The Relativity Building is an office floor for crew production business, and has always had Ang Lee's special office. After returning from the Toronto Film Festival, Ang Lee basically comes to the Relativity Building for two to three days a week to discuss related publicity and public relations progress with the professionals of the Embassy Film Industry.

In recent years, the cooperation with Relativity Entertainment, especially the victory of "Crouching Tiger, Hidden Dragon" at the Oscars, gave Ang Lee a deep feeling that PR is not just in the awards season, but years of public relations work is an investment.

The promotional and public relations period of "Crouching Tiger, Hidden Dragon" lasts for more than seven months, probably because of its special educational experience and understanding of Western society. Unlike other compatriots who always cram when they are approaching, Ang Lee has focused on establishing friendships with publishers and media from all over the country and conducting continuous operations.

He has always believed that the accumulated relationships will become an important support for people in the future.

In fact, the same is true. The theme of "Brokeback Mountain" is a bit sensitive, and the media argues endlessly, but the voices of support are always heard.

This is not only from the film itself and the relativity entertainment supported by it, but also from Ang Lee's own efforts.

Since "The Wedding Banquet" made him truly enter North America, Ang Lee has paid attention to the golden trophy and the full director award.

But Ang Lee also knows that if you want to win the trophy, it is far from enough to rely on your own efforts alone, and you must also choose the right partner.

Ronan Anderson and Relativity Entertainment have supported him very much, and Ang Lee has tried his best to repay high-quality movies.

The $8 million PR fee for awards season specially allocated by the Embassy Films has been in place, and the previous series of expenses including the Venice Film Festival has been spent on awards PR publicity as high as $12 million.

Now, the nationwide homosexual equality movement is on the rise, and Ang Lee is very sure that Brokeback Mountain is another sprint to the Hollywood pyramid.

In order to gain something at next year's Oscars, this great director has done his best, from Asia to Europe to America, from Cannes to Venice to Toronto, Ang Lee introduced the film bit by bit to media around the world to achieve the goal of successfully building momentum.

Because he knew that although the Oscar judges were concentrated in North America, they were distributed all over the world.

The votes of these overseas judges are equally valuable as those of North American judges.

In North America, the public relations work of Embassy Film has already begun.

Since Brokeback Mountain won the Venetian Golden Lion, Embassy Film Group has formed three highly professional public relations teams to be responsible for planning.

After several Oscar battles, the personnel in Relativity Entertainment, who are specialized in the award business, have grown rapidly.

One group is responsible for contacting the media, one group is responsible for New York, where the judges are relatively concentrated, and the other group is responsible for public relations in the Los Angeles area, and formulates and adjusts corresponding strategies according to the time and region.

"I had lunch with Todd Mountbatten, vice chairman of the Directors Union, at noon today."

In the office, Ang Lee told Ronan who had just arrived: "He participated in the screening of Brokeback Mountain at the Toronto Film Festival and had a high evaluation of the film."

Luo Nan nodded slightly: "The opinions of industry leaders are very important and can often influence many people. You should focus on them."

Ang Lee said seriously: "I will be almost full of daily life in the next three months. I don't know how many lunches or dinners I'll have to eat."

Ronan couldn't help laughing: "Li, I know this kind of rice is hard to eat, but if you want to win an award, it's basically impossible not to eat more than twenty meals."

Ang Lee is very clear that art is never the only standard for Oscars. Luck, people's expectations, public relations and other factors will all end up with the award.

"Even if it's hard to eat." Ang Lee said very firmly: "I will eat it."

As the director and producer of the film, winning awards is not only his own business, but also related to the investment production company and distribution company, the main creative team of the crew, and even all the staff.

The journey is long and hard!

No matter how bad the food is, you have to go to the Actors’ Union, Directors’ Union, and Film Critics Association. You have to go to the relationship. You can’t talk nonsense. You have to get an Oscar step by step.

Ang Lee recalled a news he heard before: "It is said that "Good Night, So Far" directed by George Clooney will invest more than $8 million in the awards season."

Ronan said directly: "George Clooney's reputation as director is far less than that of you, and relativity entertainment is not short of money."

The promotional offensive of the Embassy Film Industry will soon be launched, and the college judges are invited to participate in several private screenings and various cocktails with celebrities and creators, and buy layout shops to promote. These are the most common propaganda methods.

Because this film is "Brokeback Mountain", Ronan also specially asked the Embassy Film Industry to prepare, and the highly professional naval army will be dispatched at any time.

Since Harvey Weinstein hired professionals to discredit "Save Private Ryan", Oscar's PR no longer just promotes itself, but also includes suppressing strong competitors.

When the big studio invested only $2 million in Oscar PR for a film, Miramax was willing to spend $5 million to do Oscar PR.

Harvey Weinstein is indeed unique, but the role of money in the Oscars cannot be ignored.

After 2010, the public relations fees of those popular Oscar seeds will basically reach the level of $20 million.

This has also led to related industrial chains. Nowadays, there are marketing companies that specialize in Oscar projects. In fact, this behavior is very common in North America. For example, large companies like Relativity Entertainment specialize in lobbying for lobbying in the Senate and House of Representatives. There are also a lot of public relations fees here, which is still reasonable and legal.

Ang Lee said: "In terms of movies, I am not inferior to anyone, and I am not afraid of public relations. My communication skills are still guaranteed."

Ronan nodded slightly. Ang Lee's biggest advantage over other directors from the East is not the director's ability or the combination of Eastern and Western cultures, but the active integration into the Hollywood circle.

"I'm worried about some accidents." Ang Lee said softly: "For example, a director is seriously ill or something else by then."

Ronan said: "This can only be dealt with after it appears."

Having said that, the advantage of the dead is that the living cannot compare with the living.

Even if you are seriously ill, you will have sympathy.

Elizabeth Taylor had a surgery to relapse due to illness before the Oscar vote, which almost killed her, but she was lucky enough to win the Oscar winner in the current year.

The defeated Shirley McCrain said afterwards: "I lost to a tracheal surgery!"

After chatting for a while, Ronan said again: "No matter what the situation is, Li, we only have two goals, Best Director and Best Film!"

Ang Lee said, "I understand."

Ronan reminded again: "If you communicate well with the starring actors, it is best to participate in activities such as gay parades in the Los Angeles area."

"Jack, Anne and Michelle were all in today." Ang Lee pointed to the direction of the film school: "They are all over there."

He thought about it and said, "Heath didn't attend. Michelle said that he had locked himself in the hotel for a long time and was preparing for the new film directed by Nolan."

Ronan said: "I know this, The Dark Knight."

Although Heath Ledger has various flaws, it is really impeccable in terms of dedication.

In order to play the clown well, he began to study the psychology of the role very early on.

A character who is actually the protagonist with the title of supporting role can also give Heath Ledger enough room to play.

Since the protagonist's halo was basically handed over to the Joker, Christian Bale's performance in the role of Batman was greatly restricted.

The most typical example is that the clown in the setting can always easily enter various high-end places, everywhere and omnipotent.

Ronan left Ang Lee's office and came to the post-production room on another floor to find David Finch.

This great director who works hard and works hard finally ended the filming of "Girls" and led the crew to post-production.

Ronan specifically talked to David Finch about "House of Cards". The script for the first season of Shahai Entertainment has been completed.

This is not the future, when streaming media is popular in the future, famous directors have invested in the filming of dramas, thinking that they can make better "money prospects".

In this era, famous film directors rarely direct TV series unless they are interested.

David Finch did not refuse, but did not agree.

"Can you ask Shahai Entertainment to give me the script first?" David Fincher knew a little bit about Ronan. He knew that it was not a particularly high-quality project, and the other party could not invite him to be the director for a large sum of money: "I'll make a decision after reading the script."

When a director of David Fincher's level was at his level, he couldn't force it. Ronan said: "I'll let Shahai Entertainment deliver the script to you as soon as possible."

David Finch said: "Yes."

Ronan turned to ask, “When will the post-production of this film be completed?”

David Finch thought it seriously for a while and said, "It will be until March or April next year as soon as possible."

Ronan didn't say anything. After all, the six-year post-production is at a normal speed in the industry. For directors like David Finch, it can even be said to be relatively fast.

Not every director is a fast gunner like Spielberg.

Taking advantage of the time, Ronan took a look at a short shot edited by David Finch, but in terms of the style of the picture, the gloomy tone was very large.

The performance of the heroine Rachel McAdams is very outstanding. Maybe this character can resonate with her strongly.

This kind of video may not be as big as a commercial production, but if it is well operated, there will also be huge market space.

When Ronan left, he met Lindsay Bill.
Chapter completed!