There may not be any superhero who is more free and easy than Tony Stark. "Batman" and "Spider-Man" not only have to deliberately hide their identity, but also have a lot of troubles like the shadow of childhood that covers them. Tony Stark acts high-profile and is unruly.

For superheroes, the most exciting thing about "Iron Man" is that it doesn't hide it. The final "coming out" of the first part made the audience excited.

Compared to Batman, who made the whole of Gotham City restless in order to cover up his identity; Spider-Man, who made his girlfriend in danger several times, Tony Stark was so happy that he flew up.

The audience is used to seeing deepness and pretending to be deep, accustomed to being frustrated and pretending to be frustrated, and has seen too many tragic heroes who are burdened with family hatred and national hatred.

Now, there is finally a handsome, golden and elegant middle-aged man with a sense of humor that shows his various charms and abilities. How can people not be excited?

Since "Avengers" will be released next summer, the film will serve the entire series on the basis of shaping an Iron Man.

Therefore, "Iron Man 2" is more well-produced than the first one, connecting more clues and Easter eggs to the Marvel Universe.

To a certain extent, Relativity Entertainment is using the movie "Iron Man 2" to advertise the entire Marvel Cinematic Universe and next year's "Avengers".

The movie "Iron Man 2" has created a new movie context. There are many easter eggs in the film, and various combinations interspersed in the Marvel Universe movies, making a movie richer, and this richness continues to extend downward.

As for other aspects, we still adhere to the concept of "killing monsters, and being more handsome" in the first part.

And Tony Stark's personality is still so arrogant, arrogant, and does nothing but consequences. He often takes advantage of his temperament. He says that he is not good at it, and he has a childlike rebellion and willfulness.

Anyway, it was very lively, with Iron Man making fun of, villains making fun of, Little Pepper making fun of, Black Widow making fun of, and even S.H.E.D., headed by Braised Egg, also joined in.

This is how "Iron Man 2" is, fighting for a while, then fighting for a while and then fighting for a while.

This is a movie that can be seen without watching it.

But with Tony Stark, everything becomes charming.

Although "Iron Man 2" is not very outstanding when taken alone, the market response the film can cause is often not proportional to the quality itself.

At the end of the premiere, thousands of crazy Iron Man fans on the scene, and the voice shouting "Tony Stark" almost overturned the ceiling of the Chiefs Stone Theater.

Compared with Captain Jack Sparrow, who was popular all over the world in previous years, Iron Man Tony Stark is no less powerful.

However, if the video wants to succeed, it must match the distribution scale.

As the opening blockbuster of the summer season in 2008, coupled with the great success of the first film of "Iron Man" and the strong response caused by "Hulk" and "Thor", with the efforts of Embassy Films, "Iron Man" has created a new North American film record before it even started painting in North America.

Embassy Films has equipped "Iron Man 2" with a luxurious lineup of 4,580 theaters, which is the highest number of premiere theaters in North America.

All preparations for Relativity Entertainment are ready.

In order to fully realize the value of online screening, such a super blockbuster with world-class influence, it will naturally be released simultaneously around the world.

Because the concept of North America's May summer season does not exist in the international market, "Iron Man 2" was released a week earlier in 53 overseas countries and regions.

These international markets released are mainly concentrated in countries and regions with huge influence in football such as Europe. The reason why Relativity Entertainment does this is to avoid the 13th European Cup, which officially opened on June 7 as much as possible.

At any time, you cannot underestimate the influence of football, the world's largest operation.

With the solid foundation laid by the previous three movies and the relativity entertainment has invested a lot of publicity and momentum. Even if it was released in North America in advance, the results of "Iron Man 2" overseas are still dazzling enough.

The day before the film was officially released in North America, the superhero blockbuster won 52 of the weekend box office championships in 53 countries and regions where it was released, with a total of US$146.22 million.

The warm response from the international market has also been brought back to North America.

"Iron Man 2"'s North American midnight show easily won $15.2 million. Although it is not as good as "Dark Knight", it is even worse than "Twilight: Crescent", which is like a slap in "Twilight: Crescent", and can still enter the top five in the North American midnight show.

Such results are impressive enough.

With the success of "Iron Man" and "The Dark Knight", the best era of superhero movies has begun.

2000 years ago, science fiction movies always accounted for 60 to 70% of the top ten movies in the world.

Last year, there were only two science fiction movies left in the top ten list, while superhero movies occupied three places.

The strong market for this superhero movie has continued until this year.

On the first day of its release in North America, "Iron Man 2" created a new single-day box office record in North America in May, with a figure of up to 63.38 million US dollars!

This is nearly 50% higher than the box office of the first "Iron Man" on the opening day.

Because it was a sequel movie, the first day consumed the enthusiasm of many Iron Man fans. By Saturday, the film's single-day harvest declined, but it still earned as much as $51.21 million in box office.

In just two days, the North American box office of "Iron Man 2" exceeded $100 million.

The success or failure of the film was revealed before it was released, and the only suspense was how many box office numbers would be.

Three days after the North American painting weekend, this superhero masterpiece was in 4,580 theaters, with a total revenue of US$158.11 million!

This result was second only to last year's "The Dark Knight" and was the second highest weekend box office in North America's electric chair market in history.

However, under the concept of relativity entertainment production of business above everything else, "Iron Man 2" also inherits the usual style of films under relativity entertainment, and its reputation is relatively differentiated.

The audience of the ema score cinema scored it as a live, but the freshness of the rotten tomatoes was only 63% of the freshness of the test.

More than 20,000 imdb users scored an average of 8.1 points, and the media's comprehensive score was only passed.

Of course, for a film company, the most meaningful thing in this online release period is the box office figures representing commercial popularity.

Nowadays, there is a very strange imagination around the world.

Perhaps since the new century, good movies have fallen and bad movies have appeared more and more times. There are too many good movies covered in dust, and too many bad movies are popular. Among some niche groups, there has gradually become such a view that bad movies win box office, and high box office is synonymous with bad movies.

Even some filmmakers began to be ashamed of talking about box office and avoided the word box office.

Others may not talk about box office, but producers and investors must talk about it.

The movie must talk about box office, which is determined by the nature of the movie.

After all, movies are just a cultural commodity that is dominated by the principle of cost-benefits and meets the entertainment needs of consumers, such as Relativity Entertainment and the six major Hollywood companies. Why should you invest in a movie? Of course, it is to make money, and it is to maximize money.

Luo Nan has always adhered to his original aspiration and the production philosophy of Relativity Entertainment has not changed since the beginning.

Embodied in "Iron Man 2", the plot of the film is like a lot of easter eggs and trailers. The film serves Tony Stark and also serves the entire series' commercial market.

This is also the side that the film has been criticized by film critics, believing that Relativity Entertainment, its Embassy Pictures and Marvel Entertainment, for business and money, even the minimum face of the movie.

They still have too little knowledge. It is not too late to shout and scold the superhero movies when Marvel Entertainment actually shoots a long series.

Having said that, how can they not know the essence of a film company? How to highlight the sense of existence and make small money without shouting loudly.

Even idiots know that capital parties, including film companies and various other companies, have something like shameless?

In order to make money, capital groups will not be ashamed. If their interests are big enough, they will even dare to destroy America for you.

The journey of making money by naming "Iron Man 2" in Relativity Entertainment has just begun.

Also this weekend, "Iron Man 2" further expanded its screening scope in the international market, including several major markets in East Asia, and the number of overseas screenings increased to nearly 80.

The overseas box office of the film also surged again with the expansion of the market, with a cumulative accumulation of up to US$247.72 million.

The global box office of "Iron Man 2" easily exceeded US$400 million.

Box office is just the foundation. If you rely solely on box office revenue, Relativity Entertainment will not make much money without losing money.

After all, the production cost of "Iron Man 2" is as high as 180 million US dollars, and the promotional cost is also over 100 million US dollars.

With the huge popularity brought by the online screening of the film, the surrounding market of "Iron Man" is in full swing, such as Iron Man masks, reduced versions of dolls and figures, which are all hot-selling products.

Even the expensive Iron Man model of the same proportion has sold thousands of pieces.

Since the specific data has not been fully counted, there is only one rough statistics on Relativity Entertainment, and the global sales of peripheral products in the past ten days have reached nearly US$300 million.

Relativity Entertainment itself is the best operating model of Hollywood movies. The theater screenings are used for promotion and recycling investment, and the real profitable head depends on the surrounding area.

Once upon a time, even on the other side of the Pacific Ocean, Ronan saw countless middle school students carrying Captain America's shield and schoolbags, using Iron Man's pencil case, holding a meow hammer rubber in hand...

There is even a trend that is spreading among primary school students.

Although most of them are pirated, I have to admire the influence of this series.

These can actually evolve into series consumers.

In Marvel's Avengers movies, due to the existence of Robert Iger, Relativity Entertainment actually took the promotion path of Walt Disney.
Chapter completed!