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Chapter 855 Release (Part 1)

As the chairman of TSMC, the resignation information of ordinary employees cannot reach Mr. Zhang, but Liang Mengsong is obviously not an ordinary employee. Just look at the TSMC project that Liang Mengsong has participated in in recent years and the contributions he has made.

However, as Liang Mengsong said, large-scale companies like TSMC no longer rely on a certain person's technical level, but are pushing the company forward with the power of the system.

So, to a certain extent, Liang Mengsong's resignation from TSMC will not have much impact on TSMC.

Of course, the premise is that Liang Mengsong should not go to TSMC's competitors.

If Liang Mengsong went to work for Samsung Electronics like in his previous life, he revealed TSMC's leading technology to Samsung, allowing Samsung to catch up with TSMC in just a few years, this loss would be too great for TSMC.

This situation is also something that Mr. Zhang needs to try his best to avoid.

But now, Liang Mengsong took the initiative to propose that after resigning from TSMC, he would never work at TSMC's current competitors for the rest of his life. Dong Zhang felt relieved.

In this way, no matter whether you can convince Liang Mengsong to stay or not, it will not have much impact on TSMC's development.

"Xiao Liang, there have been rumors before that you are going to Samsung Electronics to make it easier to chat with me?" When Mr. Zhang heard the list of the ban on competition agreement proposed by Liang Mengsong, Samsung was the first one. Although he was relieved, new doubts came up again.

Liang Mengsong's wife is Korean, which is no secret among the top leaders of TSMC.

The president of Samsung Electronics once came to Baodao to dig Liang Mengsong, and Mr. Zhang knew it in his heart.

But now, Liang Mengsong actually said that he would not work at Samsung for the rest of his life, which is strange.

"To be honest, Samsung invited me to their company, but I didn't agree. In the chip field, I think Samsung will be TSMC's biggest enemy, or even the only enemy. As I have worked at TSMC for 15 years, the company is like my home, and I will not go to work at Samsung." Liang Mengsong would definitely not say that he really wanted to work at Samsung, and even the conditions were already being discussed.

But a glorious chip appeared halfway through, Liang Mengsong found that he had a better choice at once.

As a smart person, Mr. Zhang can see Liang Mengsong’s true thoughts at a glance.

Liang Mengsong is a skilled person, and there are not so many twists and turns in his belly.

However, none of these matters.

"I can tolerate anyone who goes out of TSMC, but going to Samsung is definitely a situation that will never stop. Xiao Liang, I don't care whether what you said to me just now is true or false. I hope you can listen to my advice."

Since its establishment, Samsung Electronics' product development strategy has undergone four stages: "copying strategy", "imitation strategy", "keep up technology leader strategy" and "technology leadership strategy"

Judging from the chip field in 2008, Samsung is still in the stage of "following the technology leader strategy". To put it more bluntly, Samsung now regards TSMC as its goal in the chip field, hoping to surpass TSMC.

For such an opponent, Mr. Zhang must have to defend himself from multiple parties.

However, it is still worth mentioning that Samsung has been able to get to the present step by step and finally realize its "technological leadership strategy", and even this strategy is not impossible to use on Guanghui chips.

The copying strategy refers to the product technology produced by an enterprise, and the design and parts rely entirely on external supply. The enterprise is like a production workshop of another enterprise, and it just assembles it in a similar way.

The copying strategy can enter the market at a lower cost in a shorter time.

Samsung Electronics entered the home appliance and electronics industry in 1969 because the home appliance and electronics market had shown great development prospects and potential at that time. Household appliances and electronics products represented by TVs were in the stage of rapid popularization; new products emerged one after another, especially color TVs, which had entered the market and became popular products with high profits. However, the first product selected by Samsung Electronics was the specific product of 12-inch black and white TVs with low profit margins.

The product development strategy formulated by Samsung Electronics at that time was: to import a complete set of black and white TVs from Sony and basic assembly technology, assemble under the guidance of foreign technicians, and produce low-end products in the recession stage to sell them to the low-end overseas market. This strategy reflects the appropriate matching of the market, products and technologies under the conditions at that time.

In the early 1980s, when Samsung Electronics entered the Dram market, it did not master key technologies and pursued a product development strategy, which was also a copying strategy, that is, importing 64kd from foreign companies for packaging. The packaging technology relies on foreign companies to produce low-end products to supply low-end markets.

Imitation strategy refers to the fact that the key technologies of the products developed by an enterprise are not created and invented by the enterprise itself, but the enterprise has mastered the key technologies of such products through various channels. It can improve or innovate the product design and component design to a certain extent based on the industry-led design of the imitation product, so that its products are different from similar products of other enterprises and are more suitable for the needs of certain specific markets.

Imitation strategies can digest and absorb foreign technologies and strive to improve the level of matching products, markets and technologies.

When Guanghui chips first started, they basically followed this imitation strategy.

Samsung Electronics' low-end 12-inch black and white TVs and low-end Drams achieved great results in the market it chose. However, according to the technical support agreement signed with foreign companies at the time, it was difficult for Samsung Electronics to obtain key technologies beyond basic assembly technology.

Samsung Electronics is certainly unwilling to stay in the market controlled by key technologies of this target product in the hands of foreign companies, and the low-level static matching of products and technologies.

To this end, Samsung Electronics is still actively acquiring foreign technology through various channels on the one hand; on the other hand, it vigorously develops the digestion, absorption and mastery of key technologies within the company.

In terms of black and white TV products, Samsung Electronics avoided the eyes and ears of foreign companies and secretly learned key technologies. They conducted extensive research, discussion and exploration, and finally overcame difficulties that seemed difficult to overcome and mastered the necessary technologies for black and white TVs. On this basis, Samsung Electronics used the technology they had mastered to develop a modified version of economical l2-inch black and white TV that meets the special needs of South Korea's citizens in 1975. After it was put on the market, it became very popular.

At this stage, in addition to widely utilizing anti-solvency engineering methods, Samsung Electronics also adopted other methods to obtain key technologies, such as: finding technical sources in small foreign companies; hiring Korean scientists and engineers trained overseas and mastering the most advanced scientific and technological knowledge; establishing research and development centers in Silicon Valley and island country Tokyo; allowing research and development centers in South Korea and research and development centers in foreign countries to develop the same new product in parallel, and conducting internal healthy competition, etc.

The synergistic effects of these practices have played a great role in Samsung Electronics breaking the technological blockade of foreign companies, promoting foreign companies to transfer advanced technology to Samsung Electronics, accelerating Samsung Electronics' cracking and absorption of advanced technologies, improving the starting level and overall technical capabilities of Samsung Electronics' technology, and improving the market, product and technology matching level of Samsung Electronics.

By now, Samsung Electronics has completely entered the development of new products in the life cycle introduction stage with advanced technologies, occupying the "strategic strategy stage for keeping up with the technology leader" in the mid-to-high-end market.
Chapter completed!
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