Chapter 545
Jingxi Mall official Weibo: What are you doing on Singles’ Day? Just go to Jingxi Mall to shop!
Immediately afterwards, the "Double Eleven Shopping Festival, go to the west of Beijing when you buy things."
Meituan.com has also begun to promote Jingxi: "Go to Jingxi and buy with confidence."
Liu Qiangxi even went barefoot in person: "It's the same low price, why not buy a real one?"
Boss Liu is going to be dying with Taobao again.
Should Jingxi really go to Taobao? The answer must be "want"!
If there is no second in the world, the world of the boss will be less exciting. Just like, Coca-Cola without Pepsi would not have such a wonderful life? 1oo? For many years; just like, McDonald's without KFC would not have entered the Celestial Empire so smoothly to make Western food accepted by the public; just like, BMW without Mercedes-Benz would not have gained a huge business volume so quickly...
Too much competition in the mall is just the love and killing of opponents. If you hype up and make big news, the market will be even more lively!
...
Didu University of Technology Flying Forum.
"Boss Jiang has spread our Beijing Workers' Singles' Day to the west of Beijing."
"Haha~ Now Singles' Day is going to become famous."
"Whenever, everyone will not show off their dog food on Double Eleven, but shopping list."
"Who dares to show dog food in our school? The ratio of men and women in seven to one is how many bachelors are there?"
"Don't talk about useless things, it's better to grab a few coupons."
...
Some Taobao.
"What do you think about the Double Eleven shopping festival that Jingxi is doing?" Boss Ma sat in the conference room and said to a group of subordinates.
"Nothing special is it? It's just that Guanghui Group has strong publicity capabilities and has forced Jingxi to increase its reputation."
"I also think there is no need to worry too much. If it really doesn't work, we can also hold a Double 12 or other festival."
"It is not possible to engage in e-commerce alone by hype. We just need to do our own work."
The major participants in Taobao expressed their opinions one after another.
"Although it is still possible to say what impact this event in Jingxi will have on online shopping. But now Guanghui Group has invested in Jingxi, and Jiang Hui often has unexpected insights. It is possible to say what the Double Eleven event will be made of by Jingxi, so everyone should not take it lightly." Seeing that his team despised Jingxi's Double Eleven event very much, Boss Ma said with concern.
"Then why should we also follow the promotion on Double Eleven?"
"If you only start preparing now, is it too time to go?"
"Yes, Beijing West is all self-operated products, and any activities can be planned and promoted quickly. We are just a platform, and it is probably too late to hold activities now."
"Be careful about the impact of this activity first, we will not follow up for the time being." Boss Ma saw that everyone had no reliable suggestions, so he issued instructions to continue to pay attention and not follow up for the time being.
...
A family in Shanghai.
"Husband, I've grabbed a coupon of 500 yuan and 100 yuan off. Don't you want to buy a headphone?"
"I just need to buy an ordinary headphone. It's too luxurious for five hundred people, right?"
"Who said you would buy headphones worth 500? I asked you to think about what else you want to buy, we will make up 500 yuan."
"There is nothing to buy, right? Isn't it even more wasteful to buy a bunch of useless things for this discount?"
"You don't understand. Things in Jingxi are originally cheaper than shopping malls. Now, they spend 100% off for more than 500 yuan, which is equivalent to 20% off. If you miss such a good opportunity, you will lose it."
...
Public relations department of a real estate company.
"Manager, I see that Jingxi Mall sells their own shopping cards, which are not registered and can be issued. Do we want to get a batch?"
Jingxi shopping card was what Jiang Hui thought of when he went to the market to buy something and saw someone using a shopping card.
The existence of shopping cards has its inevitable significance. On the one hand, it can be used as a company benefit, which is very simple. Cardholders can freely select items from cooperative merchants and give the right to purchase items to employees; on the other hand, the shopping cards can be used flexibly and conveniently, and the cardholders can transfer the shopping cards to others. No matter who is the cardholder, they can be used at designated merchants.
These advantages, especially the second point, make shopping jams very popular in the Celestial Empire.
Conservative estimates are that the current Tianchao shopping card market is above one trillion yuan, and it is even called the "second RMB" by foreign media. Shopping card sales basically account for about 20% of the annual sales of commercial retail companies, and the influence can be seen as average.
"Jingxi Shopping Card? Is it very popular now?".
"Now, when buying electronic products online, I usually go to Jingxi. I have heard that they will go online when chatting with many customers. So I think it would be more convenient for us to buy a batch of Jingxi shopping cards and start using them in conjunction with the city shopping cards. After all, Jingxi shopping cards have no geographical restrictions, so you can use them for anyone from any place."
"Okay, let's try to buy a batch."
...
Paipai.com.
"Why is the Double Eleven event in West Jing so similar to Boss Jiang's style?"
"It is possible that Guanghui Group is now the major shareholder of Jingxi, so it is normal for Jiang Hui to give instructions to them."
"So should we follow up? Boss Jiang is always good at creating miracles. Many things that seem to be nothing will be different after passing through his hands."
"Let's report to the boss, and at the same time we will also make a synchronous follow-up plan first. The time is too fast. If the boss finishes his evaluation, it may not be too late."
...
eBay.
"Beijingxi is having fun there again, why not have Singles' Day or Double Eleven shopping festival? I really think that I am God and create the festival myself."
"These companies like to attract sensation the most, and I don't think we need to pay attention to it. I saw that there was no movement in Taobao. We just need to stare at Taobao."
"Well, just watch the fun."
...
Meituan.com.
"Western Jingxi is carrying out Double Eleven activities. Should we do it together?"
"Our self-built logistics has been cooperating with Jingxi. It's okay to have a Double Eleven event with them, but time is tight."
"The first time we did it, we can make it simpler and we will do more tricks next year."
"That's good, see how the effect is."
"I heard that this is a project that President Jiang personally arranged for Beijing to promote. The group's brother enterprises have provided a lot of publicity and assistance, so it should not be bad."
...
Chapter completed!