Qin Kong was very confused, "That means, do our formula OEM factory know?"

Qingxiang nodded, "There is no secret to ordinary cosmetics. However, products developed independently can sign confidentiality agreements with OEM factories, and they cannot leak them. Many big brands have OEM factories with fixed cooperation."

"But didn't you say that it's easy to imitate a product if you analyze it? Besides, this is the one they produce, and every link can be guaranteed?" Liang Ange looked at her.

"After any product is launched on the market, if it is successful, it will trigger a gust of storm." Qing Xiang looked at Qin Kong.

Qin Kong nodded, "For example, silicone-free shampoo, the concept was originally launched by domestic brands, and soon the International Daily Chemical Group also launched it. No one exposes this lie, but instead makes the lie bigger and bigger."

"But our products are not lies," said Qing Xiang. "The patented formula you developed, and the raw materials are our own. Even if someone uses them to analyze them after they are launched, it is not easy to grasp the ratio, and there are no raw materials, so it is not easy to imitate them."

"As for OEM factories, there is no need to worry. The annual sales of my country's cosmetics market has exceeded 300 billion yuan, and most of the cosmetics are OEMs. The largest OEM factories in China have an annual output value of one billion yuan. Eighty percent of OEM factories are in Huacheng, with 3,000 small and small."

Several people nodded and saw that your cosmetics were basically produced in Huacheng. Of course, they would also put the name of the client, that is, the brand. However, no one usually pays attention to this small detail.

"The top ten people in the rankings have a certain scale and have fixed cooperation customers. For example, the OEM factory we are interested in this time mainly produces hair washing and hair care products, with a daily output of 300 tons. Fenghua, Ouliya, Shihuakou and Khangao are all its main customers."

Liang Ange covered his forehead.

Qingxiang also smiled and said, "The price difference is ten times. So this is an era of selling brands!"

"Then I'll buy Fenghua from now on." Liang Ange said, "I can't buy it for a few dollars and suffer losses and be deceived!"

"You still need to buy shampoo?" Qin Kong looked at her.

"Yes," Liang Ange smiled. Now he is asking Teacher Kong to wash his hair! Teacher Kong also bought the shampoo at home.

Qin Kong smiled again and said, "The main function of shampoo is to clean. What else do you want? The merchants will launch what you want, and the merchants can also come up with what you can't imagine. You are paying for your dream!"

"Hahaha……"

"This is an era of dream creation." Qing Xiang said, "At least psychologically, you are satisfied. Consumers always believe that there is a reason for high prices. There is no good product at all. You get what you pay for."

Everyone laughed.

"And how much did the merchant make? It's not necessarily true. The gross profit margin of cosmetics is high, and the net profit margin is really not high. Some cosmetics are also losing money. Because of the channel fees and marketing expenses are too high.

If you give a dealer a price of 10 yuan, you will give it fifty yuan to the dealer, and the final price is 100 yuan. This is pretty good. Now cosmetic marketing costs are hundreds of millions at every cost, so if the cost of cosmetics is 1,000 yuan, it is good to have ten yuan in materials."

Liang Ange said: "It seems that it is okay to use fairy water to wash your feet! If the fairy water falls, you should feel sorry for the bottle!"

"Hahaha……"

Qin Fangyun shook his head.

Qin Kong smiled and said, "Mom, don't be sad, your skin is better."

"That's a good rest and a good mood!"

"So! Cosmetics are like faith, and faith is there. You think it's so good if you apply it. My skin has improved and I'm happy every day, and my skin will naturally be better!"

Everyone laughed.

"Although some big brands account for a small proportion of R&D, they at least develop themselves. Nowadays, most brands have raw materials left to OEM. Including those thousands of top cosmetics and popular celebrity products, many of them are developed by OEM factories."

"Since you can develop it yourself, why not sell it yourself?" Liang Ange said strangely.

"In this era, the most expensive thing is marketing. Any company is the largest marketing department!"

Everyone looked at Qingxiang and Liang Ange asked, "Does Sister Qingxiang still manage the market now?"

"I'm still in charge of the market!"

"What the marketing department can compress the most is the funds of the R&D department and the after-sales department. Bosses will support the marketing department. This is the department that makes money for the company. R&D costs money, and after-sales department loses money. Which boss likes it?"

"Hahaha……"

"Fortunately, Director Yang founded Yunhua and always adhered to quality. If it weren't for the government's support, it would have been lost long ago.

I came to Yunhua because Yunhua has good products, but lacks marketing. In this era, no matter how good the products are, you can't get out without marketing. If you come out, you will soon disappear."

Liang Ange took a sip of the drink, "Well! I have the most say in this! I used a bottle of shampoo, but I can't tell whether it's good or bad. I've bought so many brands and I'm tired. It depends on which packaging looks good on the shelves and which one is bought!"

Qin Kong smiled and said, "It can be seen that packaging is important!"

"Yes! I saw a bottle of purple packaging, which was really beautiful, so I bought it."

"You really like purple!" Qin Kong said.

"Well. Then I'll buy it back. Sister Qiao sat in the car and talked to me while tearing the packaging."

Several people laughed.

Liang Ange also smiled, "I didn't pay attention when I heard her talk. When I was washing my hair, I realized: Hey! Where is my bottle of purple shampoo?"

"Hahaha……"

"I don't care, I'll use it anyway. I really use too many brands and have no expectations. It's just a pity that the beautiful packaging. Then the surprise comes!"

Everyone looked at her with a smile.

"Because at that time, I had long hair and bangs, so it was very troublesome to wash my hair every day. I usually wash my hair when it’s oily and my scalp itchy. But I have to wash my bangs every day, and I wash them together when I wash my face in the morning.

Generally, you have to wash your hair the next day, otherwise your hair will be oily and collapsed and your scalp will be itchy.

Then that time was amazing. When I found that my hair was not oily and my scalp was not itchy, I had already passed! I didn’t wash my hair for a week! I didn’t feel anything at all!”

Qingxiang said curiously: "What kind of shampoo is that?"

Qin Kong also looked at her curiously.

"Oh!" Liang Ange sighed deeply, "I didn't realize it at that time, just happy, feeling like I was a treasure! Then I often forgot to wash my hair when I was busy. When I washed, my hair was still refreshing, neither oil nor collapsed, and even my bangs were very refreshing!

That was the most relaxed and comfortable period for my head and hair. When I used it, I thought about buying it again! Then I happily went to the supermarket and looked for the purple figure because I forgot what its name was!"

Several people covered their faces.

"Because I don't care about what brand I don't care about, so I didn't look at it at that time, so I just looked at the packaging. As a result, the packaging paper was torn down by Sister Qiao's slut!"

"Hahaha……"

"I bought it because of the packaging, and she tore it! Although I was a little unhappy at the time, I didn't care too much. I really didn't expect that the bottle of shampoo was so good! I remember it wasn't expensive, it was only twenty or thirty yuan.

But I couldn't find it. Later, every time I went to the supermarket, I would go looking for the purple packaging. I searched all major supermarkets and online, and never saw that bottle of shampoo again.

There are also many purple-packaged shampoos, but it is definitely not that feeling! It was just that when I saw it, I didn’t see anything else, and I fell in love at first sight.”

Everyone laughed.

"Then do you remember what packaging it is?" Qing Xiang and Qin Kong asked, very curious about this magical packaging!

"I don't remember."

The two were speechless.

"It is not the kind of outstanding eye-catching packaging, but it is particularly pleasing to the eye. I bought it and put it in the shopping cart. I didn't have time to appreciate it carefully, so I was tore it by Sister Qiao!"

"It's really a waste!" Everyone smiled.

"Oh, it's amazing, but it's hard to come by. I didn't expect it to start with my appearance, be surprised by quality, and lose my business. I still feel like a dream! I never thought that I wouldn't be able to find a shampoo!"

Liang Ange said sadly: "I suspect that it was removed from the shelves because it was not famous and had no advertisements. Really, I remember it is not a common brand. It is a brand I have never heard of. Alas! Every time I think of this, I hate Sister Qiao for being mean!"

Several people laughed and looked at her sympatheticly.

Qin Kong also said regretfully: "If there is such a shampoo, I want to know too. What a pity!"

"Without your technology, that's really the best shampoo I've ever used in my life!"

"But you haven't found it everywhere, it means it's really taken off the shelves." Qing Xiang said, "In this era, we are making products based on profits. No matter how good a product is, it cannot bring profits to merchants, it will disappear."

Qin Kong nodded, "This is true in any industry. So there are indeed many good products that have disappeared from the wave because they don't know how to market. After washing the shampoo that won't be too irritated after a week, no one will allow it to exist except consumers."

Everyone nodded, this is reality! It stimulates consumption!

Qingxiang said: "For example, OEM factories that produce Oliya and Fenghua have a profit of less than 100 million. Many OEM factories are not willing to give up and try to build their own brands. But none of them have been made.

You see, others are engaged in micro-businesses, and now they are engaged in live broadcasts. Some products without any products are labeled, and they find an anchor with a lot of fans to do a live broadcast, which can often have sales of hundreds of millions.

You worked hard for a year and made a profit of millions or tens of millions. Just thinking that I could produce me, too! But it really doesn't work!

There is no traffic, no marketing, and there is not that much money to do marketing! You can only produce OEM for others.

If the products you develop are posted by someone else's brand, your formula will be specially provided to the other party. For example, the research and development of big-name products is the case.

So now the OEM company is very mature, so there is no need to worry about quality or formula leakage. Just the OEM factory, Ou Liya and Shihuakou hair dye products are also produced by them. So we can let them produce hair salon products.

Their reputation is also guaranteed and the formula will not be leaked. After you proposed to make hair salon products, Vice President Han was inspecting these OEM factories and thought that Meiqi was good and a professional OEM factory for hair salon products.”

"We provide raw materials and formulas, and they are responsible for processing and filling. During production, the production department will also send someone to supervise it. This will ensure our quality.

And the cost is really very low. If you do it yourself, you have to rebuild a washing and maintenance workshop, a dyeing workshop, equipment, and labor. In addition to the time, the investment is also huge."

Qin Kong nodded, this is reality!

"We should be able to make the kind of shampoo that Ange said. But Ange reminded me that customers can't remember the shampoo for shampoo for a week, so there is really no need to do it."

"Hahaha……"

"We will lose to death!" Qing Xiang looked at Qin Kong, "Teacher Qin, don't control the quality too well."
Chapter completed!