Chapter 816
"Kongkong, what are you going to do to entertain guests in Paris?" Ai Meili asked curiously.
Qin Kong didn't hide it from him. It's been a few days since then, "Yunhua Cosmetics is going to be launched, and the Yunhua Global Flagship Store is open in Paris."
"Ah!" Ai Meili's eyes widened and suddenly became silent.
"What's wrong?"
"I just renewed the license cooperation agreement with Ouliya until 2050."
"Ah!" Qin Kong widened his eyes.
Silence for a moment.
There are complexities between brands of large groups, and sometimes you can't think of who has something to do with whom.
Not embarrassed, just...
Qin Kong said: "I knew that Ai Meili Cosmetics Line was authorized to Ou Liya. But I didn't expect that it will be 2050!"
Ai Meili nodded, "If Yunhua had come out early, maybe I wouldn't have sold my name to Ou Liya."
"Aimei cosmetics is indeed very famous. Ordinary consumers don't know it is owned by Ouliya, but they thought it was launched by you."
Ai Meili shook her head, "I have worked with Ouliya early. Since Ai Meili's fashion brand just rose and Ai Meili's suits were popular all over the world in the 1980s, Ouliya came to me and signed an agreement to authorize the development of beauty products.
Now Aimei is Ouliya's high-end skin care, makeup, and perfume brand. Like Sheng Luolang, it is a beauty brand that has entered a billion euro club."
Qin Kong smiled, "It seems that Ou Liya has a good vision, and your name is really easy to use."
"Oh!" Ai Meili shook her head, "Oliya's goal is to be the world's number one cosmetics group. In fact, it's almost the same. If there were no Yunhua."
Both of them looked at him.
"Yunhua and your team are so amazing! Other daily chemical groups have a wide range of product lines, and Ou Liya uses cosmetics..." Ai Meili looked at Qin Kong, "To be precise, she started out in the field of hairdressing.
All cosmetic brands have been acquired and have grown to this position today. Yunhua has entered the hair salon field, and Ouliya has suffered the biggest loss, which is its base camp.
They may think about putting their main force in the cosmetics market in the future. So, when our agreement is about to expire, they renewed the agreement with me. The first thirty years, the next thirty years. Alas!"
Ai Meili shook her head, "By mistake."
Qin Kong and Liang Ange didn't know what to say.
"But, I just care about my fashion. All luxury brands are expanding their fields. After the name is opened, it is easy to expand other fields with this name. It is a waste to leave it alone.
Everyone is competing for the market as much as possible. Cosmetics companies also want to take advantage of the reputation of luxury brands. With this name, they don’t have to market anymore and directly target high-end.
Ouliya is an old cosmetics company, and many fashion brands have authorized their names to them, such as Sheng Luolang. Now, Ai Meili and Sheng Luolang have become two high-end brands under Ouliya."
Qin Kong nodded. As long as he pays a little attention to the beauty market, he will know how popular Sheng Luolang and Ai Meimei are! Makeup and perfume are especially popular! They are the girls' flower protection male gods!
Of course, there are Ji Fanxi, a subsidiary of Yideng Group, Di Ao Beauty and Perfume Line, and the Beauty and Perfume Line of the Kanglier Group, which are all very popular beauty brands.
Not everyone can afford luxury bags and clothes, but it is very common for girls to spend hundreds or thousands of dollars to buy cosmetics and perfumes. Especially these beauty brands generally ask for traffic male stars who have a large number of female fans to endorse the speech.
Therefore, although cosmetics are not as good as clothes and bags worth tens of thousands of yuan, the sales volume at unit prices of hundreds to thousands of yuan cannot be ignored.
Just like the hot sales of lipsticks in the era of economic crisis, luxury goods have sluggishness, and the cosmetics market has almost no sluggishness. If you don’t have money, you can buy a few fewer clothes and buy cheap ones, but cosmetics are used for a long time.
And once you use a big brand, you will not lower your identity and then use a low-end brand.
This does not mean how outstanding the effects of big brands are, mainly because luxury giants and cosmetics groups have grasped the psychology of women.
The logo and name alone are enough to fill their hearts and make them feel shining on their faces. Even if there is not much money in the bag.
Think about taking out Ai Meimei powder box in public to make up makeup, picking up Flu Ao lipstick to make up lipstick, which also represents your status and a delicate and fashionable attitude towards life.
When men give women lipsticks and cosmetics, they also choose brands directly, which saves trouble and is respectful. Women are also happy.
Are you embarrassed to take out those small brands and miscellaneous brands?
Although these big and miscellaneous brands may have come out on the same production line in Huacheng.
But with that logo, everything becomes different!
Ai Meili took a sip of the wine, "But you are right. After creating a successful logo, copying it everywhere may also be a huge consumption for the brand.
Ouliya used my name to produce in Yan Country, and even R&D was not their own. I rented the name to them, they used my name to attract customers, produced in Yan Country's OEM factories, and then sold them to the whole world. This is indeed a very magical thing!"
Qin Kong couldn't help but smile, "It's indeed magical! And it's popular! People disdain to use unknown and low-end brands. The value of the brand has long been extended to social value! The brand's logo has become the identity logo!"
"But Yunhua is indeed very different!" said Ai Mei, "Although it also has a huge celebrity effect, it pays more attention to quality. Now that Yunhua has entered the cosmetics field, these beauty giants will be even more sad.
But it is also forcing the industry to improve and these cosmetics groups to focus on quality again. So, this is not a bad thing."
Qin Kong looked at him respectfully. He didn't expect that he was so open-minded!
"A brand has been going through decades or hundreds of years. People flock to the logo just by looking at it, which can easily make the brand forget its original intention. Who should do it seriously if it can easily pick up money?"
Qin Kong smiled.
Ai Meili also looked at them with a smile, "Many big brands have changed their masters for several generations, and they are all enjoying the brand value founded by their predecessors. As you said, but you have not enriched and interpreted the brand. I think everyone will be tired of this trick after all.
That's why Yunhua has shaken several major international companies so much! But you and Yunhua are still young, so you should be able to keep Yunhua young." Ai Meili looked at Liang Ange, "just like Ange."
Both of them laughed, "Thank you."
"Aimei cosmetics line is authorized to Ouliya by thirty years later. I was no longer there at that time. I wonder if Aimei fashion can still have both quality and elegance?"
Suddenly there was a feeling of sadness.
Maybe it was because of drinking too much?
Ai Mei smiled and raised her glass and sang their glasses.
"I'll make a styling for you." Qin Kong said.
Ai Meili was stunned like a child, and then smiled from the corner of her mouth to the corner of her eyes.
Qin Kong also smiled. His wrinkles on his face could not hide his young heart!
"But Emperor Caesar will definitely be very angry!" Ai Meili said worriedly.
"He was already angry!"
"Hahaha..." Ai Meili stood up and hugged him, "Okay! You can find time to see it tomorrow. Anyway, Ai Meili's models also like you to make styling!"
"Okay." Qin Kong also stood up, "I'll go to see the preparations of our designers tomorrow morning, and take the hairstylist to your theater in the afternoon."
"good."
Walking to the foyer to change your shoes and looking at the slippers with the a-character printed on it, Ai Meili said: "I hope the a printed everywhere will not get bored."
Qin Kong smiled, "I think your word a is very a!"
Ai Meili smiled and changed her shoes to stand up. "I have customized the hotel toiletries and cosmetics from professional cosmetics factories. After Qin Si came out, the shampoo was replaced with Qin Si."
Qin Kong nodded with a smile, "I know." When he saw that the craftsmanship and packaging were not Ai's charm under Ouliya.
Just as he was about to go out, Qin Fangyun walked in.
Ai Meili smiled and said she missed the food she made!
Qin Kong acted as an interpreter next to him, and the two had another hot chat.
After seeing Ai Meili away, Qin Fangyun talked endlessly about his experiences when he had just gone out shopping. Seeing that his mother was so happy, the two of them were also very happy.
Then he took his mother to visit the upstairs. Qin Fangyun sighed: "If you don't say this, I really think you are discussing decoration!"
Qin Kong smiled and said, "I have to be busy tomorrow. In the morning, our staff at the show held a meeting. In the afternoon, I will take the stylists to see Ai Meili's clothes. You can go upstairs to have a spa. Attend a welcome dinner in the evening. I will go to Ai Meili to find you an evening dress."
"I'm going to the dinner too?" Qin Fangyun's eyes widened.
Qin Kong gave her the invitation letter, "They specially invited it. The welcome dinner is small in scale and is basically VIP guests. The designers and staff are considered hosts. There is also a curtain call dinner after the fashion week, and more people attended."
"But aren't you also an exhibitor this time?" Qin Fangyun asked.
Qin Kong smiled and said, "I have accepted many brands' invitations to watch the show!"
"It's still the first row of VIPs. And many people come to Milan by the teachers who are flying in the air." Liang Ange added, looking at Qin Fangyun again, "I'm fine in the afternoon, I'll go to the spa with my aunt. We are energetic tonight, and the whole family is amazing."
The mother and son laughed.
The next morning, all staff went to the International Exhibition Center.
Everyone entered the exhibition hall and was amazed!
The background is really magnificent and heavy!
As soon as the lights light up, the Silk Road floated.
"Wow!" Liang Ange said, "This scene really looks like a ribbon in a dream!"
Qin Kong nodded, his eyes unbounced.
Chen Ying walked to him, hugged his shoulders, and looked at the Silk Road together, "Do you like it?"
"Yeah!" Qin Kong nodded vigorously, turned around and hugged his shoulders, "Teacher Chen! You are such a genius! You perfectly restored my imagination!"
"It's the idea I proposed!"
"This shows that we both imagine the same thing!"
"Do you two want to get married?" Liang Ange said beside him.
"Ha ha ha ha……"
Everyone turned their attention from the Silk Road to these two geniuses.
Liang Ange said happily again: "I look forward to walking the catwalk on it!"
"Come on!" Qin Kong said, "I won't rehearse it with makeup today. On the day of the show, I will rehearse it with makeup."
The backstage became busy, and the designers changed the dressing of the models. Du Ruo and Lin Lang also went to help. Liang Ange was debugging music, photography, and the lighting was in place.
Models are not going to be a show for a family, so it is impossible to have too many rehearsals.
Now let’s go first, take a video, and then discuss hairstyles and makeup with the stylists.
After Liang Ange debugged the music, the models followed the music and everyone was very excited and felt that it was going to be popular.
Chapter completed!