"What is our biggest problem now? It's because we feel: our national culture is too brilliant! Then copy all of this stuff on the clothes as it is and pile them up together.

I always pursue embroidery of gold and silver threads, colorful elements, strange silhouettes, rich and noble accessories, and cheerful colors!

Just like at a temple fair, you performed so hard and happy, but the audience was cold and confused!”

Everyone looked at Qin Kong.

“No matter what design you do, do you need to have a point?”

"So, what is the focus of the so-called national style now? Do you ask me to read calligraphy, blue and white porcelain, plum, or bamboo and chrysanthemum, or murals of Buddha caves?

Why do I look at these things on my clothes?

Put these things on the red, golden, green and big flower cloth, and then come to an ancient bridal chamber-like stage!"

The designers smiled and fell silent again. Indeed, this is the current national style clothing and national style stage!

“What do you want the audience to see?”

Qin Kong drank a sip of water to moisten his throat.

"The main audiences of fashion conferences are fashion buyers and fashion media. You don't know what you want to express, just smash the word "national style" and get orders? Will you get spread?"

The designers sighed.

"No matter how powerful you blow, can you let someone wear it?"

Everyone was silent.

"Why can I guess the theme of every big show of those big names abroad? Because they have normal aesthetic tastes!"

Everyone laughed and lowered their heads.

"If I went to the Peony Pavilion, I could guess."

"Hahaha……"

Qin Kong sighed.

"No matter how big or fantastic the stage is, it is not overwhelming. The clothes he displays are integrated into the stage, and he can attract people's attention to models. Basically, after watching a show, you can understand what the designer wants to express."

"Which audience will have floaters after watching our show, right?"

"Hahaha..." The designers were lying on the table with laughter.

"What else can you feel besides flowers? What do you want to express? Just like a child, holding a pile of colorful glass marbles, showing off everywhere: Look at me, so bright!

But even if it is to hurt national feelings, I have to say: In the eyes of adults, this is something, not clothes."

The designers were silent.

"Ordinary people can't wear these clothes, but they still waving flags and shouting for them. It is also because everyone is a playmate and no longer plays with glass marbles, but they cannot insult glass marbles."

"Hahaha……"

"So they scold me I understand completely."

The designers nodded, Teacher Qin had a deep understanding!

"Innovation is an important criterion for whether a designer is excellent. Every big show and every brand are trying to make breakthroughs.

As for us, we are simply and roughly using the ideology, the ancestors and the Westerners, and attracting attention in a blunt and weird way.

Wearing things from our ancestors, like a great dancer. We don’t dare to say that it looks bad based on nostalgia, worship, pride, fear and other emotions.

But this is not easy to wear, not good-looking, and inappropriate!

Someone needs to say it! As a designer, you must say it boldly! Don’t be afraid of offending everyone! Someone always needs to expose the emperor’s new clothes!”

The designers sighed and nodded.

"You just need to remember one thing: what you make is clothes, not costumes! Clothes are for wearing!

Wear it on the vast crowd! Only in this way can it spread! Only invigorate vitality!”

"Yeah." The designers nodded.

"Don't always bother my ancestors, bellybands, and embroidered shoes. Is that suitable for wearing? It is undeniable that it represents an era!

But we cannot take out the things of our ancestors for exhibition and throw them back into the coffin and museum!”

"We need to understand the spiritual aspects of our national traditional culture, rather than staring at the pile of old objects! Our ancestors didn't want us to go out to dance with erotic dances in bellybands!"

"Don't bury yourself in this pile of old things, refine and create your own style and keep pace with the times."

Everyone looked at him, Liang Ange and Mu Yang said: "In fact, just like Teacher Qin's styling, you can find a person's style and make appropriate changes according to different environments."

"Yeah." Everyone nodded.

"Fashion is not about being addicted to the past or catering to the trend. We must create our own fashion way!"

"You can learn more from Ai Charming's fashion. He pays great attention to quality and craftsmanship, does not blindly follow trends and traffic, and has a moderate attitude.

It is subtle and elegant, simple and natural, and sometimes even has a kind of Zen meaning. You can study it more and it is not impossible to be the charm of the Yan Kingdom."

Everyone laughed. Teacher Qin’s expectations are so great! Ai Charming! The God of the fashion industry!

"Arcy is very wearable. He is not as strongly suitable for thin and beautiful clothes as Chanlier. He is relatively balanced. No matter how the trend changes, you can hardly find someone who is not suitable for Arcy."

"Of course, you can make the Yan Country's Chanlier for the more and more pursuing beauty and richer women."

"Hahaha……"

"Anyway, you can look at other people's things more and then trigger your own inspiration. As long as you form your own style and capture a certain group, you will win."

Everyone nodded.

"Aimei design has always followed three principles: one is to remove any unnecessary things; the second is to focus on comfort; and the third is that the most gorgeous things are actually the simplest.

Such a principle ensures that after the golden period of the 1980s, although Ai Meiwei was not the most fashionable, it would never fall behind. The reason is simple: it has always been a part of the trend that cannot be ignored.

Customers of other brands may change their choices as they age and career changes, but Ai Meiwei's customer base is very stable and he can wear it for the rest of his life."

"Teacher Kong, you really like Ai Charming!" said Liang Ange.

The designers laughed, and could tell.

Qin Kong smiled, "Because Ai Mei is suitable for most people, and it will never go out of date. Although there are many trendy brands now, such as the dog head of Jianxi in the past few years, you wear the most trendy one that year, but after that year you wear the most dirt!"

"Hahaha……"

"But Ai Meili won't have such a problem. This is also the benefit of the founder being a designer. Only the founder will stick to his own style!"

Liang Ange greeted them, "Eat quickly, eat quickly! I have let the waiter heat up!"

Qin Kong smiled, "Sorry, I can't stop when I say it."

After getting up after dinner, several people bowed to Qin Kong, "Teacher Qin! It's better to listen to your words than to read for ten years! Thank you for telling us all this!"

Qin Kong smiled, "It's great if you can listen." He patted their shoulders and a group of people came out together.

Looking up at the sky, the stars came out. Qin Kong's words broke the persistence and entanglement in their hearts and could not let go! They also made their goals clearer!

The designers were inspired by their ideas and were excited, and they still had to walk around the river to chat.

After saying goodbye to them, Liang Ange said, "Let's go home."

"Yes." Without drinking, Qin Kong drove Liang Ange and Mao home.

Qin Fangyun opened the door and smiled and said, "I thought you were not back!"

Liang Ange held Qin Fangyun's arm, "Teacher Kong was drunk last night! He didn't drink alcohol again today!"

Qin Fangyun held her hand, "You are back, he realized that this is home! If you don't come back, he will live in the store every day!"

"Ah?" Liang Ange looked at Qin Kong.

Qin Kong said embarrassedly: "When An Ge was not at home, I will make a few more heads and teach Xiao Sen tonight."

"Look...this is it!" Qin Fangyun pointed to his son and smiled, "I don't know that I thought you were a daughter and he was a son-in-law. If you don't come back, he won't come back."

"Hahaha..." Liang Ange held Qin Fangyun's arm and bent over and immediately said: "I said I wanted to go home today."

Qin Fangyun touched her head and stared at Qin Kong.

I can't afford to offend me! Qin Kong was in a loss and didn't dare to speak. He smiled and went to wash up first.

Two days later, Qingxiang represented Yunhua's board members and Qin Kong to register the equity change with Qin Kong. Qin Kong officially became the second largest shareholder of Yunhua Group, the founder of Qin Si and the technical director of Qin Si.

After coming out, Qingxiang said, "Teacher Qin, you can confirm the trademark as soon as possible. You can design it yourself."

"Um."

"You can design Yunhua Cosmetics by the way."

"What?" Qin Kong turned to look at her.

"Anyway, it's all endorsed by Ange! Besides, you own a group share, not a single hairdressing line. Do you care about cosmetics?"

"What's the name of cosmetics?"

Qingxiang looked at him, "Teacher Qin, you see, you just don't care about other product lines at all. Is this a sensible director?"

"Hahaha..." Liang Ange bent over and took Qin Kong's arm.
To be continued...