Although Yanguo has also had domestic brands in recent years, it is mainly concentrated in e-commerce, and then through online platforms, it can also gain a good share online.

But it’s just that it looks good. These e-commerce internet celebrity brands often account for more than 60% of their marketing expenditures.

The marketing proportion of multinational companies in the Yanguo market is only about 10%.

What surprised all economists this time was that according to the survey, Fangzhou's current marketing expenses were outrageously low. However, Fangzhou's R&D expenses and raw material costs ranked top among many international brands!

This investigation has really made another wave of advertisements for Fangzhou!

You think that consumers are watching advertising, which makes today's consumers pay for the high marketing costs, but in fact, the part that is really beneficial to consumers is raw materials and research and development.

Fangzhou's victory seems to be destined again!

Some financial analysts analyzed: Yunhua Technology and Yunhua R&D headquarters, Yunhua's investment in R&D, and its raw material advantages prove that this shampoo will not be Yunhua's last product, and Yunhua is obviously still in a larger market.

The three major multinational companies may not only worry about the hair washing and care market. In the future, the entire daily chemical market structure of Yanguo will probably be changed by Yunhua.

Qingxiang's high education and resume were also dug out. Her unique decision-making and drastic reforms have transformed Yunhua from a local specialty to a world-renowned brand in just three years.

Qingxiang is called an entrepreneur with unique vision by foreign financial magazines! A marketing genius who breaks the rules!

Using the least amount of money to advertise, and always letting others take the initiative to advertise for her, really shocked the big guys in the marketing circle, chilled their heads, and found that they couldn't do it.

Because her team is so amazing!

Qin Kong, Liang Ange, and Chen Ying are all world-famous geniuses!

It's the kind that no one can invite others to do it!

Seeing the fussy foreign media reporting that Fangzhou used outrageously low marketing expenses to make the most successful advertisements, Liang Ange said: "If they knew that Fangzhou's advertising expenses were finally given to Yunhua's deputy director, wouldn't they be shocked to fall off?"

Qin Kong smiled and rubbed her head, looking at the overwhelming reports, "The key is that they are now spared no effort to advertise Yunhua and Fangzhou!"

"Hahaha..." Liang Ange buried his head in his arms and laughed.

A few days later, Qingxiang called: "Wait for me tonight, I'll wash my hair. Then let's have a meal together."

"Is Teacher Chen here too?"

"He hates you so much. When he comes back, he blames me for sending you money for a long time. But I will ask him to come."

"Hahaha..." Qin Kong smiled, "You bring him here, I'll treat you."

"That's also called Ange."

"Um."

Qin Kong called Liang Ange.

An Ge and Chen Ying came here first.

Chen Ying was angry when he saw him and stood at the door. Qin Kong smiled and patted his shoulder, "As for it? Six thousand yuan cut your flesh? That's Mr. Qing's! Do you regard Mr. Qing's money as your money now?"

"You are not considering my money as your money!" Liang Ange sat on the sofa and said, "Every time I give me money if I deserve it for free!"

"Hahaha..." Qin Kong looked at Chen Ying, "Forget it, it's still early, I'll wash it for you! This time it's really free!"

"Bad!" Chen Ying glanced at him, "You didn't pay her back the money An Ge called you last time, right?"

"right."

Chen Ying shook her head, but she also smiled. She walked to the flower stand, "I'll wash Ange! He won't give you back anyway!"

"Um."

"It's better to talk about love!" Chen Ying lay on the bed with emotion, "It's more than 6,000 yuan. What do you think you can do? Why are you so stingy?"

Qin Kong smiled and didn't argue with him. Now his home is decorated with his photos.

It was already past seven o'clock when Qingxiang came over. Seeing Chen Ying blowing her hair, she looked at Qin Kong again, "Let's go to have a meal first, and you can wash my hair later when you come back."

"Then be around here."

"OK."

The four of them went to the food street behind and found a quiet hotel and asked for a small private room.

"Tomorrow, Saiwei, president of Ouliya Group, is coming to find me." Qingxiang said after the vegetable came up.

"Ah?" Qin Kong and Liang Ange looked at her.

Chen Ying was not surprised. It seemed that they had already said it on the pillow.

"What are he here to do?" Qin Kong asked.

"What do you think?" It's almost eight o'clock! Qingxiang ate the dishes for a while.

I waited to pad my stomach before continuing to say: "For multinational companies, it is much more convenient to acquire a product than to defeat a product."

"Acquisition?" Qin Kong and Liang Ange both widened their eyes.

"Of course I didn't say it on the phone." Qing Xiang said, "But what else can it be besides the acquisition? Fangzhou has affected Ouliya's market share. Ouliya shampoo is positioned as a mid-range, so Fangzhou, which has the same mid-range price, has the greatest impact on Ouliya."

"Ouriya is getting more and more fancy!" Qin Kong said, "Foreign media say that Fangzhou product has defeated hundreds of products from the international group, and they don't look at their names as they choose, and the longer they choose!

What is the Atlantic deep-sea fish oil and smooth, the high mountain tea tree plant extract is refreshing and anti-dandruff, the hyaluronic acid water and moisturizing, the hyaluronic acid water and anti-dandruff, the millennium asiatica plant extract is multi-effect repair, the Provence Truffle Essence Fantasy Luxury Roll, the fantasy roll..."

Everyone laughed.

"In addition to changing the packaging skin, the name is like a light novel. I wish I could write all the protagonists, their birthday addresses, their personality, and what I did into my name! Put the shampoo name, which is their raw materials and effects!"

"Hahaha……"

"The key is that their raw materials are doubtful! The effect is even more doubtful! Can they themselves explain the difference between fantasy and fantasy bookkeeping? Anyway, I think it's quite fantasy!"

"Hahaha……"

"The name is getting more and more shocking and exaggerating. This is the reason why they sell a bottle of shampoo for hundreds or even hundreds of times! A thousand subdivided products are not enough for this name! I think the one they are most tiring about is not the R&D personnel, but the ones who name it!"

"Hahaha……"

"There are many consumers who will pay for these luxurious packaging and two or three rows of names that can be placed, but obviously Fangzhou's simple name and packaging can be seen at a glance! This is also what we confirmed from the beginning."

Several people nodded.

"Baojie and Unilever are moving from the low-end to the high-end, and Ouliver is laid out from the pyramid spiral to the tower waist and tower base, so their mid- and low-end products are also very luxurious. The low-end products of Baojie and Unilever are a bit rustic." Qingxiang said.

"Then come to me to wash my hair, should you calm your mind, don't be fooled by his gorgeous words, or be prepared to make a look to shock him?" Qin Kong asked.

Chen Ying and Liang Ange laughed.

Qingxiang also smiled and said, "Be clear and clear. I will definitely not agree, but you can understand the importance of Fangzhou to them from the other party's attitude and words, and maybe you can also understand their next strategy."

The few people nodded, and you always thought deeply!

"Oliya entered Yanguo late." Qing Xiang said, "Generally speaking, products are moving from low-end to high-end, but Oliya is moving from high-end to low-end. It is self-destructive to downgrade in the fashion industry!

Ade would not want low-end products, so he targeted luxury brands and established a luxury empire. But Ouliya was a cosmetics group and found that high-end products were in Yan, the Chinese people had limited consumption power, which was in the 1990s!

Consumerism has not yet emerged, and everyone has just become rich and is relatively pragmatic. So Ouliya found that the mid- and low-end market in Yanguo was very interesting and was jealous. At that time, the mid- and low-end products were still many domestic products.

Then Ouliya acquired the mid-range Yuqian and the low-end Xiao Doctor, taking two brands that had the largest share in the cosmetics market at that time, and even preventing the founder of Xiao Doctor from entering the cosmetics field again.

After laying the foundation of the tower waist and tower foundation, getting ready-made production lines and markets, we quickly replaced it with our own brand, allowing the once popular domestic brands to disappear."

"Ah!" Liang Ange's eyes widened.

"So don't believe their beautiful promises. It turns out that those national brands are for money on the one hand, and on the other hand, they also want to borrow foreign capital and foreign technology to marry their daughter to a big family, hoping that she will make a fortune.

The actual result is often that the daughter is quickly tortured to death! National entrepreneurs are too short-sighted and work hard for a few years, but they are not as good as the bride gifts given by others!

I was tempted by money and I was selling my daughter! I ended up dead without a burial place! But some people themselves are for money, not for the sake of building a business and brand!”

"Ah?" Liang Ange looked regretful, "Don't want Fangzhou and Yunhua!"

"After all, it was my daughter created by myself. Several founders of national brands reacted and spent a higher price to take it back, but at this time, the market had already been occupied. Yesterday's yellow flowers!"

"It's so annoying!"

"Yunhua, if you want to be a century-old brand, you will never bow to these international groups!"

Everyone nodded.

After returning to the store, Qin Kong washed Qingxiang's hair. Last time he only gave her the rolls that had not been dyed yet, but now he dyed her a little.

The deep sea blue advances layer by layer, shimmering waves, and occasionally jumps out inexplorable golden light under the light.

It made people involuntarily keep their eyes on her.

The aura is bursting!

Anyone will be shrouded in front of her by her aura!

Having to be modest.

It's hard to guess!

Liang Ange stood beside him, "This is the Atlantic deep-sea mermaid!"

"Hahaha..." Qing Xiang laughed and touched her silky hair, "It is indeed the Atlantic deep-sea fish oily and smooth and fantasy curl!"

"Hahaha..." Liang Ange photographed her, "I am worthy of being a top student! I can remember this too!"

Qin Kong smiled.

"If you want to talk about the names of their light novel style shampoos, it is not an exaggeration to put them in this effect! It even looks shabby! It is not enough to describe the beauty of the hairstyle created by Teacher Qin!" Chen Ying looked at Qing Xiang in a flash, and it seemed that the tide was rising again tonight!

Qin Kong's hairstyle can really affect mood and behavior!

Qingxiang stood up, calculated the money, and happily scanned the code to pay.

"Did you pay 6,000 more?" Chen Ying looked at the payment interface of her mobile phone and suddenly said.

"Yes! Didn't you wash your hair and have a blow dry?" Qingxiang looked at him, "I didn't see you pay!"

"Why!" Chen Ying shouted, "He said he gave it to me for free! And he didn't pay An Ge's money back!"

Qingxiang held his arm, "I'm happy! Is it OK?"

Qin Kong and Liang Ange laughed.

The two walked out, and Qingxiang comforted her boyfriend, "I have to make Teacher Qin feel that I am a good friend who understands and supports him in particular, so that she can make better use of him, do you know?"
Chapter completed!