"Tang Zhi just replied to me, saying that our data growth has met the standards. He will bring Tengxun's legal department and the Ministry of Commerce to come with us the day after tomorrow to formally sign a big data targeted advertising business with our company."

After receiving this news, Yao Yi felt relieved.

Although Tengxun Big Data’s fixed-point advertising is a trump card, it has been in the testing stage and is likely to be removed at any time.

Although the market response is good, the consumer reputation response is not very good. After all, this means that there is another new corner of the life of ordinary people being captured by advertisements.

Yao Yi had previously worried that the trajectory of this life was different from his previous life, but now it seems that he is worrying too much.

In short, the data collected in the early stage meets the standards. Even if Tang Zhi explains to Mr. Ma, as long as the contract is officially signed, the influence of Yaojia Technology will gradually expand to its peak in the next year.

The market of Shangjing has been firmly held by Yao Yi.

"Tang Zhi is a person who likes luxury and good face. He needs to spend some effort to satisfy him..."

Yao Yi looked at Mi Meng who was writing copywriting hard and said lightly: "You don't have to worry about it. If you concentrate on writing this targeted advertising plan, you don't have to worry about other things."

Mi Meng said oh, and she fell down again with joy, and continued to lower her head and bite the pen.

The first version of the official big data advertisement cannot be careless. Yao Yi decided to write it with Mi Meng and check it himself. The theme revolves around Jiajia Technology and spokesperson Liang Tiantian.

Mi Meng was grabbed by Yao Yi and wrote three drafts, and she spent half a day of classic advertising education, but what she wrote was still a bit meaningful.

Yao Yi didn't care. Now there are still two days before Tang Zhi and his group come over. It's time to teach Mi Meng step by step.

He smiled and said, "If you are too tired, take a break. The combination of work and rest will inspire better inspiration. I have already booked the crispy roast duck from Dunhuang Baoge. It's not too late to eat it anymore."

Mi Meng's big eyes suddenly showed vitality and said in surprise: "Really? Boss, you are so nice!"

"Fake."

Yao Yi knocked on her head.

Mi Meng looked innocent and became a bunny face in anger.

"What I just said is the same as the advertising effect, telling what people want most in their hearts, so that they can keep their impulsiveness and longing to pay for it."

"Excellent advertisements are not only brightly paced, vividly pictured, and impressive, but also contain many hints that stimulate consumers' consumption psychology."

Mi Meng recalled what Yao Yi had just said and nodded, "The boss is right. I will make my stomach growl after a few words."

Yao Yi smiled and said, "So, people actually have to have desires first, so they can be aroused. Take real estate related as an example, all advertisements highlight something called happiness."

“Happiness?”

Mi Meng has read a lot of advertisements during this period, and her eyes lit up: "I understand that they have transformed the virtual emotions of happiness into pieces, turning them into school district houses, greening, floor area ratio, public facilities, surrounding environment, supermarkets..."

Yao Yi praised: "If you can see the tricks, if you can't watch the fun. If you can analyze so much, you have already achieved some success."

Mi Meng said well-behavedly: "That's better what the boss teaches."

As she deepened her advertising marketing study, Mi Meng also bought a lot of books on advertising to recharge, but the harder she learned, the more she felt that her level was lower.

This is how people are, and the ignorant is fearless.

Only by studying hard and experiencing the bitterness and vastness can you truly realize your own insignificance and the greatness of your predecessors.

In Mi Meng's eyes, Yao Yi's image becomes taller every day.

The boss is not only proficient in advertising and marketing theory knowledge, but also can easily interpret classic advertisements for every knowledge point, as if he is an old monster who has been learning advertising for ten thousand years.

Those few jokes just now can tell the truth about advertising, but I can't accept it.

Sometimes she really wants to sneak into Yao Yi's heart, wanting to see how Yao Yi can maintain such strong learning energy, switch casually between office and study, and be energetic and not tired at all.

Is your day forty-eight hours? Why do you have so many things in your mind?

"But...you're only half right."

Yao Yi broke Mi Meng's fantasy and continued: "Although a sense of happiness is a virtual emotion, it is often reflected in attitude when it is reflected in people."

"And the most important thing about attitude is the sense of ritual."

"For example, the stronger the sense of marriage ritual and stricter it is, the more it can reflect the deeper the relationship between the husband and wife and the happier it is."

"The sales department of real estate companies will unify clothing, hairstyles, and even genders, so that customers can feel the different sense of ceremony of the property when choosing a house."

While recording, Mi Meng couldn't help but say, "Boss, why did you feel cheap when you hear what you said?"

Yao Yi smiled and said, "Happiness is cheap. A glass of water, a meal, a shade of trees, and a breeze can all become your happiness, but you can't feel it."

He smiled and said, "What we need to do is to increase this sense of happiness so that everyone can feel it truly."

Mi Meng was a little puzzled: "Why did you say it again and again? Then you still have to break the whole into pieces and make a specific monetization issue?"

Yao Yi smiled and said, "Of course these are necessary, but in addition to these, if you think about them, there are more useful parts."

Mi Meng frowned and thought deeply, and suddenly realized: "Boss, you are talking about advertising slogans. Every property has its own advertising slogan."

"Yes, what I'm talking about is the advertising slogan, it's the soul of an advertisement."

Mi Meng's intelligence made Yao Yi unable to help but give her thumbs up, and she had a good look at people.

He continued: "Any form of advertising, except for the first direct sexual contact, can determine the popularity of advertising, actually the popularity of advertising slogans."

"In other words, no matter how well an advertisement is shot, it is directly reaching people's hearts and impressing it, if there is no advertising slogan, the audience of this advertisement is actually very small."

"There are three types of advertising slogans: line style, bookmark style and viral style."

"The line style is mostly used in situ drama advertisements. The interaction between several characters requires a lot of dialogue or psychological activities to reflect the characteristics of things. This kind of advertisement is mostly used for fixed mass-produced products and is not suitable for differentiated structured products."

"The bookmark style is somewhat similar to prose poetry. It uses exquisite language to describe the parameters of the product, which makes people see at a glance. The advantage is that as long as the copywriting is well written, any product can be sold. The disadvantages are also obvious. Because prose poetry has a mediocre ability, it is easy to be confused when the copywriting is not excellent enough."

"As for viral advertising, I will read a word and you will know: Sheep, Sheep, Sheep..."

Mi Meng smiled bitterly and said, "I know, there are twelve zodiac signs to recite one by one, right?"

Yao Yi said: "Do you feel like you are ruled by advertising slogans?"

Mi Meng nodded. This advertisement is really a magical sound. Once you have seen it, you will be brainwashed immediately. Even after many years, you can immediately recall it.

Viral advertising is indeed as easy to infect and ferment like a virus, but its disadvantages are also obvious. People do not like this advertising model. Even if they know the products you promote, they may not buy them.

Mi Meng blinked and said, "Which type do we use? Situational drama or prose poem?"

Yao Yi smiled and said, "What do you think?"

Mi Meng thought for a while and said in a positive tone: "According to the boss' explanation just now, most of the time I am in his heart, he tends to be prose and poetry."

Yao Yi corrected: "Use academic names and bookmarks."

Mi Meng immediately said: "The boss should choose a bookmarking type. Because each of the properties on our platform is different, it is a typical differentiated structure product. The bookmarking type can simply and clearly explain the characteristics of the product. It should be more popular with the pop-up window of QQ."

Yao Yi smiled and said, "You are right, but in addition to these three routine operations, there are some more extreme methods, such as shocking bodies, blushing bodies, original bodies, and proud bodies."

“What are these?”

Mi Meng was confused. I couldn't understand anything the boss said.

"These are commonly used in self-media. You can know if you read more web news..."

Yao Yi stopped halfway through the talk. At this time, the self-media has not yet been popularized, and the use of these "body" has not yet been popularized, and many of them have only shown some signs.

It is not beautiful to say too much at this time.

Fortunately, Mi Meng didn't catch her and asked what self-media is.

Mi Meng nodded without understanding.

Yao Yi said slowly: "This time I will give you an advertisement title first, and you can match the content yourself."

Yao Yi picked up the pen and wrote a line of words on the white paper with a familiarity.

"Just now, she found a house she liked in Shangjing. Where are you?"

Mi Meng took a look and thought it was a bit ordinary, but after looking at it again, she exclaimed.

It looked just a gentle greeting, but it seemed like an invisible hand tugging her heartstrings, making people feel restless.

This sentence is about asking others, and also about yourself, directly asking the deepest emotions hidden by the viewer who needs a house.

That is the sadness accumulated under the smile, that is the weakness disguised under the strength.

"boss!"

Mi Meng said in surprise: "This sentence looks ordinary, but I just can't help but wonder what house she lives in."

Yao Yi smiled but said nothing. As a new force behind the scenes, the "King Body" can defeat the "Shock Body" and "Blush Body" because of this irritating feeling that makes people want to stop.

Mi Meng said again: "Does this she mean Miss Liang Tiantian?"

Yao Yi nodded and smiled, "I guessed it right, didn't Liang Tiantian send you a lot of photos? Choose two suitable ones to be clipped in the article, so that everyone in Quan Shangjing will know that Liang Tiantian wants us to endorse our home network, and it will make a lot of money."

"Okay boss!"

Mi Meng fully understood Yao Yi's meaning and was ready to do a big fight.

"It's enough to have such enthusiasm. After eating, prepare your emotions carefully. Write a first draft today and revise it slowly tomorrow."

Yao Yi dialed the phone and soon someone from Dunhuang Baoge sent him a midnight snack.

In fact, Dunhuang Baoge does not have a takeaway business. As Yao Yi said, their dishes will not be delivered in order to ensure the style of their ideas.

Of course, there are exceptions in everything, and Yao Yi is this exception.
To be continued...