This first impression is very important! Once the first impression is too amazing, it will leave an "inherent impression" in the hearts of the customer, and from then on, it will become difficult to surpass in the customer's hearts due to the halo effect.

Even if one day later generations brew the same good wine as the General Brew, people will still think that the General Brew is better and they can definitely speak roughly, because the inherent impression has been formed and the halo effect interferes with people's judgment.

So Li Xingzhou is never afraid that the general will be copied or surpassed, just do your best.

Even if someone really figured out how to brew distilled wine, he still dared to sell a hundred taels per bottle, and still dared to be the best wine in the world.

This is the halo effect, and its impact on the product is huge, so Li Xingzhou repeatedly emphasized that the things in the royal palace should be perfect!

Leaving a perfect first impression is the top priority!

.........

In the court, the ministers were still listening to the debate between Wen Daoli and Yu Cheng'an, how to deal with the Jurchen envoy.

Wen Daoli and others advocated negotiating with the Jurchen envoys and joining the Jurchens to attack the Jin Kingdom.

Yu Cheng'an and others advocated expelling the Jurchen envoy, taking the opportunity to make peace with the Liao Kingdom and eliminate the war. From then on, there was no war between the two countries.

The court also divided into two factions and argued endlessly, but most of the civil officials supported expelling the Jurchen envoys and eliminating the war.

The generals, on the other hand, wanted to negotiate with the Jurchens, attack the Liao Kingdom without fighting, and they had no chance to make achievements.

No matter which of the two opinions, they are based on the premise of the defeat of the Jurchens.

The two families cited the scriptures and quarreled endlessly. The emperor was a little upset and waved his hand to let them stop, but both sides had no intention of stopping. Fu'an's father-in-law called out a few more words, but they were all covered by the quarrels between the two sides.

The emperor finally couldn't help it and said angrily: "Okay, stop me!"

When everyone heard the emperor was angry, they shut up and stood back and bowed to listen to the holy words.

The emperor sighed, glanced down, and saw a vacant on his right hand: "Where is King Pingnan?"

Qi Dong, the newly appointed Zhongshu Sheshou Shei quickly stepped forward and held the jade scepter in her hand and bowed: "Your Majesty, King Pingnan is not in good health and has been reported to him for one day. The memorial has been submitted to Zhongshu."

The emperor nodded: "Looking at how boring you are all quarreling, I still want to hear what Sin Chew will say."

"Father, I'm afraid the emperor's nephew will say that the Jurchens will win again, hahaha..." the prince teased, and everyone laughed.

"Indeed, when we talk about the war in the north recently, King Pingnan said that the Jurchens wanted to win, and we couldn't laugh in person. Now that King Pingnan is not here, he dares to laugh." Tong Guan, commander of the infantry army of the Guards, said with a smile.

Everyone burst into laughter again.

Although there were differences between the civil and military groups, at least the premise was consistent. Both believed that the Jurchens would lose, but King Pingnan said that the Jurchens would win. When it comes to winning or losing, the differences between civil and military groups would be eliminated, and they were not so tense, and everyone laughed happily.

At this moment, the little eunuch outside hurried in, knelt in the hall, and whispered: "Your Majesty, Guanbei urgently reported!"

Suddenly, everyone in the hall calmed down, and all the officials looked at the entrance of the hall.

"Xuan!" said the emperor.

After a while, a dusty soldier hurried in: "Guanbei Meteor Quick Horse, pay homage to the Emperor, and I'll report it to the emperor!"

Fu'an hurried down and took the battle report and came up.

The emperor did not answer, but said, "You are here, please read it directly."

The Duke Fu'an nodded, opened the battle report and began to read loudly: "The emperor of Jingguo is reborn:

On the seventh day of the eighth month, the Jurchens defeated 120,000 Liao Baixi, 80 miles outside the city of Zhongjing, and captured Liaozhongjing. On the day of his arrival, the Jurchens had already controlled the entire territory of Zhongjing Road.

Xiao Baoji, the king of the Northern Academy of Liao, was beheaded by the Jurchens. The king of the Southern Academy, Yelu Dashi, returned to defend Shangjing before the battle. Khan Yelu Shulie led more than ten cavalry to escape to the capital.

Han Derang, the governor of Liao Zhangde Army, retreated to Nanjing with his crown prince Yelu, but the remaining soldiers were less than ten thousand.

Wei Chaoren, the governor of Guanbei, went to the fore.

August 8th"

Fu'an recited it very clearly, his words were straight and his voice echoed in the hall.

Halfway through the recitation, no one spoke, and many people had their eyes widened. After they had finished reciting, the entire hall fell into a dead silence, and the ministers were silent.

As quiet as time is stagnated.

The emperor quickly reached out and took the battle report. He looked at it carefully again. He came to see the red seal of "Guanbei Jiedushi Wei Chaoren" above, and finally confirmed that he placed the battle report on the desk.

Wave your hand and ask Fu'an to take the sergeant who sent the battle report down to receive the reward.

"What do you think?" The Emperor of Death Silent spoke, and it seemed particularly loud in the Silent Hall. Many ministers below looked at each other, blushing and none of them answered.

Seeing this, the emperor shook his head and asked Duke De: "Wang Qing, what do you think?"

Duke De looked as usual and stepped forward and bowed, "I can't explain this matter clearly. It's really unexpected. Why don't Your Majesty send someone to the King of Xuanping to talk about it..."

After hearing this, the prince next to him tightly pinched his fingers, his hands trembled, his face turned red and his neck was thick, but he did not dare to say anything to obstruct him.

"Didn't King Pingnan complain about his illness?" said the emperor.

"Your Majesty, if you are sick, you can be anxious about the affairs of the country. Besides, King Pingnan is young and will not be in trouble." Although De Gong said that, he knew about the launch of the ship of the royal palace, but he could not say it directly, that it was that kid who deceived the king.

The emperor nodded, waved to the guards on both sides, and sent Shangzhi's personal guard to Xuanping Nanwang. All the ministers were waiting for him, and no one dared to complain. This matter would leave an indelible impression in the hearts of many court officials.

The so-called influence is accumulated so much.

.........

At the Wangfu Wharf, four large ships rowed into the river one after another, and everyone cheered.

Liu Xu was stunned. He probably had never seen such a large ship in his life. He was amazed at the several meters of water that had risen along the ship when the hull slid down the river.

Wanyan Yingge looked shocked: "You said you weren't afraid of me, Jurchens, because of these big ships?"

As she said that, she frowned: "Indeed, if ten such large ships could lead 5,000 elite soldiers to the land of Denglai and transport them directly from the Bohai Sea to Tokyo Road..."

Li Xingzhou smiled and said, "The princess is still a wise general. Yes, there is indeed such a possibility. If there are twenty ships, you can send 10,000 elite soldiers to Lai County to sea within two days and directly put them on your Jin Dynasty Tokyo Road."

"Did you let me see these to scare me? I, Dajin, are not afraid!" Wanyan Yingge said hard.

Li Xingzhou smiled: "I didn't say I want you to be afraid, I just told you that I can do this."

Wanyan Ying was not prone to talking, and then she took Liu Xu and two Jin warriors away in anger.

......

After a while, people from the royal palace came on horseback and panted and said breathlessly that the emperor summoned him to the palace immediately, and the guards of the emperor went to the royal palace to Xuanren.

Li Xingzhou was surprised, why did the emperor summon him?

However, he didn't dare to delay. He rode the horse of the servants of the palace back to the house, changed Meixue again, followed Shangzhi's personal guards to rush to the palace. On the way, he thought while walking, and suddenly thought that it was impossible that the war in the north had a result.

And if the Liao Kingdom lost, the emperor had no reason to summon him. I was so busy, could history repeat itself?
Chapter completed!