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Chapter 196 The Lion's Big Opening

Due to the TV program environment in this world, there has never been a naming fee of over 100 million in history. The closest thing to a naming fee of over 100 million is the naming fee of "The New Voice of Heaven", which has reached 98 million.

Therefore, Ye Fan's sudden words really shocked everyone.

"Don't be so surprised. I promise you that after the show starts, it is definitely a common thing to pay more than 100 million yuan in naming fees." Ye Fan said with a smile.

As a person who has experienced that world, Ye Fan naturally knows that TV programs have peaks when they have sluggishness. Ye Fan's world has also experienced a downturn in TV programs. At that time, the naming fee for a certain popular talent show was only more than 14 million yuan, but it increased several times the next year.

Ye Fan is now trying to use the program "I Am a Singer" to open up the market downturn.

In fact, there is a more important reason. Out of competitive spirit, he always wants to suppress the "New Voice of Heaven". Don't you give me a naming fee of more than 90 million yuan? I will get a naming fee of 100 million yuan.

"It is impossible for one hundred million." Lu Jian frowned.

Ye Fan shrugged and said indifferently: "That's it, it doesn't matter if you find a naming agent after the first episode of the program is broadcast, but I'll just flirt with it. The naming fee is less than 100 million yuan, so don't even think about it."

Ye Fan is really not in a hurry. Even if others can't see through the future of the show, can he, a non-native person, still not see it? By then, the first episode of the show will be broadcast, and the sponsors will still rush to come.

"Xiao Ye, don't make a fuss. It's okay if the show has not been broadcasted now. Once the first episode is broadcast, there will be only seven episodes left. Then, they will not even give it to 60 million." Qi Shaoming said worriedly. Although he gave the right to produce this matter and left it to Ye Fan with full responsibility, you can't do it like this, do you think the show you made is a popular one?

"Mr. Qi, you have to listen to me. The bottom line of the naming fee cannot be broken, otherwise what will we make money?" Ye Fan advised.

I still make a lot of money. I pointed out that I could burn incense and worship Buddha without losing money! Qi Shaoming was a little in tears.

"In this way, I'll talk about it. I'll talk about it again." Lu Jian set a tone for the entire meeting with a few words.

Nie Hai and Qi Shaoming sighed, there was no other way, so let him try it.

...

Two days later, a teahouse had a elegant seat.

Qi Shaoming, Ye Fan and Lu Jian were sitting in the teahouse waiting for the arrival of the naming merchant.

"Hey, Lao Lu, you really have you, and you really have to talk about it!" Qi Shaoming said excitedly. He didn't expect that Lu Jian was so powerful. He could also negotiate such an outrageously high naming fee. And there were two companies in the conversation. Ye Fan's level of judging people was really high.

Lu Jianmo missed a sip of tea and said slowly: "The other party just has an intention. Let's talk to them later, Mr. Qi and Ye Fan."

Lu Jian also spent a lot of effort to persuade the two naming merchants this time. The other party just expressed his intentions and had not yet confirmed it. After all, there has never been a precedent for the naming fee of over 100 million yuan, and it is not so easy to start this.

Ye Fan, who was standing by, didn't say a word, but he wondered in his heart, do you think I'm asking for too little of the naming fee? Why don't I need more?

If Qi Shaoming heard this, his face would probably be green.

Do you want to ask for more? I'm afraid I'm going to have a mentally ill person?

While the few people were talking, the first interested naming agent had arrived.

"Let you wait for a long time, Mr. Qi hasn't seen you for a long time." The person who came was a fat man in his forties. He ignored Ye Fan and Lu Jian as soon as he came up and greeted Qi Shaoming directly.

Otherwise, Qi Shaoming is the son of the richest man in China, even if he is not in the business world, who dares not sell Qi Shaoming's face? Even if you don't sell Qi Shaoming's face, you have to sell his father's face, right?

"So it's Manager Wang. I said which company is so rich and powerful." Qi Shaoming shook hands with Manager Wang with a smile. He really knew this person.

Manager Wang is the advertising department manager of Liguan Group. He met with the other party at a banquet at the Qi family a few years ago. The other party came with the president of Liguan.

This Liguan Group specializes in customizing high-end jewelry and is also a well-known tycoon in the industry. It spends several hundred million yuan on advertising every year.

"This is Manager Wang, I am Ye Fan, the producer of the "I Am a Singer" program." Ye Fan stretched out his hand to shake hands with Manager Wang, but the other party did not mean to shake hands with him. He just smiled and nodded, and then got into the seat.

Ye Fan curled his lips, not caring.

"Mr. Qi, this time I am talking to you about this naming fee on behalf of Liguan Group." Manager Wang said straight to the point: "To be honest, although the price you offer is ridiculously high, the money is not a problem for us."

Manager Wang didn't brag about this. It was completely a pity that Li Wan took out this 100 million yuan.

"That's good." Qi Shaoming nodded with a smile.

Who knew that the next moment, Manager Wang's tone changed, "It's just that the intensity of this advertisement is still not big enough."

Lu Jian frowned. The strength was not strong enough? Are you talking nonsense?

The two parties have already drafted a contract for advertising, including a series of terms including interspersing no less than seven independent advertising slogans in each episode, singers must wear trademark clothing designated by the naming provider, place three large and one small four trademarks at the venue, etc.

When Ye Fan saw these terms, he sprayed out an old mouthful of blood and almost turned against Lu Jian on the spot.

He and Qi Shaoming tried to persuade Ye Fan to come back. Now that the matter is now, Manager Wang still has to add fuel to the fire?

"Manager Wang, this is different from what we agreed before, and we have nowhere to intersperse advertisements." Lu Jian said. What he said is also true. If you add advertisements, should we do this program? Will other first-class and second-class advertisements be sold?

"Oh, Xiao Lu, you need to know how to adapt to business. For example, I think that if your hosts start the show, they can read another 30-second advertising slogan for our company. Isn't that too much? Also, aren't you going to make a promotional video for a program? You can take more than ten seconds to promote us, right?"

Oh my god, this is not an exaggeration? This is too damn, okay?

Ye Fan and the others were planning to shoot a promotional video, but Beijing TV only gave 30 seconds of advertising time. Do you want us to spend more than ten seconds to promote you? Should we do a show or a micro-business?

Speaking of this, if Qi Shaoming didn't know what manager Wang was thinking, his company would have been in vain in recent years.

This guy with the surname Wang...

Ye Fan was also very upset. He narrowed his eyes and looked at Manager Wang with a gaze and said, "We won't sell this naming right. How fast is the speed of light? How fast you get out of here!"
Chapter completed!
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