Chapter 755 Xiaofang wants to go back to the village
The next day, the two went to Yunhua Technology again. In the dyeing workshop, Qin Kong personally produced a batch of Qinsi dyeing agent.
Perming agents are directed to barber shops and ordered directly from manufacturers. So they are not produced in large quantities now, and they are produced after receiving orders.
Qin Kong asked the production manager to send Qin Si perming agent and Qin Si shampoo to the top.
The two returned to Yunzhou.
After closing the next day, Qin Kong went to the top stream training with a smile on his face.
The colleagues also smiled.
After looking at each other for a while, I couldn't help but feel excited and hugged him.
"Senior brother! Qin Si's hair is here! Qin Si is really great! We washed the customer's hair, and the customer kept asking, and he still wanted to buy it!"
Qin Kong smiled.
Everyone brought out a box of Qinsi shampoo and perming agent like they were carrying babies.
This is a label, which feels different from what I used to get from the laboratory!
It’s like a princess wearing a dress, it’s so high-end!
After all, the laboratory is produced in a small quantity, and they have finished brushing these days. Now they can use formal products! Everyone is very happy. They watched Qin Kong open a bottle of perming and immediately put the head mold on.
The perming agent should be trained before it is used on the customer's head.
Qin Kong opened a shop during the day and trained at night, and was very busy.
He and Ange went back and forth to Huacheng in economy class and did not disguise themselves, so this matter was spread.
Many people say that Fangzhou is going to launch new products, and the two may have been shooting advertisements in the past.
The people were excited and went to Yunhua’s official Weibo to ask if they wanted to release new products.
Yunhua replied: June.
Netizens were very happy, and several major daily chemical giants were panicked.
It's already May and June. Their semi-annual report is expected to be even worse than the quarterly report.
Fangzhou seized the market, but the joint efforts did not destroy Fangzhou, but instead made Fangzhou more deeply rooted in the hearts of the people.
This crisis public relations was rated by the media as another successful marketing of Yunhua. Fangzhou has verified consumers' loyalty and also won the support of consumers. It has become a star product.
Several major daily chemical giants put themselves in a negative image.
Although several major companies were doing secretly enough, the municipal inspection bureau did not find any evidence of their joint suppression of Fangzhou.
But anyone with discerning eyes knows what's going on. If it weren't for the joint suppression of the daily chemical giants, the two multinational supermarkets would have gone crazy and offended the Yan people and smashed their own bowls!
Therefore, after this incident, several major daily chemical giants further lost their market share in Yanguo.
Baojie is quite strong in the countryside, after all, it is cheap, and it has been a decades-old brand!
Not everyone cares about their hair, and it is impossible for the rural old man and aunt to give up the 90-9 yuan Piao Rou and buy the 68-year-old Fangzhou.
So it is not that miserable. What they have lost is the lost share of the city.
Lihua is not as rustic as Baojie, but Afen and Alian have gradually disappeared in the city over the years. Ali and Ayang are more fashionable and okay.
Therefore, Baojie's most affected product is Saxuan, and Lihua's most affected product is Qingyang.
What they fear most now is the sinking market in Fangzhou. At present, Fangzhou is still selling in first- and second-tier cities across the country. The channels have not yet reached county towns and villages. This is what the two giants who entered Yan Country in the 1980s fear the most.
Because we cannot underestimate the consumption power of Yanguo villages and towns, the people in small towns and rural areas like to chase big names. They believe in advertising the most.
This is also the reason why Xiaorou, Xiaofei, Xiaoting, Afen and Alian were able to stand firm in the vast Yanguo village market.
Fangzhou is so famous now that it is not available online or villages and towns. It cannot be said that Fangzhou has no plans.
Once Fangzhou sinks its market, the two giants will lose all the way from cities to rural areas in Yan Country.
Now netizens on the Internet say that they will send it back to their hometown to their parents for their use. Their parents praised them so much that they asked them to send more.
There are also village convenience stores that specialize in purchasing goods in the city and sell them with some extra money.
Fangzhou has not yet opened channels, and villages and towns have begun to build their own channels.
So, they are really scared.
As for Ouliya, she took the urban route at the beginning, and the price was closest to Fangzhou, so Ouliya was the most affected.
The petty bourgeois route of Zishengtang. People may not be familiar with its products. But for example, when companies send benefits, they like to buy Zishengtang's shampoo one by one to send to white-collar workers. This island brand has its own market and supporters.
At present, the impact has been minimal.
There is also the Ally Group of Hanguo, which mainly produces Korean makeup that has been popular in recent years, and shampoos also occupy a certain share, taking the Internet celebrity route.
In short, no matter what, they were all threatened by Fangzhou.
These products can coexist in the market because everyone thinks that the market share allocation is OK, each has a targeted customer base, and no one will occupy the entire market.
As soon as Fangzhou was released, this is a market share and customer coverage that no giant has ever achieved!
So it’s not that they united to suppress Fangzhou. It’s so scary!
What's even more scary is that they didn't win, but Fangzhou fought a beautiful and touching victory with the support of the people of the whole country.
Just after the fight, Qin Kong and Liang Ange walked towards Huacheng again, which scared these daily chemical groups.
Before Fangzhou's new products were launched and before the advertisements came out, companies rushed to launch new products, spreading advertisements.
Whether Fangzhou is preparing to produce high-end products or low-end products, they cannot afford to lose further markets.
So, the Yan Kingdom stars were invited to endorse the spokesperson, various anchors were invited to recommend it, and sponsor variety shows. Ou Liya and Baojie also started charity.
Baojie asked short video anchors who were rooted in villages and towns to sell shampoos while patiently spreading science to the public: If a shampoo says it can cure all problems, it is a liar!
Netizens exposed Yunhua's official Weibo account and said: [Xiaorou, Xiaofei and Xiaoting seem to be talking bad things about Xiaofang together!]
Yunhua responded: [Xiaofang has always said that it does not have other effects. What Xiaofang can do is to wash her hair and it is fragrant. This is not the fragrance of industrial essence, but the fragrance of Yunhua.
Some shampoos claim to be soft, slippery, and dandruff without trace, but as a shampoo, you can't even wash your hair, you're a hooligan!]
Netizens laughed and liked and forwarded them.
Xiaofang responded to the topics of Xiaorou, Xiaofei and Xiaoting that became popular.
Netizens are playing jokes.
[There is a girl named Xiaofang in the village, and Xiaofang has a good friend named Xiaohua. When Xiaofang Xiaohua returns to the village, you can't stay in the village anymore!]
Netizens had a good time, and Xiaorou was so angry that she vomited blood. She didn't dare to confide Xiaofang anymore, so she could only sell products vigorously and stabilize the village market.
Ou Liya learned from Baojie's lesson and dared not step on Xiaofang, but Xiaofang still had to take advantage of her popularity.
When asked to recommend the celebrity anchors, they said: "Xiaoya has a variety of product functions that can be used with Xiaofang."
Netizens are watching the screen in the live broadcast room: [Xiaoya looks like green tea! When it is comfortable to wash, you still say it is your effect! If it is uncomfortable to wash, you say it is Xiaofang's problem!]
Netizens played Xiaofang, Xiaohua, Xiaoya, and Xiaorou into jokes.
Afen and Alian dared not participate in the war, so they silently changed their packaging and advertised, and refused to touch Xiaofang's side.
Qingxiang has been on business trips overseas in May, so it is necessary to let Qin Si appear on TV stations around the world on June 20th.
At the same time, we must also do a good job of confidentiality.
I took the time to call Qin Kong. She had just gotten up and it was already late at night in Yanguo. Qin Kong had just returned home from the top stream and was taking a shower. Liang Ange answered the phone and told her the jokes online.
Qin Kong also wiped his hair with a towel and sat on the bed.
Qingxiang smiled on the other end of the phone and said, "You don't have to worry about Xiaorou Afen. The marketing department is already planning the village market. After Qinsi is listed and occupied the mid-to-high-end market, Fangzhou will sink the market and develop third- and fourth-tier cities and village channels.
But many small cities do not have chain supermarkets like Leyigo, and I love chain supermarkets, and we will also abandon foreign supermarkets in third- and fourth-tier cities, so that they will not miss the news to several daily chemical groups, and secondly, their commission is too high.
By cooperating with local supermarkets, Fangzhou will have more say and Fangzhou will also bring passenger flow to the supermarkets. So now they are here to strive for famous brands like Fangzhou to enter the market."
The two of them laughed and came again! Mr. Qing’s strategy is indeed good!
"Now the marketing department is inspecting cities across the country, not chain supermarkets, so it has to visit and negotiate one by one, which is quite a lot of work. After all, you have to choose a good local supermarket in the local area.
At the same time, we are also developing village and town dealers to strive to let Fangzhou enter the homes of ordinary people across the country and benefit the people. How could Fangzhou give up such a vast rural market in the motherland?”
The two laughed.
Qingxiang said again: "Now that most national TV stations have been handled, you can rest assured. I put France and the United States at the end, because several major daily chemical giants are concentrated in these two countries, and it is easy to leak information."
Qin Kong worried, "Si Fulan's stores are also concentrated in these two countries, so the advertisements of these two countries are crucial. However, their TV advertisements are very expensive, and the time period is probably very good. Will it not be possible to get them in the end?"
"I've asked Ade and Miranda to say hello to the TV station."
Qin Kong smiled, "I am too worried. You always use people to purify them."
Qingxiang laughed, "Thank you, Mr. Qin, for the praise! When Qin Si sweeps the world, Fangzhou will also sweep the whole country."
After hanging up the phone, Liang Ange hugged Qin Kong, "What should I do? Teacher Kong! I feel a little sorry for Xiaorou and Xiaoya!"
"Hahaha..." Qin Kong rubbed her face, "Are you feeling distressed?"
Liang Ange smiled and said, "That's great! When I first used Fangzhou, I thought that such a good shampoo would definitely be hot! I didn't expect it to disappear after using it once! It really hurts me!"
Qin Kong touched her hair, "Fortunately Fangzhou met you, and you missed it. Otherwise Fangzhou might disappear forever. Such a good shampoo is indeed a benefit to the public!"
Liang Ange nodded, Fangzhou's pricing can only be small profits but quick turnover. Otherwise, it would be a loss even now.
Not counting R&D, the cost of raw materials is as high as a dozen yuan, as well as labor, logistics, warehousing, and supermarkets in Datou, which only sells for a few dozen yuan, and the net profit is really low.
So Fangzhou has the confidence to ask the people of the whole country for protection. After using it for several months, consumers also know that Fangzhou is a conscientious product with good quality and low price. Many consumers say that it is better than the hundreds or thousands of shampoos from those international brands.
Only using plant spices instead of artificial flavors, other brands can sell hundreds or thousands of them by using this promotion alone!
You don’t know whether it’s true or not. But Fangzhou has really upgraded the recipe and really used plant spices!
Fangzhou is really worth the money!
Buying Fangzhou for your parents is definitely a filial piety.
Unlike many other domestic products that play emotional cards, they only produce OEMs, which makes their personal pockets fat. Fangzhou is indeed a benefit to the people!
Chapter completed!