Chapter five hundred and eight: full coverage
Huaiwen is Yu Ji's hometown.
It is an ancient city with a history of thousands of years. It is located in the transition zone between the hills in southern Shandong and the Jianghuai Plain. It is also one of the birthplaces of wine culture." Su Qingyue introduced Chen Feng.
It was already eleven o'clock when they arrived in Huaiwen.
Su Qingyue led a simple meal and inspected the Internet cafe in the center of the city.
Chen Feng was surprised to find that the coverage rate of "Borrowing Arrows in the Three Kingdoms Heroes" in local Internet cafes has reached about 30%. He couldn't help but become curious and asked Liu Xipeng: "Brother, after you have been an agent for a few days, can you achieve this level of the market?"
"Haha..." Liu Xipeng smiled proudly and said, "Actually, this is only part of what you see. You will be even more surprised when we go to the countryside later." He said, "My family has been in an Internet cafe for a long time. I have always liked to think about this since I was a child. Don't think that I'm better to be clear-eyed at school, but I'm a good student."
He said, everyone laughed.
Liu Xipeng led everyone to browse other streets.
They found that the hotels, newspaper booths, cigarette stalls, barbecue stalls, etc. around the Internet cafe were all occupied by advertisements "Borrowing Arrows in the Three Kingdoms Heroes". Jiang Jiming couldn't help but nod and said, "This laying force is indeed very strong. Many of us only pay attention to the Internet cafe itself, but not around the Internet cafe."
"Yes!" Liu Xipeng added: "Because many people think that Internet cafes are expensive, they will come out to buy food. They will buy food nearby and cigarettes for stays in the evening. When they advertise in these places, they will achieve the effect of "daily familiar". When they sit in the Internet cafe and see others playing, they will let it go. In Qingyue's words, "full coverage"..."
He said with a smile.
Jiang Jiming said: "In the future, our channel publicity will also reach this level."
Chen Feng couldn't help but say, "Qingyue, this time I came to Huaiwen, it won't be in vain. I saw the strength of your Three Kingdoms here. More importantly, it gave me a new understanding of the sinking market." He said, and nodded back to Jiang Jiming.
Jiang Jiming also said: "In the past, our understanding of the market in third- and fourth-tier cities was actually a bit thin. Although we also thought about occupying the third- and fourth-tier markets, our products did not keep up and our actions were naturally half a step slower. Looking at this space, the future will be the Red Sea War."
She said these people walked forward.
Liu Xipeng talked about the differences between urban and rural areas.
In the afternoon, they drove to the countryside again.
Liu Xipeng introduced to them in the car: "It's not me bragging, when you get down there, you will find that "Borrowing Arrows in the Grass Boat of the Three Kingdoms" is simply our national game. If there are ten machines in the Internet cafe, then nine of them are playing our games, and the other one is empty."
He said that Chen Feng didn't say anything.
But it can be seen that he doesn't believe it very much.
In Chen Feng's opinion, the results he had just inspected were already very good. He and Su Qingyue even said: "People like Liu Xipeng can be a local rank of officials."
Then their car parked at the entrance of a town's alley.
A few people walked into the intersection and saw an Internet cafe guarding a small river.
The appearance looks weak, with a red brick wall outside, and a white font: the same as a boy or a girl, the same way of playing the Three Kingdoms is different. There is also the image of Guan Yu sprayed on it. The text is not so catchy, but it must have been racked to figure it out.
They talked and walked in.
The Internet cafe is not big, and the walls are full of posters of "Borrowing Arrows in the Grass Boat of the Three Kingdoms"
They don’t have many machines, there are only a dozen equipment in total.
Two or three of them were empty, and the boss was commanding the team battle with a cigarette in his mouth: "When you fall asleep, are you sleeping? Go up quickly, the city gate will come down immediately. You can't retreat at this time! Don't just take care of yourself!" He shouted at the top of his lungs, and he said quickly: "Take care for yourself, we can't take care of you."
He said that Chen Feng was surprised to see that the entire Internet cafe was full of "Borrowing Arrows in the Grass Boat of the Heroes of the Three Kingdoms".
Liu Xipeng introduced to everyone: "Many Internet cafe owners have promotional attributes and fight with a group of little brothers every day." He said: "Actually, many Internet cafes below are in this situation. Including me, I have a guild called 'Bully Bow'."
He smiled.
Come out from it later.
They went to another Internet cafe in the town.
I noticed that the wall was either posters or slogans. From sleeping, I made money, and promoted the Three Kingdoms to get rich to the Three Kingdoms! The Three Kingdoms are good! Playing games! Choosing the Three Kingdoms! All this made Chen Feng stunned and said to Jiang Jiming: "Simple and crude, effective."
Jiang Jiming also sighed: "Many companies are promoting it well, but they can't end up falling." She said: "For example, NextGame, they can't even think about how they failed until they die. They thought they lost the war on online advertising."
Su Qingyue then added: "This is the problem of the last hundred meters."
"I used to think I knew the channels very well, but now I have to say that I still have to learn." Jiang Jiming said: "Our team also needs to understand the markets below third-tier cities and implement the channels. There is a lot of room for sinking markets."
She spoke.
After a while, Chen Feng came out of the bathroom.
He widened his eyes and asked Liu Xipeng: "You have even cleaned the toilet?"
"Yes, as long as you can take advantage of your eyes, we will brush all... all." Liu Xipeng said and laughed.
Chen Feng looked at Jiang Jiming and said, "Looking at this, our national Internet cafe survey plan is not very in-depth." He said, and said, "The future market will definitely be a super first-tier city as the brain to influence third- and fourth-tier cities. So how to influence and penetrate is the problem."
They were chatting.
Continue to turn again.
This was the case for them all day.
They only drank a little beer in the evening.
We are all waiting for the next day to see something else.
The next day, Su Qingran, who had just started summer vacation, led them to see some Internet cafes he thought were good.
It was not until the third day that they went to the tourist attractions and finally settled in Uncle Ye Luo’s teahouse in Yuji Park. Everyone rested, and Su Qingyue said with a smile: “Boss, are you still satisfied this time?”
“Very satisfied, I learned a lot.”
"That's good." Su Qingyue smiled happily.
He felt from the bottom of his heart that as long as Chen Feng could get what he needed, he would be content.
Then Chen Feng took a sip of tea and said, "I taught you before, but now you have grown up. Tell the truth and in terms of vision, I may not be better than you. Because when people do things, it is not just people to shape things, but things also shape people." He said, "It's like when you start a business now, your people have also changed. Many things cannot be felt by professional managers."
He said, Su Qingyue laughed.
Everyone started talking about something else.
Chen Feng suddenly changed his mind and said, "But Qingyue, there are some other things you must pay attention to when you run a business..."
He said, and Su Qingyue nodded immediately and said, "You said."
Chapter completed!