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Chapter 702 Strategic Acquisition

After taking the information handed over by Mark Randolph, Ronan quickly browsed it. He knew nothing about those professional procedural terms, but there would be professionals responsible for reviewing professional situations, so he, the boss, didn't need to worry too much.

"This company was just one year old," Mark Randolph said: "The team leader is Andy Rubin. He used to work as a robotics engineer at Carl Zeiss, a well-known optical instrument industry, and mainly engaged in digital communication networks. Later, he joined Apple as a desktop system development engineer. He joined Microsoft in 1997 as a robotic communication engineer. He founded Android last year to design a mobile platform open to all software developers."

When he heard this, Ronan also saw the name of the company in the information - android!

He may remember other things wrong, but this name and English word will definitely not be wrong.

I have switched my phone countless times, except for the Apple phone that I have used briefly, this name will be displayed when the system starts.

If translated into Chinese, it is called Android.

Ronan asked curiously: "How did you find this company?"

Mark Randolph said: "I instructed the Technology Department and the Commercial Investigation Department to collect information from related companies. After Andy Rubin learned about it, he sent me an email and called me. We have talked several times and the company has also conducted investigations. The projects they developed will be of great help to Netflix's future business on the mobile smart user side."

Ronan nodded slowly, and could only say that Netflix's Internet professionals and professional team are indeed unique.

Think about it, if you don’t have the ability, how can Netflix achieve its current level?

Mark Randolph seemed worried that Ronan would reject Android and said: "Ronan, the global mobile phone users have reached 700 million, three times that of the traditional computer market. This gap continues to widen, and the mobile phone operating system has great potential."

"The mobile phone market will surpass the computer market in all respects." Ronan continued: "There is no doubt about this. Mark, I support Netflix's acquisition, but have you considered it, how to promote it? An excellent mobile phone operating system can be designed and developed by Android companies."

Mark Randolph obviously considered: "Netflix's mobile client promotion requires communication and contact with mobile phone manufacturers, so that they can establish a stable cooperative relationship with them, and then cooperate with mobile phone manufacturers..."

Ronan is not very clear about the specific details, but he knows a little bit of the big road goods: "This is far from enough. To become bigger and stronger, it is necessary to form a strong alliance with mobile phone manufacturers, software developers, telecom operators, and even chip manufacturers."

Mark Randolph understood just after thinking a little.

Ronan continued: "To do this, you need a very powerful Netflix."

Google, which was once developed by itself, really achieved this, and then Android gradually became mainstream.

"Yes, Netflix is ​​the foundation," said Mark Randolph.

Only a company that is strong enough can join forces with other companies to form an alliance. Mark Randolph said with a smile: "Ronan, Netflix is ​​going to go public. I am full of confidence in Netflix's future."

Ronan nodded slowly: "Me too. So, Mark, wait until the company finishes the program, you can do it. Don't worry, Relativity Entertainment is Netflix's most powerful backing."

Mark Randolph knew very well that even if Netflix went public for financing, Relativity Entertainment still had a controlling stake.

Ronan asked: "Where are the preparations for listing?"

"The company recommended by Goldman Sachs is very professional." Mark Randolph seemed very confident: "Goldman Sachs also asked many investment companies about investment intentions, and the results were all very ideal."

Ronan didn't ask much, and said, "You and Robert Eiger are in control of the progress."

Netflix's performance is excellent enough, and it is not difficult to attract investors.

Moreover, the listing is still after the streaming media business.

After observations and analysis over the past six months, Ronan is very clear that the biggest factor restricting Netflix's development is the funding issue.

With the big sales of movies and the revenue from offline operations and other aspects, Relativity Entertainment has maintained a relatively abundant cash flow, but Relativity Entertainment has also had a series of plans that require a large amount of funds.

Even if we can consider Pacific Foundation financing and bank loans to solve a large part of it, Relativity Entertainment still needs to maintain abundant cash flow.

Therefore, Relativity Entertainment cannot inject large amounts of funds into Netflix again, and listing financing is undoubtedly a more appropriate solution.

The company's growth to a certain extent and joining with other capital groups is also a shortcut and can also provide great help to Netflix's future development.

As Netflix's representative, after signing a licensing agreement with Disney Pictures, Disney Animation Studios and Miramax, Mark Randolph ended his trip to Los Angeles and returned to the San Francisco area to focus on other Netflix's affairs.

With the support of Relativity Entertainment, Netflix got enough film sources during this trip to Los Angeles.

More importantly, Netflix's new acquisition plan was approved after the review of Relativity Entertainment.

Mark Randolph convened Netflix executives to hold continuous meetings to discuss and determine the acquisition plan, which made people contact Andy Rubin, the founder and CEO of Android.

Both parties are Internet practitioners and are not unfamiliar with each other's business, and the communication and conversation are going smoothly.

After talking about technology and business, the two people's topics fell on the most critical price.

Andy Rubin is not a newcomer in the workplace, and wants to add more chips to himself: "I sent emails to many big companies, and Mr. Larry Page from Google responded to me. He has been following Android. There is also a venture capital company that is willing to provide investments to Android..."

Mark Randolph had a faint smile on his face: "They may be interested in investing in Android, but they have to wait until the Android product is completed or is about to be completed." He said directly: "Netflix Network acquires Android for $20 million, and after the acquisition is completed, it will inject $8 million into Android."

Andy Rubin wants to say again, Mark Randolph doesn't give him a chance at all: "Andy, think about it carefully. There are many companies in Silicon Valley that do this industry, and Netflix is ​​not the only one to choose from."

After hearing these households, Andy Rubin understood that this was Netflix's condition, either accepting it or breaking it apart.

Netflix is ​​already a number of large companies in Silicon Valley, and Android is just starting a business. If Android wants to continue to develop, it needs funds and support from large companies.

Android requires Netflix, and Netflix does not necessarily need Android.

This offer is not a special project, and of course it is not low.

Andy Rubin said: "I need two days to think about it, and I will give you a reply before this weekend."

"Yes." Mark Randolph said.

The two shook hands and left.

After the new weekend, Ronan saw the three consecutive championships in North America, with a total box office of $151.2 million, and was notified by Mark Randolph that Netflix Network had reached a preliminary agreement with Android companies to acquire Android for $20 million.

This is good news, but it won't make Ronan too excited, because Android has become the former Android, its own strength in development and technology, and its open strategy are part of the reason, and Google's strong push behind it is the real key.

If Google had ever chosen another company, what would it be like? Is Android or Android?

So, since Mark Randolph mentioned the Android company, just like he had worked so hard to do so much work when he acquired Netflix, he never took Android for granted for granted.

Android still has a long way to go. The advantage of Netflix's acquisition of Android is that it can be one step faster than other companies.

Luo An communicated with Mark Randolph again, allowing Netflix to start with client cooperation and establish contact with many software openers, mobile phone manufacturers and chip manufacturers such as Qualcomm.

Apple doesn't have to think about it anymore, and Steve Jobs will not allow Apple to use operating systems other than its own.

A team of Netflix has contacted Korean investors with cooperation with the Pacific Investment Foundation, allowing them to contact South Korea's Samsung Group as intermediaries.

Mark Randolph also proposed a vision to develop a professional software that can provide entertainment services to future smart terminal users based on Netflix, based on Android.

The source of this idea is of course a reference, and the object of reference is the software itunes, the support software of Apple mp3 player ipod.

Ronan approved the research and development of this project, which will be completed by Android companies.

After Netflix Network signed an acquisition agreement with Android, Ronan went to San Francisco specifically and chatted with Mark Randolph in Silicon Valley with Andy Rubin, who has served as deputy director of Netflix development and CEO of Android.

In terms of technology, Ronan knows nothing, but he has used too many apps and various Android operating systems.

Once upon a time, the frequency of his replacement smartphone was basically maintained at a speed of one phone a year.

Android also has negative effects. Anyone who has a little knowledge of the smartphone industry knows that Android has caused countless patent lawsuits.

Ronan is not afraid of this, because the appearance of a popular Hollywood movie will also trigger countless copyright lawsuits.

For example, after the Pirates of the Caribbean, at least more than 20 people or companies sued Ronan and Shahai Entertainment for infringement.

But how much has Android brought to Google?

How much money does Google make through Android? It is hard to estimate, because Google does not make money directly using Android, but Android has significantly increased Google's search and service usage. It is search and services that promote the development of Google's mobile business.
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