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Chapter 18 Television

Chen Chong said that eight meetings were held a day, which was not a false statement. As soon as the film production department left, a group of people from the TV department walked in under the leadership of Gu Liwei.

Walking in the front was a woman in her thirties. She was wearing a white shirt and a brown skirt, short hair and thin lips, and no jewelry. She looked very skillful. She stood up and greeted, "Hello 11u."

This woman is Zhou Liang Shuyi, the most powerful woman in Hong Kong's television industry. She was born in a wealthy family. After graduating from the University of Hong Kong, she went to study in the UK. She worked as a teacher and an actress at the Royal Conservatory of Music Theater. Later, she returned to Hong Kong to join H and started from the bottom. In just a few years, she was promoted to H's assistant general manager - HR management copied Shaw Brothers Film Company and implemented a management structure with low positions. The assistant general manager is the highest position that non-board staff can get.

When Zhou Liang Shuyi was assistant general manager at H, she pioneered the production of long-form TV series in Hong Kong. Classic TV series such as "Family Change" and "Crazy", which made a large number of stars such as Chow Yun-fat and Adam Cheng famous, laying the foundation for H to become popular in the world's Chinese circle in the future. She also formed the Film Group to invest in the shooting of TV short films and vigorously promote newcomers. Tan Jiaming, Ann Hui, Johnnie To and others were all supported by her. During her administration, Li's TV with HR ratings exceeding 95 and Jiayi TV could not hold her head up.

In early 1978, Zhou Liang Shuyi felt that she lacked challenges, so she took Yi Deyi's subordinates to switch from TVH to Jiayi TV. After several months of preparation, she launched the so-called "July Offensive" in July 1978, and launched a number of major TV series, including "The History of Celebrity" starring Cheng Yuling and Michelle, "The Love of the Golden Sword" directed by Tsui Hark, etc. At the same time, she spent a lot of money to carry out large-scale publicity activities, published full-page advertisements in multiple newspapers, and distributed audiotapes to promote new programs at Tsim Sha Tsui Pier, hoping to challenge HR's dominance.

Unfortunately, the gongs and drums of the publicity were loud, but the effect was not satisfactory, and the ratings did not improve much. Jiayi was originally a "disabled child" with congenital deficiency and acquired disorder. It has a shallow foundation and a thin foundation, and cannot withstand the tossing. In less than a month, the shareholders behind the scenes could not sit still. They cut off the cash flow of the TV station and forced Zhou Liangshuyi to resign on August 4. The five confidants who resigned from H at the same time were called "Jiashi Six Gentlemen".

A month later, on September 7, Jiayi TV was taken over by a bankruptcy judge appointed by the government and began to liquidate. Faced with employee questions and media interviews, several shareholders all blamed Zhou Liangshuyi, saying that she ignored reality and burned money with big money, which made the TV station unable to make ends meet and was forced to go bankrupt after spending all its funds.

Chen Chong sneered at this statement. Everyone knows that television is a money-burning industry. A TV station can’t even afford to burn money for a month, which means it is already terminally ill. Even if there is no "July Offensive", it will still go bankrupt in three to five months. It is too unkind to put the blame on a woman who has only been in office for a few months.

According to Chen Chong's memory, Zhou Liangshuyi has been blamed for more than once. In the early 1990s, she went to ATV to be the general manager and became the only person in Hong Kong who had served as the supervisor of all three TV stations. When she was in power at ATV, she played many classic programs, such as "No Defense Tonight" and "Wu Yaohan stirred up the shock", which boosted ATV's ratings for many years and occasionally competed with H, but the good times did not last long. Not long after, the shareholders thought she was too ruthless in burning money and kicked her out again...

Chen Chong was afraid of anything, but he was not afraid of spending money. The TV station restarted, and he needed a capable, experienced and connected senior management like Zhou Liangshuyi. Therefore, as soon as the TV license was approved, he immediately came to him and invited her to serve as the general manager of Jiayi TV again.

Zhou Liangshuyi and Zhang Aijia have a very good relationship. When she was still in HR, the two of them jointly opened a company to invest in theater business. With this relationship, she also wanted to avenge her previous shame. After Shen Chong guaranteed that his annual investment budget was no less than 100 million and would not disturb his daily operations, he immediately agreed to come out.

Zhou Liang Shuyi was full of energy and decisive. She only took less than half a month to regain her old subordinates before the Academy Awards ceremony and set up the basic administrative structure of Jiayi TV. Chen Chong was very satisfied with this, so he went to the United States for two months with peace of mind.

After everyone sat down, Zhou Liangshuyi immediately said, "Mr. Chen, let me introduce the preparations for the TV station first?"

"Okay, please trouble you."

Zhou Liangshuyi stood up and took the slide projector remote control from Gu Liwei. After the electric curtain was closed, she pressed the switch and released a photo of a building, saying: "This is Jiayi TV Building located at No. 1 Broadcasting Road. After the TV station went bankrupt in 1978, the building was rented to H as a production branch. After Jiayi restarted in March, H cooperated very well and moved the production branch to Shaw Brothers Cinema in Qingshui Bay in early April. Now most of the rooms have been renovated. According to the plan, this will be the headquarters of Jiayi TV in the next few years."

She pressed the switch again and switched to a room full of instruments, introducing: "This is a new generation of TV recording and playback equipment ordered from the American PCA company. It is the same as the three major American TV stations, and is at least three years ahead of the existing equipment of TVH."

"This is the first studio being renovated, and various large variety shows will be held here in the future.

"This is the second studio that has been renovated and is prepared for various interview programs."

After introducing the hardware, Zhou Liangshuyi began to introduce human resources: "This is the administrative structure of the TV station. It is the general manager, who is the general manager, and is responsible for the overall business. It has four assistant general managers, respectively responsible for the production of dramas, advertising expansion, music variety shows and human resources. Among them, the production of dramas is Liu Tianci, advertising expansion is Zhu Jiading, variety shows and music programs are Yu, and human resources are Lin Xuhua. Under the assistant general manager, they are the heads of various departments, including logistics services, equipment management, stage design, prop makeup..."

Chen Chong looked at the list on the slide and listened to Zhou Liangshuyi's introduction, calmly.

Liu Tianci and Lin Xuhua are both one of the "Six Gentlemen of Good Sight". Zhou Liang Shuyi's die-hard confidant, and Yu is a senior executive of Hong Kong Commercial Radio. She is the same strong woman as Zhou Liang Shuyi. They have a good relationship. Although Chen Chong said that he would not interfere in the daily management of the TV station, he could not let Zhou Liang Shuyi cover the sky with just one hand, so he transferred Zhu Jiading to be responsible for very important advertising business.

"I am a layman in the TV industry. Jiayi has restarted and everything depends on you professionals." After Zhou Liangshuyi finished introducing it, Chen Chong said with satisfaction: "It can be done well in two months, and it is very amazing. It is better than I expected. 11u is worthy of being the strongest woman in Hong Kong, which makes me more confident about Jiayi TV's prospects."

"Mr. Chen is over-reputable." Zhou Liang Shuyi is a veteran in the workplace. She smiled faintly and said, "These are the results of everyone's joint efforts. I just did my part."

"According to the requirements of the Hong Kong government, Jiayi will open a channel within six months. It has been three months now." Chen Chong twisted his finger and asked, "I think the preparations have been done almost. Will it be possible to start the broadcast soon?"

"Now the hardware has been debugged, and key technicians have been recruited. If you only work in a movie station, you can start broadcasting at any time. With the support of Oriental Charming film library, there is no shortage of film sources, you can broadcast 24 hours a day." After Zhou Liangshuyi replied, hesitantly said: "Mr. Chen, I really only work in professional channels, not comprehensive channels? We are free wireless stations, not paid cable stations, and there is no comprehensive channel. It is like a small stall without a storefront. It is lower in the hearts of the audience, and without its own popular TV series, the audience cannot be retained."

"Take it slow, you have to eat one bite at a time. First, make the professional channel, and then make the comprehensive channel." Chen Chong smiled and said, "The comprehensive channel is too expensive. I can't compete for TVH for a while. Actually, I don't care about the money. It doesn't matter how much I burn. However, Jiayi is not the final decision of me. I am just one of the board members. Other directors do not agree to burn money. I can't do anything about it. You know better than me what kind of virtue that Mr. Lin is."

Zhou Liangshuyi was silent.

Mr. Lin refers to Lin Xiufeng, the third shareholder of Jiayi TV. He is the son of Lin Bingyan, the founder of Hang Seng Bank. He is also considered a wealthy young man in Hong Kong. However, this person is very unreliable. He is a typical tiger father and son. He claims to have graduated from a university in the United States, but no one knows which university it is. He bought stakes in Jiayi TV in 1976 and became the largest shareholder.

According to the information Chen Chong got from Zhang Aijia, when Lin Xiufeng dug Zhou Liang Shuyi to change jobs in 1978, he swore that he would support him with all his strength and that there was absolutely no shortage of funds. Zhou Liang Shuyi was stunned by his title of successor to Hang Seng Bank. He believed it and then changed jobs. As a result, he burned money for only one month and lost millions. He was panicked and cut off her way out...

Chen Chong knew that this person was unreliable, mainly because he came from his memories of his previous life. In 19RU, this guy claimed to buy the Kinmen Building from Jianing Group at a very high price, but he did not pay it. It was part of the "Janing Scam". In 2019, he was sentenced to prison for forging a bank guarantee of 4.6 billion Hong Kong dollars, which caused a sensation in Hong Kong and was widely reported by the media.

However, the more unreliable, the more Chen Chong likes it. With this kind of bear bag on the board of directors, it is more convenient for him to control the entire Jiayi TV.

"Since it can be broadcast at any time, don't drag it down anymore." Chen Chong knocked on the table and said, "The station mark of Jiayi TV is hexagonal. When Jiayi went bankrupt, 11u Liu Tianci and Lin Xuhua, you are called Jiashi Six Gentlemen by the media. Then we will start broadcasting on June 6th. Six Six will be very good, both auspicious and meaningful. I wish you six Gentlemen a comeback and create new glory."

Several people looked at each other and expressed their gratitude. After saying some polite words, Yu asked: "Mr. Chen, as usual, when the broadcast starts, we have to hold a celebration party. First, we can get a good start and second, we can do publicity. But today it is May issue, and it is not a few days before U-month and U-day. Time is too tight, so I'm afraid there is no time to hold a party."

"I won't do the party anymore, keep everything simple." Chen Chong made a gesture to Gu Liwei and said, "I brought a video from the United States and played it when the movie channel was on, just as a celebration."

Gu Liwei turned on the TV and video recorder in the corner of the conference room and pressed the play button.

"Hi Hong Kong movie audience, hello, I am George Lucas. Congratulations to Jiayi TV and Movie Channel for the start of broadcast, watching movies, watching Jiayi."

"Congratulations to Jiayi TV on its launch, I love Hong Kong, I am UU Sean Connery."

"Hello everyone, I'm Jane Fangda..."

"11I am Stallone of Rocky..."

This kind of publicity method is a vulgar method that is a rampant in later generations, but in 19RU, it was very novel, especially when Hong Kong's economy was taking off, people were excited and self-confidence expanded. Seeing dozens of world-famous Hollywood stars and directors appearing one after another, congratulations to Jiayi TV on the launch, my heart immediately ignited.

"This video tape is worse than the Ten Gala." Zhou Liangshuyi stared at the picture on the TV and said, "We should use this as a promotion. Mr. Chen, it is better to make it into a video tape and distribute it for free so that the audience can know the strong strength of Jiayi TV."

Chen Chong glanced at Zhu Jiading and said, "Nh, you advertising expert, what do you think?"

"This is indeed a good topic for publicity." As Chen Chong's confidant, Zhu Jiading had known about the existence of this video tape for a long time. He thought for a while and said: "It's okay to post video tapes for free, but the spread speed is too slow to cause a sensation. I think these celebrity congratulations should be cut into several paragraphs, and then go to H and Li to buy advertisements and directly play them on their TV stations."

"Is this impossible?" Liu Tianci said in surprise. "H and Li's TV are both competitors. How could we make us advertise on their place? You are sending KFC flyers at McDonald's and you will be beaten up."

"Doing a TV station is not a one-time business, it is a protracted war. A few days of advertising will not hurt the overall situation. Everyone is friendly to the station, and harmony will make money." Chen Chong supported Zhu Jiading and said, "I think this idea is good. NI, you are familiar with the advertising departments of those two TV stations. Let's ask first. If it doesn't work, let's find a way."

"good."

"Liu Tianci, you are the director of the production department. The movie channel does not only display movies from major film companies, but also can make your own short series to lay the foundation for the future of long TV series. You have to worry about this."

"Don't worry, Mr. Chen, I will do it well."

"Mr. Chen." Yu raised his hand and asked; "The U-month U-No. will be broadcast on the movie station, when will the music station start broadcasting?

"Wait for the music station, I've watched the program list, but I'm not prepared enough." Chen Chong pondered for a moment and said, "It's enough for the radio station to listen. TV must listen while watching. One song is only a few minutes, and a movie is at least UU minutes. Therefore, more programs need to be reserved, especially the works of local singers. Hong Kong audiences may not like those I have collected in the United States. Besides, no one likes to listen to music all the time, and the music station also needs to produce some interview and interactive programs. Speaking of which, it's also a headache to have a style host. It's enough to have a good sound when doing D on the radio station, but it's not only good in appearance and sound, but also charming."

"When it comes to music programs, I think we should imitate Hong Kong Radio and make a ranking of top ten Chinese golden songs." Yu suggested: "We have a lot of listeners in Hong Kong Business Channel, which can provide data support, and the sound and picture synchronization of music stations is more popular than simple radio selection."

"This can be there." Chen Chong immediately agreed and said, "But there is no need to learn Hong Kong Radio, you have to learn Grammys from a better one."

Yu was excited and said, "Mr. Chen means to be a music award that is not inferior to the Golden Eye Awards.
Chapter completed!
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