The next morning, a lot of data was placed in front of Chu Yuanxi by Wang Le. The number of game package downloads, the number of tapap ratings and evaluations, Baidu index, Weibo oversight reading volume, questmobile and talking data, and other third-party data service providers, etc.

Chu Yuanxi took a look at it, and then saw the Apple Store and gave a banner advertisement.

Apple is a clear stream in the major channels of the Celestial Dynasty, looking down on all living beings, and there is no room for anything to deal with because it is useless. Especially when jailbreaking is becoming less and less effective, Apple mobile phone users only have one channel, making it the most regular and rigid. Then, as Apple mobile phone sales in the Celestial Dynasty become less and less powerful, Apple stores are increasingly dying in front of major Android channels.

These data meet expectations, but in fact they have little significance. The significance of Apple advertising is actually average, far less important than that of the server without flash crashes or abnormal disconnection after the game is launched. Zhao Jie was worried for a day and avoided the sacrifice to the sky again.

At this time, Chu Yuanxi suddenly saw several comments from the game work Internet group and rushed to 999+. Is this the situation of Xiami? Is someone nagging me again? How much resentment do you have?

As a result, when I opened it, I found that it was completely self-indulgent. Today, a very qualified martial arts IP game logged on to Steam, which caused a hot review in the entire game circle. This game is "The Legend of Heluo Group of Heroes", and it started pre-sale in August.

Chu Yuanxi was quite surprised because he was so busy that he was scarce to drive. He didn't pay attention at all and no one told him, otherwise he would definitely have to check it out. Heluo Studio and Xiao Xiami were one of the spiritual symbols in the Chinese game circle. He was very bright with Daewoo's Yao Zhuangxian and was also one of the few who were truly qualified to sell their feelings.

Zhiguan's products have mixed reputations, but Heluo Studio has a good reputation. Especially in front of them, there are Jin Yong and Wulin heroes, the two products have huge influence and the other are epoch-making, which makes the signature "Legend of the Heroes" shine brightly.

However, the introduction of this game that is launched today seems to be a bit similar to the Elder Scrolls of B Society, focusing on a completely open world, which makes it look more like a game product that can be used to some extent against "Come in Troubled Times", so it is necessary to pay attention to it.

Unfortunately, Chu Yuanxi really didn't have time to play a steam masterpiece, so he had to entrust Yang Jiangang to play games during public working hours.

At this time, in a relatively high-end WeChat group, there have been people who are browsing "Bosses for 100,000 per day", which is obviously a blessing for steam.

However, Chu Yuanxi is not optimistic because "Taiwu Painting Scroll" is so subversive, with sales of only 5,000 copies on the first day, and it only exceeded one million in three months. The Legend of Heluo Qunxia wants to sell 100,000 per day, but it is not enough to rely on the open world, because the open world is already an old joke.

But everyone carries the flower sedan chair, maybe the boss can send a red envelope? Chu Yuanxi also copied a sentence and posted it in the group: The boss sells 100,000 yuan a day.

Suddenly, the effect of the waterfall-like screen sweeping disappeared, and the WeChat group fell into a brief silence. Then someone asked: @Baren Entertainment Chu Yuanxi? Brother, are you in the group too?

Chu Yuanxi: I added it in September, and I have been diving for two months.

In September, "Come in Troubled Times" has not yet started to warm up. Although it is also a product under development and can barely be considered a big IP product, Myanmar is not outstanding among many big IP adaptations.

At the same time, Baren Entertainment is an mcn institution that appears at least in this way. The game companies are basically named by XX Technology, which can be said to be different from each other. They are clear about the production, operation and promotion of games, and they are also experts in the process of copycat change and buying volume. However, Chu Yuanxi's gameplay uses his own traffic to make IP, then his own IP to make games, and finally uses his own traffic to promote games. This simple logic contains a lot of details, which is not something they can understand, and they are not interested.

But big IPs are different from big IPs. The promotion and distribution of big IPs that master the traffic pool is overwhelming. When Chu Yuanxi suddenly took action, a product that was no less than that of the big Penguin's strong promotion appeared, they suddenly discovered that there was an extra money grabbing...

I would rather sit on a BMW than sit on a Mercedes-Benz and laugh: Congratulations, I saw that the Apple Store gave a large banner advertisement for "Come to the Mountains in Troubled Times". It is quite difficult to apply for this advertisement now.

Chu Yuanxi is kind: Oh, that's not very useful. We are IP-oriented games, mainly relying on fans. And we didn't apply, and Apple suddenly gave it.

The psychological activities of the peeping group are instantly highly unified: Don’t give them to me! Ah—

Ruan He: Boss, how did you copy Baidu index to 500,000? My product is xxx, and I only traded it to 60,000 after playing it. Even if you recommend it with all your promotion, it will be the case, right?

Chu Yuanxi glanced at the other party's product's hundred fingers. A typical temporary hype, the index raised and quickly slipped down, which was completely incomparable to "Come to Troubled Times" that has always maintained a basic search popularity of 150,000. This kind of hard hype is difficult to hype at one time, and it is not too easy for those with basic popularity to triple it at any time.

How can I say that I can maintain my coldness without hurting people? Chu Yuanxi sent: There is no shortcut, I can invest in advertising in a solid manner, and I spent tens of millions of dollars on advertising.

The psychological activities of the peepers are unified again: we spend more! Ah—

Xu Xiaoqiu: Actually, I have witnessed the entire process of Mr. Chu's popularity, and I am amazed that my youth is terrifying.

Xu Xiaoxi is the big boss who received the blessing. Chu Yuanxi dared not neglect: The big boss is too proud, don’t praise me!

Xu Xiaoxiu: "It's really not a praise, I'm shocked. Strictly speaking, the games that Big Penguin promotes can reach more users, which are in units of billions. 100 million users reach them, but the level of reach is another matter.

No game of Big Penguin has ever produced so many materials before it went online, preheating for so long, using so many means, and investing so much advertising energy, and you have turned these four into one step by step. The strength and stickiness of your reaching a user is more than ten times that of Big Penguin. I am a layman who can't understand the name but can understand the effect.

Even if others want to copy it as it is, they cannot do all products. Those without IP cannot do it, those without live broadcast attributes cannot do it, those who cannot find kol cannot do it, and those who have no topics cannot do it. If it is a copycat, no one can do it except the big penguin.

This is the real subversiveness.”
Chapter completed!