Several designers came together because of their respective works.

Qin Kong and Liang Ange are now world-renowned stylists and musicians, and their clothes will definitely cause discussion. Who doesn’t want to show their faces in front of international fashion interfaces?

They don’t know whose work Qin Kong will pick.

Qin Kong looked at it for a while, turned around in their expectant eyes and smiled.

Several designers also smiled, and their palms were sweating.

"Do you feel a sense of panic?"

"Hmm?" Several people looked at each other, feeling nervous and panic? What is Teacher Qin going to do? I was a little scared...

Qin Kong reached out and signaled them to sit down. He poured them tea.

After a few people took a sip of tea, Qin Kong said: "Now the clothes in the mall range from tens of thousands of first-tier brands to dozens of hundreds of fast fashion brands, and some light luxury brands, are basically foreign brands."

The few people looked at each other, picked up the teacup and took a sip of tea silently.

"Actually, I really hope that when I enter the mall, there are more national cards to choose from. But the fact is that it is difficult to find national cards."

The designers all looked at him.

"I sometimes wonder, are there no fashion designers in our country? Where are they going?"

The designers lowered their heads, there were many designers, but they were not famous! So everyone doesn’t know!

"The panic is that if the clothing market is completely occupied by foreign countries, they will become our food and clothing parents, not our food and clothing parents."

Several designers' eyes were shaking.

"Sometimes I think, if all these foreign brands exit the Yanguo market, will we just be naked and have no clothes to wear?"

Several designers' eyes gradually became heavier.

"There are many people in Yan Country, and it is a large market. Therefore, these international brands are reluctant to give up the Yan Country market. But they can look down on you while making money.

Big brands have limited time, limited quantity, and price increase, so they will not delay Chinese people queuing up to buy in their stores. Now even fast fashion brands look down on Yan people! They truly regard themselves as our parents for food and clothing!

But parents give us food and clothing for free! They have to earn money from us while looking down on us! Where do they get the confidence?

It is because there are so many people in our country that there are always children who cannot be beaten and scolded! And because of the current shopping malls, there are several domestic clothing brands?"

The designers looked at each other and sighed deeply.

"In the era of the global economy, foreign brands are inevitable. But we shouldn't just build OEM factories! Foreign brands, we produce, we wear them, and they make money. Why?"

The designers all looked at him.

"There are also clothing in China," said a designer. "It turns out that some are very famous, but stores have been shrinking in recent years, and the e-commerce market is not as active as foreign brands.

Whether it is e-commerce or physical, foreign brands are expanding too quickly, and fast fashion brands expanding to county towns, occupying an increasingly large market share. It is indeed becoming increasingly difficult for consumers to find national brands."

Everyone nodded.

"Yes!" Qin Kong looked at them, "because consumers are willing to choose an internationally renowned brand, and they are unwilling to choose a national brand that they have never heard of. Moreover, it is not as convenient as others to buy! There are stores everywhere!

Even consumers know foreign brands, but they don’t know which ones are national brands, right?

This means that without a brand image, unique style, and without formation of scale, the brand has no value! It has become a miscellaneous brand in everyone's eyes! In this era of globalization, brand value is the most important."

Everyone nodded.

"Fashion, we have always followed the heels of foreign countries. For ordinary people, wearing famous foreign brands represents their own aesthetics, tastes and identity.

When talking about domestic brands, everyone shook their heads, and they didn’t even have any interest in understanding them. And, are there any brands in China? There are not many familiar brands! Some domestic brands, when you hear the name, you think they are foreign brands."

The designers nodded with a smile.

One designer said: "It mainly reflects the international sense and sounds quite high-end."

"This is because of lack of cultural confidence, capital education, and a role model for celebrity fashion circles. From top to bottom, everyone pursues foreign brands. Small countries like Japan and South Korea have rich local brands and are developing very well.

The fast fashion that occupies the largest market in Yan Country, isn’t it the island country that has the largest revenue every year? For example, Korean TV series, except for some European and American big brands, local brands of clothes, jewelry, and bags are all very rich.

Korean dramas have spread to China, and have also made these brands the targets we are following. But our TV dramas have always advocated foreign big brands, creating anxiety, and allowing you to buy big brands to improve your identity.

Maybe you can create a very rustic image and buy a domestic brand. This kind of TV series conveys abnormal values! But these urban dramas are quite popular!

Nowadays, many people think that they must use foreign brands to express their identities, and must use foreign brands to have aesthetic taste. If you want to reward yourself and buy gifts for your partner, you will choose foreign brands.”

The designers are in a heavy mood. Under this atmosphere, it is really difficult for the national brand!

"Aesthetics are originally diverse, but now there are chains of contempt everywhere, but are chains of contempt formed by prices! Top luxury looks down on the front line, the first line looks down on light luxury, and the light luxury looks down on fast fashion. Finally, everyone despises domestic products together."

The designers looked at him without saying anything.

"If you have no confidence and no connotation, you need price and brand to show your identity. Of course, it is also because in this era, brand value is becoming more and more important!"

"Do we have no raw materials, no manpower or no market? We all have it, we just lack excellent designers and valuable brands!"

The designers looked at him silently, deafening!

"Our country also has fashion weeks, but in the eyes of foreign countries, it is a copycat press conference. How many Yanguo designers have been trained in our fashion week? How many Yanguo brands have been supported?" Qin Kong shook his head, "No."

"Why are our fashion week ridiculed as a local aesthetic? Why do foreign brands also become local aesthetics when designing elements of the Yanguo?"

The designers are collectively silent, so excellent designers all hope to go international! Domestic aesthetics are indeed fascinating!

"After all, they still lack cultural confidence. Domestic fashion weeks are basically a combination of Chinese and Western styles, and they want elements of the country and internationally. But they can't think of a good combination point, so they will only force them to piece together.

The elements of the country of Yan are dragons and phoenixes, big flower quilts, and big reds. Some of our celebrities also wear them like this. Of course, the celebrities are just exhibition stands. The designers design such clothes, and the stylists wear such clothes for the celebrities.

Walking onto the international stage, then foreigners understand, oh! This is the style of Yanguo! This is the aesthetic of Yanguo!"

The designers couldn't hold it in and laughed.

"What kind of atmosphere is the press release that spreads the culture of Yan Kingdom? Isn't it really smear? Foreigners only know how to watch jokes? No wonder they think that Yan Kingdom is still the same as it was hundreds or decades ago, without development.

Many foreigners have invited spokespersons of Yan Kingdom to shoot Yan Kingdom-style promotional videos, and they have traveled directly through the ancient times! Do we modern designers have no ideas of our own? They can only climb the dragon and the phoenix, catch up with the United Kingdom and the United States?"

"Hahaha……"

"If you don't take a different approach and don't touch the ancestors, can you not show off what you like?"

The designers stopped laughing.

Qin Kong sighed, "I'm not saying that the dragon robe and the big flower quilt are bad, but the big flower quilt is built at home! What does it mean when you put it on?"

The designers laughed again.

"Fashion is a cycle of reincarnation, and abroad always experiences a retro style every once in a while, but it does not directly remove the clothes of our ancestors."

"Abandoning the environment and the times, wearing it roughly, and going to the international community, making foreign countries feel that this is the style of the country! In addition to these strange clothes that are outstanding, they usually wear international brands.

Anyway... the fashion industry always feels that Yan Country has no aesthetics, but I want to say that it is most people in the fashion industry who have discredited Yan Country's aesthetics! Most Chinese people have a normal aesthetic!”

The designers nodded.

"From top to bottom, everyone is pursuing foreign brands. This cannot be blamed on the public. Because if you don't wear these, it will be difficult for you to buy clothes! Or you can buy them but can't wear them!"

Qin Kong looked at them, "I really hope that Chinese people can feel confident and beautiful when wearing national cards in the future! I really hope that there are stores everywhere in the national cards and can also go overseas!"

Everyone looked at him but didn't expect that Teacher Qin had thought so deeply! They just hoped that more people would know about their works, but they didn't consider bringing glory to the country.

"Capitals are profit-seeking, and we won't be without clothes. But the most annoying thing is that they look down on the Yan people while making money from the Yan people! It seems that without their clothes, we are going to run naked!"

"Teacher Qin, are you not on Star Time because you don't wear their clothes?" asked a designer.

Qin Kong nodded, "Yes! I can't stand being dressed up like Wu Yukun!"

The designers laughed, the look was really ugly!

"I still have the face to say that I am myself! It's just a luxury goods exhibition stand! I don't want my personality for fashion resources!" said a designer.

Another designer also said: "These celebrities are just rushing to sell goods for foreign big brands without paying money! But we are asking for tailor-made products for him, but he doesn't want to wear big brands that are not suitable for many people!"

"If you can make works that combine quality and beauty, Ange and I will spare no effort to guide the public's aesthetics, build cultural confidence, and make the national brand a trend." Qin Kong said.

The designers stood up together and bowed to Qin Kong. Such international celebrities are really grateful to be willing to wear their clothes on such a big stage as International Fashion Week!
Chapter completed!