"But Yunhua did it and quickly swept the world, which I thought was amazing!"

Qin Kong smiled.

"North America is the largest market in the world, the most open market and the most likely market.

North America is an immigrant country, especially the United States. Therefore, they are highly inclusive of products and have a wide distribution of consumption levels. Almost any product can find its customer base.

At the same time, the North American market is also very mature. Because it opened early, it has been occupied by familiar multinational brands. Any emerging brand that wants to enter the North American market is a siege of cities and land, no less than a cruel war."

"Yes." Qin Kong listened very seriously.

"But I think any multinational brand has not reacted to the momentum of Yunhua's wind and wind.

Qin Kong smiled.

"But Yunhua relies on Sifulan's channels. Sifulan itself has the largest market share in North America. Yunchang must open a store, which is equivalent to establishing a brand new channel by itself."

Qin Kong nodded seriously.

"The market is composed of buyers and sellers. Therefore, merchants must understand consumers. I have a relatively good understanding of consumers in these markets.

People in Yan are very moderate. When consumers in Yan are faced with problematic products, they rarely take serious care. The United States is very tolerant of consumers and strict with merchants.

So American consumers are very picky and can return products in question from any big retailer, including those used.

The legal regulations in this regard are very sound, and everyone defaults to this method of handling. But the merchants and consumers in Yan State just forget it."

Qin Kong smiled.

Jodia also smiled, "The people of Yan are easy to talk to, which makes merchants ignore product quality, including laws and regulations."

Qin Kong nodded.

"The most important thing to enter the North American market is to understand local laws and regulations. If you are not careful, you may violate it and the punishment is very severe. I am quite familiar with the laws and regulations of the global market. I am even more familiar with North America."

Qin Kong nodded.

"The second is to fully respect consumers. North American consumers pay attention to quality and brand. In addition to the quality of the product itself, this quality also includes packaging quality and after-sales quality. This is default in the quality system.

Many merchants in the country of Yan entered the North American market and were not adapted to this. Yunhua really surprised me! Your quality is to ensure the safety and environmental protection of packaging and the rapid and efficient after-sales service. This is also a must-have for entering the North American market."

Qin Kong smiled.

"Oh, it also includes the product quality. Yunhua is really the best in this regard! Among the dazzling array of products, it can quickly and clearly make choices for consumers. I think this is your winning weapon."

Qin Kong poured him a cup of tea with a smile.

"You are better than those old-fashioned companies. Their products are getting more and more vague, and it seems that the packaging and efficacy are similar. But Yunhua, especially Qin Si, is really too clear and understandable!"

"The merchants of other products cannot tell the difference between their products, but you care about the explanation of the version of "Star Time", including the packaging and instructions of Qin Si, make every consumer very clear about the efficacy of each product of Qin Si."

"Mr. Qin, I really admire it!" Jodia looked at him admiringly.

"Thanks."

"So Yunhua is popular all over the world, Qin Si is selling hot, and it is neither sudden nor dreamy. But your team is indeed a dream team.

From packaging to after-sales service, your explanation of product use after Qinsi is launched is a very timely, effective and proactive after-sales service! You have done a great job!"

Qin Kong smiled.

"So I believe that Yun Shang, whom you dominates, is the same."

Qin Kong nodded, "The quality and after-sales service of Yunchang are still our top priority."

"So Yunshang is very suitable for entering the North American market. You may see more of your popularity in Europe, because you have more cooperation with Europe, but in North America, Qinsi is also a very popular product.

Including when you were about to cooperate with Yaomaixun, the North American consumers were the most cheerful, because they were also very interested in cheap products such as Fangzhou.

It can be said that North American consumers who value quality and brand are ready to welcome Yunshang into it."

Qin Kong couldn't hide his happiness.

"Queen Ice is the unofficial mayor of New York. She is the fashion godmother in the world and the person most admired by American girls. The November issue of Star Time reported on Yun Shang, and Americans have already discussed it enthusiastically."

Qin Kong looked at him with a smile.

"You became famous in Europe, and you don't know how popular you are in the United States. And the songs of the elf, including the songs of the Yunshang Show, topped the US Billboard."

"Ah!" Qin Kong was so busy that he didn't pay attention. Unexpectedly, An Ge won another honor!

"You have a great sense of awareness in the United States. As designers of clothing brands, especially main designers, it is very important! Many people are no longer pursuing brands, but following designers."

Qin Kong felt embarrassed and looked at him.

"Your photos of "Star Time" have also gained a large number of fans. It can be said that you brought Yun Shang into North America, plus Miranda's recommendation, will be popular."

Qin Kong was very happy and could not control his mouth to rise.

It seems that New York, a place that I think is too commercial, should be taken seriously.

"In Europe, people praise you and like you, but their slow style may make their likes stay in their mouths. But in North America, people will take action on your likes."

Qin Kong became happier and happier.

"The seasonality of the North American market is obvious, generally divided into spring, summer and festive seasons. Each season is the climax of commodity replacement.

Americans like the new and old. Although they value quality when buying goods, they often buy new ones not because they are broken, but because they like new ones purely because they like new ones. The seasonality of clothing is very consistent with their consumption habits.

The holiday season begins in November Thanksgiving, and people start shopping in large quantities. It lasts until December. Christmas is the peak, with US residents spending up to $500 billion, which is one-third of the annual sales for merchants.

So if a merchant misses the sales season, he will lose the North American market this year, and will even be forgotten by consumers who are tired of the new and old, and will be excluded from the market by popular competitors.

The competition in North America is very fierce, but there are many rules. I have mastered these rules."

Qin Kong smiled.

"In addition to understanding consumers and local laws and regulations, there is another important point, namely industry associations. There are many industry associations in the North American market and a strong sense of serving members.

Many policies and regulations that are beneficial to the industry are often formulated by industry associations, submitted to the government, and finally legislated. I am also very skilled in dealing with various industry associations."

Qin Kong smiled, and the more he looked at him, the more he liked him.

"I think Yunshang should open a New York store before Christmas. Grasp the tail of this year's sales and create a myth.

The subsequent expansion also starts with the big cities in North America. Paris, London, and Milan are next to each other, and they need to open, but there is no need to be as anxious as New York.

Europe itself is the place where clothing brands originate, and they do not have as strong concern and demand for foreign brands as North American consumers.

A British man might have seen Yunshang's London store and thought it was OK, but he wouldn't go in if he was wearing a Berbery plaid coat. Because the clothes were not as effective as Qin Si.

But the Americans' reaction is: Anyway, they are all foreign brands, and everyone they wear, I will wear my favorite, the latest, my favorite designer's. Then when Yunshang opens, they will flock in."

Qin Kong was very satisfied with his prospects and smiled and took out the store site inspection report submitted by the marketing department, "You come and choose."

Jodia immediately took it, all in Chinese, and was stunned.

Fortunately, the ppt was printed, which contained photos of the location and shopping malls.

He didn't have to read the text instructions, but just circled a few places.

In addition to New York, the store locations in several other cities were also included.

Then handed it to Qin Kong.

Qin Kong took it, looked at it, and nodded with a smile, "Okay, let me see. Where are you living now?"

Jodia took out the hotel's business card and handed it to him.

Qin Kong looked at it and it was a five-star hotel in the city center.

"How about living?"

"very good."

"Then let's rent it to you in the hotel for half a year first. If you stay there for a long time, we will find another place."

Jodia stood up with a bright look and smiled and stretched out her hand, "Thank you."

Qin Kong also stood up and held his hand, "Welcome to Yunshang. I'll take you to the office."

The two walked out side by side, and Qin Kong said: "My secretary will introduce you to the current work progress and the situation of various departments. If you have any needs, tell her. She is fluent in English."

"good."

"You also need an assistant who can translate later, right?"

"Yes."

"Although as the global executive president, I need to visit the store around the world, I have a lot of time to stay in Yunzhou, especially to communicate with our Yan Country staff. I'm afraid it will be more convenient to learn some Chinese."

Jodia nodded, "Okay, I've brought the Chinese dictionary. I'm learning."

Qin Kong smiled, this attitude is very good!

"Have you ever mentioned Annual Salary Qingxiang to you?"

"No, Ms. Qingxiang said she would come to see you first, and I want to see you too. We didn't talk about the specifics."

"Then how did your salary in Baojie and Donkey Pai make up? Is it convenient to disclose?"

These are all listed companies, and executive salaries must be announced, and there is no inconvenience. Jodia began to tell him that the two of them had been talking to Fenglai Building.

Qin Kong also had a rating in his heart. The salary in Europe and the United States was higher, but Yun Shang is now an international company, and his salary was also the highest level of execution.

"Oh, by the way, you used to be the executive president of Donkey for three months, but you resigned because of your health problems. Is there any impact on your health now?"

Jodia stopped and looked at him with a gaze.

Qin Kong also turned his head, "What's wrong?"

"I should have been at home now, and I am also retired and writing books at home. Mr. Qing contacted me and asked if I was interested in being President Yunshang?

You are the chairman and creative director of Yunchang. A president always has to be very compatible with the chairman and creative director in order to lead the company well."

Qin Kong looked at him with a smile. What did he want to say? He didn't urge him.

This person became shy. Is there anything hard to say?

"Hmm..." Jodia smiled, "I think I need you very much. I... have an infectious disease on my head."

"Infectious disease?" Qin Kong was stunned.
Chapter completed!