Chapter 885 The photographer who captures the soul
Qin Kong took Marcos' arm again, retreated to the grass beside him, and sat down.
Qin Kong sat in the middle, separating them.
He turned his head and said to Marcos gently: "We are trying to be as natural as possible. Unlike other wedding photos or magazine photos, we are modeled and posed with a person's posture of highlighting the picture. The effect we want is a feeling of a person sinking into the background and blending with the background."
Qin Kong looked at Chen Ying again, "He focused on nature." He looked at Qing Xiang again, "Man and nature are integrated, this is a pair created by heaven and earth."
Miranda nodded, "Well, they match the scenery very well, and I want to take this feeling."
Marcos looked at Miranda, Miranda looked at her assistant, and then looked at her bag. The assistant took out two magazines from the bag she was carrying and handed them to her.
One is a couple embracing Ange and the white-cheeked monkey, and the other is a couple cover of Qin Kong and Ange.
Miranda pointed to the magazine cover and opened the inner page, "This feeling is in line with their style and reflects their beauty more."
I will communicate with you on the way here. Their temperament is not outstanding, not aggressive, but introverted and comfortable."
Marcos looked at Chen Ying, where isn't aggressive? It's obviously very ferocious! How can it be restrained? He yelled at someone!
Miranda continued: "Their appearance is soft, but their core is hard. They are very tolerant and broad on the outside, but they are very persistent and supportive on the inside. Serious and free, this is Chen Ying's style."
Chen Ying smiled, Qin Kong and Qingxiang laughed too. Miranda really knows Chen Ying better!
Serious themes and free expressions are indeed Chen Ying's style.
Marcos looked at the magazine and this is a photo that made Chen Ying, Qin Kong and Liang Ange famous all over the world!
Chen Ying’s photos are like a book, attracting you to open them before you can interpret them.
There is a sense of mystery and story, and there is depth.
Ordinary magazine blockbusters, including all advertising blockbusters, are prominent. Unlike a book, without a story, it is just a simple advertising slogan.
For example, a model holding a donkey card bag, posing with a cool expression, and expressing a sentence all over her body: This is a donkey card!
It does not constitute a story.
It has impact, but no depth. This is also the reason why major brands are increasingly liking to shoot short films and founder stories, because the photos are too shallow, too deliberate and too hard! Although their short films are too purposeful!
Marcos also catches people when taking photos, and catches people from the background. People walk directly out of the picture and come to the audience. If the main promotion is the product, then the product is still in front of the person and the person is a display stand.
Qin Kong said: "I know that the general photos, especially the shooting methods of advertising blockbusters, are to take the initiative to walk out of the picture, to the audience, and to introduce themselves. But we are passively attracted, including Qingxiang and Chen Ying, who have the same personality."
The two laughed.
“We use very inclusive backgrounds and stories to attract audiences to understand us.
This is also the reason why there is a sense of mystery in the Yunhua team. There seems to be a transparent barrier between us and the audience, and the audience needs to break this barrier to understand us.
Especially Chen Ying and Qingxiang rarely appear in front of the public, and they are wedding photos. They are a couple! For such news, they don’t need to pose in a sweet position and declare in a hurry: We are a couple, we are married.
But it was like the forest ranger just saw them, and was shocked, and found that they were a couple. I think the forest ranger was so curious about their story in his heart!
After we enter the magazine, the readers will feel this way. They are surprised, and then become interested in their stories. They can’t wait to open the inner page and discuss automatically.
We should not tell the audience too much, but let the audience fantasize themselves. This is also the impression that Yunhua gives to the public. They wear Yunshang, but the point is not Yunshang, but them.
All the advertisements of Yunhua did not bluntly say that this is Yunhua, what it is, how it is. Never. Everyone first saw a beautiful picture, then learned about the story, and finally revealed: Oh, this is Yunhua.
When the product is put to the end, there is no need to rush out. When the audience is excited and calm down, the product will finally appear in front of them."
Marcos listened carefully, and the others listened seriously.
Qingxiang looked at Chen Ying, but Teacher Qin could speak! Her only knows how to yell! And she couldn't tell what he wanted!
Now his expression was like Qin Kong saying what he was in his heart, very comfortable and peaceful.
"Like Ange and I were wearing Ai Meili and taking photos with Chanlier, everyone also saw a beautiful scene, which looked like a fairy tale." Qin Kong opened the magazine, "You look at this big lawn that spreads, right?"
Marcos nodded. This big lawn spread out is really shocking! It makes people want to pounce on this grass and roll on it!
Then I saw the elf!
"Then I was attracted in, and I was moved by our protagonist. I took the initiative to learn about our story." Qin Kong turned the inner page.
"In the end, everyone has finished reading this complete story and learned about it. Only when they are psychologically satisfied will they realize that - Ah! It turns out that they are wearing Ai Mei and Chanlier! So beautiful! I want to wear it too! Can it be so beautiful?"
Marcos smiled, it was indeed this feeling! The layers of progress, and the feelings became more and more abundant!
Qin Kong opened Chen Ying's secretly taking photos of the piano, "You see, we all took a lot of story and atmosphere, and we didn't deliberately concave any posture or expression. But its emotions naturally came out."
Marcos nodded and looked at Chen Ying again. He was really impressed! If Qin Kong's appearance was a soul-making, then Chen Ying's shooting was a soul-catching!
It's just seductive! It's just vivid! Even if the picture is static, it feels like it's alive.
"I know that you usually shoot blockbusters, and you are all outstanding products, and models are display stands. The first thing you see is the shining products, and you can tell at a glance: Oh, this is a Chanlier advertisement.
As for who the model is, everyone is not so concerned. Especially all models or celebrities have one expression and one posture, high-end face, cold face, or a stiff laugh with open mouth and stare, as if they want to eat people."
Everyone laughed.
"But in our advertisement, our first reaction is not to the advertisement of a certain product, but to a story. Although we wear it on a large scale, we will only find out what product it is after looking at the details in the end.
This is a filming technique similar to the cinematic sense. When you watch a movie, the first thing you need is to open an important scene, we know that the story begins, and then we understand the protagonist and follow the protagonist to experience various scenes.
After watching it, you will remember the protagonist's dress and discuss and imitate it. But if a story is exciting and attractive enough, you will not be interrupted by the product."
Everyone nodded.
"Their wedding photos give everyone the feeling: it turns out they are a couple! Not - ah! Their wedding dress is so beautiful!"
Miranda smiled.
As an advertiser, there is no one else who does not have outstanding products.
"Everyone was surprised that they were a couple and felt very beautiful and incredible. I quickly opened the inner page to see if I had anything to say about what happened.
The photos on the inner page still make people feel beautiful and tell their stories. The scenes and characters are all beautiful and full of story atmosphere.
After satisfying everyone's expectations, everyone will reminisce and think about the details, and then they will find: Ah! Their wedding dress is so beautiful! Who made it? What brand?
The audience took the initiative to find out! Oh! It turned out to be Yun Shang! It was the first wedding dress designed by Qin Kong! It was so beautiful! I really want to get married after seeing it! I really want him to design it for me!"
Everyone raised their heads and laughed, and Marcos also showed her white teeth.
I really don’t know if he is modest or not!
Qingxiang nodded with a smile, "The success of Yunhua advertising is not a casual success. The creativity was proposed by Teacher Qin at the beginning. Tell a complete story!"
Marcos thought seriously about Qin Kong's words.
"Ange and I were in magazines, including Ange and the treetop elves, which were full of dreams and were beyond imagination. It surprised everyone and moved everyone. If everyone was already familiar with what you would do, there would be no expectations.
Chen Ying and Qingxiang will also give everyone a very surprised feeling. They also want to make a fairy tale.
You don’t have to emphasize what clothes they are wearing or what jewelry they are wearing. You don’t have to emphasize that they are married. Instead, let the audience read the story by themselves and finally know the ending of this fairy tale: the prince and the princess are married."
Miranda smiled, "Kongkong is good at telling stories. This is why "Mr. Rabbit" is popular all over the world."
Photographers pondered that this needs to be carefully considered. This is a completely different shooting technique, and they must first understand the intentions they want to express.
Everyone also walked away and let him experience it alone.
Watching the sun rise higher and higher, Chen Ying became more and more anxious.
Qin Kong looked at him and comforted him: "I can't finish shooting today and I can still shoot tomorrow."
Chen Ying is used to fighting and deciding quickly, but he is not the one who is watching now. "I really hope I will be a clone! If you can't take wedding photos well, it's better not to take them."
"The style is not changed at will. He is used to shooting commercial blockbusters. He needs to give more time. It doesn't matter. The weather has been very good recently."
A group of people were waiting, and the four cats were running happily in the grass, hiding and seeking.
Chen Ying, who couldn't rest, began to take a cell phone to take pictures of the cat.
The wedding dress was blown up by the wind, and the cat ran to play with Qingxiang's yarn. Qingxiang was afraid that they would break the wedding dress, so she took off her high heels and carried it, and ran while running. The four cats thought they were playing with them, so they ran after the wedding dress even more happily.
"This family is getting more and more doggy!" Chen Ying said, and also smiled and patted Qingxiang and Mao.
Marcos looked at them, suddenly stood up and shouted, "I get it! I want to take a photographer!"
Everyone turned to look at him, is this crazy? He only now knows that he wants to photograph a photographer?
Marcos ran over and grabbed Chen Ying's arm, "You pat your bride, I pat you pat your bride."
Everyone was stunned.
Chapter completed!