Best Entertainment Times Text Volume Chapter 1111 The movie that only smart people can understand. "I talked to director Martin Campbell some time ago. He said that the failure of "The Green Lantern" was also an unshirkable responsibility."

In the reception room of Relativity Entertainment, Christopher Nolan put down the coffee cup in his hand and said to Ronan: "Martin Campbell repeatedly emphasized that Warner Bros.'s management likes to point fingers and over-engage in film production, even if he does not hold any position on the crew."

He sighed: "I thought he was shirking responsibility, but now I know that what Martin Campbell said is true."

Ronan knew more about Warner Bros.'s mystery operation and asked: "Nolan, has Warner Bros.'s management intervened in "The Dark Knight Rises"?"

Christopher Nolan didn't have to hide it in front of Ronan, and said with a little anger: "Yes, four people ran to the crew to point fingers, and they didn't have any position on the crew. It's okay, I can deal with it. But Charles Rowan and Diego Harris also asked me to modify the content of "The Dark Knight Rises".

"Why?" Ronan was a little curious.

Usually, continuing the inherent pattern is the correct way to open Hollywood sequel movies.

Hollywood film companies are taboo to make too big changes in sequels, because that often means uncontrollable risks.

"Warner Bros. and DC Comics want to align The Dark Knight Rises with their Justice League plan," explains Christopher Nolan. "The character of Bruce Wayne is to be adjusted in the third installment to strengthen his abilities, especially fighting and armor research."

Ronan immediately understood: "Warner Brothers are thinking too much."

Christopher Nolan continued: "Warner Bros. and DC Comics are planning "Batman v Superman" to connect "The Dark Knight Rises" with this film."

"The strongest human beings challenge the God of the World?" Luo Nan shook his head slightly: "They are planning to catch up with the progress in a crazy way."

Christopher Nolan said: "But doing this fundamentally violates my setting! Even if you are still the strongest human being, you actually go beyond the limits of reality."

He sighed, "This is something I can't accept anyway."

Ronan said: "Warner Bros. management...well, how do you say it, sometimes make some impulsive decisions. They are eager to take advantage of the popularity of the new Batman trilogy to catch up with the progress of the Marvel Avengers' movie universe."

Christopher Nolan was not a child, so he could think of this and said, "They broke their promises to us." He looked at Ronan: "Because of the withdrawal of Relativity Entertainment, Warner Bros. and DC Comics became unbridled."

Ronan thought for a while and said, "Nolan, ask Warner Brothers to resign."

Christopher Nolan looked at Ronan in surprise, with a puzzled look on his face: "Resign? We signed an agreement with Warner Bros., and the new "Batman" trilogy exists completely independently..."

Ronan raised his hand to interrupt Christopher Nolan and said, "It's not that you really resigned. Warner Bros.'s management has been chased by Marvel. It needs a little more stimulation to make their brains clear. Nolan, you are the core of the new Batman trilogy. Show a tough enough attitude. Warner Bros. and DC Comics will see the situation clearly."

Perhaps because of his previous relationship with Ronan, Christopher Nolan also has a weak side.

Ronan was not surprised that most of the director's talent was focused on the movies, and other aspects were inevitably flawed.

Christopher Nolan thought for a moment, nodded and said, "I understand." He smiled, "Thank you, Ronan."

"You're welcome." Ronan shook his hands and reminded: "By the way, the premiere of "Inception" will soon be. Say hello to Warner Brothers in advance. Apart from film production, it's best not to make too much trouble with the production company."

Christopher Nolan said: "Okay."

He did not stay in the Relativity Building for a long time and quickly said goodbye and left.

According to Ronan, it is not difficult to find out one thing: Warner Bros. is really anxious about the Justice League movie universe.

They are eager to succeed and even destroy the setting of the new Batman movie trilogy.

Ronan also knew that this might be a series of chain effects brought about by the emergence of the Avengers movie universe in advance.

Warner Bros. has always been a variety of tricks in the DC movies, and it is not surprising that it hits Batman.

However, Warner Bros. is a company that does not go astray, and can always find another and more slutty operation besides one.

So, as long as Christopher Nolan resigns with a tough attitude, Warner Bros. and DC Comics will definitely change their minds.

After all, everyone knows that the core of the new Batman trilogy is neither the Joker nor Bruce Wayne, but Christopher Nolan.

Warner Bros. spent such a huge price to take back all rights from Relativity Entertainment, and it was impossible for Christopher Nolan to leave.

Moreover, Christopher Nolan is not without projects. He recently mentioned a space-themed movie with Ronan, intending to continue to cooperate with Relativity Entertainment after "Inception" is successful and "The Dark Knight Rises".

Christopher Nolan's "Inception" is released in October, and the promotion in all aspects is constantly expanding, striving to attract more attention.

Embassy Film, which is a promotional distributor, has once again used the strategy of conventional publicity and viral marketing.

As early as the first half of the year, Embassy Film held several promotional activities for "Inception".

At the event, movie fans were able to get a special T-shirt from the promoter. The pattern printed on the front of the T-shirt is a strange machine, and the back is a QR QR code.

At the same time, some media reporters and film practitioners also received a mysterious gift, an exquisite small tin box with a gyroscope and a U disk.

The lucky ones who get this thing are naturally extremely happy.

These souvenirs and small gifts are just one part of the huge viral marketing plan made by Relativity Entertainment for Inception.

When the official website of "Inception" was opened, most people were confused about the spinning gyro on the website. What is the movie about? What is the relationship between the gyro and the plot? What does the title of "Inception" mean?

Instead of giving out trump cards as early as other films, the marketers of the Embassy Film Industry continued to release clues to let the public understand the film, but more question marks emerged, which teased the curiosity of the movie fans and allowed them to pass on their word and continue to pay attention to the film.

The front of the T-shirt is printed with the "dream machine" in which the core props in the film can allow users to enter other people's dreams, while the QR code on the back implies a website, which is the viral website of "Inception".

The video's virus publicity must be balanced, and it must not be covered or unreserved. That is, the audience must be familiar with the video in advance, and they must still feel fresh when watching the video.

This is easier said than done. Many films are not sure about this level when promoting them. As a result, the audience is already familiar with the film before they can watch it and lose the excitement of watching the film.

Therefore, the marketing team of Embassy Films did not start with the plot, but developed several points such as the core creative "dream machine technology" and "conscious crime", emphasizing propaganda slogans such as "your brain is the crime scene" and "dreams are also real".

In this way, the audience will have a preliminary understanding of the key settings of the film before watching the movie, and it will be much easier to watch the movie.

Movies that cannot be understood by the audience will inevitably not be sold well, which is one of the most basic rules of the film market.

A very important point in viral marketing is to attract the interest of others. No matter how much interest is, it is a waste.

On the other hand, Tom Cruise and Christopher Nolan's Netflix sharing account also joined the publicity ranks. From the filming stage, a rotating gyro appeared on the homepage of the website to let the fans know that this is their new film, and then add things to it layer by layer. When the last day, the gyro fell down.

Viral marketing is a means, not an end. It can often do a big role if you make a good move, but the success or failure of a film's business does not entirely depend on the success or failure of viral marketing.

This is a very interesting way of publicity, but if the video itself doesn't work, who cares what you do online?

If the quality of the film is not strong and cannot be recognized by most viewers, after the film is released, viral marketing will bring negative effects, and negative reputation will be circulated on the Internet at a lightning speed.

A relatively complex movie like "Inception" is not an easy thing to sell like "Transformers", and you must work harder on publicity.

Given the quality of the film itself and the good reputation that Christopher Nolan has accumulated among fans, media and critics through "The Dark Knight", before October, Embassy Pictures held two fan and media previews in Los Angeles, New York, San Francisco and Boston respectively. They have enough confidence in the film itself and obviously want to drive the box office after its official release with an early reputation.

Even the film once put forward the slogan "Movies that only smart people can understand."

In this world, few people will admit that they are fools.

Both professional media and ordinary audiences are willing to give praise and praise unanimous praise. Many media believe that "Inception" is very likely to replicate the momentum of "The Dark Knight" that was strongly promoted to the top and create a miracle that once again became a big hit.
Chapter completed!