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Chapter 79 Micro Innovation

Knowledge is power, and this is true.

Both are salesmen, despite their different styles, Yu Weiwen has not yet officially entered the industry and has shown a rare spirituality. Song Youzhi has been in the Chang'an Road sales department of Konka for half a year but still has mediocre performance. Where does this difference come from?

It is definitely not the IQ gap. Song Youzhi is actually flexible in mind, but he is honest on the outside and does not act clever, and he has a bit of a wise and stupid look.

It’s not that there is a diploma gap. In the sales industry, the importance of academic qualifications is far less than that of qualifications. Apart from certain special products, in most cases, the personal academic qualifications sold will not affect customers’ choice of products.

In the final analysis, it is a difference in thinking ability and thinking habits. This thinking ability is obtained by Yu Weiwen's years of hard study. Although he was abandoned for four years of college, his accumulation in six years of junior high school is still there.

Speaking of the acquisition of professional skills, Song Youzhi could only rely on the stories of legendary salesmen without the guidance of his predecessors, while Yu Weiwen was able to learn and use the practical things in the Sales Bible. Although this best-selling book seems ordinary to the experts, there is indeed some practical things in the book.

"How is it? Yao Yi, you must understand better than me, I will listen to you."

Yu Weiwen was originally familiar with him, and he was Yao Yi's assistant teacher. He was basically with Yao Yi during working hours. After two days, he became familiar with him a lot. Young people didn't have so much concern. When they became familiar, they called him the name. Anyway, there were no outsiders present.

"I think your ideas are worth trying." Yao Yi did not hesitate too much. Although he had a better, better and more reliable publicity plan, he wanted Yu Weiwen to give it a try. This is a habit of Yao Yi as a business manager, and this habit comes from his father Yao Qi.

In the stage of starting the creation of only a few dozen employees, Yao Qi not only has to take charge of the overall situation, but also pays attention to all aspects. Sometimes the plans proposed by his subordinates have problems or are not as good as Yao Qi's own ideas. However, as long as it does not affect the overall situation and does not pose a threat to the company's interests, Yao Qi will ask his subordinates to try it out. If it succeeds, builds confidence, fails, and summarizes experience.

Only in this way can employees grow and make breakthroughs in areas that the boss has not paid attention to or has no time to pay attention to.

"Then, I'll try it? I'll stay up late and get a draft of the flyer design drawing first!"

The revolution has not yet succeeded, and Yu Weiwen is inexplicably excited. He feels very good to be recognized, especially now, he needs recognition.

Yao Yi made a gesture and signaled Yu Weiwen not to worry.

"Do you know what my shorthand class wants to talk about?"

"Speak words, right?" Yu Weiwen, as the name suggests.

"How to explain it?"

"I don't know, oh, I understand." Yu Weiwen quickly understood and rubbed his nose and smiled, "Hehe, I'm in a hurry. Then I'll wait for the weekend to listen to you teach the experimental class, first understand your course, and then design the flyer."

"Don't wait until the weekend." Yao Yi opened the drawer and handed Yu Weiwen an SD memory card.

"This is?"

"There are videos of my lecture last week. Do you have a playback device?"

"No, it's okay, I'll borrow a reader to go to the Internet cafe to watch it." Yu Weiwen packed the memory card and said from the bottom of his heart, "You are so awesome. You are good at teaching, smart and smart, and you are always good at excellence. You have to record videos in class... You record videos to see the classroom effects yourself, find the place you haven't done well and then correct it, right? It's just like I sing and recording."

"That's right." Yao Yi gave an ambiguous reply. In fact, he recorded the video not to make mistakes or reflect, because his lesson plan in each class requires at least three inspections and modifications, and there is no error at all.

Yao Yi recorded videos in preparation for the launch of online courses in the future.

From a business perspective, it is not a wise choice to launch online courses in the past two years. Because online courses are new things, the market is not yet mature, and computers and smartphones have not yet been popularized in every household.

But as a teacher, since he has the idea of ​​turning into a torch and causing a heat wave, he cannot start purely from a business perspective. Some things are more important than money.

A few years ago, the online course platform was created, which not only allowed students and parents to have more choices, but also set industry rules to avoid tying around and misleading their children.

In addition, relying solely on publishing textbooks and leading classes, the radiation range is limited. Yao Yi may become a famous lecturer in Shangjing and even Jiangnan Province. However, due to his personal style, it is difficult to have a national influence like the crazy English that was popular at the time, unless he borrows resources from his elders and spends money on publicity.

Online courses are different. When Apple 4 is released next year, Android phones will become popular, and online courses will become more and more popular. You can spread thousands of miles away with just a finger.

As for the possibility of losing profits when sharing too early, Yao Yi didn't consider it at all. As for money, there is nothing at home, and there is no shortage of it.

Besides, internet celebrities have long proved to the world how strong the fan economy is, and with a reputation, they will only earn more.

The only problem is that high-definition online course videos with dozens of G are difficult to quickly spread online, and online courses with AV quality cannot allow students to appreciate Yao Yi's handsome face. It would be a pity if they don't show it to everyone.

Just think about these things in your heart, there is no need to say them out. Yao Yi did not give Yu Weiwen the opportunity to ask questions, and asked first: "Since you want to innovate, in addition to the unique design, it is best to innovate the way of distributing leaflets."

"Can you still innovate when sending flyers?" Yu Weiwen scratched his head, wondering, "Aren't you just stuffing flyers into people's hands? How can you innovate?"

"I don't know how to innovate. I just know that you must innovate. Assuming that your idea is right, designing and designing different types of flyers with different typesettings can provide good enrollment results. Then, in less than half a month, other institutions will follow the trend. This kind of follow-up imitation is definitely inevitable, but at least you have to think of a way to push back the time they follow the trend as much as possible, and take advantage of this time to send your flyers to all your target customers."

"In addition, I just said so much is just a matter of paper talk. If you don't innovate in the distribution method, no matter how beautiful you make the flyer, it's still a flyer. I don't like this kind of micro-innovation."

"It turns out that this is called micro-innovation." Yu Weiwen learned another new word. He nodded, stared at the wall, his eyes drifting towards the infinite distance, thinking.

"What did you think of?"

"I didn't expect anything."

"..." Yao Yi pressed his fingertips against his eyebrows and rubbed them twice, saying, "Sometimes it's not good to be too honest. You should say that you have ideas but are not mature yet, and it takes some time to improve."

"Oh, I actually have some ideas, but it's not very clear yet. Give me some time and I'll think about it." Yu Weiwen learned and sold it now, just pretending that he hadn't said anything just now.
Chapter completed!
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