"Sassoon is a successful hair salon brand that has gone from a hair salon to a supermarket." Qin Kong said, "There are also many barbers. After making up their names, they like to do their own hair salons and makeup brands.

But in fact, how much do they know? It's not necessarily true! Because many barbers have not washed their hair for many years after they become famous."

Everyone looked at him with a smile. It was indeed the only one who had reached the position of Teacher Qin and washed his hair personally!

"They just invest money and then sell it with their own reputation. They may not necessarily know the ingredients of their brand.

Zhuoerfan is probably working with Alice like this. But when I talk about Alice's ingredients, he looked confused."

Everyone laughed out loud.

"The Alice anti-detox series does work well for some fungi-induced ointment and dandruff. Because it contains hexamidine diethyl."

Professors and experts all lit up their eyes, and Teacher Qin is indeed professional!

"The biggest problem faced by modern people is oily, dandruff and itchy head, which in turn causes pores to be blocked, scalp damaged, hair follicles atrophy, and hair loss. Therefore, oil control and anti-dandruff have always been the main effect of major shampoo brands.

Generally speaking, anti-dandruff shampoos and additives are basically divided into three categories: stratum corneum stripping agents, cell growth inhibitors, and antimicrobial preparations.

The cuticle peeling agent is to remove dandruff that has grown. The common ingredients are salicylic acid, sulfur, and coal tar. The anti-dandruff effect is poor, it is irritating, and it is easy to cause damage to the scalp.

Low-end barber shops can make such shampoos by themselves. Add various raw materials, stirring them, and a large bucket, and the cost is very low. Customers hate this shampoo, and barbers also hate it because they will wash their hands."

Everyone smiled and listened to him revealing the shortcomings of the industry.

"The second type is a cell growth inhibitor. The main function is to reduce the replacement rate of stratum corneum cells and make new dandruff grow slower. Its general ingredient is selenium disulfide.

It is highly irritating and has a rough hair after washing. Many people don’t rinse their hair thoroughly, which will cause hair loss and hair loss. It will easily cause hair odor.

The third type is the better and more expensive one. The ones added are antimicrobial preparations, including ZPT, piroctone ethanolamine salt, chlorimabol, and hexamidinedimethyl.”

Mr. Qing, a major in business administration, looked confused and scratched his head.

The chairman was also confused. Although he had been in charge of Yunhua for a long time, Yunhua essential oil is a pure plant extract without chemical additives. What was Qin Kong saying? He couldn't understand at all.

The production department experts listened very seriously.

Qin Kong continued: "ZPT, piroctone ethanolamine salt, is more common in shampoos on the market. It is relatively rare for chloramba slurry and hexamidine.

This is also the reason why I chose Alice. Because this ingredient is not easy to dissolve, it tests the production process. I don’t know if there is such a production process in our country? This is your major.”

Several people from the production department looked at each other and smiled.

Qin Kong also said: "When adding microbial inhibitors, the biggest side effect is that it is easy to remove oil excessively, destroying the water and oil balance of the scalp itself. It is necessary to combine other moisturizing ingredients to reduce this side effect."

"Anti-microbial preparations actually also include ketoconazole."

Qingxiang nodded, her eyes lit up, like a primary school student who finally understood the teacher's lecture. "I know this! I used this shampoo for a long time before!"

Qin Kong looked at her, "Keconazole is a drug ingredient and is more common in some medicinal shampoos. The side effects are also great. Especially when many people have their heads scratched, if they use this, it will be harmful to enter the body."

Qingxiang immediately stopped scratching her head.

"This cannot be used for a long time, nor can it stay on the scalp for too long. However, many drug shampoos do not explain this in the instructions. Some customers seek medical treatment in a hurry, and in order to relieve the symptoms on the head, they may wash for a long time."

Everyone nodded.

"There are many anti-hair loss products on the market, and some of them have such ingredients. But in fact, these ingredients have no effect on preventing hair loss and growth, they are oil control and anti-dandruff. And they must be used correctly, otherwise they will have the opposite effect."

Several experts nodded.

"We have good raw materials, such as rosemary, vermillion, wormwood, and these plant extracts can also inhibit microorganisms. And it is plant-based and relatively safe."

Everyone's eyes are bright.

"But the plant ingredients are slow to take effect. For prevention and treatment, slight dandruff and oil can be suppressed by plant ingredients.

In severe cases, if a large amount of fungi has been produced on the scalp, chemical and drug ingredients should be added to achieve a rapid bactericidal effect. Then use plant-based shampoo for subsequent prevention and control."

Everyone looked at Qin Kong and listened carefully to him. Teacher Qin is really professional in washing his hair!

"There are also some traditional Chinese herbal shampoos on the market that claim to be plant ingredients. Most of them are nonsense. Although they are national brands, I never recommend them to customers."

Everyone laughed.

"As a native of Yan, people believe that Chinese medicine is from plants and has no side effects. This is very unscientific and the toxicity of Chinese medicine is also very high."

The experts nodded, this is professional! For example, the use of essential oils has strict regulations, and it is definitely not something that can be used randomly by plant extraction.

"Whether it is plant ingredients or chemical ingredients, as well as the ingredients, utility and combination of hair care products, I think I can give you more accurate suggestions.

Once you have done it, you don’t have to find someone to experience or test it. Give it to me a try, use it once or several times, and I can basically know its effect or what needs improvement.”

Everyone couldn't help but applaud.

After the applause stopped, Qin Kong continued: "Now many hair care products are divided into men and women. I see men's products, hundreds or thousands, especially those in terms of anti-falling, and they are also selling well. The top priority is that people are paying more and more attention to it."

Everyone nodded.

"Our products do not need to be divided into men and women. The scalp is the same, and women also have male and female hair loss. Anti-loss and hair growth products have always been the most expensive shampoos. This is very realistic."

Everyone laughed.

"But the positive reviews on the market are basically all the best. Basically, they must cooperate with their own daily routine and dietary adjustments. The results are slow. In this way, we can slowly guide everyone to correctly understand this issue.

However, to improve the scalp environment and reduce hair loss, essential oils have already come into this direction. At that time, try to add essential oil ingredients that promote hair growth to hair washing and care products."

Everyone nodded and full of confidence.

"The effects on the market are basically gimmicks. If a product has multiple effects, it must not be very good. For example, a shampoo with hair care effects makes customers feel that it can save conditioner, which is nonsense.

The main function of shampoo is to clean your head. Care-based shampoos either cannot clean your head or have no hair care effect at all. Hair care products, essential oils, and hair masks are all major categories. We can sell shampoo with hair care essential oils at that time."

Everyone nodded. Shampoo is a fast-moving consumer goods. If you are used with essential oils, it will also stimulate the sales of essential oils.

"Now the effects of shampoo are becoming more and more complex, and the advertisements are so loud that they are still dependent on customers to identify themselves. In fact, when customers approach to see these products, they are very irritable."

"Yeah." Everyone felt deeply.

"Because most people have hair problems, the effect of these effects is not that good, which makes customers feel very confident in the product. In products with the same effect, it is difficult to make choices. We need to reduce the difficulty of choosing for the public."

Everyone nodded.

"Remove those fancy gimmicks and gorgeous packaging. Let me tell you briefly and clearly what kind of shampoo you should use for your hair. The efficacy shampoo should be like a medicine, marking the usage and dosage and treatment."

Everyone nodded, this is the seriousness and responsibility!

"I think we will avoid everyone's illness and seek medical treatment. We will focus on the psychology of consumers and use excellent quality and professional advice. Yunhua will occupy the hair care market."

Qingxiang applauded, and then everyone applauded.

Qingxiang looked at him and sighed: "The products you checked throughout the process will be recommended to the public after your trial. Teacher Qin, you are really one-stop!"

Everyone laughed and there was another burst of applause.

Qingxiang looked at the chairman. The chairman said, "Then please ask Teacher Qin to be the technical director of our hair washing and care products."

"Do you give away equity?" Qingxiang said.

"Ah?" Qin Kong looked at her, "I don't have money to invest now!"

"Hahaha..." Everyone laughed.

Qing Xiang laughed and said, "Teacher Qin needs money from production to sales in one stop? Technology invests." He said the last four words, he was very serious.

The chairman nodded and said to the assistant next to him: "The shareholders' meeting was held in the afternoon. The production department, you will contact Teacher Qin more."

Everyone nodded and looked at Qin Kong with their eyes shining.

"Teacher Qin proposed that Teacher Qin was responsible for this hair care product, which is a joint product of Teacher Qin and Yunhua." The chairman looked at everyone and focused his eyes on Qin Kong, "Teacher Qin is named, this is your hair salon brand."

Everyone looked at him with joy.

Qin Kong was stunned.

Qingxiang looked at him and smiled and said, "It's still the chairman who is generous and has a vision! Teacher Qin's hair salon brand, is it still used to be marketing? Directly occupy the market!"

"Ha ha ha ha……"

Qin Kong was still confused, why did he... become his own hairdressing brand?

He raised his watch and saw that it was already noon. The chairman stood up and patted Qin Kong on the shoulder, "Think slowly, think about a loud name." He looked at everyone again, "Let's go to the cafeteria?"

Everyone walked out of the conference room happily and felt a 50 billion market unfolding in front of them!

The chairman and Qin Kong walked side by side, and Qingxiang followed behind with a smile. Yesterday, when she heard Qin Kong say that, she immediately reported to the chairman and flew back to have a meeting.

Because she knew very well that Qin Kong must be sure to do something!

When it comes to hair washing and care, who can have the professionalism and influence of Qin Kong?

I still have to work in the afternoon, and the chairman raised the drink, "Yunhua Group takes the lead with essential oils and has become well-known abroad. Now I have to do cosmetics and hair care, and the triangle is enough to be stable!

Your team will sooner or later turn Yunhua Group into the most powerful national daily chemical brand! Thank you! Thank you everyone! Come!"

Everyone was so excited that with a bang, the cups met together.

After dinner, Qin Kong drove around Yan back to the river. He was not particularly excited, but it seemed like a dream.

I drove to the Metasequoia forest below Xianfeng Ya Building and stopped for a while, and looked at the house being renovated on the slope.

Start a family and start a business!

Finally, I laughed out loud later.
Chapter completed!