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Chapter 831 Commercial Advertisement

If the military cooperates in the filming, this film can save at least about US$40 million. As long as the crew is willing to cooperate, the military will fully cooperate with the crew from equipment to bases to soldiers.

In fact, the military's requirement is very simple, it is to want a gorgeous advertising blockbuster.

This coincides with the line between the male protagonist Duke in the film, and Ronan certainly would not refuse.

Besides, it is not surprising that Hollywood cooperates with the military to shoot blockbusters, especially recruitment films.

The most typical example is that "Top Gun" starring Tom Cruise was simply a super recruitment advertisement for the US Navy. It is said that after the film was released, the Navy was particularly good at recruiting people.

The military's joint team also came to Los Angeles to discuss the script-related matters with Ronan and Michael Bay. In fact, the conditions they raised were not too much, and it was not much different from the first part of "Transformers". They did not ask the US military to use monoclonal antibody to alien robots, but instead showed as much modern military equipment as possible through the screen.

Ronan understood that this was more of a weapon advertisement than a recruitment advertisement.

Tell the world through a movie that may be widely popular that I have the best weapons on the planet here, come and buy it quickly.

The military has cooperated with Hollywood and understands Hollywood's creative model. There is no need for American soldiers to fight against the sky, the earth and the air.

Michael Bay's cooperation with the military began with the famous "Battle of the Deadly Island", and the military's image in it was actually not very good.

Promotion sometimes does not have to be tall and generous.

One of the purposes of Ronan's invitation to Michael Bay to direct this series is also fully realized.

He knew that Director Bei had a good relationship with the military, and not only did he provide him with all the latest equipment, but even the Pentagon could allow his crew to enter the filming.

If it were another director, it would be difficult to get such treatment.

The two sides were already interested in cooperation, and the negotiations between the crew and the military went very smoothly. Under the leadership of Michael Bay, a series of weapons and equipment were determined to participate in the shooting.

For example, the Osprey tilt rotary wing aircraft, the soon-to-be-defunct F-117, the famous Black Hawk, the M1 main battle tank, the C-130, the Los Angeles-class nuclear submarine and the entire Nimitz-class aircraft carrier formation, etc.

Of course, there is also the F-22 Raptor, which was officially unveiled around the world this year.

The military specifically emphasized this point to the crew, requiring the crew to focus on displaying the F-22 Raptor fighter jet.

Ronan was good at following the flow and directly made the f-22 a flying form of Red Spider.

As for various individual equipment, there are too many of them in Hollywood movies. Even if the military does not provide them, a large number of props can be rented.

As we all know, the US military's combat relies heavily on equipment. In the middle and late stages of World War II, its equipment was simply overwhelming on the Pacific battlefield.

For example, the Zero Type of the island country. At the beginning of the Pacific War, the Zero Type had an absolute advantage, but a few years later, after the US developed a fighter jet for the Zero Type, the Zero Type had a new nickname, the Zero Lighter.

While discussing with the military, the crew is also conducting another business.

The Embassy Film Industry has established a special team for "Transformers". During the film preparation period, it intervened in the project in advance, collaborated with Shahai Entertainment, and helped the world to promote advertising sponsorship for the film.

As a modern science fiction film, there are also a large number of cars and shops, and it is a waste not to attract advertising sponsorship.

From store advertising to car advertising to daily necessities advertising, it is too slight to create dozens of implanted advertisements in the video. The Embassy Film and Shahai Entertainment team is also currently negotiating.

For example, Bumblebee will appear in the classic Beetle shape in cartoons, and then transform into a cool sports car. Those top supercar brands are more cold in advertising and have no interest.

But the popular brand is very interested.

Chevrolet, Mustang and Mercedes-Benz currently have implanted advertisements for the Italian Hornet.

Other major King Kong characters are also a highly-watched business focus.

Since it is a commercial film, Ronan certainly will not refuse advertisements. According to the negotiations between the Embassy and Film Industry, the advertising revenue of the entire film may reach more than US$30 million.

However, Ronan had communication with Michael Bay on the focus of implanting advertisements. Advertising implants must be natural and smooth, and hard implants must not be used.

Michael Bay is an advertising director. If he really puts his heart into it, this aspect will not be a problem at all.

The eating habits I used to look so ugly.

Such as Shuhua Milk and just turning a mountain to the port city can be said to be typical of implantation failure.

Ronan would never allow such advertisements to appear.

Whether it is military equipment advertisements or pure commercial advertisements, they can effectively reduce the actual investment in the video, and the real production cost will not be as exaggerated as it has been announced to the public.

The reason why director Michael Bay is very popular among production companies in Hollywood is actually many advantages.

For example, shooting and production will strictly follow the budget plan. Not only will the shooting not exceed the budget, but there will often be a budget balance after achieving the planned effect.

This is very rare among Hollywood directors.

What are the routine operations of big directors? The power is never big enough, the budget is never enough, the video is never long enough...

From the producer's perspective, Michael Bay is really likable.

Michael Eisner and Jerry Brookheimer once said that Michael Bay is one of the greatest commercial directors in Hollywood ever.

This review is very high.

Compared to Transformers and Michael Bay, Alice in Wonderland and Robert Zemekis, there is no discount on the $200 million budget.

This is a magic project, and it is impossible to implant advertisements.

The cost of 3D production can be said to be as effective as the investment is.

Shortly after the preparations for "Alice in Wonderland" began, Robert Zemekis came to Ronan's office in the Relativity Building and visited.

"The first $25 million start-up capital is about to be spent." Robert Zemikis didn't be polite to Ronan, and said directly: "The second fund needs to be in place as soon as possible."

Luo Nan nodded slightly: "Don't worry, Shahai Entertainment has coordinated with the Pacific Investment Foundation, and the second $30 million investment will be credited next week."

Robert Zemikis breathed a sigh of relief: "The excellent 3D effect is completely burned with money."

Ronan said: "I understand. Robert, even if you put your heart back in your stomach, the project promised budget will not be a cent less."

In this era, 3D has just been in real commercial operation in Hollywood, and its technology costs are quite amazing.

Robert Zemikis asked: "By the way, the crew is going to start casting. Do you have any specific ideas on the heroine?"

Ronan shook his head: "I don't have the right candidate. Just audition and casting, it's not difficult to find the right one."

"How about I recommend a person?" Robert Zemikis said with a smile: "You know Bryce, too."

Ronan asked, "Bryce Dallas Howard Long's daughter?"

Robert Zemikis said: "It's her. Dallas has signed up for an audition after hearing about this project."

Ronan thought for a while and said, "This project is too investment. If I don't see the audition effect, I can't make a decision easily."

Robert Zemikis understood what Ronan meant: "Then let's see her audition."

He could understand that the production budget alone was as high as 200 million US dollars, and what about adding the promotional and promotional expenses? Such a huge investment amount could no longer be determined by Lang Howard's daughter.

Ronan recalled the appearance of Bryce Howard. The two had seen him before. Bryce Howard had not gained weight yet. Last time he heard Long Howard mention that she had joined the crew of "Spider-Man 3" and starred as Gwen Stacey.

But would this typical strong woman with a big skeleton, not be suitable for playing Alice?

In my past impression, Ronan's biggest impression of Bryce Howard was that he was wearing a pair of hatred and a fierce look, running wildly in the jungle like walking on flat ground.

Behind it, Bryce Howard seemed to be getting thicker and stronger, and was no less than Star Lord Awakening.

Ronan did not make a decision immediately and would talk about it after watching the audition.

Besides, Anne Hathaway is also very interested in the role of Alice.

Back from Mumbai, India, Ronan and Anne Hathaway had a daydream reunion, and during the period, they mentioned the project "Alice in Wonderland".

Originally, Ronan wanted to ask Anne Hathaway if she was interested in the role of the White Queen, but Anne Hathaway wanted to audition for the heroine Alice.

Anne Hathaway is at her best, her appearance is at its peak, and her acting skills are guaranteed. Of course, Ronan will not refuse.

Besides, Anne Hathaway was really attentive. In her exaggerated words, she almost had stomach bleeding that day.

To be honest, except for Lang Howard's daughter, Bryce Howard has no competitiveness in front of Anne Hathaway.

Anne Hathaway is also preparing for the audition, one of which is weight loss.

There is also the role of Crazy Hat.

Of course, Robert Zemikis didn't have to bring Johnny Depp to the crew, and the candidate for this role must also be solved through auditions.

At present, many actors have signed up for auditions, such as Bradley Cooper who just finished filming "The Hangover" and James Franko, the little green demon in the "Spider-Man" series, etc.

The specific choice depends on the audition effect.

The special effects of this project, Sand Sea Entertainment still cooperates with George Lucas's Industrial Light and Magic.

Lucasfilm is becoming a relatively fixed partner of Relativity Entertainment.

Ronan also jointly established a USC Film Academy Employment Foundation with George Lucas, aiming to help USC Film Academy professionals to integrate into the film industry faster after stepping out of campus.

This is also beneficial to the development of relativity entertainment, and can ensure a steady stream of fresh blood.

After professional study and practice, graduates from the University of Southern California Film Academy have stronger professional abilities than those who have become monks halfway through.
Chapter completed!
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