Chapter 438 The hairdresser is on the rise
"So communication is necessary. Even I have to understand the customer's profession, personality, etc. For example, Manager Cheng is engaged in the art industry and has a girlish heart, so I know she will like the sweet style.
But what if the customer is a lawyer? No matter how girlish she is, I wouldn’t have cut her such a hairstyle! So the hairstyle experiences all aspects of a person.”
Everyone nodded.
"After talking about customers, let's talk about hair stylists. Hairdressing shops are more unstable than restaurants. There are three or four on the street, one falls down and one opens. So the competition in this industry is very fierce!
But I think the beauty industry has just started in our country because people are paying more and more attention to image now. Beauty and hairdressing have become the fifth largest demand outside of food, clothing, housing and transportation.
Everyone always needs to get a haircut when their hair is growing. And the hair grows very fast. Women can still have a longer hair, and men need to trim their hair in one or two months."
The audience nodded.
"And now is the Internet era. Everyone can buy clothes online and order takeaway for meals, but they still have to go to the store for hairdressing.
The difference is that customers can see the reviews for online shopping and can refund them, but it is difficult to evaluate them when they are cut. Before entering the store, customers will be dissatisfied with each other. It is not easy to refund them if they are not satisfied after cutting them."
The hairstylist and the customer nodded.
"So now some platforms are involved, such as Dianping.com, and you can see customers' evaluations of barber shops and barbers. But in fact? If you pay a few thousand dollars, you can become the best hairstylist in the region."
The customers were stunned.
"Or it's the original price or the group buying director's hairdressing discount. In fact, customers are in a mess. There's really no need for these discount information."
The customers nodded.
"The disadvantage of this industry is that there is no unified standard and there is no real cost. It is said that hair salons are huge profits, and many of them start with products, and how much does it cost to get a product in a treasure store?
In fact, this comparison is wrong, because we sell technology! Not products! As I just said, choosing the right barber is more important than choosing expensive products! Moreover, the prices of hairdressers in regular stores are becoming more and more transparent!
Of course, this is also because we are clearly selling technology, but many hair salons regard selling cards and selling products as their main business! This makes this industry a profitable industry in the eyes of the public and a fraud industry!”
The layman nodded, and his peers looked thoughtful.
"And the hair salon industry is too liquid, and the teacher Tony you looked for last time has changed. So the customer said it is difficult to find his own teacher Tony."
The customers nodded.
"The hair salon is also very mobile. The card you applied for in the previous one has changed your name next time you go to the barber shop, and the original price has also been increased or you can continue to charge it to use it."
The customers nodded, they all experienced it!
"This is pretty good. Some people take over it. Some of you have run a card store and they are gone. Where can you go to make sense?"
Many other cheated nodded.
"So why do you hate hair salons and Teacher Tony? Every time you enter the store, it's like entering a pyramid scheme den, ready to fight wits and courage."
"Hahaha……"
"So why do customers need to serve silently? Because they are afraid that they can't beat Teacher Tony even if they fight wits and courage."
"Hahaha……"
"I just want to fix a fork, but it's hot for an aunt!"
"Hahaha..." The customers laughed and burst into tears!
"In addition to hurting your wallet, it also hurts your hair and your heart!"
A string of tearful expressions floated by on the live broadcast screen...
"It's exhausting after finally fighting."
"Yeah, yeah." The customers nodded desperately.
"But when the hair is long, you must not cut it. You must be brave enough to establish a psychological barrier and tragically rushed to the barber shop. When you saw Teacher Tony, you said: Just cut it short by one centimeter, don't be permed or stained, don't apply for a card, don't beep it."
"Hahaha..." The audience burst into laughter, and Teacher Qin expressed their thoughts.
"In addition to these issues, aesthetics are also very subjective and difficult to price. Therefore, our industry has formed the work years, performance, designated customers, and the hairstylist level of each store - store manager, director, chief, etc."
"You may be the chief this time, and I feel dissatisfied. Next time I go to the director, I think it's always better, right? Sorry, I'm still the same face when I came out, but the director charges. This is actually quite embarrassing for both parties."
The customers couldn't help laughing.
"But there is no such situation as top-tier stars. Each of us has improved by level one by one with technology and performance. For example, the chief performance in our store was higher than mine, but I am the technical director.
Because my cutting skills are better than him, but it doesn’t mean that he is better than him in every aspect. He has a strong perming and dyeing skills, so I will recommend it to him when I encounter customers who need perming and dyeing.”
The customer and the hairstylist looked at him, and it was the first time I knew that the hairstylist would recommend the hairstylist!
Qin Kong continued: "Customers don't understand how hairstylists are distinguished in your store. If you say you are the director, will you definitely cut better than senior hairstylists? Not necessarily. The charges must be higher than his."
The customers all laughed.
"So it is often the case that customers spend the most expensive money but don't get the best hairstyle. They spend cheap money but get a satisfactory hairstyle. That luck is like winning a lottery! The customers you meet will be so excited that they burst into tears!"
The customers laughed, and the live broadcast screen burst into tears.
"So I think we divide this level, just inside. Just like a customer goes to a store to buy clothes, the clerk does not have to recommend the most expensive ones, but based on the customer's body shape and needs.
Then the hair salon should also learn what kind of hairstyle customers want to make? Which hairstylist in our store best meets his needs? We must know better than the customers.
Then you don’t let customers choose. Most stores ask customers to choose according to price and level! But customers don’t know about hair stylists at all! So we have to recommend the most suitable hair stylist to customers.”
The customers nodded excitedly. The hairstylists looked at each other. Everyone was doing performance and getting commissions. Recommend other hairstylists? It is hard to imagine this kind of operation!
Qin Kong continued: "For example, a senior hairstylist may have a good haircut, and the director may be good at female hair. Then, the director should give it to the senior haircut by a male customer.
But the competition in this industry is too great, especially the series of practices of determining performance and deducting money from performance without meeting standards. It would be great if everyone didn’t grab customers. How could it be possible to let it go?”
The hairstylists nodded.
"But I always ask for this from the top stores to the high-end stores and always do this. What hairstyle is suitable for customers? I must recommend her to the hairstyle who is best at that hairstyle.
Even if she is my old customer. For example, she has been asking me to cut my hair long, but that time she wanted to change her short hair, and another hairstylist had better short hair than me, I would recommend it to her. This way the customer can get a better hairstyle."
There was a burst of applause at the scene.
A series of tears also floated across the live broadcast screen.
"When we receive a customer, we must be responsible for the customer. Don't just think about making that money. Why does the customer choose you? To become beautiful for yourself! Then you have to help her achieve this goal."
Under the touch of the audience and the thoughts of his peers, Qin Kong continued: "The top hair stylists do the same. If they are top customers, they should know.
There is a fixed hair stylist or a hair stylist, but maybe when you change your hairstyle, your original hair stylist will ask another hair stylist to do it for you. This is all to make your hairstyle the best time."
There was another round of applause from the audience.
"Don't interpret the silence service of top-seasons too much. My original intention of promoting silence service is because I have been doing hair for a long time and are afraid of cold weather. Top-season hair stylists do not need to promote it."
"Yes!" the customers said dissatisfied, "You can't make an appointment!"
"So they are silent because chatting with customers is annoying and the hairstylist is also very tired. And doing hair seriously, you really can't talk too much.
However, basic communication is still necessary. For example, your profession, private server style, and even personality, we hairstylists need to understand something to help you design a more suitable hairstyle.
Perming does not mean that perming is not allowed. Colleagues who are in the top stream are very experienced. If the hair quality is not suitable or the style is not suitable, even if you ask for perming, you will not dye it.
But if you just want to cut and he thinks you are suitable for perming and dyeing, please believe in his profession.”
"Yeah." The customers nodded. If hairstylists are like top stars, they don't have to worry about it!
"If you have to perm and dye your hair and can accept tens of thousands of perm and dye your hair, they will recommend you to me."
"Teacher Qin!" a viewer shouted, "But it's so hard for you to make an appointment!"
"Well……"
"Can you open a national appointment? Are you only a Yunzhou customer?"
"Oh, I just thought the travel fee was too expensive."
"No! Teacher Qin! The travel fee is not as expensive as your haircut!"
"Hahaha..." The live audience and the live audience were all in joy.
"Then make an appointment nationwide in the future."
"Wow!" Everyone applauded excitedly.
A star also shouted: "Teacher Qin, why don't you take on the artist's look? Apart from An Ge!"
"Yes! If Ange is not an artist, but another industry, will you only accept her in that industry?"
"Oh." Qin Kong paused, "Then, make an appointment."
"Wow!"
The audience was so excited that they were so excited, especially the stars were so happy! The barrage was a different style of painting—
[Teacher Qin's inner thoughts: I just want to help Ange make a styling! I make a styling for you. It's so good that it covers the light of Ange in my home! It doesn't work well and it won't reflect my major!]
【Hahaha……】
[Teacher Qin looks forced!]
Qin Kong continued: "Now everyone pays attention to beauty, and hairstyle is the second face of a person. Every time you change your hairstyle, you have to go through a violent struggle. Therefore, making hair becomes very nervous for customers and hair stylists.
I still hope that all colleagues will improve their technology and aesthetics, be more sincere and less routine. I also hope that customers will have more respect and trust in hairdressers.
An ugly hairstyle is a shame for both the hair stylist and the customer. The purpose of the hair stylist and the customer is the same. I hope that both parties can communicate with each other in the future."
Applause sounded, everyone looked at Teacher Qin with red hands and red faces.
Qin Kong bowed slightly to the audience.
The applause became even more intense.
Hairdressing Master, before, was just a title issued by industry magazines.
Chapter completed!