On November 11, 2012, the Double Eleven event was being staged at the headquarters of Xiao Partners Company. ≤≤Little≤Say,

On Double Eleven this year, the new products that my partner company promotes are TVs and set-top boxes!

At present, many TV manufacturers at home and abroad have launched many Internet TV sets, but the systems of major TV sets are not compatible.

In addition, Internet TVs made based on the thinking of traditional TV manufacturers are not so easy to use in experience. For example, some TVs and set-top boxes now have too many buttons on the remote control, which seems to be more convenient and fast, but more complex buttons are not conducive to users' use.

In the Internet era, PC base requires a mouse to complete most of the operations. The operation of touch screen mobile phones and tablets is also very simple, and you only need to touch it with your own fingers.

With fewer buttons, users can complete most of the operations, and the learning cost of replacing new systems will naturally be reduced.

"I believe everyone is familiar with the xos operating system. Our system, with more than 800 million users around the world, has gradually begun to catch up with indos and become the Internet operating system with the largest number of users in the world. We have changed the world and subverted the traditional mobile phone industry. Nokia and Motorola have begun to cry. Countless new mobile phone manufacturers use our technology to beat up these once high-ranking overlords. More Internet manufacturers have joined this feast, reading of mobile terminals, music, games, news, videos, social networking, e-commerce, and support.

Applications such as Fu have grown rapidly like mushrooms after a rain." Wang Qinian said at the press conference, "Touch screens are applied to mobile phones and tablets, making limited screens and Internet experience more convenient. It not only changes the pattern of the smartphone industry, but also changes the Internet. Now, we are considering continuing to change the world. Some things that are not good at experience, such as TVs, we think it should be time to change! What should the next generation of TVs be like? The audience on site can guess! There is no need to guess all the right ones, and the right part can win the awards!"

"You can go online!" said one viewer.

"Yes!" Wang Qinian said, "What prize do you want, a mobile phone, a flat panel, or a TV?"

"Television!" the audience said in surprise.

"Okay, I promise to reward you with a new 55-inch TV. Our brand new product, the staff will give you the prize tickets, and wait until the party tonight is over. Can you get the prize again?" Wang Qinian said with a smile.

"Okay!" The lucky audience, excited, began to look forward to getting their TV back as soon as possible.

And other audience members also began to try.

"Have a remote control that has a lot of buttons like a computer keyboard!" Another audience member began.

"This answer is definitely wrong. We have fewer buttons and more streamlined buttons for the remote control." Wang Qinian said with a smile.

"Use network cables, not CCTV data cables."

"Correct, what kind of prize do you want?"

"Like the audience before, you also need a TV of .55 inches!"

You should know that 55-inch TVs are usually more than 10,000 yuan now. The market price of TVs with the same specifications of Japanese and Korean brands is even more than 20,000 yuan.

The average selling price of LCD TVs on the market is about 4,000 yuan, many of which are more than 20 inches and more than 30 inches. The 40 inches are not mainstream at present, and TVs above 50 inches are currently quite luxurious in China.

Of course, the screen size of living room TVs will also increase year by year in the future. Every year, the average size of living room TVs will increase a little. In a few years, a TV of more than 30 inches will be considered a small size and is only suitable for placement in the bedroom. Three years later, 55 inches will gradually become the mainstream size.

Therefore, the TV set that Xiaomei Company focuses on is 55-inch, and now it is mainly 55-inch TV sets. Mass production can reduce costs.

At present, the hardware cost of the 55-inch LCD TV produced by my partner company is only about 5,000 yuan. Even if the cost of subsequent maintenance services is taken into account, the average cost budget for a TV is less than 6,000 yuan. If the logistics cost and layered channel costs are considered, the general market retail price is less than 10,000 yuan, and it is difficult to have a market.

However, the market price of a 55-inch TV for a company is only 5,999 yuan. Such a market price is definitely ahead of schedule. At the beginning, the company will definitely not make money. However, this low price is a powerful tool to seize the market.

The occupied user's living room will lead to a large Internet market. TV will be transformed into a new entrance to the Internet, and countless Internet manufacturers will start to charge around the baton of the company and open up new territory for the company.

Moreover, the price of LCD panels will drop. At most, in another two years, the mass production cost of a 55-inch LCD TV can be reduced to less than 2,000 yuan.

The current price sale of Xiaomei Company will not take long to become a normal market price. The gradually lowered costs not only reserved a lot of room for price reduction, but also reserved profit margins.

The domestic LCD panels are still in the stage of explosive production capacity, and their market share is not as good as Japan, South Korea and Taiwan. Japan's LCD panel industry is gradually weakening, and sooner or later it will fall behind.

However, South Korea and Taiwan manufacturers have a market share ahead of the domestic market. In the field, South Korea and Taiwan LCD manufacturers can basically be considered to monopolize 80% of the world's computers, mobile phones, TVs and other screens. Under the monopoly pattern, they have tacitly controlled the market's output and price.

Domestic BOE Technology is the main disruptor. Regardless of losses and suppression of Japanese, Korean and Taiwanese manufacturers, new production lines are opened year after year. This continuous explosion of production capacity is a means for every emerging country or enterprise to seize the market.

Assuming that the market has been monopolized by companies in these regions and there are no challengers, it is impossible to reduce prices smoothly.

But after BOE's disruption, it forced these traditional panel manufacturers to keep lowering prices and dumping hopes to suppress BOE and let it end its expansion. But this was the way Tusson broke, and BOE ignored these things at all, constantly raising funds in domestic stock markets, as well as continuous blood transfusions from local governments and bank groups. With the explosive production capacity of my brain, I don't want to make money anymore, but I also want to make all my peers in the world from huge profits to small profits or even losses. When you can't stand it, I am the only one left, and the profit will naturally increase.

Why did Japan's LCD industry decline? It was mainly when South Korea and Taiwan continued to expand production capacity. However, Japan was hesitating to swing its strategic position, and then it has been reduced from its original boss.

The LCD panel industry is the same as the chip industry.

Why can Intel make money? Because its output is large and its market share is high. In this way, its cost will drop. Amd gradually declined because, as the second-year-old, its production capacity is not as good as Intel. The market share has also dropped, and the cost is far more expensive than Intel. When fighting a price war with Intel, it loses more. If it does not fight a price war with Intel, the decline in market share will also increase the loss.

Any market is the most prosperous that the boss can make. Assuming that the boss of the industry is no longer able to do it, it means that the industry is about to end.

"X Super TV does not use a touch screen. It is not because the touch screen is expensive, but because I found that the touch screen may not be the best screen for a TV. Therefore, we have developed an operating system suitable for a TV. Although it has few buttons, it is very simple and easy to use. It won't take long to use it, you will be as easy as a mouse or a touch screen." Wang Qinian asked the staff to disassemble an X Super TV and use the remote control to operate it on the spot.

"The power-on and shutdown keys are relatively fast, because the TV uses 10 CPU processors, as well as GPUs, memory, etc. In short, it is a very powerful TV." Wang Qinian said. "It can be wired or wireless. If a family has a wireless router, it almost does not need to use a data cable. For specific settings, you can read the instructions. Of course, when installing a TV, we can install it on the door. The installation master can help you set up the network."

"Open the TV, the homepage of the screen is divided into live TV, my application, collection, application store, settings and other charts. The remote control is up and down, left and right keys to select the content to click, and then there is a confirmation key in the remote control, click it to enter the column. Let's first click on live TV, some free TV channels. As long as we have the Internet, we don't even need to install cable TV, we can save dozens of cable TV fees every month."

"In the live broadcast, there are major domestic free TV stations, and currently there are hundreds of free channels. These free channels are more than those provided by cable TV companies! Of course, there are also some paid channels that require paid viewing. You can order it if you are willing, and you can not watch it if you are unwilling."

"This live TV broadcast already covers traditional TV set-top boxes, closed-circuit TV, cable TV and other content. With the Internet, now the three networks are integrated. The broadband provided by Telecom, Mobile and China Unicom can also allow you to watch TV, and the effect should be the same."

"Return key and home page key! If you press the wrong key and enter the application or where you are going to the system, you can press the return key to return to the previous page, which is on the remote control. In addition, press this home page key to enter the main business. Set-top box key. If you install other set-top boxes and press the TV remote control, you will enter the remote control interface of the set-top box. If you do not need to see the contents of the extra set-top box, this set-top box key does not need to be pressed."

"In addition to live broadcast, we click on the app mall, which can search and browse the apps you are interested in to download. Well, this friend's Pinyin, I think it is necessary to download and install it. Also, the Bilibili app is also necessary to install. The download and installation are very fast and simple. Follow the prompts on the screen. As long as it is not too stupid, it is generally possible. Let's experience Bilibili, the first three episodes of "Romance of Dragons and Snakes" in it, which is free. You can feel the shock of using a TV to watch video websites, and the massive program content..."

"In addition to videos, we can also listen to music with music apps, read books, read newspapers, and watch news on news websites. Even, it can be used in office, email and some tools, which can be used on this platform. It can engage in education and remote screen communication. As long as you install a camera, no matter how far apart you are, you can see each other on the screen, almost face-to-face communication. It is more like face-to-face communication than phone calls than computers. For example, an excellent teacher can give you one-on-one, face-to-face communication and lectures with you on the TV screen!"

"This TV is the product we will launch this year on Double Eleven. In the TV industry, we have been imitating foreigners and following them to make TVs. But now, I personally think that we have the ability to subvert and let overseas traditional TV manufacturers follow us to eat dust. We just want to experience better than you, to have more content than you, and to save money than you, this is Internet TV..."

There was a burst of applause from the scene!

"This 55-inch is the best price-performance model I highly recommend. 5999 yuan, not only does the cost-effectiveness subvert traditional TVs, but other TVs can only fall behind when our products come out. Moreover, our prices have also subverted the market. The foreign brand of more than 20,000 yuan is not only not as good as ours, but also, it is out of date and falls behind. If you buy it, you will be laughed at assault and pretend to be foolish. Just like when you first came out with a touch screen phone, you don't believe in evil and spend tens of thousands of yuan to sell a high-end Nokia. Now, are you embarrassed to buy this garbage? Not only is it cheap, but you also get a 999 yuan x super TV consumption coupon, you can watch 999 episodes of paid dramas or nearly 500 paid movies."

"Of course, the experience of x-set-top box and x-super TV is similar. If you don't need to buy another TV, then it's OK to buy a set-top box. It has almost the same function as x-super TV, except that it doesn't come with a screen. The set-top box is not expensive, with 399 yuan hardware. Well, it's actually not a good deal, because we give away 399 yuan x-super TV consumption coupons. You can use these consumption coupons to pay for some paid reading, music, video and other content. Suppose it is a TV series like Chasing Dragon and Snake. There are 10 episodes of paid content in a season, and you can chase 40 seasons! A paid movie for 2 yuan, and you can watch 200 online!" (To be continued.)
Chapter completed!