In order to allow the school network to take the initiative in financing negotiations and further attract the attention of other investment institutions, Jiang Hui plans to launch the "Anchor is Coming" online in advance.

This module is actually a live broadcast channel. The current live broadcast is not as crazy as in later generations. There are female anchors who can play their big tricks at any time and dare to do anything to reward them.

"The anchor is here" will build a platform for the school network that users can make money. Each registered user of the school network can activate the certification, whether it is live broadcasting his daily life, singing and dancing online, you can watch the live broadcast, or you can interact with the anchor, rewarding various flowers, cars, mobile phones and other props. For these rewards, the school network will take a commission of 30% and then convert it into RMB to send it to the anchor.

However, there is also a limitation. After all, the school network is just a website for college students. If a platform like live broadcast still needs to be aimed at the whole society to have a future of development. Therefore, "The anchor is here" is destined to be a transitional product on the school network. After a while of operation, a separate company will be registered to operate.

Online live streaming is actually a bit ahead of schedule. Its volume growth is probably going to take until smartphones become popular. However, as an early investment, it is very cost-effective to support it with a small amount of funds. After seven or eight years, after the platform becomes bigger and stronger, the anchor came to such a live streaming website, and it is not difficult to achieve a market value of over 10 billion yuan.

Some people later analyzed why the live broadcast industry can develop rapidly, mainly because "the middle class is increasingly willing to pay for the good, and needs more and more spiritual energy to fight against mediocrity." In fact, Jiang Hui feels that those who are willing to pay for the good are not limited to the middle class, and the young post-90s generation is the larger group. The reason for paying for the good is not all "the spiritual energy to fight against mediocrity". Moreover, for the post-90s generation, paying for the good is because of liking, that's all.

The online live broadcast industry is a typical manifestation of this change. From the root, the essence of the online live broadcast business model is because viewers are willing to pay for the content and anchors they like. Most of the live broadcast platform users are young users born in the 1990s. In the eyes of the post-90s who have never felt the lack, it is normal for me to like someone and give him a gift to express support and satisfaction.

On the contrary, the real **silk will only be satisfied with free content and will never give expensive gifts to live broadcasts that could have been watched for free. However, on the live broadcast platform, it is no longer a reward for users who give gifts on a whim, and it has become a habit of consumption.

Video live streaming has a large amount of original content. Behind it is the fan economy. Fans are willing to pay for their favorite content, whether it is rewarding or participating in activities initiated by anchors, which makes the live streaming profitability very strong. According to Jiang Hui's analysis, the revenue growth and user growth of online video live streaming business will show a process of slowly increasing in the early stage and rapid growth in the later stage.

...

"All debugging is done?" Jiang Hui asked.

"Mr. Jiang, there is no problem. You can go online at two o'clock on time." Chen Hu is huge.

"Those part-time live broadcast anchors recruited by art colleges have trained them with corresponding skills, right?" Jiang Hui asked. Considering that when this module was first launched, no one would start opening the live broadcast business immediately, Jiang Hui found a group of part-time art college beauties similar to "schooling" to do live broadcasts.

"Yes, we have trained them twice according to your outline," Chen Hu said.

"Online video live broadcast is a relatively new thing. It takes a time for users to accept it. When the "Anchor is Coming" was first launched, we asked these part-time live broadcast anchors to demonstrate to other users. What is live broadcast like? Live broadcast can make money," said Jiang Hui.

Jiang Hui's approach is an official performance improvement. Those props and other items are actually costless for the school network itself. However, if other users reward the corresponding props, they have to be exchanged with school beans, which is equivalent to spending money.

"The world is bustling, all for profit, and all for profit." As long as these part-time anchors play a demonstration role and let users know that being an anchor can also make money, there must be many people willing to try it.

"Mr. Jiang, have you ever considered launching all modules of our campus network abroad at the same time? For example, group buying business, flea market and current anchors are here," said Yang Yan.

Today, there is a new product launch on the campus network. Jiang Hui has told everyone in advance, so basically everyone who can come to the company and witness the company's development has a small process.

"For group buying and flea markets, it needs to be operated abroad to be more convenient for promotion, otherwise it will be difficult to do it. If you want to broadcast live, I think it can be launched in South Korea, island countries and treasure islands," said Jiang Hui.

"Aren't you going to prepare to build an independent platform to operate it later? I think if this happens, it can also be promoted in Europe and the United States and other countries. These local economies are sent, and the Internet penetration rate is high, and live broadcasts should be promising," said Yang Yan.

"You are half right. For example, in areas such as South Korea, island countries and treasure islands, the rapidly growing economy has created a lot of wealth. Many wealth owners are relatively young. Their current life is completely unimaginable to them before, so they are eager to show the outside world: I have succeeded. Therefore, online live broadcast platforms will have a market and there will be more local users. However, European and American countries have entered a wealthy society very early, and there are fewer scenarios for everyone to show off their wealth, and the live broadcast business will probably not have great development prospects," said Jiang Hui.

...

After some preparation, at 2 o'clock in the afternoon, the "Anchor is Coming" of the School Net was successfully launched.

The same is used to promote the public through internal messages on campus websites, and then the part-time anchors recruited began to launch "The anchor is here". A total of 8 part-time anchors were recruited this time, including live broadcast content in various fields such as singing, dancing, and games.

Not long after it went online, many users soon started to enter the anchor room to watch it.

Although there are relatively few users who directly activate anchor permissions to be an anchor themselves, there are not many users who try to appreciate the performances of other anchors as much as possible. However, the willingness of each user to pay is not very high at present, and everyone needs a process to adapt to these fresh models.

On the day of the launch, there were less than fifty users who were the anchors themselves, which was pitiful.
Chapter completed!