While "Pirates of the Caribbean" was popular, another film produced by Shahai Entertainment and released by Embassy Pictures was released from major theaters in North America.

"Summer of Jeans" is a standard commercial youth idol film. The target audience of this kind of film is very clear, that is, those adolescent boys and girls, due to their limited audience, have always been very popular in just a few weeks, and they fell into disregard.

This youth idol film took only seven weeks from its premiere to its downstream, and the box office in North America totaled $68.62 million.

Overseas, it has earned US$39.05 million.

"Summer of Jeans" has a global box office of more than $100 million, up to $17.67 million.

The success of this film also gave Relativity Entertainment more confidence in the holiday release of "Mean Girl".

It can be said that youth idol films will never go out of date!

As a post-producer, Jessica Felton has joined the crew of "Mean Girls" and fully dominates the post-production of this film.

Ronan trusts her abilities very much.

"Summer of Jeans" has also entered the offline operation stage. In this regard, the Embassy Film Company has already had a very mature system and mechanism, and will carry out all-round offline operations of the films in accordance with the first round of TV playback, limited TV playback and DVD distribution, rental and sales.

According to the consistent performance of Hollywood's high-box movies, "Summer of Jeans"'s offline revenue will not be lower than online.

At the same time, Embassy Pictures has never reduced the publicity of "Pirates of the Caribbean". Even if the distribution costs are excluded, the funds spent on global publicity of the film have reached 100 million US dollars.

It is no exaggeration to say that behind every box office movie, there are huge costs.

Even movies like "The Witch" are no exception.

The stable box office trend of "Pirates of the Caribbean" gave Embassy Films the confidence to continue to promote and invest in further tapping market potential.

The importance of publicity and hype for a film is self-evident. The most direct result is that the box office of "Pirates of the Caribbean" once again showed an extremely strong trend.

On the third weekend of the film's release, the decline was still controlled within 40%. It earned $28.1 million from the North American film market in three days. In addition to the box office accumulation in the previous four working days, "Pirates of the Caribbean" successfully broke the $200 million mark in just three weeks, reaching $25.89 million.

In addition, "Pirates of the Caribbean" has also appeared in theaters in more overseas markets, with nearly 50 countries and regions screening, and the total overseas box office has also successfully exceeded 100 million.

The global box office of this film successfully exceeded US$300 million.

Whether it is word of mouth or box office, "Pirates of the Caribbean" was a great success. The success of the film has brought huge benefits to many people and companies.

Of course, Ronan's Relativity Entertainment Company is the one who benefits the most, and there is no doubt that this is the second, the director and a group of actors, director Gore Vipensky instantly gained fame from obscurity.

In terms of actors, Johnny Depp has risen from a second-tier quarrel to the first-tier rank with Jack Sparrow. Although he is in a lower-tier rank, he is not stable and may fall at any time. However, "Pirates of the Caribbean" is about to be completed into a series. Johnny Depp is generally optimistic in the future. After he staggers for many years, he finally becomes a mainstream star in Hollywood.

The second is Christian Bale. No one has any doubts about his rise to the second line. In addition, the filming of "Batman: The Moment of War" is the type of continued upward trend in the second line. Many media and critics believe that Hollywood may have found a new action superstar.

And the action star has pretty good acting skills.

Compared with seniors such as Stallone, Schwarzenegger and Bruce Willis, Christian Bale's acting skills are undoubtedly more reliable.

Next is Kayla Knightley. Although Elizabeth Swann responded in moderation, it was enough to get her into the second line. In the words of the media, after Kate Beckinsale, Hollywood has another dazzling British rose.

As for how many actors the media has given the title of British Rose, no one can tell.

Just like the future "goddess", British Rose is also a nickname in Hollywood.

The popularity of "Pirates of the Caribbean" seems to awaken the spirit of ocean adventure deeply rooted in Western society.

It is well known that modern Western times are an era of ocean expansion. Although Hollywood Pirate Movies have suffered miserable defeats before, no one can deny the attractiveness of pirate culture.

To a certain extent, the rapid rise of the West and the advancement of the world dominate the world is because of this pirate culture.

Legends about pirates have also been continuously thrown out by the Embassy Film Industry using the media, further attracting attention.

Some people say: Pirates have appeared since the day the ship was invented.

There are many pirate legends full of mysterious and exotic colors, which makes people's pirate culture mostly have legendary and magical colors.

They are the most free, passionate, and unrestrained beings in the dark medieval ages.

They fight the sea, and although they are greedy, evil and even kill innocent people indiscriminately, they have the vitality, freedom and adventure that modern people desire. Such people are charming and attractive.

This is the image of pirates in European and American culture. Every child who grew up listening to the story of pirates dreamed of becoming "one pirate man" and looking for the lost treasure.

Perhaps news about pirate movies has spread all over the world during this period, and pirates in modern society are not willing to be lonely. The Somali pirates successfully stole the spotlight from the Pirates of the Caribbean and hijacked an American merchant ship in late July and demanded a ransom of 200 million US dollars.

Disney also came to join in the fun and issued an announcement saying that the Pirates of the Caribbean ride, which was built in 1967, was the last Disney ride supervised by Disney founder Walt Disney.

The media under its company even claimed that Walt's body was buried under the Pirates of the Caribbean ride.

After a movie is sold, there will always be people who jump out and infringe on his copyright, and countless people will rely on it to gain popularity.

As the publisher, Embassy Pictures certainly won't let the Somali Pirates and Walt Disney steal the limelight.

The publicity and distribution department immediately mobilized the media and a wave of new publicity came.

A large number of promotional soft articles have appeared on the media and the Internet, among which the supporting text on the official website of "Pirates of the Caribbean" attracted a lot of attention.

This article begins with an arrogant picture of a group of Somali pirates holding up the AK-47 rifle.

Then, the article solemnly warned:

"If you encounter pirates barefoot carrying machine guns, robbing or blackmailing in nearby waters, run away quickly. Trust me, you won't want to experience the real life of a pirate. If you are really kidnapped by a pirate, you will only be a hellish life waiting for you."

But here, the words and atmosphere of the article changed instantly, from seriousness to joy.

"Unless he is standing on the ship-"

The picture below is a close-up of Captain Jack Sparrow standing on the mast when he first appeared in the movie "Pirates of the Caribbean".

Below the picture is a sentence that represents the voice of countless movie fans.

"If the captain was him, I only have one sentence: Jack, kidnap me! Let's go to the horizon that will never reach together!"

This article was well received and was forwarded by countless bloggers and media. Someone really wrote a letter to Johnny Depp, asking this real pirate captain to take him to wander around the world.

Perhaps with a wave of Johnny Depp's arm, countless men and women would really set off with him.

The portrayal of Captain Jack Sparrow's arrival may be described in two sentences: a man is full of big men! He is a man on his left and right!

By early August, Pirates of the Caribbean entered its fourth weekend of North America screenings, and the box office decline suddenly tightened. Compared with the previous weekend, the decline was only 20%, and it closed another $22.5 million in three days on the weekend.

And it achieved the great achievement of winning four consecutive box office lists in North America!

This achievement made many people stunned. Although the outside world has paid enough attention to this film, it did not expect that the trend would be terrible.

The North American box office of "Pirates of the Caribbean" is also close to $250 million. Coupled with the expanding overseas screening scale, the global box office has exceeded $400 million.

The global box office of 500 million US dollars is definitely not the end of this Pirates blockbuster.

Who can not love Captain Jack Sparrow? Who can not love Johnny Depp who becomes Captain Jack Sparrow.

Ronan knew very well that Johnny Depp would become Jack Sparrow in reality.

As for the extremely stable box office trend of the film, it is not unexpected. On the one hand, the audience's reputation of the film is extremely good, and on the other hand, there are also some vague memories.

Although Ronan does not remember the specific box office trends and data of "Pirates of the Caribbean", because this series has a huge impact and many media have analyzed and reported it. After reading some media articles, I vaguely know that the box office trend of this film was very stable.

That article once mentioned that "Pirates of the Caribbean" not only experienced a minimum of more than 10% of the weekend box office decline, but also had several weekends that directly counter-trend!

Just when the North American box office of "Pirates of the Caribbean" just exceeded $250 million, Scott Swift came over.

"There are a few good news." Scott smiled all over his face and was in a very good mood: "Ronan, after the news of the "Pirates of the Caribbean" was spread, South Korea and the island countries also let go of the last doubts about the foundation's repayment ability. They just got in touch with me and wanted to renew the three-phase investment agreement."

This is indeed good news, Ronan said: "Scott, you are in your sole responsibility for this matter, and strive to get a higher investment in each issue."
Chapter completed!