Chapter 1313 Don't forget the original intention
Two days later, Tokyo.
The Four Seasons Hotel Marunouchi, adjacent to Tokyo Station, Ginza and the Imperial Palace, will hold a grand press conference. Representatives of Japanese industry and commerce departments and business celebrities gathered together. The press conference attracted major media such as NHK TV, Yomiuri Shimbun, Nihon Keizai Shimbun, Asahi Shimbun, and other major electronic screens, which were almost certain locations such as Tokyo Commercial Plaza, also broadcast the grand event of this press conference live. Some media even published the title "Oriental International Occupies the Top of Japan" on the front page to report it throughout.
After the online business platform was released, Oriental Huatai officially entered the Japanese e-commerce market, and a whirlwind was blew in the e-commerce market with high-quality online services, fast logistics and express delivery, and rich and affordable products.
During this period, Lotte fell into a dilemma due to the decline of the Ekou family, which gave the Tokyo commercial authorities a huge mess. Just when people were in a hurry, Oriental International took advantage of the situation to propose acquisition requirements and solved their urgent needs in one fell swoop.
Acquiring Lotte is equivalent to taking over the Chinese e-commerce giant Tesco.
Looking back at the situation when he first arrived in Tokyo, Lin Peishan was facing the nuisance of local gangs, one business trap after another, and even ****.
But who would have thought that in just one or two months, the situation had a fundamental reversal.
If Lin Peishan had spoken out her business blueprint at that time, everyone would think she was a fool, but now the facts have proved that everything is proceeding in an orderly manner according to her original idea.
Before the press conference began, Zhao Yalin became the absolute focus and enjoyed the rare highlights of her life. While being chased by guests and the media, she just forced a smile because she knew very well that all the things she enjoyed now were gifts from Lin Peishan.
In fact, before she was moved to Tokyo by Lin Peishan, she had no idea what kind of chess her good friend had taken here, nor did she know how many difficulties Lin Peishan faced.
When she arrived, the haze here was swept away, and what was greeted by Dongfang Huatai staged a shocking counterattack in the Japanese e-commerce market.
Just the day when Lin Peishan cured her eyes and was about to set off to return to China, the answer to all the mystery was finally revealed.
It turned out that Lin Peishan had already made arrangements for Japan's e-commerce industry before. She had been running around and visited many world-renowned Internet giants and inspected the global e-commerce market. In fact, they were all laying the foundation for the final counterattack.
The most critical logistics in e-commerce, she reached an agreement with the world-renowned logistics company Ups, and took the lead in Japan to launch a new model of first-day delivery service. Any buyer will receive the product they want within 24 hours whenever and where they place an order online.
She also acquired an emerging network technology development company in the United States, purchased the company's complete set of patents, and invested in promoting the company to develop a brand new e-commerce mobile app "Mini Baby". Don't look at such a small mobile phone program, which has a simple interface and flexible operation. What's more important is that it is seamlessly compatible with Oriental Electronics' new business model.
What’s important is that Lin Peishan accurately captured the trends in the world’s consumer field and boldly introduced a new C2b sales model. This unique vision became the key to the entire counterattack.
The so-called c2b is a type of e-commerce model, that is, consumers to enterprises.
The real c2b should first be produced by consumer demand and then by enterprise production, that is, consumers first put forward demand, and then production enterprises organize production according to demand.
Usually, consumers customize products and prices according to their own needs, or actively participate in product design, production and pricing, products, prices, etc., and manufacturers conduct customized production.
The core of c2b is to be consumer-centered and consumers are the ones who are the ones. From our usual perspective as consumers.
c2b products should have the following characteristics: First: The purchase price of the same model of products of the same manufacturer is the same regardless of the terminal channel, that is, all consumers have the same price, and the channel does not control the pricing power (consumer equality); Second: The price structure of c2b products is reasonable (reject huge profits); Third: transparent channel (reject copycat); Fourth: transparent supply chain (brand sharing).
Simply put, it is a centralized procurement pre-sale plus a personalized customization model. The Internet can quickly gather individual and dispersed consumer demands in a short period of time, giving sellers a large centralized procurement order. After the seller receives the order in advance, it can optimize from the backend, mid-end or front-end of the supply chain, thereby greatly reducing the cost of goods, giving consumers high-quality and low prices, while also protecting the seller's profits to the greatest extent.
This is an emerging e-commerce sales model, which is only in its infancy in the traditional model dominated by b2b and b2c around the world.
But Lin Peishan discovered that this model has huge potential and will become the mainstream leading the future e-commerce market.
Of course, for the sake of commercial secrets, all this Lin Peishan did was carried out in secret, and even Zhao Yalin didn't know the details. In fact, before Lin Peishan came to Tokyo, everything was ready, and only the east wind was needed.
She had long been very clear that there was no problem with her blueprint, and that it would definitely achieve great success as long as it was released.
But she also realized that this is not just a business matter. If you want to succeed in business, you must first clear out obstacles outside of business, which means that she must first clear out the business traps set by her opponents and various shameless traps.
In the end, she succeeded and paid a huge price.
On the one hand, this media meeting will announce the acquisition of Lotte and sign the acquisition agreement. On the other hand, it will also express its gratitude to all walks of life due to Oriental Huatai's success.
Zhao Yalin had to deal with the media and guests, but was worried. How could Lin Peishan be missing in such an important occasion? But why haven’t she come yet?
She pulled out a gap and waved to the assistant, "Have you contacted Mr. Lin?"
"I have been in touch, but I can't contact you, and there is no news for the person who sent to the airport to pick you up."
She knew Lin Peishan. She would never forget such a big thing, and she would never be late. Could it be that the plane was delayed or something else happened on the way?
Zhao Yalin was very anxious, and the assistant said: "The press conference time is coming soon, so you can't wait any longer. Such occasions must be held on time, otherwise it will be unfavorable to the company."
Zhao Yalin bit her lip and looked at the guests and reporters all over the audience. After a moment of silence, she finally said, "Okay, the press conference will be held soon."
This is a typical crisis public relations. Zhao Yalin knew clearly that she must not wait any longer in this situation. No matter how much pressure she faces, she must face difficulties.
She cleared her throat and was about to speak, but someone in the media seat below spoke: "Mr. Zhao, isn't Mr. Lin attending such an important press conference?"
The reporter is best at making trouble for others and trying to catch the selling points of news hype. However, Zhao Yalin has been dealing with the media for a long time, so this is not a problem for her.
"Mr. Lin..." She had just said two words, and as soon as the door of the hall opened, everyone looked over and saw Lin Peishan standing there alone, carrying the wind and dust all the way, exhausted.
Seeing Lin Peishan, Zhao Yalin's heart was relieved. To be honest, Lin Peishan has long become her backbone and pillar. Without her presence, Zhao Yalin would always feel uncomfortable.
"Peshan...you..."
The two of them touched their eyes, and Lin Peishan showed a faint smile and walked gently towards the front desk.
With the appearance of Lin Peishan, the guests and media reporters stood up one after another, burst into warm applause, and paid high respect to the business legend.
Who can change a country's business territory in just three months? Even if Lin Peishan cannot be defeated, it will definitely be unprecedented.
She came to the chief seat without sitting down. Her shiny eyes slowly swept across everyone's faces and said in a voice that was neither high nor low: "Really speaking, I don't plan to attend this press conference, but after careful consideration, I still feel that it is necessary to meet everyone, because this will be the last time I meet everyone..."
As soon as these words were spoken, the audience was shocked. Even Zhao Yalin didn't think that all the benefits are now, and it was when Oriental International set sail, but Lin Peishan suddenly said such words.
After a burst of shock, everyone held their breath and listened quietly to what she would say next.
In sharp contrast to people's surprise, Lin Peishan was very calm at this time, "As we all know, Oriental International was founded by my father Lin Yuandong. After the efforts of our father and daughter, we finally reached its current scale. From the beginning of its establishment, there were only three employees to the present 50,000 employees. The business involved more than 20 industries, covering five continents, and more than 70 countries, with an annual turnover of more than 150 billion US dollars. To be honest, as a business manager, I am very pleased to see everything today. This brings not only a huge expansion of corporate influence, but also brings no one to me personally.
The halo of numbers. But what I want to say today is that it is actually hard to bear the reputation. Lin Peishan is not as perfect as everyone imagines. I am just an ordinary little girl. A little girl cannot achieve such a huge achievement. I am just luckier than ordinary people. It is like watching your children grow up quickly and vigorously. Everyone can understand that mood. More importantly, the achievements of Oriental International cannot be just equated with me personally. At this moment, I am grateful and I sincerely want to say thank you."
Speaking of this, for some reason, there was a sense of sadness in the entire hall, and some people couldn't help but feel tears in their eyes.
Chapter completed!