“Where is this one?”

Chen Chong touched his chin, looked carefully, then shook his head, and said, "No, it's too plain, the visual impact is not strong enough, next one."

Zhang Shuping pressed the slide light switch and switched to the next poster. The background of the picture is the central ring with lights and the burning Kangle Building in the center. Two helicopters are flying next to it. The searchlights are crossed. At the bottom, there are a group of people vaguely watching with their heads raised.

"This impact is very strong, and the style is very hard, I prefer it." Chen Chong leaned on the back of the chair, holding his head with both hands, and said, "But it's too empty. There is no image of the starring actor or the information of the story on this poster. There is only one building, and the audience will be confused. Is this a police and gangster movie or a disaster movie?"

"You can add some text to the side and bottom." Zhu Jiading stood up, walked into the curtain, pointed to one of the places, and said, "Here, add some text to the description, such as the lonely policeman, the brave fighter bandits, etc."

"It's better not to add such vulgar words." Chen Chong shook his head and said, "Are there any other alternatives?"

"There are two more." Zhang Shuping pressed the switch again and changed to the next poster.

After seeing the remaining two posters, Chen Chong put down his arm, sat upright, and said, "Look at it, the burning building has the best creativity. It would be great if you could add a little more information from the main creators. The text and images are OK, but you should be creative."

Zhang Shuping nodded and said, "I'll consider it again."

According to the current Hong Kong film industry, it is usually only a week or two before the movie is released that it starts to print movie posters in newspapers and magazines for advertising. However, in later generations, the marketing work of a blockbuster film began during the film financing stage - even if a single shot has not been filmed, some concept posters will be released.

"Die Hard" has been filming for almost a month. It is time to release some posters to attract the audience's attention, arouse their expectations, and warm up the release.

"Don't worry, you can think about it slowly. There is still time. Just take it out before the Spring Festival." After turning off the slide projector and opening the curtains, Chen Chong said: "Have the advertising and marketing liaison officer on Sony arrived in Hong Kong?"

"I'm here last week." Zhu Jiading is now the manager of Oriental Charming Marketing Department. The joint marketing plan of "Die Hard" and Sony is naturally managed by him. He reported: "The advertising slogan provided by Sony is 'm,,, and requires us to design the movie trailer advertisement according to this copywriting.

Chen Chong muttered a few words and said with a smile: "In "Die Hard", whether it is the protagonist, the supporting role, whether it is a good person or a bad person, they have had a very, very bad day. This trailer is really not easy to do."

"Yes, it's really not easy to do." Zhu Jiading said with a helpless expression: "I have done business with Japanese people before. They are very rigid and dissatisfied with a little bit of dissatisfaction. Even if an irrelevant detail is not adjusted properly, they will call back and rework them all."

"I like doing business with the Japanese the most, they are so good at killing them." Chen Chong stood up, wiped his palms, and said enthusiastically: "I will do this trailer myself. By the way, who made the trailer for the last "Industry Rules"?"

"Director Weng edited it himself." Zhu Jiading replied: "The effect is pretty good. The survey shows that many viewers went to the cinema after watching the trailer on the TV station."

Chen Chong curled his lips and said nothing.

This is the bonus of the times. The trailer edited by Weng Weiquan is a completely failed product in later generations. He only put together a few exciting shots, no narration, no soundtrack, and the subtitles were ugly, but this is the first trailer for movies to be screened on Hong Kong TV. It was fresh and novel enough, so it attracted a large number of viewers.

The movie trailer appeared in Hollywood in 2019. According to the translated and serialized "A Chinese Film History" in "The Movie Age", the first trailer was the film "Catherine's Adventure", which was about a woman falling into a lion's hole and then playing on the screen, "Can she escape? Please watch the new film next week."

This is similar to the last paragraph of a traditional Chinese chapter novel - if you want to know what happens next, please listen to the next chapter decomposition.

The production of a movie trailer is simple and difficult.

If you don’t consider the artistic and marketing effects and just want to introduce the content of the movie, it’s very simple. For example, the trailer of many TV series in later generations is like choosing a scene, either crying or laughing, fighting or explosion, and then putting a few names of the leading actors, plus adjectives such as “exciting”, “superstars gathered”, “masterpiece of the year”, and “tearjer movies”. Everything is done, without difficulty, but the effect is probably similar to “golden voice”…

However, if you consider both artistic and advertising effects, it is very difficult to show the essence and characteristics of a movie in just a dozen seconds or dozens of seconds, and leave a captivating suspense and attract audiences to the cinema.

The most classic trailer in film history is "Alien" in 1979. The entire trailer is a slow end of space. After showing individual letters of the title, it is finally synthesized into the name of "ALIPN", and then the famous advertising slogan: "In space, no one can hear your screams."

This kind of artistic trailer is hard to come by. Generally, trailer production is to capture the most boastful and attractive shots from the film, and then combine them.

But a movie has at least 90 minutes, and the plot will have many different elements, such as "Die Hard". In addition to fighting scenes, there are also explosions, gunfights, love, funny. So much content is reduced to dozens of seconds. How to choose is a headache - because the trailer is for all audiences. When making, different content should be displayed as much as possible. Some people will enter the cinema because of actions, some will enter the cinema because of love scenes, and some will enter the cinema because of funny scenes, so that different groups can be attracted to the cinema.

Many Hollywood movie trailers are less than a minute, but the production time is surprising. For example, "The Legend of the Sky" starring Mel Gibson took 9 months to make dozens of versions before finally being released.

The quality of the trailer has a great impact on the box office and reputation of the movie. Therefore, in later generations, not only Hollywood, but also in mainland China, there are professional trailer production companies, such as Zhang Xiaobei, the director of "The Tenth Screening Room", who formed a professional trailer production company.

It is not the director's responsibility to produce trailers. Not only that, sometimes the director does not even have the right to inquire, because this is a film marketing work, the work that is responsible for the marketing department of the film company and does not fall into the category of the movie itself.

"I should buy a bigger house." Walking into Jiahe's editing room, Chen Chong said to Huang Yuetai: "If you build a studio at your own home, you don't have to run around."

"With Mr. Chen's financial resources, I can't buy any house in Hong Kong." Huang Yuetai put down the film box and said, "Go to Shek O to buy a piece of land and build a villa. Not to mention editing rooms, there are also private theaters."

"That's right, go there one day to check it out." Chen Chong sat on the editing station, picked up a piece of film, and while observing the light, he asked, "Where has Director Wu photographed now?"

"I have been filming action scenes with Sanmao and Tomokazu Miura these two days." Huang Yuetai stood behind him and replied: "The Japanese have poor physical coordination and not fast enough. They have made several mistakes and are often hit, and have suffered some minor injuries, which has delayed their progress."

"It doesn't matter if you hurt it?"

"It doesn't matter, it's all skin injuries, it's better to keep it for a few days." Huang Yuetai is from Shaw and is not a member of Sammo Hung. He probably doesn't know the reason, so he said: "Director Wu wants to use a stand-in, but those Dragon and Tiger martial artists are unwilling to play for the Japanese."

"You tell Sanmao that it's enough to be done, don't delay the filming progress." Chen Chong changed a piece of film and said, "How do you think Mr. Bonte's photography skills are like?"

"It's amazing, he's a master," Huang Yuetai praised it and said, "But Americans are too big-handed. Film is not money-making, and they keep wasting them. They often drive three or four cameras together. Now they've only been half of the films, and they can make two movies. If they were at Shaw Brothers, they would have been fired."

"It's from Hollywood." Chen Chong said with a smile: "We are filming in Hong Kong, and the films are 10% in Hollywood. I am also a big production. It's even more: l up, in Hollywood, money is just a pile of waste paper."

Huang Yuetai sighed a few times, then asked, "Mr. Chen, are you asking me for trouble?"

"That's right." Chen Chong put down the film, turned to look at him, and said, "I guess you have heard that I'm having a movie award and are now forming a jury. I want to ask you to do a jury."

"Me?" Huang Yuetai shook his hand and refused, saying, "I can't do it. I haven't filmed several movies, so how can I be qualified to be a judge? Besides, when I am at my age, I am not convinced."

"I am a film award, not a nursing home." Chen Chong persuaded: "You are not as young as me, are you? I am still the chairman of the jury. You are talented, hardworking, and have great ideas, broad vision, and more suitable than those old men. Those old guys will only stick to their shortcomings, stick to their shortcomings, stick to the dogmas from decades ago, and lack innovative thinking."

"Mr. Chen, this... I have never studied. I have learned it from my father. If you can't go to the table, you will be embarrassed to do the review."

"It's okay, I don't want you to go on stage to give a speech." Chen Chong fooled him and said, "The job of review is to watch a movie. After watching it, fill in the score. Even if everything is fine, it is easier than the primary school teacher correcting homework.
Chapter completed!