In Los Angeles in May, the average daily temperature is only around the corner, which is very pleasant.

Chen Chong was wearing a printed shirt, sunglasses, and his convertible Porsche was opened. He listened to the unknown rock music on the radio and was speeding along the coastline, feeling refreshed.

Wei Jingmeng and Liao Chengzhi had a secret meeting, involving military and national affairs. Naturally, a small shrimp like Chen Chong could not attend the meeting, and he didn't want to intervene. Anyway, it would be a great achievement to make this happen. Therefore, after arriving in Los Angeles and connecting with both sides, he turned his hands away and ignored it, but went to do his own business.

He has been in Los Angeles for more than three weeks, mainly tossing two things, one is a TV station and the other is a game console. Now that both things are done, they are naturally happy and in a good mood.

The Hong Kong government agreed to restart Jiayi TV. There were three main restrictions. The first is to invest at least HK$100 million within six months and start a channel; the second is to either broadcast a sub-channel dedicated to science and education within one year, or broadcast science and education programs on the main channel for at least 5 hours every day; the third is to have at least six shareholders before going public, and the largest shareholder's shares must not exceed 40 shares.

H is backed by Lijia and HSBC, one of the "four major families", and has Shaw Brothers as its arm. It is the dominant player in Hong Kong. The suppression of Li's TV is terrible. Therefore, few people are optimistic about Chen Chong's plan to restart Jiayi TV. Before the Spring Festival, he used the reputation of the God of Wealth and lured it for profit. He communicated with many parties and pieced together. He only got more than a dozen shareholders and set up a grass platform consortium, which barely met the third requirement of the Hong Kong government.

In this Caotai Consortium, there are only four major shareholders, one is Shen Chong, who holds 39 shares. He is the largest shareholder, followed by Hong Kong Commercial Radio, which holds 39 shares. The third is Lin Xiufeng, the son of Hang Seng Bank founder Lin Bingyan. He is the largest shareholder of Lao Jiayi TV Station, with 17 shares. These two shareholders invested in part of the cash and the property rights of Jiayi TV Building located at No. 1 Broadcasting Road. The fourth is Li Ka-shing, who holds 1. The remaining shares were divided by investment institutions led by HSBC and several blind admirers of Shen Chong.

Although there are more than ten shareholders in this consortium, the only real controller is Chen Chong. Li Ka-shing's l shares are just his clone.

Although Li Ka-shing swallowed Hutchison Whampoa, he only had a little shareholding and had no absolute advantage on the board of directors. He was boycotted by British managers led by General Manager Wei Li. The work was not going smoothly. Shen Chong had millions of Hutchison shares and the title of "God of Wealth". He was the leader of small shareholders and was very useful at critical moments. It just so happened that Shen Chong also needed someone to cooperate and control Jiayi TV. Therefore, the two hit it off. Li Ka-shing invested a sum of money, occupied L's shares, and Shen Chong's 39.-plus, just over 50 had absolute dominance.

H has been strong for a long time and has formed a rating habit in Hong Kong. Jiayi TV has been bankrupt for nearly two years. The team of that year has long disappeared. Chen Chong signed a gentleman agreement with Li Xiaohe to avoid poaching. In this way, after Jiayi TV restarts, there is nothing but money, no one, no equipment, no foundation, and a blank space. If you still operate with the traditional idea, there is no way out.

Therefore, he decided to go the wrong way and not play traditional comprehensive TV stations, but to play professional TV stations with single content.

The station emblem of Jiayi TV is a ring-shaped hexagon composed of six lines at 0 degrees angles, representing the "six arts" of ancient Chinese Confucianism - ritual, music, shooting, imperial, book, number, and Shen Chong. It is not intended to modify this station logo, but in his mind, this hexagon represents six professional TV channels - music, movies, documentaries, TV series, sports, and news.

In Shen Chong's previous life, NTV, the earliest professional music channel, was broadcast on August 1, 1981. This music form quickly swept the world, changing the rules of the world's pop music industry, making TVs surpass radio stations and becoming the first way to spread music. By the mid-RU era, NTV was almost like Coca-Cola, and for a long time, many people took the abbreviation of NuVt NV and NTV seriously.

With the development of videotape technology, NuVt is becoming increasingly popular and becoming a new music form is an inevitable trend. Chen Chong has the advantage of being foresighted and can be made in advance, because it can be used to make music TV stations to give full play to his advantages of traveling through the party, various "concerts", "good voice", "good talent show", "idol show", "singer show", etc., and the creativity cannot be stopped at all...

The name NTV is good, simple and easy to understand. Chen Chong has already registered in advance. It will be the first channel to be broadcast on Jiayi TV.

The next channel after NTV will be the movie channel. Chen Chong has the copyright of thousands of old movies in his hand, so it is not too wasteful. This channel is easy to open, and it can be done with just a few behind-the-scenes talents, saving time, effort and money.

In Shen Chong's plan, the third one to be broadcast is a professional documentary channel similar to Dt - playing science and education documentaries, which just meets the requirements of the license.

DI Exploration Channel was launched in 1985 and mainly broadcasts popular science, science, history, archaeology, and nature documentaries. Before Shen Chong traveled through time, this channel covered more than 160 countries around the world, with more than 450 million viewers, and is one of the most popular TV channels in the world.

At the beginning of the broadcast, you can use interesting content such as "The Terminator" and "The Great Decipher of Life Science". This kind of content is not difficult to produce. As long as the ideas are interesting, you can also join in the fun of "Into Science", which you like in your previous life...

After the channel is started, we will do some high-end and high-end documentaries such as "The Forbidden City" and "Beautiful Earth". There are also many real masters in the RU era. You can also create "Master Forum" and leave valuable audio and video materials for future generations.

It will take at least two or three years to do these three channels well. In two or three years, Oriental Charm will accumulate a large number of film production talents. It will not be difficult to explore from movies and enter the TV drama industry and create a boutique TV drama channel similar to HHO.

There is no need to hurry the sports channel. In the RU era, capital has not yet poured into the sports market on a large scale. The Premier League was founded in the year. Jordan entered the NHAPI in 1984 and has been in constant internal struggles. He has almost stopped. He has never made money in the Olympics. When the PP was broadcast in 1979, it was still unknown...

As for professional news channels, although Chen Chong has received the news, CNN, the world's first TV station to broadcast news programs around the clock, will be broadcast on U.S. 1, but he is not in a hurry to grab this record. First, to do news, a strong news editorial team is needed, but he does not have it now; second, the United States has a vast territory, a population of over 100 million, a prosperous economy, and a developed radio and communication network, with rich news content and easy to collect. Hong Kong is too small and there is too little local news content. It is not too convenient for the mainland and Taiwan to collect news at this time, so there is no soil for the survival of the news channel. It is not too late to start it after the Sino-British negotiations are over.

Shen Chong was in Los Angeles. On the one hand, he purchased the necessary recording equipment for TV stations, and on the other hand, he collected music videos everywhere. When the TV station started broadcasting, it was definitely lacking content resources. This kind of thing is easier to find in Hollywood than in Hong Kong. Anyway, music and television stations are a new thing, and the audience's acceptance is limited. Good content, bad content, black and white people, English and Cantonese, and the effects are similar. This is like those newly opened online literature websites in their previous lives. Whether it is good or bad, fill the library first.

As for the game console, Activision's hardware department finally made the prototype after half a year of hard work, which is similar to the Ga-in memory, but is heavier. It is limited to the hardware environment of 19RU, and the cost is as high as 110 US dollars, which makes Chen Chong a little trouble. You should know that this thing cannot be replaced with cassettes. The game content is solidified before leaving the factory. You cannot sell hardware at a loss and then use the method of making money by making money by making software.

Shen Chong is expected to make a lot of money by gaming consoles, but the cost is $10, plus marketing and promotion fees and logistics channel fees, it must be sold at least $150, and the sales volume is huge, so it can be considered a big profit. However, Atari UU is so big that it can be replaced with a cassette, and the price is only $199. This gadget is a bit overwhelming. Market research also confirmed Shen Chong's idea, and customers are not optimistic about it.

After spending a few days in Silicon Valley and thinking about it repeatedly, Chen Chong gave up the idea of ​​trying his best to reduce costs and decided to do the opposite. He learned from the marketing strategies of Nokia and Apple mobile phones in later generations, and asked the engineer to paint the shell of the game console from plastic white to various bright colors, and then took it out for market research. He found that it was indeed more popular than the white shell. So he became more powerful, asking the engineer to replace all the low-level plastic shells with high-end matte shells, then found an art designer, redesigned the shells, optimized various small details, and made them fashionable, elegant and high-end, and then took them out for investigation. This time the cost only increased by a few dollars, but the price increased to 180, and it was more popular.

This time, Xia Chong felt confident, so he asked the factory to try to produce thousands of units. Then he gave them free of charge to famous Hollywood people and their families through CAAR. Hollywood is a bridgehead to lead American fashion. As long as they give positive reviews, it will inevitably become popular. According to the feedback in the past two weeks, the effect is very ideal. Many people in Los Angeles are already asking how to buy this "magical and beautiful" box.
Chapter completed!