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Chapter 55 Creativity

The French dinner was famous all over the world, but the three of them had their own ulterior motives and were not speculative, so they naturally didn't want to eat. A high-end, elegant and high-end dinner ended in a hurry, and took less than an hour.

"Mr. Chen, where are you going now?"

Chen Chong looked at the time and said, "Go to Jiayi TV Building first. I will arrange tomorrow's affairs before going home."

After the car started, he asked, "Ajun, what do you think TV is?"

This question was so stupid that Dai Aijun was puzzled. He slowed down the car and looked back at Shen Chong with a puzzled look.

"Ajun, you usually like reading books, right?"

Dai Aijun smiled embarrassedly and said, "When I was bored, I didn't know much literacy. In the past, my family was poor and I went to earn work points before I finished elementary school. Later, I went to join the army and read a few books in the army. My education level was very low."

"It's a good thing to read more books. I see that you read a lot of books, including newspapers and magazines, martial arts novels, and professional books." Chen Chong asked again: "Do you think TV is like colorful street stall tabloids, or are the big books in bookstores?"

"Of course it's a big book." Dai Aijun drove the car smoothly and said: "A newspaper only costs a few cents, and there are eleven books with big books. TVs are dozens of times more expensive than those big books."

Chen Chong was speechless and found that he had asked the wrong person. Dai Aijun came from the mainland and was still in the mindset that defined everything by price. He did not understand what he meant - he was asking about the product image, not the physical value.

Touching his head, he turned to ask, "Ajun, you have been in Hong Kong for more than half a year. I believe you have watched a lot of TV. Do you think H is more like a government department or a dance hall?"

Dai Aijun thought for a while and said, "When the news is played, like the government, when the TV series is played, like the theater, when the fun is played tonight, like the dance hall."

"Your statement is quite interesting." Chen Chong smiled, and he knocked his fingers on his legs, asking, "Then do you think that in the eyes of a TV station boss like me, should he be a person as serious as a government official, or a person who nods and bows like a dance hall boss?"

"Of course it's like a high-ranking official." Dai Aijun said naturally: "How can a vulgar place like a dance hall be compared with a TV station."

"Then you are wrong." Chen Chong laughed and said, "In my opinion, TV stations and dance halls are all things that entertain the public, and there is no difference."

As expected, in 19RU, although watching TV has become an ordinary leisure and entertainment activity before and after meals, people still retain a sense of respect and admiration for TV stations, believing that this is a serious and high-end industry. However, Chen Chong is a time travel party. He believes in the concept of "entertainment until death". In his heart, the TV station is a toy for entertainment to the public.

Nvbijian thought that the launch of TV station was as serious as the Legislative Council meeting, but Chen Chong believed that the launch of TV station was as serious as the opening of the dance hall. One was serious and the other was entertainment. There was a huge cognitive error between the two. Nvbijian used the official documents of the Broadcasting Administration to threaten Chen Chong, and was destined to be beaten with meat buns. No, it was a waste of money to get a bamboo basket...

In the conference room on the top floor of Jiayi TV Building, two electric fans were placed in the corners, both of which were turned on to the maximum gear, shaking their heads and whizzing the left and right. Some of the people in the room leaned against the back of the chair, some bent down on the table, frowned a little, and some were biting their pen in a daze, with different postures, but their expressions were similar, and they were all terrible and haggard...

"What?" Chen Chong pushed the door and asked with a smile: "Is the air conditioner broken?"

"Mr. Shen."

"Mr. Chen..."

"Sit all. 11u, you are here too." Chen Chong waved his hand casually and said with a smile: "Everyone is really considerate. In such a hot day, don't turn on the air conditioner and use the fan to save money for me?"

"It's not that we don't want to turn on the air conditioner, it's that we smoke too much, and the room is full of smoke." Zhou Liang Shuyi explained with a wry smile: "So we can only open the window and use a fan to cool it down."

"So that's it." Chen Chongriran, he asked knowingly: "What does the Broadcasting Administration say?

"The people from the Broadcasting Affairs Administration are vague about the official documents, saying that it was issued by Chairman Luo Bao himself, but Chairman Luo Bao went to Damaoshan to check the TV and radio antenna very early and would not go back to the office today." Zhou Liangshuyi said apologetically: "Mr. Chen, I'm sorry, as the general manager, I have not done any preparations."

"You don't have to blame yourself. This matter is mainly my responsibility. If I hadn't wanted to make a gimmick, I wouldn't have happened after I bought Star Wars from the United States." Chen Chong comforted her, then looked at the ashtray and coke bottles stuffed with cigarette butts on the table, and said, "Everyone smokes so much, I believe there will be results.

Zhu Jiading coughed, dragged the chair, leaned forward, and said, "Mr. Chen, we have thought of a few plans, but we feel unsatisfied and are still conceiving."

"Where is your idea? Show me."

“We wrote all our creativity on that whiteboard.”

Chen Chong turned around, looked at the whiteboard behind him, then grabbed a pen on the table and said, "Let me see what creativity are there. Everyone is working so hard. If there is a suitable one, I will go back to work early and go back to rest.

"Using "Jin Ping Shuang Yan" to replace "Star Wars". Erotic movies have gimmicks, which can not only attract audiences, but also cause controversy, and downplay the adverse effects of not being able to screen "Star Wars"... Who thought this? My mind was in trouble? "Jin Ping Shuang Yan" is a large-scale romantic film with many naked pornographic scenes. If it is complained by parents, the Broadcasting Administration will send another official document and seal the TV station legitimately, who is responsible? It will be broadcast on the first day and close the next day. At that time, we will be the biggest laughing stock since the opening of Hong Kong. It is out of reach."

While commenting, Chen Chong drew a big fork on it.

"I came to the newspaper to appeal, protesting against the Broadcasting Administration's random distributors of unreasonable documents to show my innocence... I was a nonsense, and the lawyers all said that there was no legal issue in that document. What reason should I use to appeal? Luo Bao is the chief legislator of the Legislative Council. He will definitely lose if he talks to him about the law. He will push the responsibility to the superior management department. You can think of it, but you don't understand the principle that the people do not fight with the officials?"

Another big fork.

"In the name of apology, helicopters are used to spill money across the city, create gimmicks, and attract audiences... Who thought of this? Oh, it's you, sit down. This idea is very imaginative. I like it, I have no objection to spill money. I can afford it, but have you ever thought about the actual operation? Money is lost in the sky, who won't fight to grab it? If there is a stampede incident, hurting people, or even bigger, and killing people, you will be responsible? If the victim sues the TV station, will you give compensation or go to jail?"

Another big fork.

"Apologize on the report and compensate the fans of Star Wars for all advertising fees, and hire him as the spokesperson for Jiayi TV at a high salary... There is no imagination. If the apology is useful, the world will not need police. If you are invited to come for a high salary, you are not a low-level job that elementary school students do. Besides, when it comes to advertising, you must consider the image of the spokesperson. If that fan is an ugly monster, how to advertise? It is inappropriate to use money to block people's mouths, it is not good.

Chen Chong was raving criticism while drawing crosses. After a while, he drew a huge whiteboard in a mess. After shooting the last idea, he turned around, threw the pen on the table with a snap, and mocked: "Nh said you are all the best advertisers in Hong Kong, but seven or eight of you, after thinking about it, after three or four hours, they came up with these bad ideas?"

His mockery angered one of the middle-aged men. He suddenly stood up and said loudly: "Mr. Chen, our professionalism is advertising and marketing. It is not just about wiping people's butter. You have to resolve the crisis and increase the ratings for the TV station. There is no best in the world in the world."

"If I remember correctly, your name is Zheng Jinshui. You used to work in Xingdao Daily, right?" Chen Chong stared at him and said, "You are in Xingdao Daily for 6,000 yuan per month. The salary I give you is 10,000 yuan. Various subsidies are calculated as well, so you can get money and eliminate disasters for others. I am the boss. I have been assigned to work. You didn't do it well, but it's my fault? Then, what do you think I'll ask you to do? Are you smoking specialized?"

The man's face turned red and white, and he grabbed his clothes and was about to leave.

"If you walk out of this door, do you believe that no other company in Hong Kong will hire you?"

Chen Chong's gentle words made the man froze, and he struggled for several times and sat down again.

"Mr. Chen, don't care. This is the first time we have encountered this, so we have no clue for a while. Jinshui is also under too much pressure and has a breakup." Zhu Jiading tried to smooth things over and said, "If we give us some time, we will definitely come up with a solution."

During the preparations of the TV station, Chen Chong was in the United States. He and the employees of various departments below were not familiar with each other. This time he had a scheming case and deliberately sent a task to make people study it, just to make a warning and raise his image of a boss who is wise and strict, so as to prevent others from being neglected in the future. Besides, if you support so many employees with high salaries and don’t try your best to exploit them, what kind of boss is he?

He looked around for a week and saw the people's faces looked like earth and silent, and felt that they were almost as powerful as they were killed. So he asked, "Nh, what time is the advertising deadline for major newspapers?"

"The latest is 10:30 in the evening, and there are more than two hours left." Zhu Jiading, although anxious, remained calm and said, "I can communicate with the newspapers and let them wait for another half an hour."

"No need." Chen Chong waved his hand, bent down and picked up the rag and pen on the conference table, and said, "Forget it this time, I'll wipe your butts. Next time, if you still can't handle it, just write a resignation letter."

He slowly wiped the whiteboard clean and then wrote two big words on it - "Running naked".

Zhou Liang Shuyi was the only woman in the conference room. She stared at the words on the whiteboard in surprise and asked, "Mr. Chen, what does this... mean?"

“How many official employees are currently registered on the TV station?”

"Ul people."
Chapter completed!
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