Chapter 194 The Value of Marketing
"Who chose these beauties? You Jialuo? Mi Meng?"
In the office, Yao Yi's eyes passed over the two slightly panicked girls and fell on Yu Weiwen's big cake face, and she was playing with it: "Is it you? Is this a beauty pageant?"
Yu Weiwen was shocked and quickly denied it.
Heaven and earth can be seen, but he has no bad intentions. This matter is all the ideas of You Jialuo and Mi Meng.
"It's me."
Mi Meng gritted her teeth and stood up with great momentum. Then, under Yao Yi's gaze, she was instantly knocked back to the prototype and said weakly: "The flyers are so beautiful that they are sent quickly. When others get the flyers, they are embarrassed to throw them away immediately. I really know how to take a look at them carefully."
This is all the experience of Mi Meng, who once could get one hundred and two when others only took eighty.
Yao Yi suddenly smiled and gave Mi Meng a thumbs up, "Beautiful job."
The three of them were stunned. Mi Meng was not angry and gave him a hygienic eye. It's true, no matter how to scare anyone.
Yao Yi smiled and said, "The purpose of our leaflets is to advertise itself. There is a keyword for advertising, called eye-catching economy. To create the most eye-catching effect at the lowest cost, it can generate advertising value that maximizes profits."
Yu Weiwen nodded with his eyes, "No wonder there are all beauties in the TV commercials, they are all used to attract the audience's attention, right?"
Yao Yi continued: "Everyone has a love of beauty. This is human nature, and there is nothing shameful about it. The essence of our leaflets is marketing. The so-called marketing is to maximize the attention and achieve the most ideal effect. I am very happy to see you take the initiative to think and make decisions. As long as it does not violate justice and law, I only need the result and don't care much about the process."
After everyone thought about it and tasted it almost the same, Yao Yi said again: "Have you selected the location where you sent the leaflet?"
Yu Weiwen and You Jialuo looked at each other, and the former spoke: "We have already discussed it. Fifty people are divided into two groups. I am responsible for leading the team of students in the 22 poor groups..."
Yao Yi interrupted, "I'll interrupt, let's not talk about the poverty group, just divide it into one group and two groups."
Yu Weiwen nodded repeatedly, "Okay, a group of people went with me to the Software Park, Science and Technology Park, and Economic and Technological Development Zone, which have a large number of high-income migrant populations and potentially have a large demand for renting houses to send a house. If we can't sweep in, we will block the door."
Yao Yi nodded and expressed her approval.
"You Jialuo and Mi Meng are responsible for leading the second group to send flyers in hot spots such as shopping malls, markets, and pedestrian streets in Shangjing city. After all, they have a good image and are easy to talk to."
Yao Yi ignored it, just glanced at the three of them and said lightly: "What do you mean?"
Seeing You Jialuo and Mi Meng shook their heads, Yao Yi then said, "First of all, I want to correct a mistake in your concept."
"At Yaojia Technology Information Co., Ltd., all employees are equal, whether they are contract workers or temporary workers. This is a corporate culture that we will never change in the future, so don't be bureaucratic. So, the poverty group is similar to an ambiguity, and I don't want to hear anyone say that you should pay attention in the future."
Yu Weiwen lowered his head in shame. He was indeed not experienced enough in this regard, and it was his fault.
"In addition, seven people were drawn from the second group to the first group, and four relatively strong boys were drawn from the first group to the second group. Try to balance the two groups as much as possible, and don't let our strategic inclination be too obvious. Nowadays, college students are sensitive. In addition, the safety of the employees in the second group is more guaranteed."
The three of them nodded repeatedly, they really deserved to be the boss.
Yao Yi knocked on the table: "The next question, let's talk about the salary."
Yu Weiwen looked solemn and said, "There are two modes, namely, the timely checkout and the quantity checkout, but each has its own advantages and disadvantages."
You Jialuo continued: "Checkout on time may cause troubled waters, but paying the payment according to work may also lead to some people being sent out more and throwing them at once. After all, there are so many people, it is impossible to monitor them in all aspects. Moreover, even if someone supervises, it is easy to cause college students to have a rebellious mentality."
Mi Meng smiled bitterly and said, "We have discussed this matter several times, and there is really no good idea."
Seeing that the three of them were really at a loss, Yao Yi continued, "This problem is indeed a bit difficult, but there is still a way to solve it. Think about it again, who can come up with a solution? I'll invite everyone to have a meal together tonight."
With the temptation of food, the three of them had to use their brains and thought hard for a while, but in the end they could only lower their heads one by one.
"It also needs to be strengthened in training and learning..."
Yao Yi's mind flashed through several sales managers who followed him in his previous life. Each of them was a person with a delicate mind and a variety of tricks. In comparison, the three young people in front of him still have a long way to go.
Fortunately, Yao Yi has time, patience, and has confidence in herself.
These three are not considered rotten wood, and they can be carved. I must be a good craftsman.
He smiled and said, "Looking at your report, the basic daily salary for sending leaflets is around 120 yuan. Our company is a cooperative pilot unit of Shangjing Normal University. We should all pay this penny to them for reason."
The three nodded. What college students from poor families need to work is salary. As for the beautiful college students, they are embarrassed to be harsh because of the hard work of You Jialuo and Mi Meng.
"If you want everyone to work hard, the key is to the reward system."
After being immersed in real estate for many years, Yao Yi’s understanding of the reward system is not an exaggeration to describe it as a slap in the saucer.
Margin rebate, down payment discount, double prepayment payment to the house payment, full cashback, event discount, invitation code bonus, owner lottery, etc., dozens of reward mechanisms can be drawn out at any time in his mind.
In fact, when Yao Yi was printing advertising leaflets, she had already thought about the need for a reward system as a driving force. She discussed with Liu Jue in advance and added the invitation code mechanism to the company's website.
The company will issue 2,000 invitation codes to each "flyer warrior" and print them out, so that they can stick them on the bottom of the flyer with a single code without duplication.
Every time a user successfully registers with an invitation code, the issuer can get five yuan.
This money seems to be not much, but if you do it well and attract 100 registered users a day, you will get 500 yuan.
Today in 2010, the daily income of 500 yuan is not a small amount.
On the user side, any new user who enters the invitation code to register can obtain two free listings for one day, worth 20 yuan.
Since the website of Yaojia has no recharge port at all, this is a complete privilege.
Sales King Nicholas Edward once secretly revealed his business secret - ordinary people have no ability to resist the keywords such as privileges, special offers, and purchase restrictions.
As long as you can set the keywords, the sales of many products will soar so much that you can't understand them at all!
These keywords are of no use or practical value, but they are like devil's bait, which can arouse consumers' interest.
Consumers are like lost lambs, step by step approaching the products under these labels and then buying them away!
The invitation code is such a devilish keyword.
Teacher Ma, who did not want to be named, has been playing this trick for countless years. Even smart people know that merchants are playing funny, but they just can't stand others' double eleven to reach new highs in the year.
"Invitation code, invitation code, this is too clever."
Yu Weiwen was the first to be poisoned. He looked at Yao Yi with admiration. He couldn't understand what the young boss's mind was made of. He could always get the most beautiful ideas at the right time.
Invitation codes are not uncommon, and leaflets are not uncommon, but they can perfectly combine the two, and the economic value and advertising benefits generated after qualitative changes are far beyond any of them.
It is actually not surprising that the two things are combined together. What is surprising is that the boss is obviously a peer, but his decision-making and adaptability are really terrifying.
Is the rich second generation really smarter than ordinary people?
Mi Meng nodded silently with a look of "I'm used to it."
You Jialuo also blushed. This girl is arrogant. Although she admires her for a while, she is immediately re-occupied by the thought of "You, a rich second generation, can do it." She is really arrogant.
Suddenly, a flash of inspiration flashed in her mind and she hurriedly said, "A invitation code costs five yuan, and a hundred thousand invitation code costs five hundred thousand?"
She frowned and said, "It's only so much money to do a medium-sized advertisement now. It costs 500,000 yuan to just distribute flyer invitation codes. Isn't it too high?"
Yao Yi looked at her with praise. Accountants’ sensitivity to money is very important. He smiled and said, “From a mathematical point of view, Jialuo’s words are correct, but in terms of return on investment, there is another way to settle accounts.”
"The company's invitation code mechanism not only requires the personal account to be real-name, but also requires the ID number and mobile phone number to be bound, and all IP addresses are retained in case of emergency."
“There are two benefits to doing this.”
"One of the time, this avoids someone making fraud and registering an account to get a cashback reward."
"Secondly, it can ensure that behind every registered account is a real potential customer in need."
"Five hundred thousand can get 100,000 valid registered accounts. Do you know what this means?"
Yao Yi glanced around, and her powerful aura made the three of them feel respectful and sat upright at the same time.
But Yao Yi immediately withdrew his momentum, half of it was discouraged and half jokingly said: "Actually, if I can spend 100,000 yuan, I have to burn high incense. The conversion rate is not that high. But no matter what, the input-output ratio of our advertising is at least several times that of the house hunting website."
Yao Yi said and laughed again.
Is Wang Hui too stupid and could not have sent a flyer?
No, it was because Zaofang.com was sitting in the leading position for too long. They had money and ability to win large-scale ground pushes. They had foreign guns and cannons, so they didn’t even look down on the three-inch fruit knife in marketing battles like posting flyers.
In addition, where did Zaofang.com find more than 20 young and beautiful college students to do this kind of low-income and high-output flyer business in Shangjing?
For the same thing, they can only find local model agents. The average person does not have a base of 500 a day, and the total direct investment is less than 100,000, which is impossible.
It is also a spending money. Good marketing can cost ten yuan for one dollar, while bad marketing can only cost ten yuan for one dollar.
The so-called marketing battle is never a day or night, but two chess players sit on the chessboard, and you and I fight each other.
When the point is reached, or when one of the chess players kills a big dragon in one fell swoop, the winner will be the winner.
Chapter completed!