Legend has it that there was a king in ancient times who not only ate all the delicacies of the world, but never knew what hunger was. Therefore, he became less and less appetite and was very depressed every day.

One day, the imperial chef suggested that there was a food that was most delicious in the world. Its name was "Hungry", but it could not be easily obtained, so it had to be hard-working. The king immediately decided to leave the palace with his imperial chef in a garment and search for this delicious food. The king and his minister traveled through mountains and rivers for a whole day. On a dark and windy night, they came to a wilderness ridge with hunger and coldness. At this moment, the imperial chef took the opportunity to present a steamed bun that had been hidden in the tree hole in advance: "Hard work pays off, and finally found it. This is the kind of food called "Hungry"."

The king, who was so hungry that he was overjoyed. Without saying a word, he immediately swallowed the hard and cold thick bun and named it the most delicious food in the world.

As the saying goes, eating without choice. For a person who is extremely hungry, a hard and cold thick bun is also regarded as the first delicacy. This simple common sense has been summarized as the "utility theory" by Western economists. Utility refers to the satisfaction obtained by consumers from the goods and services they purchase. Utility is different from the use value of items. Utility is the inherent attribute of the item and is determined by its physical or chemical properties. Utility is the satisfaction of consumers, which is a psychological concept and subjective.

This common sense has been widely used by smart merchants in the commercial promotion of goods or services, and this practice has been named "hunger marketing" in the marketing community.

As a new brand, Guanghui Mobile dared not set its sales target too exaggerated in the early stage, otherwise there would be some trouble at that time, and the company might be dragged to death by huge inventory and supplier payments.

"This product does not have an official name yet, right? Let's call it gphone. The new models launched in the future will be named gphone2, gphone3... In terms of price, I think our gphone should focus on the early attention of the market in Europe and the United States. The prices of the two configurations are 399 US dollars and 499 US dollars respectively." Jiang Hui did not use to discuss with others, and directly decided the name of the phone and the price of foreign countries.

These days, the US dollar is still very strong. One dollar can be exchanged for about 8 yuan. Even if the RMB continues to appreciate, when Guanghui mobile phones are on the market, 1 dollar can be exchanged for about 7.8 yuan. So one of the gphones of Guanghui mobile phones is converted into RMB is more than 3,100 yuan and the other is 3,900 yuan, which is not low. After all, this is 2oo6 years of money.

At this price, the profit margin of Guanghui Mobile can reach more than 50%, which will be even higher if the impact of export tax rebates is taken into account.

"What about the domestic price?" Zhu Zhengfeng asked.

"Positioning 2888 yuan and 3666 yuan respectively," Jiang Hui said.

"Is it lower than abroad? Including export tax rebates and other things, our products abroad are actually cheaper," said Zhu Zhengfeng.

"Yes, I just plan to set this up so that the people of the Celestial Empire can feel that the price of buying the same high-tech products is lower than that of the United States. However, in the early days, only 20% of the production was given in China, and the others were sold abroad."

"If this is the case, it is likely that there will be a situation where it is difficult to get."

"This is the effect I want. In the past, foreigners always played hunger marketing very well. This time I also let them see that it is not only foreign brands that only buy them."

"Do we have to almost contact the sales channel with the agent?"

"No, we don't take the path of agency sales. I hope Guanghui Mobile will directly build direct stores around the world."

"If this happens, the investment will be very high, the early marketing costs will be very high, and the impact will not be very wide."

"Don't you think this happens to be consistent with our hunger marketing strategy? We are trying to create an atmosphere where you can't buy a gphone if you want to buy it. I don't know that you have studied consumers, especially consumers in the minds of Tianchao. Sometimes the more you can't buy something, the more popular it is. Why do I plan to sell 80% of the number of units produced abroad, but only 20% left in China? Of course, there are profit margin considerations, but I want to establish a gphone brand in the minds of Tianchao consumers."

In later generations, whenever Apple's new generation of mobile phones were launched, the feast of the scalpers of the Celestial Empire came. Although this was because Apple did not include the Celestial Empire in the country, it was more because the brand of Apple's mobile phones had been established.

In the eyes of many consumers in the dynasty, Apple phones are no longer just a mobile phone, but a symbol of identity, status and style. Jiang Hui also hopes that the gphone can be separated from the scope of ordinary products and let consumers regard it as a light luxury product.

Light luxury goods were originally a new concept in the fashion industry. Jiang Hui hoped that Guanghui mobile phones could also become a fashionable product, not just a mobile phone.

"If this is the case, then we will almost start preparing for store location selection, otherwise we will not be able to catch up with the end of the year," Zhu Zhengfeng said after silently pondering the schedule for the construction of the new store in his mind.

"Yes, all our store decorations need to be re-made, and some time is indeed required to be reserved. However, this year, I am only planning to build 12 sales stores, and the schedule should still be fine."

"Is it possible to build only 12 companies? Will it not be big enough?"

"The imperial capital, Shanghai Stock Exchange, Wuyang, Tokyo, Seoul, Harbour, New York, Los Angeles, Chicago, Munich, London, and Paris, each of these 12 cities will build a flagship store and expand its scale after next year. In addition, we can consider cooperating with some telecom manufacturers to launch some contract machines. This method seems to be more popular in island countries and other places."

"Mr. Jiang, do you have any requirements for store design?" Wang Mengyu interrupted.

"I will draw some of my ideas back and you will improve them. Basically, I hope to build a fashionable and atmospheric and full of technology."

"Our personnel recruitment is about to start after the Spring Festival, whether it is employees from mobile phone factories or sales stores," said Zhu Zhengfeng.

"This is a relatively weak part of our company. Although we have also dug up professionals through headhunting, everything is difficult at the beginning. Lao Zhu, you should pay more attention to the personnel training area and don't lose the chain."
Chapter completed!