A group of people walked into Fuxing Department Store.

"The seventh floor of Fuxing Department Store is a restaurant, and when you look out, it is the Milan Cathedral. The sixth floor is food, and the fifth floor is home furnishings. Then women's clothing, men's clothing, shoes and bags, and cosmetics are layer by layer."

Qin Kong nodded, "That's very similar to Fenis."

"Yes, its fifth and sixth floors are more like supermarkets. Then clothing also includes big brands and Italian local brands from all over the world. There are many Italian local brands, not as popular as French brands, but they are still very popular among locals.

This mall can get tax refunds, and there are many tourists, but there are also many local residents. Because it is like a life supermarket, you can buy all kinds of things."

Several people went in, and Qin Kong said, "This is very similar to Fenis, both are open stores."

Ai Meili nodded, "You went to Fenis in London, are you in Fenis?"

Qin Kong shook his head, "Our London store is in Boling Street. I prefer independent stores, which can allow customers to immerse in shopping."

Ai Meili smiled, "You may not like this here anymore."

The marketing director said: "Many European brands will open large independent stores when they go to Yanguo, which feels very distant. But I found that in Europe, they are sold in hypermarkets."

Ai Meili smiled and said, "Yes, it may be that because it is the birthplace, people have seen it more often. It is cheaper than Yan Country, and it is even more when it is discounted. It is open to sell it like this, bringing the distance between customers and customers are more relaxed and casual when shopping."

Qin Kong nodded and sighed, but it was always right that he didn't choose Fennis.

The revival is OK. Although it is an open store, the partitions are clearer.

The rent is much cheaper than the street-facing store in the Golden Sijiao District. The location that the mall can promise them is also good.

However, the customer flow is large, and the customers are still in a state of being quick and easy. Generally speaking, the store is small and the goods are small, making it impossible to immersive shopping.

Seeing that he was not very interested, Ai Meili smiled and said, "Then you should like this place next."

The group came out and Ai Meili pointed to a palace-style building next to the Milan Cathedral. "The Milan shopping area is surrounded by Milan Cathedral, because Milan Cathedral is the center of Milan and the symbol of Milan.

The Eman promenade we are now visiting is also next to the Milan Cathedral. It is the oldest mall in the world. It is named after the first king after the unification of Italy.

It is a cross-shaped promenade, a hundred years earlier than Revival Department Store, and was built by architects in the form of Paris Arcade.”

The arcades in Paris were indeed copied to various parts of Europe.

Qin Kong became interested. He was too busy to come to Milan last time. Later, he helped Chen Ying pick up the ring and searched for it at the Golden Sijiao District store. He had never been to this corridor.

The group walked in.

"It has four entrances and exits, connecting two landmark buildings in Milan - the Milan Cathedral and the Grand Theater of Scala. There is also a Scala Plaza with a statue of Leonardo da Vinci. The Milan Town Hall is also there. There is a Ferrari store on the other side."

As soon as I heard about Ferrari, I knew how luxurious this place was!

"Because it connects several attractions, it has become a attractions and is full of tourists all year round. So this is the most prosperous commercial arcade street in Europe, and many famous stores are open here, selling the latest styles."

They stood tall and looked at the entrance. In fact, the corridor was not long and you could see the light at the entrance.

However, it is indeed magnificent, magnificent, and crowded with tourists. The atmosphere is completely different from the arcades in London and Paris. Although it is an ancient building, it is not lonely at all.

The palace-style marble architecture is exquisite and luxurious, as if it has entered the Roman palace!

The black-backed gold-lettered signs on both sides are shining with Chanlil, Gucci, Fenty, and Ai Charming... One of the world's top brands integrates ancient and modern, as if they have entered the treasure house of the dynasty!

Ai Meili said: "This is the most famous shopping mall in Milan. If it is crowded during summer and fashion week, there will be many fashion conferences here every year."

As we walked to the center, Qin Kong knew why fashion conferences could be held here. The standard crossroads were the runway.

When you come to the intersection, you will be the model's marching place!

It is clearly a magnificent palace, but the murals on the wall and the stained glass on the top show a strong literary atmosphere.

Ai Meili pointed to the four murals on the top, "This is four plots of land representing the four directions of Milan, east, west, south, north, and north - Asia, America, Nordic and Africa."

Qin Kong nodded, "This is very similar to the Silk Road Show!"

Ai Meili nodded, "Yes, although it is the oldest mall, it is extremely inclusive. In addition to brands around the world, there are also cafes, restaurants, bookstores, bars and even a star hotel."

Qin Kong stood in the center and looked at the intersection in four directions, "Isn't this the intersection of Milan? It connects the world."

The colleagues laughed, it seems that Mr. Qin is interested in this place!

Ai Meili smiled and said, "It is called Milan's living room, it is a gathering place for brands around the world and a place for tourists to check in from all over the world."

Qin Kong said: "Where will Milan or Italians go to shop?"

"Because there are so many tourists here, locals prefer to go to the Golden Four Corners. Although there are many tourists, it is quieter than here. This is the living room." Ai Meili smiled.

Qin Kong nodded and looked around, "I like this living room very much, but I prefer that Milanese people invite me into the house. Just like you built a home for me at Ai Meili."

Ai Charming looked at him with a kind smile.

Qin Kong looked at Pumida, Du and Di Ao in the center of the living room, and really felt like he had fallen into a gold and silver nest!

Ai Meili held his shoulders and the group walked along the exit of the Scala Theater.

The store that Yun Shang can get is on the street leading to Scala Theater. The shop is almost twice as expensive as Boling Street.

Qin Kong said: "It's very good. I stayed in the hotel and I'll come here anytime." He shook his head again, "It's really nothing but expensive!"

Everyone laughed.

Ai Meili smiled and said, "This is the corridor inside, and there is an open corridor outside."

Qin Kong nodded and just came in from outside. If it was the living room inside, it was the living room balcony outside.

After looking at the shop, several people walked to Scala Square and sat under the statue of Leonardo da Vinci.

Although the group aroused a lot of curiosity and surprise, no one came to disturb them when they saw several fashion masters gathered together.

"Do you like this place?" Ai Meili turned her head and looked at Qin Kong.

Qin Kong said: "Now it seems that Revival is the cheapest and best place to give it to the best, there is only one thing, I don't like open-plan stores.

The four corners of the golden area are the most expensive, and Yunshang's location is a bit off.

The Eman Promenade is the second most expensive, and it would be nice if it is in the center or at the entrance."

Ai Meili smiled and said, "The center is Pumida. Their first store is opened in this promenade. The center is their largest store, 5,000 square meters. Pumida invested 100 million euros in this store."

Qin Kong shook his head, it was so exaggerating! Just choosing stores in these international cities, Qin Kong felt that one hundred billion was useless!

"There is no hurry to get into the flagship store." Ai Meili said, "These are all old brands, and the display of classic styles is a floor."

Qin Kong nodded, just like the Ai Meili flagship store I just saw. Yun Shang doesn’t have a few clothes yet, so he doesn’t need such a big stall.

"And Eman is the most prosperous shopping center, so it's good to find the ground floor shop. There are three floors above, basically restaurants and so on. You won't want it.

In fact, this street is not long. Although the signature storefront is the same, the window design is more novel and customers will not miss Yunshang. Although there are many tourists here, it is also a leisure center for Milanese people.

As a permanent brand in Milan Fashion Week, Italians will also have great interest in Yunshang. You have a deep connection with Milan and we have a good relationship. Perhaps Italians will regard Yunshang as a brother from the far east!”

Qin Kong smiled, this old man would comfort people!

Ai Meili also smiled and said, "Actually, as an international brand, when entering various international cities, no one can give up tourists except local customers."

Qin Kong nodded.

The marketing director said: "We also helped Mr. Ai Meili and the Fashion Chamber of Commerce when we found this shop!"

Qin Kong nodded, knowing that it is not easy to get a street shop in such a place.

Qin Kong turned around and looked at the corridor in the square. It was basically a cafe and there were many people.

"In fact, it is best to be able to open in the corridor. People can see it in the square. Inside, they are crowded together, and they turn around and leave like Chen Ying and I, and don't want to line up."

A group of people laughed. There were indeed many people queuing up at the door of those big-name stores just now.

Ai Meili said: "There are many people selling souvenirs and catering in the corridor, and there are no shops for rent now. The shop in Yunshang happened to be financial problems with the designer's handmade shoe store. After all, the rent here is high, so it is urgent to change hands."

Qin Kong nodded.

Ai Meili looked at him, "You can open a store inside first, then pay attention to the rental information, and move out when the corridor has a seat.

The main reason is that your store is too urgent. There are not many places that can be freed up at this time. For example, those golden positions are big brands that have occupied more than ten years.

So when it rents it, all the big brands will also bid, and those with the higher prices will win.”

Qin Kong covered his face, bidding is not strong yet! It seems that it is good to be able to pick up the shop now!

So, I signed the agreement and returned to the store.

This place turned out to be an Italian handmade shoe store, which has a reputation in the local area, but the business may indeed be bleak in the promenade with more tourists.

It is not as big as those big brands. In fact, those big brands don’t care whether they are in the middle or not. They directly connect several storefronts, a row of logos and windows, which makes it impossible to ignore.

Since he was settled, Qin Kong was no longer worried and was happy. He just thought that his store had begun to think about how to design it.

Although it is not as good as those big brands, it is bigger than a store with a window on Boling Street. Of course, there is no more upstairs, so you have to find another warehouse. The display is looser.

Looking at the window, Qin Kong pulled Chen Ying, "I'll do it for you, Boman has six windows, Boling has one window, Shambo Bridge has two windows, and Milan has two windows, and these are eleven. There are also Yan Jing and Yunzhou."

"Go roll!" Chen Ying pushed him open and looked at the window by himself.

Everyone laughed and felt so sympathy for Teacher Chen!

Ai Meili looked at them with a smile, "The window designed by Chen Ying must be very beautiful! Customers also looked at the windows, so they became interested and walked in.

Of course, you have no problem with the interior design and display. So Yunchang will definitely attract a lot of people after opening."
Chapter completed!