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Chapter 352 Propaganda Preparation

Since Bai Xue was with Jiang Hui, she has not officially told her parents that she has a boyfriend. Although the two old people have guessed it, they have not broken the paper after all.

"Well, you go back and accompany our parents, just let me watch the company," Jiang Hui said.

"What do we mean by our parents? That's what parents?" Bai Xue said coquettishly. However, when she saw Liao Yun still sitting next to her, she felt a little embarrassed and her little face was red.

Next, Jiang Hui and Bai Xue learned about the recent situation of Guanghui Games, and then went to participate in the Ministerial Meeting of Guanghui Games.

In addition to listening to reports from various departments, today's meeting mainly determines the publicity strategy of "Honor of Kings".

"Mr. Jiang, Mr. Bai, good morning? Let me report on the progress of game development and testing. "Honor of Kings" has been developed for more than half a year under Mr. Jiang's plan. It has entered the final sprint stage. We have to pay attention to this game..." The development department reported on the development of the game.

Then the marketing department reported on the game's promotion plan, which basically followed Jiang Hui's consistent publicity spirit and used the power of various companies in Guanghui Group to carry out full promotion on the Internet.

Especially in the promotion on Guanghui Weibo, many companies are still exploring. The promotion of Guanghui Games on Guanghui Weibo is very good, which is equivalent to an advertisement for Guanghui Weibo and Guanghui Games at the same time.

A very critical principle of corporate Weibo promotion and marketing is to "everything revolves around customers". Now many newly built corporate Weibo official accounts have not yet understood this essence.

Enterprises can interact with customers at different stages of consumption and gradually establish emotional relationships. In the stage of consumer awareness, they can actively discover potential customers' needs and help consumers understand the basic functions of the brand and product; in the stage of consumer purchase, they can answer customer consultations in a targeted manner to promote the achievement of purchasing decisions; in the stage of consumer use, customers can have a better experience through considerate interaction; finally, it is very important to listen to how customers evaluate the product and usage experience, give attention and rewards, and encourage customers to recommend to their friends around them more motivated.

"Guanghui Weibo is like an electronic magazine that is updated at any time. We should pay attention to timing, quantitative and targeted content releases, so that everyone can develop the habit of watching. When users log in to Guanghui Weibo, they can think about seeing what new trends there are on your Weibo. This is undoubtedly the highest level of success. Although it is difficult to achieve, we need to appear in front of them as much as possible and become a habit in their minds first. I hope that everyone should pay full attention to the promotion of "Glory of Kings" on Guanghui Weibo and arrange a special person to correspond," Jiang Hui said to everyone.

Originally, the crowd of Guanghui Games did not attach great importance to Guanghui Weibo. When Jiang Hui emphasized the need to arrange a special person to correspond to the promotion of "Honor of Kings" on Guanghui Weibo, he realized the importance of Guanghui Weibo in Jiang Hui's eyes.

"If you want to make your corporate Weibo a vivid and sustainable development, it is not enough to simply convey value in the content. You must pay attention to some skills and methods. For example, the setting of Weibo topics and expression methods are very important. If your blog post is question-based or suspenseful, guiding fans to think and participate, then there will naturally be more people browsing and replying, and it will easily leave an impression. On the contrary, bringing a blog post like a press release will make fans unable to start even if they want to participate. I hope that this time of Weibo marketing in "Honor of Kings" can become a textbook-style model," said Jiang Hui.

Then, everyone continued to discuss other promotional content and confirmed some promotional short videos.

...

Just as Guanghui Games began to promote "Honor of Kings", other online game manufacturers also received mixed responses.

Shengda Network.

"Just Glory Games? They may be fine in web games, but online games are not something they can do just by wanting."

"That's right, I overestimate myself and think that I will be invincible if I have achieved some achievements."

"It's better to let them meet, so that they know that the world is not the only game of glory."

"Yes, they thought online games just wanted to "Defend Carrots", and they could succeed simply."

"Just treat it as a joke."

...

The ninth city.

"I heard that Guanghui Games is going to enter online games, but it seems that everyone is eyeing this piece of meat."

"Yes, Shengda Network and our company have been listed one after another, attracting a lot of capital and attention to online games."

"Now the online game industry feels like a gang of demons, and everyone wants to get a share of the pie."

"The profit margins in this industry are still too high. A game is good, and it's no problem to have hundreds of millions or billions a year. No wonder so many people are jealous of it."

"No matter so much, we can do our job well."

...

NetEase Games Division.

"The online game industry has another disruptor. I wonder if Guanghui Games can continue to be popular."

"It's unlikely. They used to make web games, and they all looked like they were played on the Internet, but the differences between web games and online games are very big. If you rashly enter this industry, you may not necessarily make money."

"I hope so. All companies of Guanghui Group always appear in various fields as disruptors. I am really worried that they will cause trouble."

"What can I do? The boss, second and third are not him now. It would be strange if one of them can make a newcomer."

"I'm afraid of killing heroes by random punches, Guanghui Games has used some special tricks to destroy the entire industry."

"Not it? You're worrying about it."

"I hope it's my fault."

...

Penguin Games Division.

"The Guanghui Game is finally going to take action again. I haven't had any works in the past six months, and I thought they were just squandering the whole country."

"I didn't expect that they did such a good web game but suddenly transformed into online games."

"Online games make money faster. Except for a few products from Guanghui Games, other companies have not made much money. It is estimated that Guanghui Games has taken away more than 80% of the profits in the web game industry."

"This is true. The popular web games nowadays, from "Happy Farm", "Getting Parking Space", "Angry Birds" to "Plant vs. Zombies", are all their products."

"I guess Mr. Jiang is interested in online games with more profitable profits. I wonder if their first product can be as popular as "Happy Farm".

"It's hard to say, Jiang Hui's creativity is always special. He can capture the user's psychology. Perhaps online games will usher in a new impact."

"Let's pay close attention to see if we want to follow up."

...
Chapter completed!
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