The night was slightly cool, the spring insects began to sing, Shi Yu's face turned red, and she was unable to lie in his arms.

"I'm going to wash." Shiyu pushed him.

Li Xingzhou refused to let go, "Don't, it's almost midnight, just wipe it clean. Be careful of catching a cold, and where is the hot water tonight."

Shiyu complained in a low voice, "It's all your fault."

"Hehe, how can I blame me all? You're also working hard."

Shiyu gently pushed him with her elbow: "Stinky hooligan..."

"It's all my family, how can I see you?" Li Xingzhou smiled wickedly.

Shiyu retorted: "I can't even work if I don't meet you, and there are so many things to do during the day..."

"That's great, you should take a break. You're just too serious. You can let the people below do a lot of things."

"I am not as bold as you. Now that the branch groups in various parts of the royal palace are first established, the foundation is still very fragile, but there is no problem. You should know that many people are coveting the royal palace business. Others in the court will be afraid of you, but merchants will not dare to steal the royal palace business just because you are the King of Pingnan." Shiyu said seriously.

Li Xingzhou nodded. Shi Yu was smarter and calmer than he imagined, and understood the principles of the mall better. Why do people like to use gimmicks like "century-old brands" to promote it? Psychologically, humans have a halo effect. Apart from using numbers, it is almost impossible to judge things completely objectively.

Once some things are deeply rooted, they are difficult to change. It is precisely because of this strange mentality of human beings that the brand effect is so powerful. It is also because of this that shopping mall veterans know that if they want to defeat a brand, the best opportunity is when it is just starting.

Once you wait for it to have loyal customers, it will be difficult to compete with it, and product quality will no longer be the first consideration.

The business of the royal palace is booming, and life in the royal palace is getting better and better. Everyone is immersed in joy, but obviously the poem is still sober, and now is the time when problems cannot occur. The royal palace first gained reputation, but it has not yet fully established itself.

Li Xingzhou hugged her and whispered: "How about eating hot pot tomorrow? I can still eat it while it's cold in the early spring and I can still eat it, but I can't eat it in the future."

"You make an idea, but remember to give some things to Uncle Ji's house. Don't be careless. Although Uncle Ji doesn't care about these things and knows them well, it's another matter whether you do it or not." Shiyu said.

"Then call your parents here too." Li Xingzhou posted some more.

"You are pressing my hair." Shiyu said, turning around, facing him in the dark, and rectifying his hair: "My parents are not comfortable coming here, so they suffer in vain, so let's forget it."

"Then I'll send some wine and meat to you." Li Xingzhou said that he took Shiyu's parents on the Lantern Festival before, but the old couple was not comfortable with the atmosphere of the palace full of big people, so nervous that they couldn't even speak smoothly.

Li Xingzhou actually understands that some people always have their own small environment, and it will be difficult to change once they grow over time. Soon, it is an era when the class is so solidified, and the upper class aristocrats and ordinary people are different.

So they arranged a separate house for them and took their own poems to accompany them, but no matter what, it was not good to force others.

"No, there are only three people in the family. They can't eat that much. The sheep you sent last time is still there."

"You said something, everyone knows everything, but whether to do it or not is another matter." Li Xingzhou raised his eyebrows.

Shiyu was blocked by his own words and was speechless for a moment. He was at the disadvantage of debate and could only gently pinch his waist and vent his soft flesh.

"Go to bed, you'll wake up early tomorrow."

"You haven't told me what the tulip plan is." Shiyu hugged his neck and his voice softened.

Li Xingzhou smiled and probably only a few people in the palace could understand his meaning, and these few people definitely included poetry.

Li Xingzhou sniffed the tempting fragrance and whispered: "Someone told me before that capital... no, if a businessman has 50% profit, it will take risks; if he has 100% profit, it will dare to trample on all laws in the world; if he has 300% profit, it will dare to commit any crime or even the danger of being hanged."

Shiyu nodded: "Otherwise, how can a businessman value profit?"

"In fact, it's not just businessmen, but many ordinary people are the same. Everything has two sides. People's "greed" will promote market progress and promote the development of commerce, but from another perspective, it may also lead to tragedy." Li Xingzhou said.

"What tragedy?" Shiyu was puzzled.

Li Xingzhou smiled and said, "Economic bubble." There are many rules in the market, which are caused by most people's hearts, but many market rules, if it were not for the many bloody lessons, humans would never be able to learn.

For example, the ancient court discovered a rule that it was to manufacture a large amount of new coins and give them a large denomination, so that it could exploit wealth from the people.

They don’t understand the principle, but many people have done this, some are forced to do it for their own selfish desires, and the common feature is that if they do this, they will not be far from the destruction of the country.

This is an economic law, but the ancients could not summarize its regular characteristics, because the market was complicated and the situation was ever-changing, and the court had been suppressing trade.

But Li Xingzhou understood that later generations of psychologists, economists, and sociologists have studied it in large quantities.

Knowledge is power, and it is also his greatest advantage.

"Economic bubble?"

Shiyu still doesn't understand, and his big watery eyes stared at him in the darkness.

Li Xingzhou gently put her waist on her waist and pulled her distance closer: "I'll make an assumption.

If: the royal palace can produce a kind of goods that looks like a rare treasure, please be careful, but in fact, its production cost is very low, only one hundred documents per piece.

But in the world, I have never seen such a product. I can sell it for about 1,000 taels (1 tael = 1 jin = 1000 texts) per piece. What do you think I can use it to do?”

Shiyu didn't want to answer: "You can cover the money of many people."

"So smart." Li Xingzhou praised: "But this is just a low-level operation, and there are even more powerful ones."

"What's so great?"

"I'll tell you later that there is not a single word yet.

The first step in the tulip plan is to recruit small vendors, and the second step is to find products that attract attention and look high-end, making people think it is valuable, but in fact the processing cost is not high.

When these two steps are done, I will tell you the third step.”

Shiyu snorted dissatisfiedly, then turned her back to him. Li Xingzhou smiled and hugged her waist and closed her eyes.

.....

Market laws are a collection of human psychological laws. They are complex and changeable and difficult to understand, but there are still traces to follow at the macro level.

When it comes to what was the biggest thing in Europe in the seventeenth century, there is one thing that has to be said, that is the decline of the Netherlands.

The decline of the Netherlands is caused by the superposition of many reasons, but one of them is very interesting and typical and repeated in later markets. This event is called: the tulip economic bubble event.

After this incident, many economic bubbles occurred, each of which would lead to economic turmoil from regions to countries, countless people went bankrupt in an instant, and even the collective turned from victory to decline.

There are many such events, but coincidentally, in the 1980s, there was also an economic bubble incident caused by flowers in Changchun, called the Changchun Clivia economic bubble incident.

This kind of incident occurs because people blindly pursue interests and have no objective and independent view of the market and the commodity itself.

Although from the perspective of hindsight, bystander and outsider, the people in the incident were too stupid, if it was just the word "silly", it would be a problem. Are people from a region or a country all fools?

As the famous saying goes, "If a capital merchant has 50% profit, it will take risks; if he has 100% profit, it will dare to trample on all laws in the world; if he has 300% profit, it will dare to commit any crime or even the danger of being hanged."

This is the law of capital. A person's blind pursuit seems stupid, but as the judgment says, almost everyone has a profit-seeking nature!

When millions of people chase blindly, this wave will be unstoppable, and the higher the frame, and even if the hollow is below, it cannot stop, because as long as it stops, the skyscrapers will fall down instantly, countless people will lose their money and lose all their money.

And this rule and this phenomenon with huge lethality in the shopping mall are the weapons that Li Xingzhou wants to use against Xia Kingdom.

How powerful can this bubble be?

During the Dutch Tulip event, the most expensive tulip was sold for up to 6,700 guilds!

What does this mean? This money is enough to buy an independent mansion by the most prosperous Amsterdam canal at that time. At that time, the average annual income of the Dutch was only 150 guilds!

When the bubble burst, the tulips fell to cheaper than onions. Countless people from all walks of life went bankrupt in an instant, and flocked to the court to hope that the country would make the decision for them.

But at the beginning, the transaction was based on both sides' love and willingness. The reason for being deceived was that many businessmen, rich, ordinary middle class and even the people believed that tulips would rise, and that they would make a lot of money if they bought them!

Profit-seeking!

The trading procedures are legal and there is a contract.

The court had no choice. Faced with the fierce public sentiment, where did they get the money back?

This incident indirectly led to the decline of the richest and very powerful Netherlands in Europe at that time.

This method can also be used to deal with Xixia...

...........

On the tenth day of the second month, Qi Fang and Yan Kun returned from the north. Taking advantage of this opportunity, Li Xingzhou invited Yang Hongzhao to come.

Yang Hongzhao was so glorious this time and had a huge responsibility. He was the head coach and added the general of the auxiliary country, and he was the second-ranked general of Li Xingzhou, the general of the country.

Further up, the military officers were the only ones who were the first-rank general of the cavalry, while the first-rank general of the Zhong Daoyu was just an example. It would be impossible without his military achievements.

In fact, Li Xingzhou, the general of the country, is also very humble. It is obvious that the emperor is promoting his power.

If you just suppress a bandit, you will not be able to add a second-rank general, but the jade-faced fox just knocked out the Han flag, so the suppression of bandits turned into quelling the rebellion and quelling the Northern Han rebellion. The credit was suddenly increased to a higher level. The emperor took the opportunity to add him to the general of the country and the people had nothing to say.

Li Xingzhou's purpose was to introduce Qi Fang and Yan Kun to Yang Hongzhao. He was not going to Jiangzhou in person. He could not do anything in detail. He also trusted Qi Fang and Yan Kun, so he let them make their own decisions in some decisions.

Yang Hongzhao and he were also comrades-in-arms who had fought together in the south. Although they hadn't seen each other for more than a year, they were not unfamiliar.

After the greetings, Li Xingzhou directly introduced Yan Kun and Qi Fang to him and explained his intention.

When talking about Yan Kun, he said that he was the manager of the restaurant in Sanjia Wangfu and then managed the business in the northern part of the Wangfu. Yang Hongzhao was very satisfied with this and felt that Yan Kun was a person who could do things.

But when talking about Qi Fang, Yang Hongzhao looked at him and his face was not very good. Li Xingzhou understood his concerns and said directly: "General Yang must be too worried about military affairs. I am not a person who has no principles when he sees lust.

Qifang was the daughter of the former prefect of Huaihua Prefecture. She commanded the local wing army. When I was fighting in the south, she presided over the supply of tens of thousands of troops and the resettlement of injuries and illnesses. She was very capable, and you will know in the future."

Qi Fang bowed her hands without being humble or arrogant.

Yang Hongzhao then nodded hesitantly: "Okay, since the prince recommends it, the old minister will be relieved. But in front, whether the girl has the ability or not needs to be seen after seeing her will be determined. If the old minister's request is not met, I will ask the prince..."

"Hahaha, if I can't reach it, I'll replace you." Li Xingzhou said with a heroic smile.

"In this way, the old minister is relieved, and it is reassuring that the prince is doing things!"

The two of them talked for a while, and most of them talked about the battle situation in the north.
To be continued...