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Chapter 17: Three Resources

The reason why I didn't expect Chu Yuanxi to say such a thing is because he always gave Xu Xin a feeling that he is not so open-minded.

Chu Yuanxi is very skilled in thinking, model, framework, etc., with proficient business, unrestrained management, and quick thinking. However, he is open and has a much lower willingness to cooperate with people. He can clearly feel that he is a person who tends to do things by himself but uses a large amount of business to achieve his target by cooperating with people.

Simply put, it is too confident and lacks trust in cooperating with others. This is an obvious disadvantage.

For businessmen, this feature may not necessarily be bad, especially in certain specific scenarios, people who are accustomed to relying on cooperation are very likely to suffer losses. However, in the current stage of a well-off society, considering the domestic convenience store business format and the upstream and downstream supply chain environment, this extremely wary feature is not so pleasant.

Therefore, at that investor conference, Chu Yuanxi rejected the cooperation signal between Guan Guest and Yisheng Fresh without thinking, and decided that the other party planned to integrate him as a downstream without any investigation. This happened under Xu Xin's nose, and it would not be necessary to say that he had any ideas. However, Guan Guest Bus and Bus Stores, Xiaokang Bus Stores, the funds, supply chain and technology are all ready, and pushing the roller outward like a road roller is indeed a very beautiful posture.

Of course, the qualifications of the doorkeeper are indeed a bit poor. It is normal for Chu Yuanxi to look down on him, and Xu Xin himself is not very fond of him.

But Meiduo's qualifications are much better than those of the doorkeeper. At most, Xiaohe has only revealed her sharp corners. Meiduo is already a toad that has a loud voice, which is the difference between adults and babies. What if Chu Yuanxi is willing to let go of her prejudice?

Therefore, Xu Xin was of course moved. Her eyes quickly turned to Zhang Wu and found that Lao Ning Yiran, who was sitting opposite her. Lao Ning did not have as many associations as hers, but just for the two companies, Xiaokang and Meiduo, this is indeed a good time to "sneak attack"!

Moreover, he is a pure bystander, thinking more and clearer.

In his opinion, Xu Xin’s description just now was very good, and it was very appropriate to use sneak attacks on Pearl Harbor as a metaphor, mainly sneak attacks on Jack. What is the most lacking in the convenience store market now? It is a moat. Because no one has a moat, anyone can do it. Among them, the brand effect of the three top island countries is slightly moat, but it is not obvious.

It can only be said that the market size of national business is too large, and it is impossible to build a moat by simply spending money to expand. If it were possible, the two horses would have sold a lot of money long ago.

But it is different if Xiaokang and Meiduo join forces. Xiaokang and Meiduo are currently the only convenience store companies on the market that have their own apps and membership systems and are well-operated.

Others, Dagoudong's convenience stores are numerous and a little bit stronger than a mess, and can be ignored temporarily; Sinopec Easy is overwhelming, but the location reasons do not constitute direct competition with any competitors; only Suning is a big and small store intersection model that is completely targeted with Meiduo, and the store opening speed is once crazy.

It’s just that Suning’s big store is used for large appliances, although it is also called shopping, it cannot match it with small stores and cannot build a self-built delivery team for small stores. The cost-effectiveness is too low, 1+1 is less than 2. And Meiduo focuses on new retail, which is not a problem.

So although Suning is a little larger, it is not favored by others. The key is that the store does not show any strong competitive attributes, otherwise it will not show a trend of hovering on the edge of "breaking net" in the A-share market, and the price-to-earnings ratio is less than 6 times.

However, it is well known that relying on membership systems and scale is a way to build a moat. Compared with other methods such as building brands, it is obvious that the moat established by the former is less likely to be destroyed in model innovation.

This is also the reason why Pinduoduo can break through the siege. By the time Alibaba carefully examines its flaws and pushes the Juhuasuan product back from the middle platform to the front desk again, I'm sorry, Pinduoduo's membership system and scale have already erected a city wall. No matter how Juhuasuan follows up, it's meaningless to rely on advertising, because subsidized users do not look at your Internet advertisements.

Speaking of membership system and scale, At is obviously at the level of the ancestors, so why didn’t At land on the convenience store track? Did Shuangma not pay enough attention to this national economy and livelihood track? Maybe it was a little late to pay attention to it, but he invested a lot of money, which was definitely not not paying attention. Not paying attention is like Pony denying short videos, and he ignored it for a long time, and stopped the products he had, until the general trend of Douyin Kuaishou had become. Youtu also did the same thing.

But even if you pay attention to it, there is no shortcut to this track. Unlike pure Internet projects that can be directly crushed by their huge size, stores must be opened one by one.

Therefore, Lao Ning asked himself, if he was in the position of a double horse, he would definitely not want to see someone take the lead in building a moat, and there is indeed no sign of this when observing the market.

Due to the corporate attributes, Pony must have fallen behind Jack in the competition in the convenience store track, and because the Huazhi product was held by Jack, the gap continued to widen. Therefore, Lao Ning brought himself into Jack's position. As for the convenience store track alone, two people must have stared at Penguin, Huangtuan and Pinduoduo to see if they will join forces to make any trouble. With the energy of one of them alone, even with the ability of the penguin, it cannot make any unimaginable huge waves.

However, these three companies are typical mobile Internet companies with light assets, or light assets as the main ones, so they must join forces, some pay, some provide data, some provide logistics, and some provide supply chains, so they can quickly build a super chain convenience store. However, Huangtuan and Pinduoduo are definitely not in the mood. So Jack can firmly sit on Diaoyutai.

But Xiaokang and Meiduo are not light-asset mobile Internet companies! These two are both dedicated to digging food in the ground...

Originally, Meiduo was the leader in the framework of "convenience stores with membership systems", but it was still far from the moat. The emergence of Xiaokang has made the question of "who is the more promising player" arise, because Xiaokang focuses on small stores, the user system is more targeted and developed rapidly, and has advantages that Meiduo cannot match.

At least Lao Ning knows that as long as Xiaokang raises funds in the next step, only eastern Guangdong Province will definitely open at least 600 new stores by the end of this year, which means that the scale will reach more than 1,000. What's more, the imperial capital is not no longer opening stores, so no one can underestimate it. The key is that Xiaokang has not joined the franchise and is all directly operated. This is relatively tough. Meiyijia's 20,000 stores look very considerable, but the more is not necessarily strong. Winning with less does not mean defeating the strong with weak.

The combination of large and small stores in Meiduo is an advantage, but it also brings problems, because small stores are dependent on large stores. Opening small stores directly without large stores will lead to ecological problems such as logistics supply chain and distribution.

In this context, if Mido and Xiaokang Lightning Alliance are the key to integrating the membership system, adding the scale of both sides, and then starting to attack back-to-back, then you can quickly dig through the moat, which is a sneak attack on Jack!

The best thing about this alliance is that after the two of them formed an alliance, Shuangma was eager to find a third convenience store that had a good user system and was running smoothly! It’s really Sinopec, go!

Maybe this is the meaning and value of Chu Yuanxi's willingness to form an alliance?

Chu Yuanxi was regarded as a self-media expert and a successful game company boss at this time last year. She was quite reliable in getting involved in media brokerage business, and she could do investment and incubation. However, when he crossed the border to build convenience stores, he was almost confused in the investment circle because this crossover was so big that he could not be bad, and even a bad shorts flew away and could only run naked.

Unexpectedly, although Xiaohao was silent this year, it was a bit too silent compared to the Baren Group, which also belonged to Chu Yuanxi, which made people almost doubt whether it was a company of Chu Yuanxi, a self-media expert. He didn't even do anything to attract traffic on Douyin. However, a dog that has become a non-barking dog that has been biting people, and has repeatedly provoked people to face 724. This effect is still very eye-catching to those who are interested.

Lao Ning is a person with a heart, because his main business is not investment, but corporate services and corporate transactions. He is a high-end banker in the capital market, so he pays special attention to various strange phenomena. The strange phenomena often give rise to opportunities for buying low and selling high.

At this time, he did not have as high vital interests as Xu Xin, but he felt that this would be worth it, because once Xiaokang and Meiduo join forces to play the whirlwind, they will collect all the users they can collect, and no matter how much money they have in the short term, there is no way for the Double Horse to do. In the end, it is likely to invest the money in Meiduo and Xiaokang, becoming a financial investment rather than a corporate venture investment, and sharing their success.

Various public and non-public data were in Lao Ning's mind. This immature psychological activity was a little bit changed, and there must be many imperfections, but he believed that the general direction must be right. Chu Yuanxi's idea of ​​cooperation was not new, but when he opened his mouth, he formed a strategic alliance, which surprised him a little and didn't know whether Zhang Wu was surprised or not.

However, even he could understand the benefits of the alliance in an instant. Of course, Zhang Wu’s powerful ceo is OK?

But he saw that Zhang Wu did not show any unexpected expression, and since he finished speaking, he lowered his head again. At this time, he only raised his eyelids and did not look up. His eyes looked straight at Chu Yuanxi at an angle of tilt: "Why choose us?"

"Because..." Chu Yuanxixin said that there are many benefits, so I have to ask? It's good to release the good intentions and confuse you. It's best not to make a fuss about the second place.

Of course, there is nothing unpleasant about Tianxian matching. The main reason is that Meiduo takes out more money. Originally, Chu Yuanxi felt that 1 billion would not be enough. But afterwards, Duan Luting is not simple. He is very good at promoting Meiduo and Meiduo's well-off life with him. It is not a performance that a young man should have. Fortunately, he didn't get a trap, but instead gave him an endorsement price.

Of course, you must not say that in the scene. You can either be humble or arrogant when speaking in the scene, but you cannot be too honest.

Therefore, Chu Yuanxi said: "I think there are many places where we can complement each other. And the resources I can provide are very precious."

"Then tell me what to say?" Zhang Wu said, "but what he thought was that our big store is your central warehouse. Is this resource not precious, but priceless? Of course, it doesn't matter if you listen.

Chu Yuanxi counted him with his fingers: "First of all, you don't have the riding data."

This data is actually more valuable to big stores, and is very suitable for numerical mining and user portraits. Otherwise, why do customers who also have big stores need to take shared bicycles? Cheng Huilin herself is engaged in shared travel in Southeast Asia, so she will definitely not copy the well-off to make a good fortune.

"Then Xiaokang has a large number of non-** data for community residents. The same data are currently wider than Xiaokang, but most of them are meals. Do you understand the difference?"

Xu Xinxin said that he couldn't get the data from Huang Tuan and Ele.me... Of course, it would be useless to get it because for Meiduo, people and goods are wrong. Xiaokang's data is shopping data, which is related to Meiduo's overall strategy.

Of course, Meiduo also provides home delivery services and has similar data, but the frequency is much lower than that of Xiaokang. If Chu Yuanxi is a little bit polite, it can be said that the data you have accumulated over the years of O2O is not as good as I have accumulated in one year.

This is the most indisputable way to speak with data.

"In addition, Meiduo lacks business, do you have any feelings? You should know very well when comparing Hippo." Chu Yuanxi stretched out his third finger, "Hippo has community operations, but Meiduo does not. At the same time, Meiduo also lacks the influence of public accounts and personal accounts, and cannot build a traffic pool. Therefore, there are only mini programs, but it is not convenient to connect to private domain traffic. The effect...even if it is ordinary. To put it bluntly, your use of self-media and social tools is simply a waste of time, and it is still at the level of 2016.

You must have a little understanding of me. This kind of social operation is a breeze for another company, Baren Group, my company. Even before I established Baren, I was the top player in social operation when I was a student. This is my skill in eating.”

In fact, as soon as we mentioned hippos, Zhang Wu immediately knew what Chu Yuanxi was going to say. What makes hippos very awesome is that through WeChat private domain traffic docking, we directly set up a group chat function in Hippo's own app, which specifically connects to community e-commerce groups and sends coupons. I have to say that WeChat is very polite and did not block the massive Hippo WeChat community. In fact, it is just a piece of code to block it.

Therefore, Meiduo can only use its own coupon system, but its efficiency is far less than Hippo's community operation, and it is at least three generations away from Xiaokang. Now O2o focuses on full compliance, that is, shopping in the store, picking up goods in the store and delivering to home. Meiduo does not have community operation and group purchases. All of the above three are one important buff, which directly affects GMV.

Seeing that Chu Yuanxi no longer stretched out his fourth finger, Zhang Wu couldn't help but breathe a sigh of relief, and then had to lift his golden forehead. The above three defects are of course difficult problems that CEA knows very well. Nothing is easy to solve at all, and it is not something that can be done simply by investing money.

In fact, Meiduo is used to shooting money because it is indeed a wealthy, mature large enterprise, on the national track, and has a very abundant cash flow. Therefore, like Shuangma, the things that can be solved by shooting money have long been solved.

In other words, anyone who can effectively solve one of these things can be directly appointed as vice president within the Medo. If you draw a line, you can solve the president coo without a doubt. But these are simply a flaw for Chu Yuanxi. Unfortunately, this person cannot be dug. It would be great if Xiaokang could go bankrupt with Baren!

But Zhang Wu was surprised: "You have a very thorough research on us, but as far as I know, Xiaokang has not carried out any community operations or group buying. Why is this? You will never tell me that because you are a small store, you don't need it, right?"

"Of course it's not the reason." Chu Yuanxi held back his smile and said, "I will definitely do this, but not now."

It is said that the lurking version of community social networking only has functions but no social networking. The standard of this "social networking" is very high, and it really requires users to "socialize". Therefore, Chu Yuanxi believes that social group buying is a function, not social networking.

This function is almost all the group buying companies on the market who are responsible for group leaders, including the e-commerce mini program created by Meiduo, although Meiduo's group leader is in name only.

However, the well-off community group buying is a function in Milestone 6, and we are not in a hurry to meet people, because Chu Yuanxi is preparing for the Ai Group Leader, who is particularly talkative and smart.

Xue Ming has been following this task since September last year, and then simply sent two younger brothers from the Baren AI group to conduct independent research and development, and the debugging will be completed before the end of the year. Compared with other AIs, the R&D difficulty of Xiaokang's leader Ai is simply outrageous, but it is definitely better than real people, because it can directly guess which group user needs which coupon based on Xiaokang's data, and then send it directly.

This routine has been well-proficient in the information cocoon recommendations made by Kuaishou and Toutiao. It is called intelligent recommendation of machine algorithms, and the effect has always been very good. So Chu Yuanxi is not afraid of lurking social media exposing the real social intention. Penguin will only marvel at the beautiful performance of Xiaokang!

"Yes, yes, Chu Yuanxi has an alternative." At this time, Xu Xin also realized that she was qualified to socialize with Wen Xiaokang.

Zhang Wu frowned immediately, feeling that things were not simple. This time it was his turn to say the scene: "Listen to your words is better than reading for ten years, but this matter is too big, and it cannot be decided by me, a little CEO."

After saying that, he signaled to Xu Xin that he should leave. This so-called chat didn't take long, but the amount of information was huge, so he had to go back and deal with it.
Chapter completed!
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