Chapter 51 The Taste of Success
In this era when traditional media still dominates, no one can ignore the influence of newspapers, magazines, radio and television stations. Film critics rooted in these media can often influence the viewing choices of a considerable number of viewers.
There is a reason why Ronan is willing to spend a lot of money to do public relations.
But the amount of money is too small, and what can be obtained is basically second- and third-tier film critics who are active in local media.
Front-line film critics are still very fond of their feathers.
The day after the release of "Human Purge Plan", some first-line film critics made relevant comments in the column.
"This bloody thriller was fine at the beginning, throwing out high concepts and making up a good story background, and then the characters became a foil to accompany the story, resulting in the plot never really scaring, and the final reversal was clumsy and not much surprise."
Ronan specially bought a bunch of influential newspapers across the United States to view the media responses of the Human Purge Plan.
To be honest, there are quite a lot of bad reviews.
"After watching this video, my biggest feeling is that the character creation is chaotic and the plot development is chaotic and lengthy."
"This is a very creative subject, but the producer made such a good subject into a vulgar horror movie."
After reading these bad reviews, Ronan scratched his head a little. This movie felt OK. When I watched it in my previous life, the most unpleasant thing was the problem of naughty children, but unexpectedly, no media talked about naughty children at all.
After thinking about it, I realized that the naughty child played by Amanda represents kindness and innocence. If the mainstream media aims at this aspect, more people will probably fire at them.
It is one thing to complain privately, but it is completely another thing to actually get it in the media.
But what surprised Roger even more was that some film critics dug deep into the Mariana Trench by excavating positive reviews.
"This is the most terrifying movie. It has nothing to do with blood or plot. It is just frightened by this assumption and real evil. It fully exposes the pathology of rapid social development and human selfishness, and points directly to the violence, injustice and race in human society, thus making the film truly have a soul and a movie with profound practical significance."
At the end of the column, this well-known film critic named Jonathan Rosenbaum also gave the recommendation of "Human Purge Plan" five stars.
Like the reviews of "This is a violent anti-violence film" and "the film alludes to the reality of American society and accuses of violence frequently" that were simply weak in front of Jonathan Rosenbaum's reviews.
This shows that in the eyes of some professionals, my video is full of style!
Now is not the Internet era. The influence of well-known film critics is quite large and can even change some people's movie viewing choices.
Ronan looked through all the newspapers in front of him and found a film review that he thought was more realistic and pertinent: This is a very rough B-level film!
What kind of high-quality people are all based on experts' imagination.
Of course, after investigating the current social situation, Ronan knew that the plot setting similar to the "Human Purge Plan" would inevitably win the support of some white-skinned or equal-rights people.
Although it is not the future now, it sometimes does not mean the quality of the film itself, which determines the reputation and even the popularity of a movie.
It is not a bad thing to have a controversy over the movie.
Many videos with accurate market positioning are prone to controversy.
Ronan put away the newspaper and looked at the time. It was nine o'clock in the morning. The box office statistics for yesterday's premiere day have not arrived yet.
Although North American theater systems have long been connected to the Internet, their speed is far worse than that after the new millennium.
Before yesterday's box office was over, George Clint hurriedly walked in with a statistical report he was responsible for.
"The survey company we hired sent yesterday's sample survey report." George placed the report on Ronan's desk and continued: "They conducted field sampling surveys in 24 theaters in 12 cities."
Ronan looked through the report, browsed it carefully, nodded and said: "The number of surveyed audiences is 869, male audiences account for 67%, audiences over 25 years old account for 55%, and minority audiences account for 62%, with an average score of 6.2 points."
This comes from the live ratings of the audience after watching the video, and the authenticity of the market response is far greater than that of the film critics.
To be precise, ordinary audiences can better represent ordinary audiences.
In fact, the 6.2-point score is not low for horror movies, especially for this kind of horror thriller that tends to be B-level movies, there are not many of them with six points or more.
The office door was knocked from outside at this time, and Robert pushed the door in anxiously. Before the person could come in, an excited voice came in: "Liongate Pictures just sent yesterday's box office statistics!"
"How many?" George asked immediately.
Luo Nantou asked, although this film can be released in theaters, it means that there is a continued fraud... Well, the possibility of continuing to invest in Abu Dhabila, who made a film and didn't want to see the box office successful?
The excitement on Robert's face could not be suppressed at all: "$4.55 million!" He directly photographed George with a fax: "One day, just one day, the box office exceeded the production cost!"
George immediately picked up the fax and looked at it, seemingly unable to believe it was true, and then muttered: "We...we made a movie that had a box office of millions?"
He wiped his face: "We succeeded! We succeeded!"
In the film industry for so many years, I have been mingling among the middle and lower classes, and I have participated in videotape movies. The only time I participated in the film industry in the past was that I ended in a crushing defeat...
From now on, he could also tell others loudly: I have also participated in the production of high-end theater movies, and the box office in one day exceeds the production cost!
Sitting behind the desk, Ronan unconsciously clenched his fists, and joy surged from the bottom of his heart and instantly spread throughout his body.
At this moment, I felt so excited that I wanted to cry.
In his previous life, he had succeeded many times, but never once, which made him feel that the taste of success was so sweet and so addictive.
With initial success, of course more success is needed!
"George, Robert!" Ronan interrupted the excitement of the two people and reminded: "The cost of our film production is $11 million, and the cost has not been recovered yet."
The two of them were stunned for a moment, then reacted and echoed: "Yes, yes!"
Ronan quickly recovered from the excitement of success and said, "George, the critics you contacted, let them post columns as soon as possible. Robert, you stay in touch with Lionsgate and urge them to invest more publicity and distribution resources."
"Okay!" George put down his fax: "I'll go now."
Robert didn't delay: "I'm going to Lionsgate now."
Lionsgate Pictures, a short small meeting is being held.
The company's CEO Gustav sat at the front of the conference table and said to Navas: "The distribution department did a good job this time and signed a film with great market value."
Navas smiled modestly and said specifically: "We evaluated the Human Purge Plan three times internally, and finally grabbed the issuance rights from the competition from Sony Entertainment."
"Well." Gustav seemed very satisfied. "The company has not been established for a long time, and every successful video is of great significance to us."
He asked, “How big is this film?”
Navas replied: "The 1,860 theaters, among the several horror films released at the same time, are of medium scale."
Gustav immediately said: "You go and communicate with the theaters, strive for more theaters, and strive for more screening... Well, in terms of publicity, I will impose another $2 million to increase the publicity scale."
"Yes." Navas responded.
These jobs are not difficult. On Friday just past, the box office of "Human Purge" was $4.35 million per day, second only to "Halloween 7" with $5.48 million, and was the second on the box office list that day.
But the number of theaters in Halloween 7 has reached 2,780, almost twice as many as the Human Purge Plan.
Anyone with a little mind can see that the Human Purge Plan has huge potential yet to explode.
"I heard that propaganda strategies for ethnic minorities were first made by Ronan Anderson?" Gustav asked again.
Navas replied: "Yes, he proposed an idea that we have verified on the field and found that it is indeed feasible."
Gustav nodded slightly: "A young man with a very thoughtful idea. The last time you submitted the report, Sandhai Entertainment is preparing another horror movie?"
"The God of Death is Coming." Navas said quickly: "The director is still James Huang."
Chapter completed!