Time flies, and the children of the past have long grown up and even started a family and started a career. But like Ronan, in the minds of many people, they still have a place for their childhood friend "Transformers".

Since the 1990s, with the maturity of enthusiasts and the successive launch of new toy series, the activities of Transformers fans around the world have been heating up. As early as 1994, the first Botcon Transformers Annual Conference was held in the United States, and then evolved into an annual event.

This event is also the most concentrated event for the hardest-core Transformers fans around the world.

Their love for the Transformers series is conceivable.

Such a movie with a lot of childhood dreams from people really fulfilled their real dream. When Optimus Prime and Megatron transformed on the big screen, this film has become the eternal in their memory.

On the other hand, it just shows one problem. The plot of the film is very thin and it is difficult to leave too much deep impression on the audience.

In addition to fighting, fighting, blowing, blowing, blowing, and blowing, only deformation can truly be remembered.

Another thing is inevitable. In the eyes of some Transformers fans, the film realizes their dreams; in the eyes of others, the film destroys their childhood memories.

But except for a very small number of diehards, most of the steel wires have entered the theater again and again.

I'm afraid most die-hard fans can't tell whether they love more or hate more. They only have one thing to do, buy tickets and enter the theater, and watch their childhood friends deform in the most realistic way.

Then, buy tickets and enter the theater. The wires watch the movie over and over again, study every slow motion in it to figure out the deformation process, fight details, etc., and then enjoy it, enjoy it, talk about it with great enthusiasm for related derivative products...

This is also one of the reasons why the box office surged after the release of "Transformers".

Although the film has received almost unanimous criticism from critics, it cannot change the audience's enthusiasm.

The vast majority of viewers believe that the action effects and special effects of the film bring great visual enjoyment, and people keep shouting through the Internet that the theater is not a classroom, and who cares about the connotation and philosophy!

Having said that, how many people go to the cinema to watch movies to understand life and think about social philosophy?

Movies were originally born as a form of entertainment, but later became an art, but they were still essentially entertainment.

At the same time, in a famous port in the East, countless containers filled with Transformers' peripheral products passed through customs and loaded on several tens of tons of freighters and were transported to all parts of the world.

People from the Embassy Film Oriental Branch were relieved when they saw the last cargo ship leaving the port.

This is the sixth batch of goods that have been shipped since May. Judging from the company's distribution situation, it is estimated that Transformers' movies are a global big sale.

Compared with Hasbro's products, the cost of Relative Entertainment's movie peripherals is two-thirds lower on the premise of ensuring product quality, and the production speed is fast, the product review is strict, and the supply is sufficient.

Foreign trade products can enable factories here to obtain higher returns. They are willing to give priority to completing foreign trade orders and implement them in accordance with the strictest standards.

The low cost leaves huge profit margins for Relativity Entertainment.

The head of the Embassy Film Oriental Branch can imagine that the orders of Relativity Entertainment have supported many OEM processing companies here without looking at the report.

Not to mention anything else, the orders given by Relativity Entertainment reached $100 million for peripheral products of "Car Story" and "Transformers".

Although this inevitably leads to the spread of pirated products in the market here, the person in charge who is very familiar with the situation here is very clear that even without the cooperation between Relativity Entertainment and the processing plants here, pirated products will not be spreading?

Born and raised in this land, he knew very well what the answer was.

The person in charge said to the driver: "Let's go, hurry up and go back to the city, and we will also go to see "Transformers"."

Speaking of which, when he was young, he watched "Transformers" cartoons a lot, and he also bought toys from Optimus Prime and Megatron at street stalls on the street.

Around 1990, major TV stations here introduced and broadcast "Transformers". Since then, many people have begun to have an indissoluble bond with Transformers like him.

In those beautiful times, the eyes were full of bright colors, dazzling deformation movements; the ears were full of mechanical friction sounds, and the rhythmic rock music; magical science fiction concepts and endless technological terms made the little head in front of the TV run with all their strength.

In those times, we became the small audience next to the cosmic stage, and gained all kinds of joy, anger, sorrow, and joy from the contests of good and evil, beauty and ugliness, good and evil.

In this era when the concept of domestic protection month is not clear and the card is not very strict, Transformers easily passed the review and entered the July summer season of the Oriental Market.

The introduction of Fang Zhongying is very optimistic about the prospects of "Transformers" and even believes that this may be a popular candidate for the annual box office champion of the Oriental Market.

China Film has also joined forces with many theaters such as Wanda, New Film and Television and New Century to launch a special display of "Transformers" for 20 years. Hundreds of new and classic versions of toys can be tried and sold by fans, including several limited editions provided by Hasbro and Relativity Entertainment that have been discontinued.

In addition, many discounted sessions and measures have been specially introduced to attract more fans to the theater.

The group of people in the 1970s and 1980s are currently the main consumer group in the Oriental film market.

Even during the summer, "Transformers" has become a trend in the Eastern market, and after it was released, it became the most screened film in the cinema at the fastest speed.

Among the mainstream theaters in many first-tier cities, there is a "Transformers" scheduled films in half an hour. Even in the theaters of several companies that have cooperated with Relativity Entertainment, the screening interval for the first week is only fifteen minutes, and the screening rate is as high as more than 60%.

In this way, it is almost natural for "Transformers" to break the records of the Chinese film market.

On the first day of the film, it won nearly 35.77 million soft girl coins in the Oriental Market, which is the highest single-day box office since Oriental Films has been counted. The box office on the second day easily set this record. The 39.75 million soft girl coins can only be described as crazy for the Chinese film market in this era.

Subsequently, the film exceeded 100 million soft-girl coins in three days on the first weekend, creating the highest single-week box office record in the Oriental film market and the fastest speed of breaking 100 million. If we exclude "Titanic", which could not be counted at the beginning, "Transformers" has become the most successful imported film in the Oriental film market.

This series has great charm in the East.

Nowadays, due to the development of theaters and markets, the energy that the "Transformers" series can burst out in the East is simply beyond imagination.

He once even became the total box office champion here.

And he sat in this position for quite a while until a movie that bought the box office in his own box office appeared.

The record-breaking performance of the film immediately sparked a stir in the Oriental media, and the media's attention attracted a large number of viewers to enter theaters. If the first week of the film was more supported by steel wires from the East, many of the audiences who entered the subsequent film had nothing to do with nostalgia.

"Transformers will be the champion of the Oriental Film Market this year. It is rich in all the elements of imported blockbusters, especially the embodiment of high technology, and has a strong shock. It not only satisfies the deformation complex of the post-80s generation, but also attracts the attention of more fashion groups under this powerful influence and news attention."

This comment from the official media across the Pacific is undoubtedly the best summary of the Transformers craze that has set off in the East.

In order to promote the video, the Embassy Film Oriental Branch also took great pains to make it difficult, such as Optimus Prime draws on the fight methods of free fighting during the film production to pay tribute to Kung Fu.

As long as there are high commercial returns, none of these are problems.

Of course, not everyone here welcomes outsiders like Transformers.

Some literary and artistic film directors and producers here complained publicly in the media, and made a big fuss: "Our theater would rather give American screens than domestic films. Let's see the screening rate of "Transformers"! Why don't you 100% of the screening? You've all knelt down, what else do you want?"

But most people don’t even have this brain. Soon, some filmmakers here took the initiative to refute, saying that “the audience should have the right to choose their own way.”

In the past, the film market was relatively closed and lacked enough competition from outsiders. Many people were used to winning by lie down. When the wolf came, these people did not think about how to strengthen their own strength to defeat the wolf, but instead blamed someone for putting the wolf in.

This is not a matter of the environment. After all, theaters operate commercially for profit. The audience likes to watch any movie and the attendance rate is high, they will be more arranged, which is the most basic market rule.

To some extent, since you have chosen the path of art film, don’t blame the market, especially don’t blame the market as a nationalist banner.

Just talk about "Transformers", the box office revenue here is high, and most of the money really goes into Hollywood's pocket?

You should know that the box office share of Embassy Film is only 13%.

The high box office of "Transformers" means that the movie special funds, business taxes, domestic publishers, domestic theaters and theaters also have higher returns, and the so-called art films may also receive more subsidies.

Under the current system, the screening rate is determined by the theater based on market reactions, which is a commercial judgment and must be in line with the maximum interests.
Chapter completed!