"Um?"

"oh?"

Yao Qi and Yan Wenxiang expressed surprise with exclamation.

Selling an ordinary bookmark for ten yuan at a "high price" is actually nothing. A truly skilled salesperson can sell ice to Eskimos and umbrellas to desert herders, but Yao Yi has never been a salesperson. Where can he get the experience and skills?

"It's this kind of bookmark." Gu Chuanjing reached into the folder and took out an ordinary bookmark. The blank space contained extremely beautiful hard pen calligraphy, and the iron painting and silver hooks were written in total seven words:

【The endless flow of the Yangtze River】

Yao Qi stared at this poem without end for a while, and asked with a complicated expression: "Where did it come from?"

Yan Wenxiang replied before Gu Chuanxiu said, "Mr. Yao, I am a good at making a decision and sent two groups of people to secretly protect Yao Yi. This bookmark should have been bought by them."

Yao Qi looked at the bookmark again and smiled and said, "The handwriting is well written. So, Yao Yi and the little girl are selling calligraphy, not bookmarks."

Gu Chuanjing knew that Mr. Yao’s judgment was not accurate, but he did not dare to say it clearly, so he had to reply: “I think there should be a trick to Yao Yi selling bookmarks at a high price in the recording.”

"Oh?" Yao Qi pointed at the recorder with his index finger, "No one is outsider, let's listen together."

"Yes." Gu Chuanjuan did not hesitate and pressed the play button.

After a noisy background sound, the little girl's crisp sound rang out.

"May I ask, are you a magician? Well, no, this is not like magic. Well, then... are you a hypnotist?"

Then Yao Yi's voice came from the recorder.

"I'm not a magician or a hypnotist. I just did some small business before and knew how to attract customers and make customers willingly pay their wallets. Well, this is called 'marketing'."

Marketing? I don’t know what marketing methods Yao Yi used to make customers willing to be slaughtered? Yan Wenxiang looked at Yao Qi calmly and thought to himself that it was not surprising that Yao Yi knew how to market. After all, she was a child of the Yao family. She would always come into contact with some commercial means that ordinary people don’t understand, or she simply heard of this term and used it randomly.

According to rational analysis, Yan Wenxiang prefers the latter. After all, Yao Yi is still a child who has just left school and has not had a dry breast.

But in just five minutes, Yan Wenxiang completely reversed his thoughts.

Just selling a bookmark, Yao Yi actually used four marketing methods: popularity, expanding her customer base, creating a sense of superiority and concept packaging for her customers, and also perfectly combined the four marketing methods, condensed in a concise and clear slogan!

This technique is incredible. Moreover, Yao Yi was able to analyze his marketing methods so thoroughly, which shows that he was not by chance, but truly knows how to market, how to package products, and how to use customer psychology.

How could a young man in his twenties understand these things?

What’s even more incredible is that according to the recording content, Yao Yi completed the idea in the blink of an eye!

Gu Chuanjing saw Yan Wenxiang's doubts. He didn't understand how the cunning assistant Yan showed such an expression. But seeing that Mr. Yao and Assistant Yan adjusted their sitting posture and listened carefully, he would never dare to ask questions.

After a long analysis, it was basically a conversation without nutrition. At Yao Qi's instructions, Gu Chuanjing repeatedly pressed the fast forward button until the recording ended.

"Mr. Yao, these are all the recordings from last night." Gu Chuanjing put down the recording pen and whispered, "After that Yao Yi returned to her residence, our people did not continue to follow up."

"Yeah." Yao Qi nodded with a slight magnitude. There was no change in expression on his face, but his right hand made an unusual move. He touched his nose.

After capturing Mr. Yao's action, Yan Wenxiang quickly took out the cigarette box and presented it with both hands.

Yao Yi took out three cigarettes and threw one for Yan Wenxiang and Gu Zhuanshuo. The three men took turns lit cigarettes and sucked the clouds and mist.

"This is the recording last night? What did Yao Yi do today?" Yao Qi took two puffs and put down most of the cigarettes left. Seeing that Gu Chuanzhi did not respond, he repeated the question in a vocal way, "Xiao Gu, what did Yao Yi do today?"

Thinking of himself smoking with Mr. Yao, Gu Chuanjing was so excited that his ears turned red. He was thinking about how to brag to his colleagues and friends tomorrow, but he didn't respond immediately. After awakening, he quickly replied: "I should have been to attend the interview during the day. Now I should set up a stall at the door of the bookstore. I arranged a few people to set up stalls near Yao Yi, mainly to protect Yao Yi's safety."

“Is there any recording?”

"Recording..." Gu Chuanjing shook his head and nodded again, "They will send the recorder tomorrow."

Yan Wenxiang knew that President Yao had a lot of money every day and could not take time to listen to the recording every night, so he said, "Don't wait for tomorrow, let your people do a live broadcast."

Gu Chuanjing was a little worried. The two groups of people sent to protect Yao Yi had only received special training for bodyguards. They were neither high-level commercial spies nor professional monitoring equipment. It was difficult to do live broadcasts.

However, the top leader of the group was in front of him, and Gu Chuanjing had a hundred courages and did not dare to argue with his boss at once, so he could only grit his teeth and agree.

Twenty minutes later, a clear sound came from the playback equipment brought by Gu Chuanjing.

...

"The same bowl of Yangchun noodles is sold at a roadside stall for up to three yuan. It is said that it will start at least thirty in a five-star hotel. Why do people take it for granted that the price difference is so big? Is Yangchun noodles in a five-star hotel ten times better than Yangchun noodles in a roadside stall?"

...

"The key to environmental packaging for bookmarks is not the store, but the platform. If you have to open a store by yourself, it is not only troublesome, but also risks. The platform can borrow ready-made ones."

...

"To borrow a platform, you have to figure out how to make the platform profitable. If the bookstore cannot benefit, why should the bookstore owner help us? On the contrary, if the bookstore can benefit, why should he refuse?"

...

"In the eyes of consumers, the value of gifts is always equal to the price rather than the cost. In their opinion, buying a good product with a good value and getting a gift with a similar price is to make a profit."

...

Hearing Yao Yi talked about limited supply, environmental packaging and borrowing platforms, and then hearing Yao Yi analyze the consumers' psychology of viewing gifts and the binding strategy he used to borrow the platform "Flower Bookstore", Yan Wenxiang's mood gradually changed from doubt to shock, but his expression remained unchanged, because Yao Yi's evil performance had made him feel numb.
Chapter completed!