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Chapter 337

After Robert Lee had several contacts with Stewart Coleman, Ronan and Mark Randolph came to Los Angeles and went directly to visit Reo Company near the University of Southern California.

When he walked into the company's writing room, Ronan secretly observed himself. Looking at the old office environment, Reo seemed to be worse than Netflix.

He had known for the company Ruio that if it had not been for Netflix's acquisition, people would have conducted special market research, and they had no idea that they had even established a website similar to Netflix.

Ronan is engaged in film and television and surrounding industries, and the company has never stopped various market research. He has never even heard of him as an insider. You can imagine that the business volume of Ruiou website is too small.

Under the leadership of the secretary, Ronan entered a reception room with Robert and Mark Randolph.

"Please wait," said the secretary politely: "Mr. Coleman is calling and will come soon."

Ronan smiled: "It's okay."

Mark Randolph whispered: "This company is a bit like Netflix."

Robert Lee nodded slightly and whispered: "My initial contact with Stewart Coleman was not going well."

Ronan said calmly: "Let's wait a moment."

The evaluation team of Relativity Entertainment conducted a preliminary assessment of Ruiou Company. Ruiou's operating conditions were quite poor, especially investing huge amounts of money into the Internet videotape rental business, which did not bring much returns at all.

Netflix's registered users are more than ten times that of Reo, and they use DVDs, which are cheaper than video tapes. It is not difficult to guess Reo's performance based on Netflix's condition.

Ruio's largest assets are the chain stores in Southern California, and the other is the rental and sale rights of 18,500 film and television works.

Footsteps sounded, and then the door was pushed open from outside. A middle-aged man wearing glasses walked in. Seeing Luo Nan and the other two, he quickly said with apologies: "Sorry, there is a call temporarily, which has made you wait for a long time."

Robert had already had several dealings with Stewart Coleman and immediately introduced both sides.

Since the two sides had been in contact several times, they immediately got to the point after a simple greeting.

"Mr. Anderson." Stewart Coleman asked directly: "Do your company want to acquire my Reo?"

Since the other party asked this, Ronan did not need to deny it: "I am very interested in your company."

Stewart Coleman suddenly laughed and said inadvertently: "Why are you all interested in my company?"

Ronan heard the meaning of this sentence: "Besides us, are there other companies who want to acquire Reo?"

"Yes." Stewart Coleman seemed to be a very straightforward person: "Hollywood Video Company has been in contact with me since the end of November and wants to package my company."

Mark Randolph frowned slightly. This sudden accident made him subconsciously feel that the acquisition might be in trouble.

Ronan looked at Robert, and Robert Lee waved his hand gently, indicating that he had not found the information before.

But if Stewart Coleman dares to say this, Ronan believes that it is definitely not a silence. It is probably a secret negotiation between Hollywood videos and Stewart Coleman in private, and the news has not spread at all.

Stewart Coleman looked like a carefree, extremely direct person, and asked without turning a corner: "Mr. Anderson, at what price do you relativity entertainment plan to acquire Reo?"

Ronan said: "Of course it will be the price that satisfies Mr. Coleman." He asked instead: "Will Mr. Coleman sell Reo?"

"Of course," said Stewart Coleman: "I am a businessman, and as long as the price is right, the company is also a commodity."

Ronan remained silent, but breathed a little relieved. In fact, the most worried situation was that he would not sell anything. As long as he was willing to sell, even if there were indeed competitors, it would be a question of the price.

Stewart Coleman reminded: "Mr. Anderson, if you have the sincerity to acquire Reo, it is best to speed up the action. I may reach an agreement with Hollywood Video at any time."

Ronan was also worried that what the other party said was true. Once there was a situation on Reo, he would use a backup plan to negotiate with PepsiCo or obtain copyright directly from the film company.

The price this may be greater.

But he wouldn't show it, his expression was still very calm, and he said, "My evaluation team is evaluating your company..."

Before Ronan finished speaking, Stewart Coleman interrupted: "Actually, I personally really want to cooperate with Relativity Entertainment and Netflix. Netflix's business model is also my ideal and goal. I have not been successful in the Internet, but I always believe that Internet leasing has broad prospects. If Reo incorporates Relativity Entertainment and develops with Netflix, it can also represent my goal and wishes."

These words are full of emotion, as if they express an entrepreneur's infinite love and affection for the company.

Ronan listened carefully to these nonsense and didn't believe a single word.

Stewart Coleman said again: "From me personally, since I have sold the company, of course I have to find a suitable next home. You are the most ideal candidates."

Ronan seemed very serious and replied: "Relativity Entertainment is very sincere and is also the most suitable company for Reo."

Stewart Coleman still looked straightforward and cheerful. He sighed long and patted the sofa gently. With countless helplessness, he said: "But I have to be responsible for the company's shareholders and employees. Price is a factor that I must consider."

Ronan knew the topic was coming, and looked at Stewart Coleman and waited patiently.

"Hollywood Video has been talking to me for a long time and has offered $80 million, but I didn't agree."

Ronan didn't care about anything else, but his previous attitude: "Mr. Coleman is relieved, Relativity Entertainment will definitely sell you a satisfactory price."

Stewart Coleman smiled and said, "I believe in your sincerity. Relativity Entertainment and Netflix have unlimited prospects and will definitely bring a better future to Reo."

This is as if the two sides have reached an agreement.

Ronan knew very well that there was no need to continue talking today, and said, "Mr. Coleman, Relativity Entertainment must go through the evaluation process. When the evaluation is over, we will officially start negotiations." He said, "Please wait a few days."

Stewart Coleman stood up and shook hands with Ronan: "Hope not too long."

Ronan replied: "It won't be very long."

Stewart Coleman said: "Then I'll wait for your good news."

The Hollywood Video's contact with him, even the $80 million bid, is all true. If Robert Lee hadn't contacted him on behalf of Relativity Entertainment before, as long as Hollywood Video adds some chips, it will be sold.

But now...

The competition between the two companies may bring him more benefits.

Go back and talk about relativity entertainment with Hollywood Videos, and negotiations with Hollywood Videos can also reveal more information to the outside world.

No matter which party the company is sold to, Stewart Coleman must first guarantee his own interests and shareholders.

Ronan, Robert and Mark Randolph left Reo and joined Bentley Eat together.

"It was my job omission." Robert Lee said in the passenger seat, "I didn't notice Rio's contact with Hollywood Video."

Ronan shook his head: "It has nothing to do with you. If they were in private secret contact, it would be normal for us to not notice."

Mark Randolph asked: "Is what Stewart Coleman said true?"

"This kind of thing shouldn't be fake." Ronan said to Robert Lee: "You hurry up and check it out. Since Stewart Coleman told us this, he will definitely release relevant news to the outside world after he comes into contact with Hollywood videos."

Mark Randolph nodded and said, "He is trying to compete between the two companies."

Ronan thought for a while and said, "First check some specific situations, and then adjust the plan according to the situation." He knew one thing very well: "We may pay a greater price than expected."

If the Hollywood Video acquisition intention is extremely strong, it will even lead to bidding and acquisitions between the two parties.

In this way, Relativity Entertainment is very likely to pay 20% or 30% or even more funds than the actual value of Reo Company.

Robert Lee reminded: "If the funds exceed the budget too much, it may affect the operation of the cash flow of Relativity Entertainment."

Mark Randolph did not respond. As a latecomer, he should not speak up for the time being when it comes to the company issues.

This matter is more complicated than expected, but Ronan has also formulated alternative plans before, and the increase in capital in hand has not made it too difficult.

"We are now preparing for three things." Ronan said directly: "Robert, you can investigate the contact between Hollywood Video and Reo as soon as possible, and keep in touch with Reo. I will mobilize funds and make the worst plans to bid for Hollywood Video."

Robert and Mark Randolph knew it was the least ideal situation.

Ronan continued: "Also, be prepared to talk directly with Hollywood production companies about DVD purchase and copyright licensing."

“Embassy Films has the ability to print and release DVDs,” Robert reminded: “If we buy directly from other film companies, the price we pay may be even greater.”

Ronan sighed: "There is no copyright, there is no way to start printing DVDs." He also said: "Embassy Film has business dealings with Hollywood Video, so let them contact Hollywood Video to watch what is the appeal of Hollywood Video to acquire Reo Company."

"Okay." Robert Lee finished speaking and reminded again: "There is still funds."
Chapter completed!
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