too close.
This is mainly to avoid the attacks of the divine beasts.
In addition, Ronan emphasized more than once at an internal meeting of Relativity Entertainment that all senior executives of the company are not allowed to participate in overseas political disputes, and especially not to publicly express so-called opinions.
The various government agencies in the United States and the Washington authorities can say, scold, and talk about it casually. It doesn’t matter, but if you don’t understand anything overseas, just keep your mouth shut.
Not only Relativity Entertainment, but also Netflix Network's managers are the same.
For example, if you express your opinions randomly in the Middle East, you may lose this market full of local tyrants.
Relatively speaking, entertainment cannot do things like picking up a bowl to eat, putting down a bowl to smash the pot.
Of course, if it is inside the company, it is impossible to say that.
Ronan’s request is high-profile and respects your market! Respect your consumers!
The glory of "Monster Shrek 3" continues. It has been released in North America for ten days, with a cumulative box office of US$221.04 million!
Since it was released simultaneously, the global box office exceeded 4 US dollars in one fell swoop!
These numbers mean that while Embassy Pictures will gain high returns, DreamWorks is eager to release its own animated feature films.
This year, DreamWorks Animation Studio has a new film released, with a production cost of up to $150 million.
Chapter completed!