Once, Ronan was on the other side of the Pacific Ocean, and animated films were released on June 1st International Children's Day. However, Americans rarely have the concept of International Children's Day, so naturally there is no such thing as the June 1st Animated Film Schedule.

This is a strange country. Many international festivals originated in the United States, but most Americans may have never heard of them.

In 2001, the United Church, who was called the pig's head in the white house, issued a public statement announcing that June 3 will become National Children's Day, but Children's Day was not widely accepted in the United States because of the initiatives of the church and government.

"Cars" release date in North America is the first weekend in June.

Relativity Entertainment was suggested by Ronan. After preliminary market research, it has high hopes for Pixar Studio's animated feature film. Since the Oscars, it has been carrying out various publicity and marketing activities and has joined forces with multiple partners.

After the posters of various characters and several trailers were revealed, Embassy Film and Television cooperated with McDonald's to launch the Lightning McQueen package and the "Car Mobilization" card collection event.

At the same time, various car models, including Lightning McQueen launched in collaboration with Hasbro, have been launched one after another, winning the favor of many boys.

After gaining a certain momentum, Relativity Entertainment convened a group of media and car fans to hold a number of commemorative activities including but not limited to racing on the famous Highway 66.

This is a country that lives in cars, and the popularity of automobile culture is far beyond imagination.

The activities on this special highway No. 66 have attracted a lot of attention.

This is the most historic highway in the United States.

For Americans, Highway 66 is like a mirror, reflecting various historical changes that have occurred in the United States.

During World War II, Highway 66 was once regarded as a military route for transporting military supplies; at the same time, it was also the mother road that country singers have been singing, and has been passed down from the ancestors of the United States to today.

Whether Americans or people who have lived in the United States, no matter how much or little they know about it, they have more or less been blessed by the blessings brought by Highway 66, and it has sacred meaning like a totem.

It is undeniable that with the development of the times, Highway 66 began to decline, and the towns along the way gradually became desolate.

In order to create a super animation series, Relativity Entertainment has invested a lot of resources in "Car Story" far exceeding the upcoming "Superman Story" last year and "Rat King" that will be released this holiday season this year.

In terms of publicity and distribution alone, Embassy Film has formulated a global budget of $130 million for "Car Mobilization".

This has exceeded the production cost of the video in all respects.

Driven by the huge platform of Relativity Entertainment and the complete marketing channels of the Embassy Film Industry, "Car Mobilization" exploded with huge market vitality before it was released. Various offline peripherals including Lightning McQueen, including Lightning McQueen, only North America, and the sales channels affiliated with Relativity Entertainment had revenue of more than 15 million US dollars.

Before the first weekend of June, Embassy Films held a premiere for "Cars Mobilization".

In order to match the plot and atmosphere of the film, the premiere was placed in the old Santa Monica pier area at the end of "Highway 66" and was held in an open-air screening situation.

Although Ronan did not go, all the Pixar Five Tigers will be present.

With the creation of Relativity Entertainment, this animated feature film produced and directed by John Lasseter is amazingly popular.

John Lasseter positioned "Car Story" as the most humane film ever made by Pixar, and the story itself represents a true experience for most Americans.

Which boy is not fascinated by mechanical things? Especially cars.

John Lasseter has a deeper relationship with this. As the son of Chevrolet car dealer, John Lasseter almost used the car model to waste his entire childhood in his father's office.

His first formal job when he was 16 years old was working part-time in his father's automobile factory...

To describe it in the words John Lasseter specifically exaggerated in an interview: "The blood in my veins belongs to my animation career; and in my arteries, gasoline flows - the passion they can produce when they finally gather in my heart represents the limit of my life."

Just like in the past, this is not a work to coax children. Although it is a CG animation feature film, it adheres to the concept of Pixar Studio's all-age films.

Similarly, similar to the protagonists of the past Hooker Cowboys, Buss Lightyear and Nemo, the characters in the film have distinct flaws.

People without shortcomings do not exist, and people with shortcomings may not be unloved.

Proudness, confusion, mutual help, human nature, touching, return, love, and a flawed happy ending can be described as a typical Pixar-style character and plot.

To a certain extent, "Car Mobilization" is an inspirational film with a mixed road film and silk nostalgia. The protagonist Lightning McQueen gained the care of a group of car friends and realized his self-worth while crossing the 66th Road.

While inspiring, this film does not forget to promote the spiritual characteristics of American highway movies, namely free choice and infinity of inner territory. Highway 66 was built in 1926. It runs from Chicago to Southern California and crosses the Midwest hinterland of the United States. It can be said to be a material symbol of the pioneering spirit of the United States.

The anthropomorphic gives the car body language and ideological personality. The most classic setting is the "Breaking Tooth" trailer, the "Beetle version" Xiao Feizeng, and the "Daigua" tractor that appears in the guest appearance, and the "Monster" Conbein. Many viewers' long-lost innocence may be quietly awakened, and they are immersed in joy, anger, sorrow, and joy as the plot.

Especially the Lightning McQueen, imprisoned in a small town isolated from the outside world, accepts the baptism of human feelings and warmth and coldness that they had no time to experience, and friendship can paint selfishness. Equality dwarfs the arrogance that discriminates against the elderly, the weak, the sick and the disabled; love makes the head occupied by utilitarianism find that life can be more beautiful.

When he was dragged back to the real world again, he might have truly understood the happiness of letting go.

Although Pixar Studio uses several new technologies such as ray tracing and the stories told are excellent, to be fair, in the animation feature film that Pixar has released, the quality of "Cars" can only be considered relatively ordinary.

After the film was released, its reputation among the audience was not very good. The audience scored only "a-" on the cinema of Ema score. Compared with Pixar Studio's past animation feature films, it can be described as a word of mouth.

In the past, Pixar Studios' animation feature film was released, but it was not brought to ordinary audiences from the media to critics.

"Car Mobilization" has a bad reputation and a voice gradually emerges.

Many film critics began to promote this view in their columns: after the acquisition of Relativity Entertainment, Pixar Studio, which originally insisted on artistic creation, has been immersed in the business and money of Relativity Entertainment, and is no longer the Pixar Studio before.

This is what it means that Pixar Studios used to be not commercial.

In the eyes of these people, they all choose to ignore them. The former owner of Pixar Studio and the dictator-like boss was a businessman named Steve Jobs.

Having said that, "Car Movement" is indeed a bit rougher, such as the work of rendering and drawing during the production process, which is more than four times faster than when rendering "Car Movement".

Even so, on average, the "rendering" of each frame is more than 17 hours!

It’s scary to complete an animated feature film that lasts an hour and a half with such complicated processes?

Although his reputation has declined after its release, under the operation of Relativity Entertainment and Embassy Pictures, the box office revenue of "Car Mobilization" is still the best.

The paintings in North America lasted for three days. "Car Mobilization" won a box office of 68.87 million US dollars in 4,285 theaters, suppressing all the films released in North American theaters, and airlifted to the North American box office championship!

Animated movies have a longer life cycle in theaters, often far exceeding live-action movies. Embassy Pictures and Ema score both made box office predictions for "Cars Mobilization", but the results are not much different.

The final destination of the animated feature film in North America is expected to be around $260 million.

Of course, comparing the film's $120 million production cost and the global promotion and promotion expenses of $130 million, it is impossible for North American box office revenue to recover the cost.

Even if the global box office revenue may reach $550 million, it will not be able to recover the investment in "Car Mobilization".

However, neither Relativity Entertainment nor Embassy Films are concerned about the profit and profit of this animated feature film.

Because compared to the box office of the film, the sales of peripheral products can only be described as extremely popular.

Long before the film was released, under the strong promotion of Relativity Entertainment, various derivatives of "Car Story" have been released around the world. In contrast to the excellent box office results of the film, derivatives were popular with teenagers, especially those boys. It took only three days to sell car models and toys for characters such as Lightning McQueen, and sold nearly $40 million in North America.

The sales of all related peripheral products in the global market have exceeded US$70 million.

In the past, even animated films whose derivatives sold far exceeded the box office had a derivative value closely related to the box office of the film. The derivative value shown by "Cars" is simply a typical example.

The former "Car Story" was one of Ronan's most impressive animated films. It was not how exciting and beautiful the film was, but that it was heard by professionals from the film industry in a training session that as of 2011, even if the global box office was not counted, the "Car Story" series has brought more than $6 billion in revenue to Disney and Pixar.
Chapter completed!