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Chapter 182 Zero Cost Advertising(1/2)

Of course, it is not easy to deal with. Otherwise, the industry leader has changed hands long ago, and it will be his turn to create this "miracle?"

As a former employee of Fangzhao.com, Liu Jue has a deep understanding of everything there, and should not have such a mentality that only those who are just new to the workplace will have.

She admitted that the loss in her heart stems from underestimating the enemy.

If she had put the right position at the beginning and figured out what level of opponent Zaofang.com was, she should have understood that it was just right to lose the first battle.

I can only say that she wanted Yaojia.com to become the next house hunting website, but forgot that it took time to settle down. Now there are less than 50 people in Yaojia Technology Information, so she wants to shake the industry giants. This is not a miracle, but a fool.

Liu Jue looked at Yao Yi's office silently and thought to himself, what are you going to do?

In the president's office, Yao Yi slightly lowered the back of the chair, leaned on it and closed her eyes to rest, thinking about what to do next.

This is a habit he developed in his previous life. When thinking about major problems, lying slightly inclined helps to confine his thinking.

In his previous life, he was nicknamed by some active big-mouthed employees in the Yao Group, "Sleeping Rocking Chair (Yao Yi) Lang".

Just then, the office phone rang.

"Hey, who are you?"

"Teacher Yao, I am Liu Wende. Do you have time?" Liu Wende's voice came from the phone.

Yao Yi nodded and said, "Of course, is there any problem?"

Liu Wende explained: "That's right. Now our first printing plate in the city, "Word Machine Gun" has been sold out. We want to add the printing plate. Can you see?"

Yao Yi's eyes lit up slightly, and she thought of something and smiled, "Of course, but I want to add something... Let's do it, I'll come to the publishing house now, how about our interview?"

"Of course." Liu Wende didn't know what Yao Yi wanted to add, but judging from Yao Yi's actions, it should be something very important to him.

After hanging up the phone, Liu Wende didn't think much about it. As long as it doesn't affect the normal printing, anything can be accepted.

Yao Yi is not an ordinary author, so it cannot be regarded as the same.

After a while, Yao Yi drove to Shangjing Culture Publishing House.

He no longer let Fan Li follow him. The company has already gotten on track. Fan Li, the commander-in-law security chief, should take office as soon as possible.

Now the house hunting website has set its sights on homes. Although the probability of Wang Hui making the next three routes is not high, it is always right to prevent problems from happening.

Seeing Shang Jing's literary and artistic gate, he suddenly realized that since the popularity of "Word Machine Gun", he had never been to the publishing house again.

He was a little embarrassed. He was also a plain person and had to ask for help before he could think of visiting him.

Yao Yi made a self-deprecating statement and then walked into the publishing house.

Liu Wende had been waiting in the hall for a long time. When he saw Yao Yi coming in, he smiled and greeted him, "Teacher Yao, you are really not showing off. If you haven't seen each other for a few days, you should call you Boss Yao!"

Yao Yi smiled, "It's a small fight, it's not going to be a climax, and I laugh at you when I see you."

"How dare you laugh? Teacher Yao, you are a real person. We have seen your big deal."

Liu Wende would not really believe in his evil spirit.

A person's style of doing things is always traceable. Just looking at his forced printing of 200,000 copies, this kind of courage is not something that ordinary people can have.

It turns out that he won the bet.

Besides, he wants to know about home network. Looking across the country, which company dares to compete with industry giants after opening a new business?

Even if it is just a branch, it represents the face of industry giants.

Before Yao Yi founded Yaojia.com, he should have been able to guess that he would face resistance, but he was not afraid.

The two walked upstairs again and entered Liu Wende's office. Seeing that there was no one inside, Yao Yi asked, "Where is Brother Qian by the way?"

Liu Wende said helplessly: "Lao Xiang and Xiao Qian are so carefree. They were on a business trip together two days ago and ran to the book fair with your book. I have pity that I have to stay at home, so I can only serve on my behalf. Teacher Yao should not be surprised."

Yao Yi smiled and shook her head, "I'm not alone, I'm all familiar with each other, who's different?"

Although Yao Yi and Liu Wende and Xiang Wannan's relationship has not yet improved to a certain extent, they are still friends. The two of them were respectful to him at the beginning only because of the title of Prince Yao's name. It was not until the publication of "Word Machine Gun" that they slowly changed their views and had real respect in their hearts.

Similarly, Yao Yi didn't have much affection for the two at the beginning, so she dealt with them more for Qian Yi's sake.

But after getting in touch slowly, the two of them gave him a good feeling, they were reliable in their work, decisive, and they would not be able to do one thing in person, so Yao Yi is more casual now.

He just asked more, but he didn't want Qian Yi to be invisibly underwritten, so he knew that things were not like that.

Liu Wende nodded with a smile. He was afraid that Yao Yi would not put down his airs, and would not want to make friends with them, so they always had a sense of awe. So Yao Yi was comfortable, so they didn't have to be afraid of anything.

"I heard from Teacher Yao that I want to add something to the book, but I don't know what to add?"

Yao Yi said seriously: "You should know a little about Yaojia.com, so I won't explain in detail. In short, Yaojia.com needs to promote and gain higher attention. However, currently Zaofang.com monopolizes Shangjing's ground promotion advertisements, so I want to incorporate Yaojia.com's advertisements in the printed page of "Word Machine Gun" to achieve the effect of promotion and publicity."

"So that's it." Liu Wende understood that the work of Zoufang.com was so big. No wonder Yaojia.com had no news about it. It was not in line with Yaoyi's past style of opening up and closing. It didn't even have a promotional advertisement. If it weren't for Yaoyi's personal blog promotion and the topics that Zoufang.com targeted these two days, I'm afraid citizens would know nothing about Yaojia.com.

After thinking for a while, Liu Wende responded: "This is no problem. I don't think it's enough to just advertise on the title page. Do you need to advertise on the cover?"

Listening to his suggestion, Yao Yi shook her head, "It is a forced method to advertise with the title page. It is a bit too much to put on the cover, which makes it unsatisfactory to the readers and is even more unfavorable to future sales."

Advertising on the title page is Yao Yi's temporary method, and she can only last for a while.

And it took him just this time because the promotion method he thought of took time to complete.

If it weren't for this idea, he wouldn't have had this idea.

Liu Wende, the old man, thought about it again, "Then let's add a color-printed bookmark? This will not cause readers' disgust, but will improve the liquidity of the advertising items and enhance the effect."

Yao Yi's eyes lit up, and it turns out that ginger is still so spicy.

"Okay, then this bookmark will be designed by my people, and the design draft will be sent tomorrow at the latest. As for the increase in this part of the cost, I..."

"Hey, no, no, we are all customized in sets, which can't increase much cost, just a small problem. This time the reprint is still a hardcover version, and the price has already been floating to a certain extent."

"Okay, Editor-in-Chief Liu is intent."

After the negotiations, the two discussed the printed version of "Word Machine Gun". The number of printed versions and the intensity of the release need to be carefully considered. They cannot be put into the market at all. This will cause market saturation, causing new books to be overwhelmed and worthless.

You must know that things are precious because they are rare and limited sales can maintain the survival time of a product and the profits brought by a long period of time. I believe that young people in ten years have a deep understanding of this.

After Yao Yi returned home in the evening, Mi Meng rarely didn't watch TV in the living room.

He went to knock on Mi Meng's bedroom door.

Mi Meng, wearing pajamas, opened the door and held the book in her hand, "Analysis of the Top 100 Good Copywriting Case".

This silly girl looks careless, but she is actually quite hardworking.

"Uh, Yao...what's the boss?"

Mi Meng greeted nervously.

Yao Yi shook his head first and said, "Don't call me boss at home, just call me Yao Yi."

"Oh, what's wrong with Yao Yi?"

Now she speaks much more easily.

Yao Yi took out a blank bookmark and raised it in his palm, "You have to return to your old job."

Mi Meng suddenly shook her whole body, her face was pale, she quickly lowered her head, and said with a choking, "I...I...I'm sorry, I really worked hard, but I know I didn't do well enough. Yes...I'm sorry, I know I've dragged you down."

Yao Yi rolled her eyes straight, and he knew if there was something wrong with her expression or something.

I originally wanted to give her a surprise, but she wanted to go wherever she wanted!

"What are you thinking about random things? Today, I reached an agreement on Shangjing Wenyi to bring a bookmark to advertise Yaojia.com in the reprint of "Word Machine Gun". I thought that you hadn't had a painting bookmark for a long time and must have itchy hands. I want you to be happy, really."

Mi Meng woke up instantly, "Ha?"

"Haha, this is the first horn to sound our counterattack, so I don't dare to be careless. The color of the bookmark should be warmer, it must fit the theme of the Home Network. Of course, it must have a certain sense of art, which makes people feel urge to collect and share. By the way, there is also a title page that needs you to design. You have a long way to go, but as long as you make it well, not only will there be a bonus, I will also invite you to a seafood meal!"

Mi Meng burst into tears and laughed. While patting her chest, she said in a panic: "I must work hard! Thank you for trusting me so much."

Different motivation methods are used for different people. Yao Yi knows that Mi Meng seems to be outgoing and happy, but she is more inferior at work.

He simply encouraged, "I don't trust you, who do you trust? After all, in this world, people who can draw better than you can write, and people who can write better than you can draw. It's hard to find a talented woman like Mi Meng, who is both good at calligraphy and painting."

Mi Meng gave him the sweetness in his heart, and his eyes were as bright as crescents.

Since childhood, many years have passed, few people have seen her, or are willing to admit that she has other advantages besides being good-looking.

Yao Yi is the one who truly understands herself.

Perhaps he did not spend a lot of thought on himself like those pursuers in the past.

But people are different after all. Even if Yao Yi just accidentally slides her eyes over her, she understands me better than all superficial men.

She was so excited and moved that she screamed, "Wow! Thank you Yao Yi!"

She hugged Yao Yi's arm.

Yao Yi's whole body stiffened and quickly broke free.

Well, it's actually quite substantial.

A few days later, the first printed version of "Word Machine Gun" was officially released, but it was different from the sales model of the previous version.

Among the first 200,000 copies of the books distributed, Shangjing local bookstores were the first to be sold out, so in fact, this first printing was basically only sold locally in Shangjing, which perfectly fits the target customer group that Yao Yi wants to advertise.

This time, major bookstores adopted limited sales, with only one book per person, totaling 50,000 copies, which means that only 50,000 people can buy the printed plate, and the price is higher than the previous ones.

Many readers and parents of students cursed and protested, but as soon as the printed version of the book was released, these people rushed to buy it quickly.
To be continued...
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