Cao Shan was silent. She wanted to struggle for a while, but she was particularly entangled because her plan was actually to develop channels step by step in one region, so that the total cost could be controlled. However, this was contrary to the banner she had put forward. Spreading channels was the original intention, but it was no different from not selling them.

Chu Yuanxi knew that he wanted data to convince Cao Shan, so he took out a very small table with a broken line on it.

"This is the consequence of Bosideng, a well-known brand in the Celestial Dynasty, and you can take a look. Bosideng originally made down jackets, but he insisted on acquiring four-season clothing and then laying this channel. What's the result? The gross profit margin has been stable, but the return on net assets has changed like this for four consecutive years - 20.5%-15.1%-9.8%-1.8%. This is not called a cliff, an avalanche drop, because the expenses have been rising. People are making trouble in the country, can we make trouble in the country?"

"Don't we, have raised another 300 million?"

"I won't give you a cent of 300 million." Chu Yuanxi made a cup of tea for himself. "Today I'm going to attract you, it's mainly to tell you clearly in person. Don't make this plan. I would rather the artifact company go bankrupt than give you a cent. Don't even think about it. I've made it clear, right?"

Seeing Chu Yuanxi saying so resolutely, Cao Shan finally gave up on her fantasy, but she didn't understand: "You have changed."

"Ah?" Chu Yuanxi was stunned and thought to himself, was my fox tail exposed?

"That's not what you said at the beginning. Do you remember what you said when you build a brand? How can you execute a brand strategy without money?"

"This is unrelated." Chu Yuanxi didn't take this trick. "What you could do when you didn't have any extra money in the past is unreasonable. You can't do it now. You have to pay attention to tapping into our advantages."

"What are our advantages?"

"Our inventory turnover is zero, isn't this very obvious? Domestic clothing factories, like Langzi Shares, wish they could have more than one year in inventory turnover, but internationally leading brands such as Uniqlo and Zara can make inventory turnover to less than three months. What about us? We are producing and selling, isn't this an advantage?"

After Chu Yuanxi said this, Cao Shan finally remembered it. In fact, domestic ready-to-wear brands were defeated by foreign fast fashion brands. They were both fashionable and low-priced, and could quickly iterate products to keep up with consumers' taste. Domestic brands are stupid and stupid, so consumers must adapt to their taste.

How to make this? Zara's clothes only take a week from planning to putting them on the shelves, so there are very few stockings. Domestic brands predict demand and then stock up in large quantities. The stocking rate is three times that of others. They can't face changes in consumer tastes at all. The market changes will lead to large-scale inventory backlogs.

Why did the clothing industry in Tianchao survive? Because e-commerce later emerged, offline physical stores became fitting rooms, and consumption shifted online, greatly reducing inventory turnover. It can be said that Jack Ma and Brother Qiang Dong saved this group of clothing makers.

Then, with big data, domestic clothing companies gradually came back.

Thinking of this, Cao Shan slapped the table and said, "Okay, then I won't engage in mergers and acquisitions anymore, but I want to build a franchise store, is this OK?"

"Are you joining? I think I'm still a little anxious now. After the brand strategy is successful."

"What I'm talking about is that after success, who joins us now? Our direct stores have not made a lot of profits." Cao Shan curled his lips, "You can't just look at the advantages. Our advantages and disadvantages are obvious. There are too few categories, so you can only sell them to fans. It's true that fans are our moat, but they are also a prison, and the ceiling is still too low."

"I understand, but don't rush to draw conclusions now." Chu Yuanxi smiled, "Although I won't support you in terms of money, but in terms of resources, Baren Entertainment has become awesome now, and the resources that can be provided in the future will definitely reach a higher level, so I think you are more than half of the problem you are talking about to make it disappear."

"How did you disappear?"

"Brand upgrade. Look at how Bosideng did it?" Chu Yuanxi turned over the form. Cao Shan saw that Bosideng's advertisement was really good. He was named documentary, collaborating with popular variety shows, advertising wildly, and held a new product launch conference at New York Fashion Week, inviting American male and female stars and Victoria's Secret supermodels to take the show. The outside king and the inside saint attracted attention.

"Fuck! These are all fucking problems that can be solved by spending money, right? How much does it take to spend money? 30 million is not enough to pay advance payment!"

"This is how to promote high-end brands to achieve brand upgrades, rely on the head office. You can solve the problems of rich categories, pay attention to giving full play to your own advantages, and work harder on design."

Chu Yuanxi said it very calmly because he knew that these resources would be available in the future, which is the benefit of becoming a large company.

After solving Cao Shan’s problem, Chu Yuanxi began to capture the mobile game "Come to the Mountains in Troubled Times". The project establishment of the mobile game team has not been completed, but the team formation is almost done, at least the staff is fully equipped.

And this time Xue Ming and his Ai Siege Lion team will join directly, because the application of Ai by the mobile game "Come Out of the Troubled Times" is far from comparable to Tcg.

The performance of the tcg application Ai itself is excellent, or Xue Ming's Ai support is the confidence that Chu Yuanxi dares not be afraid of blowing up the server when opening the server. Because with high-level Ai robots, it is possible that players can't see that the person fighting against him is not human, so Chu Yuanxi dares to open a new server immediately when only 10,000 people are put in a server at the beginning.

You should know what is the most embarrassing thing about this kind of mobile game where everyone fights? It is that if you can't match your opponent in half a day, it is that you can't match your opponent in half a day. It is that you can't match your opponent in a serious way.

This game has a ladder, and players are layered. Not all ten thousand people come in are playing. At the same time, there may be only a few hundred people or even fewer. Then it is distributed in different ranks. It is easy for new players to come in. Then there are only one brother in the black iron, and everyone else is hit. So the match cannot be matched, and there is no one in bronze and silver. It is directly matched with gold, and the two players are confused.

Therefore, the high-quality AI robot perfectly resolves this embarrassment, allowing Chu Yuanxi to wait until the peak of service opening, slowly introduces new people into the old server, gradually increase the load, and only after operating for a period of time will it reach the limit of the server bombing.

If you take it step by step, it is easy to get a warning before blowing up the server and then solve the problem, or directly close the registration and open a new server.
Chapter completed!