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Chapter 685 Documentary

Today's Embassy Films basically comes from movies or TV series within Relativity Entertainment, and only a small part of the resources will be invested in foreign films.

For example, this year's "Shrek Monster 2".

The animated feature film produced by DreamWorks Animation Studio received US$457.89 million when it was lowered in North America. It is still being screened in many markets overseas, and the global box office is already infinitely close to US$900 million.

In addition to theaters, the DVDs, TV broadcasts, online copyrights, peripheral products and authorizations of "Monster Shrek 2" are all operated by Embassy Films.

Although more profits have not yet been settled, the profits obtained by Embassy Pictures have been infinitely close to US$100 million.

The profitability of Hollywood popular cartoons is generally above live-action movies.

Because the first film "Shrek Monster" caused a sensation and continued to attract attention, the Embassy Film Company's investment in promotional distribution was only more than half of the cost of the film production.

In Hollywood, the promotion and investment ratio can only be said to be average.

When you have the opportunity, Ronan naturally has to find a way to get the distribution copyright of such a video.

Embassy Films will also release "Shark Gang" for DreamWorks Animation Studio this year, and next year there will be an animated feature film called "Madagascar".

The profits of foreign films are also amazing when they are working well.

Whether it is Shahai Entertainment's production project or the foreign film purchases of Embassy Films, after the investment reaches US$3 million, Ronan needs to complete the final review.

In the past two years, with the increase in reputation of relativity entertainment, the number of film projects invested in and films trying to find releases has increased. Ronan has natural advantages in this regard, and of course he will not put the advantage without it.

That would be too stupid.

Embassy Pictures has also been purchasing videos for outsourcing in recent years, but the effect can only be said to be average. The competition within Hollywood is fierce, such as those films that can really make a big fortune with small profits and cannot find the publisher after the production is completed. After all, it is a minority of the few.

You should be relatively cautious when purchasing overseas works, especially for large investment.

Foreign films are seriously unacceptable in the North American film market. Whether it is East Asian or Europe, there are very few movies that can achieve commercial success in North America every year.

Ronan found a familiar name on the latest review project sent by Embassy Pictures.

This is a documentary that Allen Albert of the International Distribution Department of the Embassy Films was accidentally discovered when he was on a business trip to France. It was invested by Bonn Piche and directed by French director Luc Jagage. It depicts the arduous journey of the Emperor Penguin for survival and reproduction under extremely harsh Antarctic climate conditions and relying on strong willpower.

The title of the film is "The Diary of the Emperor Penguin".

According to the report submitted by Embassy Pictures, the documentary has just been completed and has not yet entered the distribution stage. When Bonn Piche was promoting in Paris to seek distribution channels, it happened to be discovered by Allen Albert, who went on a business trip to France. The latter summoned film experts from Embassy Pictures' European branch to inspect the documentary and determined that the documentary has a certain market value.

As French films have always been awkward in the North American market response, Bonn Piche decided to sell the North American distribution rights of "The Emperor Penguin Diary" separately. Allen Albert reached a preliminary intention with the other party, and it only costs $1.5 million to buy out the North American distribution rights of the documentary.

Documentaries are never sold at high prices unless they are successful sequels or works by well-known directors.

Luc Jagay is a retired professional athlete. He had no movies or documentaries worth mentioning before, and of course the works directed cannot be sold at high prices.

This is because the hot sale of "Fahrenheit 911" has caused the documentary market to rise generally, otherwise it would not cost $1 million at all.

Ronan does not remember the relevant data of "The Diary of the Emperor Penguin", but he knows that this documentary was once famous and was sought after by countless people. It is a super popular type in the documentary.

Even if you cannot recover the cost from the theaters for US$1.5 million, it is not difficult to achieve profitability in the offline market based on your former popularity.

Ronan has read the project information and confirmed it was "The Diary of the Emperor Penguin". He asked Connie to call Allen Albert, who was far away in Paris, France, to inform him to obtain the North American distribution rights for the documentary.

If possible, even the global distribution copyright will be taken down.

Two days later, Allen Albert officially signed a contract with Bonn Piche on behalf of Embassy Pictures and obtained the North American distribution rights. However, except for the distribution rights of "Emperor Penguin Diary", Bonn Piches had signed a naive agreement with France's Sunset Yellow Sofa Company and Argentina's Alpha Pictures Company.

It is already good to get the North American distribution rights, and Ronan did not force the rest of the market. Embassy Films quickly arranged the release of "The Emperor Penguin Diary". If you can now, it will be pre-screened in Los Angeles in December.

Of course, this is to win an Oscar ticket, and the documentary must take the winning route.

However, before North America is released, Embassy Films will hand over "The Diary of the Emperor Penguin" to Shahai Entertainment, and Shahai Entertainment will re-summon the actors to dub them.

This documentary uses French narration and is certainly not suitable for the North American film market.

Just as Embassy Pictures acquired the North American distribution rights of "The Diary of the Emperor Penguin", Embassy Pictures joined Relativity Entertainment and released its first documentary, officially landed in North American theaters.

The 3D documentary "Deep Sea Alien" filmed and produced by James Cameron is released in 30 theaters in North America.

This is a full 3D documentary, some of which are also filmed and produced using imax3d technology. To a large extent, it is a work by James Cameron for the next feature film.

Currently, there are not many commercial screens in North America that can support 3D screenings, and even fewer are willing to choose a 3D documentary. Even if the director's name is James Cameron, the Embassy Film Company has worked hard to win 30 3D screens.

Unexpectedly, the market response of "Deep Sea Alien" was quite good. With the Embassy Films having little publicity, thanks to James Cameron's appeal among fans and the attractiveness of 3D films, the documentary actually received $550,000 from 30 theaters on its first weekend of release in North America, with an average score of more than $18,000 per studio.

However, due to the number of 3D screens, it is not easy to expand the screening range.

Fortunately, neither Ronan nor James Cameron expected this film to make much money.

The three major investors in this documentary are imax, Sony Electronics and James Cameron himself. They have all said that as much money can be obtained, it is considered to reduce losses.

What they really gained was the new 3D shooting and production technology that was improved through the experiments and improvements of "Deep Sea Alien". This is a high-value product, and the future market is infinitely broad.

It is no exaggeration to say that "Deep Sea Alien" is just an auxiliary product of the new 3D technology.

For Ronan and Relativity Entertainment, "Deep Sea Alien" is a bridge to open up communication channels between the two sides.

It is through this documentary that Relativity Entertainment established a business connection with James Cameron.

"Deep Sea Alien" has a good reputation. Although the release range is not large, the trend is quite stable. It still earned $410,000 the next weekend, and combined with the weekday income, the box office in North America also exceeded $1 million.

This also means that "Deep Sea Alien" can stay in the theater for a considerable period of time.

Embassy Film Industry saw that the market response was good. Commercial theater screenings could not expand the scope of the screening due to various objective conditions, so they simply changed their thinking and turned to other aspects. After the paintings were opened in the first week, they used the film's good market response to sign contracts with many aquariums, science and education museums and nature museums.

Many similar exhibition halls in North America have cinemas that support 3D screening. Before the new century, 3D and IMAX technologies were the most widely used, and they are also these exhibition halls.

Originally, there are fewer 3D cinemas now, and it is even rare to use 3D technology to shoot and produce natural science and education documentaries. These exhibition halls have signed long-term lease contracts with Embassy Films for "Deep Sea Alien".

The longest Washington Museum of Natural History even signed a three-year long contract worth $3 million directly with Embassy Pictures.

With the help of imax3d technology, those species that are rarely seen in the deep seabed and are so close that the audience seems to be able to touch with their hands.

The audience can follow the camera up close and enter the deepest part of the seabed by wearing three-dimensional glasses.

Many people, even most people in the Hollywood industry, only regard "Deep Sea Alien" as a natural science and education documentary filmed purely by James Cameron, and do not pay attention to the industrial changes that may be brought about by film technology.

The brand new imax3d technology has begun to show its charm.

But there are also huge flaws.

For example, it is not suitable for very intense action scenes, and large-scale movement of the camera and characters can easily lead to dizziness in the audience; long-term viewing can easily cause visual fatigue and is not suitable for young children; the 3D effect must be achieved through glasses, which is extremely unfriendly to people wearing glasses such as myopia, etc.

These technologies also need to be solved by technical experts in the film industry.

The former James Cameron almost turned the sequel to the Avatar sequel to the lifetime series of movie fans, one of the reasons is that his skills do not meet the requirements of his director.

James Cameron claims more than once that he is working with technology companies to develop naked-eye 3D technology.

After the release of "Deep Sea Alien", Ronan received a notice from Tony Koch, who was far away in Canada to participate in the Toronto Film Festival. "Eavesdropping Storm" has the hope of winning awards for the festival's competition unit. If Ronan allows time, he can go to Toronto.
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