It was dark from New York to London.

It just rained and the weather was wet and cold.

The large clouds could not cover up the street lighting, and they were already dressed up as Christmas.

Qin Kong said: "New York is still a decoration for Thanksgiving, and the windows are also themed with thanks. London has started Christmas decoration so early!"

Jodia explained: "Thanksgiving is a unique festival in North America. My mother and I have lived in the United States for a long time, so we are used to celebrating the festival. Europe is just Thanksgiving."

Qin Kong nodded, "So that's it! It feels like the red and yellow everywhere in Yan Country when the Chinese New Year is approaching!"

Everyone also looked outside. It was not just Yan Country liked red. Many parts of the world were red during festivals. But London was red and green because Santa Claus was red and Christmas trees were green.

The Christmas market on the roadside sells all kinds of festive Christmas decorations, just like the New Year’s market.

Looking at the family shopping on the roadside, Qin Kong said: "When the Yan people celebrate all Western festivals into Valentine's Day and Children's Day, the West is still a family atmosphere.

Family members also have to give each other gifts. Old couples also have to give each other gifts. As Ange said, life requires a sense of ritual.

Unlike Yan State, which focuses on unmarried girls and children, there are no gifts after marriage. Men are not worthy of gifts after childhood.”

Everyone laughed.

Qin Kong looked at Chen Ying, "I'm reminding you."

Chen Ying glanced at him.

"Of course I also remind myself that I didn't like buying gifts in the past. Ange liked to prepare gifts for everyone with great care. Now I find this is also good."

London is a city where Qin Kong visited many times when he was studying haircuts, and he is quite familiar with it.

There are many brands in the UK, especially the royal brand Berbery, which is famous for its plaids and windbreakers. It is also the pride of the British and the brand that the British loves the most.

All of them are Christmas, and the shopping season is in the evening, and there are queues at the door of the store just because they are off work.

There are much fewer people queuing outside foreign brand stores than local brands. It can be seen that the British support and love for local brands.

However, Qin Kong is not in a hurry. Even tourists will choose Paris or New York to buy other brands, and they will buy British brands when they go to London. French and Italian brands cannot beat their local brands.

As Mr. Qing said, this market is the most difficult to enter, but once feelings arise, British consumers are more loyal than American consumers.

You will know if you look at the designer brand on the street. Which designer style they like, they wear the designer brand from head to toe. They obviously have their own set of care when it comes to dressing.

Although the luxurious atmosphere is weaker than that of New York and the artistic atmosphere is not as good as that of Paris, it has two of the world's most famous universities, and London is like a science and engineering man wearing a plaid shirt.

Several people went to Oxford Street, named after the university.

The relationship with academics along the way is very small, with boutiques everywhere.

Jodia introduced: "This is the most famous shopping street in London. It gathers all luxury brands around the world and has several high-end shopping malls.

The Fenis Mall selected by Yunshang is one of Princess Diana's favorite stores. It has a history of more than a hundred years and has been redesigned several times and has become a trendy trend after renovation.

It has both time-honored royal brands and is good at exploring new fashion forces. It favors classical academics and does not let go of emerging designers in other countries."

Qin Kong nodded, it was both historical and trendy, and it met his site selection criteria. He also focused on various designers. This was very similar to Boman! He couldn't help but look forward to it.

I soon saw the magnificently decorated shopping mall, and Qin Kong said: "The window design is very avant-garde!"

"Pick an old-school mall in New York and another avant-garde mall in London," said Jodia, "This proves Yunchang's widespread suitability."

London Fashion Week is famous for its avant-garde style, which blends with their conservatism into a strange style. Qin Kong can also understand it.

Several people got off at the door, and the marketing team in charge of London was also waiting for them to take them in.

It felt like they were being rushed into the crowd. Everyone was busy shopping, and no one noticed them.

Sale and discount information are written everywhere in the mall, which makes people unable to help but buy, and it feels like they are suffering from losing money if they don’t buy.

The marketing director who came from New York introduced: "The first floor of the product layout is shoes and cosmetics, and there are some casual brands. The second floor is clothing, the women's clothing is men's clothing, and the sports brands are sports. The top floor is restaurants."

Qin Kong looked around and said, "I felt the royal palace shopping mall, but it was not as good as the royal palace shopping mall."

Everyone looked at him and felt something was wrong.

London's high-end department stores are not even as good as the Wangfu shopping mall? In fact, the Wangfu shopping mall is really good! It is also an old building in a commercial center and is now a world-renowned company.

It’s just that everyone subconsciously thinks that foreign countries are more noble.

But in Qinkong, it looks like a wholesale market!

Qin Kong looked at Chen Ying, "Really, don't you feel confused? I was dizzy when I came in."

"Maybe the time difference between Mr. Qin has not reversed. After all, he just got up and took a five-hour flight to the evening." Zhou Qin said.

"No, no." Qin Kong shook his head, "It's because its store is too open and its layout is too chaotic. Although it sells on the first floor and the second floor, it looks very similar to the distribution of domestic shopping malls.

But Wangfu Shopping Mall is an independent storefront of one store, which is grand and comfortable. It is like a hypermarket, with discount and promotional signs hanging everywhere. Although it is a luxury product, it feels too low.

I'm not saying that luxury goods cannot be discounted, ordinary people cannot own them, but the feeling of a princess coming out to be a call girl. It's not as stylish as Poman Shopping Mall. Are you sure this is the highest-end department store?"

"That's it," said the market team. "Maybe the photos we provide were taken when we were about to open, so it looked better. But when it was open, it was like that."

"Then I understand. Just like the city of London, there is a tall building next to the old building, one is a financial center full of tall buildings, and the other is an old ancient building."

Chen Ying nodded, "Often I go out when I walk to the door of a shopping mall."

The team looked at each other, and neither director liked it! It was over!

When I arrived at the shop on Yunhua on the third floor, it was next to the escalator. But it was almost no distance from the elevator, giving people a feeling of cramping.

Next to it is Chanlier, opposite to it is an emerging brand. Even Chanlier's display is not so exquisite, and it is not as carefully arranged as the Boman Shopping Mall.

It is just a display, placed indifferently and directly on the same exhibition shelf.

Clothes are just hung in ordinary clothes hangers, and there is no display or art.

The shiny clothes on the runway came here like Cinderella taking off her crystal shoes.

The customers coming and going were also watching the flowers. They lifted the clothes hanger and gestured on their bodies. The clerk was busy and didn't care. Then the customers left and continued to watch the flowers.

As for Yunchang's shop, it is mixed with a bunch of brands. Not to mention the garden-view fitting room, there is no fitting room. Of course, you may have to decorate it yourself. But you can't get a suitable piece of land!

Qin Kong rubbed his forehead and was disillusioned with his expectations for high-end shopping malls...

Everyone looked at him.

Chen Ying lowered his head, as if his shoes were better than the mall filled with big brands.

"We said we wanted to give customers a relaxed and casual atmosphere, but we didn't buy clothes like the vegetable market." Qin Kong said.

The team had not answered yet, and a man with the same hairstyle as the prince came over and stretched out his hand, "Hello, Mr. Qin, I am the brand account manager of Fenis Shopping Mall. I didn't expect that when you come here, our general manager may not see you tomorrow."

"It's okay." Qin Kong didn't want to see their general manager, so he shook hands with him.

Wang Zitong continued: "Yunshang is the first Yanguo brand we have introduced. We have branches in megacities around the world. The largest branch in Asia is on Hong Kong Island, but we have not entered Yanguo yet."

Qin Kong looked at him, "Hong Kong Island belongs to Yan Country."

Wang Zitong smiled, "Yes. Yan Country is developing very rapidly now, and many internationally renowned brands are turning their attention to Yan Country and looking for development opportunities in Yan Country."

Everyone looks at him and you will react quickly!

"But we never considered opening a branch in the mainland."

"Why?"

"Because our company believes that most of the high-end consumers in mainland China are just pursuing brands and do not know how to appreciate the craftsmanship, design and quality of the products. Although the mainland is getting richer, we cannot find real middle-class and rich celebrities in mainland China."

Everyone's faces changed. Isn't this saying that people in Yan are all nouveau riche without education?

"Yunshang opened a shop in our shopping mall, which is also our first attempt. I believe Yunshang is a brand that can educate mainland consumers."

Everyone looked at Qin Kong and then at him.

Qin Kong looked at his Waliang's head, "You are so smart!"

Everyone laughed.

"But I think your shopping mall has no sense of design and cannot reflect any quality and craftsmanship. It does not match our Yunshang style, and it may reduce the taste of Yunshang consumers. So, I decided not to set up a shop here."

"Ah!" Wang Zitong widened his eyes, not understanding, "Yunshang is the first Yan Country brand we have introduced! The first!" Wang Zitong said loudly.

"Obviously, you are not worthy." Qin Kong turned around and left, asking the marketing department, "Have you paid the intention to pay?"

The marketing department looked at Jodia, "Because I made a reservation, I paid 10,000 pounds first."

"Take it back."

No one dares to speak.

"You just tell them what their account manager said and what I said."

The marketing department nodded.

"Where did he come from a continent?" Qin Kong asked again.

"Although this is an old British company, the property rights now belong to a Hong Kong businessman."

"Hmph!" Qin Kong smiled, "No matter how many branches it opens, always avoid this one."

Everyone was also very unhappy.

When they came up, they lowered their heads, and the customers were busy shopping without paying attention. When they went down, although they lowered their heads, the customers who went upstairs next to them saw them.
To be continued...